Community ROI

• How Community Engagement Turns Into Real Business ROI | Community ROI with Jillian Bejtlich

  “If people feel safe enough to ask questions, you've already won half the battle.”In this episode, we discussed how to align community strategy with business objectives, drive real ROI, and empower customers through human connection and intelligent design, in particular:👉 Why case deflection still matters, and what to measure beyond posts and replies.👉 How to empower customers to contribute, even if they’re not answering each other’s questions.👉 How community accelerates product, engineering, CX, and marketing when collaboration flows.Join Yurii Lazaruk, the Community Consultant, and Jillian Bejtlich, a true community nerd in the best possible way — a quirky techie fueled by curiosity, grounded in data, and unafraid of a little chaos, who's built communities everywhere from Autodesk and BAE Systems to Zapier and Calendly, in connecting community goals with business goals to drive business growth! Connect with Jillian and Yurii on Linkedin:https://www.linkedin.com/in/jillianbejtlich/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jillian Bejtlich(01:14) Defining Community for Business(02:30) When a Company Doesn't Need a Community(05:02) Aligning Community Goals with Business Objectives(08:34) Unique Use Cases of Calendly(13:40) Encouraging Community Member Interaction(16:56) Motivating Community Members(19:39) Challenges in Community Building(21:30) Collaborating with Other Teams(23:26) The Role of Community in Different Departments(26:25) Communicating Community Impact to Management(34:10) Using AI in Community Building(38:05) Identifying Community ROI#communityROI #communitybuilding #businessgrowth

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• When Community Is Your Product’s Competitive Advantage | Community ROI with Esther Trapadoux

  “Community is a bridge between what the product promises and what the user is trying to achieve.”In this episode, we discussed how to align community goals with company goals, how to identify whether a community should exist at all, and how community can influence product, adoption, brand, and retention, in particular:👉 Why early community goals should mirror product goals and user needs.👉 How open-source communities build tight feedback loops and product influence.👉 Role of community in product adoption, retention, and shaping roadmap direction.Join Yurii Lazaruk, the Community Consultant, and Esther Trapadoux, a b2b growth marketer turned community builder, from leading community at Amplitude to now heading it at Zed Industries, who loves truth, data, and people who dig deep for real answers, and who is on a mission to make community a core growth engine, not just a side project, in connecting community goals with business goals to drive business growth! Connect with Esther and Yurii on Linkedin:https://www.linkedin.com/in/esther-kim-trapadoux/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:#communityROI #communitybuilding #businessgrowth

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• Start Business With Why, Grow With Community | Community ROI with Jeannie Smith

  “Community comes before business—your people existed long before your product ever did."In this episode, we discussed how mission-driven organizations can align community and business goals by uncovering cultural truth, leading with authentic narrative, and building sustainable community strategies rooted in human connection, in particular:👉 Why communities exist before any product, service, or organization.👉 How nonprofits can measure impact without relying on traditional profit-based metrics.👉 How to involve community members through values-led invitations.Join Yurii Lazaruk, the Community Consultant, and Jeannie Smith, a narrative strategist and organizational ethnographer who’s spent 12+ years, from anthropology to nonprofit storytelling, helping mission-driven teams discover their authentic identity, find their fire, and build communities around it, in connecting community goals with business goals to drive business growth! Connect with Jeannie and Yurii on Linkedin:https://www.linkedin.com/in/jsmith40/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Jeannie Smith(01:05) Defining Community for Business(04:07) Community Goals and Business Integration(06:44) Marketing vs. Community Building(09:44) Mission-Driven Organizations and Community Impact(14:26) Sustainability in Non-Profit Organizations(18:45) Prioritizing Programs and Initiatives(23:03) Balancing Vision and Collaboration(25:13) The Power of Vulnerability and Asking for Help(27:42) Engaging Stakeholders with Values(31:08) The Art of Storytelling in Community Building(36:15) Emotional Connection in Fundraising#communityROI #communitybuilding #businessgrowth

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• How To Build a 35K-Members Community and Boost Revenue | Community ROI with Tony Kershaw

  “Community ROI begins when people feel seen, not sold to.”In this episode, we discussed how emotional connection, storytelling, and cross-team collaboration turn communities from “nice-to-have” into business growth engines, in particular:👉 How emotional storytelling can reduce churn and boost product adoption.👉 Why community should be a culture, not a function, within every company.👉 Three core questions to redefine your community’s ROI today.Join Yurii Lazaruk, the Community Consultant, and Tony Kershaw, a community strategist with over a decade of experience spanning tech, education, nonprofit, and CPG, who led community transformations for brands like Stride, Levels.fyi, Catch Co., and General Assembly, proving that great communities don’t just connect people, they drive results, in connecting community goals with business goals to drive business growth! Connect with Tony and Yurii on Linkedin:https://www.linkedin.com/in/tonykershaw1/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Tony Kershaw: Community Strategist(01:13) Defining Community for Business(05:58) Community Goals and Business Alignment(09:48) Inspiring Community Success Stories(20:06) Building a Welcoming Community Culture(24:13) Internal Community Collaboration(33:24) The Role of AI in Community Building#communityROI #communitybuilding #businessgrowth

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• How Community Members' Success Drives Business Success | Community ROI with Ashley Gallman Williams

  “A true community lives where business needs and human needs overlap.”In this episode, we discussed how to align community strategy with business outcomes—from growth and engagement to real impact—and why thriving users mean thriving companies, in particular:👉 How to connect community goals directly to your company’s business objectives.👉 Lessons from Airbnb, Wix, and ClassDojo on turning communities into business drivers.👉 How to align community with product, marketing, and customer success teams.Join Yurii Lazaruk, the Community Consultant, and Ashley Gallman Williams, a strong community professional with over 15 years of experience scaling programs at companies like Wix, Airbnb, ClassDojo, and now Stripe, she’s built global communities that empower people to connect, collaborate, and thrive: from launching ambassador networks to leading international teams across 90+ countries, she’s proven that when people come together with purpose, extraordinary things happen, in connecting community goals with business goals to drive business growth! Connect with Ashley and Yurii on Linkedin:https://www.linkedin.com/in/ashleygallmanwilliams/https://www.linkedin.com/in/yurii-lazaruk-community-consultant/Timestamps:(00:00) Meet Ashley Williams(01:17) Defining Community for Business(02:16) Setting Community Goals(04:37) Balancing Growth and Quality(05:47) Inspiring Community Goals at Stripe(10:28) Motivating Community Builders(16:58) Pros and Cons of Building Community for Established Companies(19:36) Startup Challenges and Risks(20:11) Key Teams in Community Building(22:20) Managing Stakeholders and Communication(23:38) Encouraging Cross-Team Collaboration(26:25) Effective Community Updates and Storytelling(29:12) Handling Community Challenges and Feedback(33:51) Using AI in Community Building#communityROI #communitybuilding #businessgrowth

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