Harnessing Technology for Student Engagement from Social Media to CRMs with Harrison “Soup” Campbell
Harrison “Soup” Campbell, Head of Community Experience at ZeeMee, joins FYI host Gil Rogers to discuss leveraging technology to engage and connect with students, and how institutions can optimize their processes for better outcomes. Soup and Gil cover the evolution of changes in the tools and technologies available to schools throughout their carers.They also share insights from their experiences, particularly how digital tools and AI can be used to enhance student interactions and the student experience. Soup recounts his pioneering work with social media in higher education and some policies in the past that would be unimaginable in today’s Higher Ed landscape. Their conversation also covers the importance of building early digital communities for prospective students and the evolving nature of AI in education. It’s an excellent rundown for anyone interested in the current state of student engagement and how we got to this point.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Catching Up and Conference Talk | 00:25 Soup's Background and Career Journey | 01:23 Student-First Mindset in Higher Education | 05:20 Things Institutions Should Think Differently About | 06:52 A Mindset Shift when Using AI | 12:00 Virtual Vs In-person Events Today | 17:29 The Role of AI in Higher Education | 19:17 Building Connections and Relationships | 25:00 Conclusion and Contact Information | 30:25 Goodbyes and Well Wishes | 31:25 RELEVANT LINKS:Harrison "Soup" Campbell on LinkedInZeeMee.comEmail AddressFYI - Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor
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Innovating for Higher Ed: Challenges and Solutions with Jaime Hunt
Jaime Hunt, president of Solve Higher Ed Marketing, joins FYI host Gil Rogers to talk about the perception challenges facing higher education. Jamie shares her transition from a long career in higher education marketing to founding her consulting firm. Gil and Jaime explore how institutions can tackle the feared 'enrollment cliff' by innovating their approach, targeting non-traditional students, and considering hybrid education models. The solutions have a chance to both increase enrolled students and create more champions of the institution and fewer detractors. They also discuss the importance of breaking down silos within institutions and engaging parents in the educational journey.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Jamie Hunt's Background and New Ventures | 01:13 The Importance of Addressing Enrollment Challenges | 02:43 Strategies for Improving Higher Education Marketing | 03:45 The Role of Alumni and Advancement in Higher Education | 08:37 Engaging Parents in the Higher Education Process | 10:16 How to Boost Your Eligible Student Percentage | 15:05 Innovative Approaches for Small Liberal Arts Colleges | 20:10 Developing an Innovation Mindset in Higher Education | 22:42 Conclusion and Contact Information | 24:58 RELEVANT LINKS:Jaime Hunt on LinkedInSolveHigherEd.comContact | Jaime Hunt
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27:47
Crafting AI Policies for Higher Education Right Now with David Hatami
David Hatami, founder and Managing Director of EduPolicy.ai, joins FYI host Gil Rogers to talk about AI policy in higher education. David has over 25 years in the field specializing in AI ethics. David stresses the importance of establishing comprehensive AI policies and ethics programs within educational institutions now, and not leave the issue for later. He addresses the complexities and challenges involved and where gray areas might lie. David highlights the necessity for dynamic, adaptable policies that address usage by both students and staff. He also discusses his consultancy work helping colleges navigate these issues and the critical need for clear, cohesive guidelines to ensure responsible AI usage. Tune in for insights on how educational institutions can prepare for the rapid integration of AI technology today.For Your Institution Podcast is a production of Mongoose Research. Introduction and Weather | 00:00Discussing AI Policy | 02:27 David Hatami's Background and AI Journey | 03:24 The Importance of AI Policy in Education | 05:19 Challenges and Solutions for Institutions | 07:50 Implementing AI Ethics Programs | 18:00 Final Thoughts and Contact Information | 28:23 Conclusion and Contact Information | 37:56 RELEVANT LINKS:David Hatami on LinkedInEduPolicy.aiDavid Hatami Email
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Innovative Approaches to Recruitment at Different Levels of Higher Ed with John McGreal
John McGreal, the Dean of Enrollment Services at Waukesha County Technical College, joins FYI host Gil Rogers to talk about the need for tailored approaches in admissions and the challenges of keeping staff focused and effective in a constantly evolving educational landscape.John also emphasizes the importance of work-life balance and the need for tailored approaches in admissions. The conversation touches on the shift towards utilizing digital marketing and AI in enrollment processes while stressing the significance of maintaining motivation and proper staffing. For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Talking Maine and Milwaukee | 00:32 John’s Background | 02:25 Challenges in Higher Education | 07:15 Staff Morale and Technology | 08:21 Enrollment Strategies and Demographics | 13:39 Permission to see Deadpool & Wolverine | 17:45 Challenging the 'More with Less' Mentality | 18:44 Direct Admission: Pros and Cons | 19:51 Balancing Technology and Travel in Recruitment | 22:16 Higher Ed as a Public Good | 23:16 The Mission and Morale of Admissions Teams | 27:08 Respecting Work-Life Balance in Higher Ed | 29:05 Adding Value Beyond the Sales Pitch | 34:33 The Power of Authentic Student Care | 35:35 Conclusion and Contact Information | 37:56 RELEVANT LINKS:John McGreal on LinkedInJohn McGreal’s EmailFYI - Power Ups: Overlapping Admissions Counselors and Classic Nintendo Games with Teege MettilleThe Princeton Review - Student Survey
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39:36
Balancing Authentic Video Content and Production Quality with John Azoni
John Azoni, executive producer at Unveild and host of the Higher Ed Storytelling University podcast, joins FYI host Gil Rogers to talk about the power of video in higher education. They delve into the nuances of creating engaging, authentic video content to connect with students and alumni. John shares insights from his journey, strategies for effective video production, and tackles the challenge of avoiding cringe-worthy content. The conversation covers various video formats, from TikToks to long-form narratives, and stresses the importance of genuine storytelling in your higher-ed marketing efforts.For Your Institution Podcast is a production of Mongoose Research. Introduction and Welcome | 00:00Dog Stories! | 00:28 Discussing Video in Higher Ed | 03:47 John Azoni's Background and Journey | 04:10 Challenges and Strategies for Video Content | 06:04 Creating Authentic and Engaging Content | 12:25 Balancing Trends and Authenticity | 30:22 Final Thoughts and Contact Information | 36:01 RELEVANT LINKS:John Azoni on LinkedInUnveild.tvHigher Ed Storytelling University PodcastHigher Ed Storyteller’s Digest NewsletterOregon Duck Beats YouTube Video
Higher education insights from industry experts. Higher ed pros discuss trending topics, technology considerations, best practices for communication, and more.
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