Welcome to the final episode of our 10-part series unpacking the most common misconceptions in sonic branding. This time, we’re tackling the idea that sound is only something to consider during a rebrand or when starting fresh. But if your brand already exists, that’s exactly when sound matters most. Staying comfortable often means staying invisible, and that’s a risk no brand can afford. In this episode, we break down why growth requires movement, why timing is a mindset, and how to bring sonic strategy into your brand now, not “one day.”
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29:02
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29:02
No Budget Is a Myth. Let’s Talk Value
“We don’t have budget for that” is something we hear all the time. But often, it’s not really about money - it’s about clarity, confidence, and priority. In episode nine of our 10-part series breaking down sonic branding myths, we talk about how to reframe the budget conversation. Whether it’s reallocating, splitting, or simply showing the value in a way that lands, this episode is all about getting smart with how sound gets funded. If your brand says there’s no budget, this is where the real conversation starts.
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28:59
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28:59
When Does ‘Later’ Become Too Late?
Thinking your brand's sound isn't a priority? Hard disagree. This is episode eight, and we're dismantling the myth that you've got time to spare when it comes to sonic branding. The longer you wait, the more you're losing out on real connections and getting lost in the market's endless chatter. Ready to cut through the noise and make your brand truly heard? Join us, get clued in, and let's build an audio identity that's all yours.
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33:28
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33:28
Can AI Make You Cry?
AI can make music now. Fast, flawless, and frighteningly good, at least on paper. But can it actually replace human-made music?In Episode 7 of our 10-part series on sonic branding misconceptions, we dive into the rising wave of AI-generated audio and ask the real question: just because a machine can make music, does that mean it should? We explore the emotional gap, the creative nuance, and why brands might be tempted by convenience over connection. Spoiler: not all sound is created equal, and your audience can feel the difference.
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28:39
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28:39
Tired or Timeless? The Audio Dilemma
Just because something’s consistent doesn’t mean it’s still working. In this episode — number six in our 10-part series on sonic branding myths — we tackle the idea that you can pick one sound and stick with it forever. Sounds familiar? That might be the problem. We break down why staying static in audio is costing brands cultural relevance, emotional power, and audience connection. If your brand sound hasn’t evolved in years, this episode might sting a little — but in a good way.
The world is drowning in visual noise—but sound is the secret weapon brands aren’t using enough. Hear Me Out is a podcast about sonic branding, creativity, and the unconventional ways sound shapes business, culture, and consumer behavior.
Hosted by the founders of Hear Me Out, this isn’t your typical agency podcast. We bring in guests who challenge the norm—creative thinkers, brand builders, and business minds who understand that the way a brand sounds is just as important as how it looks.
Expect sharp insights, unexpected tangents, and the occasional existential crisis—because if you’re doi
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