Brought to you by Microsoft Clarity—See how people actually use your product | Eppo—Run reliable, impactful experiments | Eco—Your most rewarding app—Gustav Söderström is the Co-President and Chief Product and Technology Officer at Spotify. He is responsible for Spotify’s global product and technology strategy, overseeing the product, design, data, and engineering teams. Prior to Spotify, he founded 13th Lab, a startup that was later acquired by Facebook’s Oculus. He also served as the Director of Product and Business Development for Yahoo Mobile and founded Kenet Works, a company focused on community software for mobile phones, which was acquired by Yahoo in 2006. In today’s episode, we discuss:• How Spotify structures product teams to promote freedom of thought• Lessons on thinking long-term and navigating negative feedback• Why Gustav started a podcast and what he’s learned• How AI has impacted the work PMs, engineers, and designers do within Spotify• AI-generated music and its impact on artists• What’s next for Spotify and Spotify Podcasting—Find the full transcript at: https://www.lennyspodcast.com/lessons-from-scaling-spotify-the-science-of-product-taking-risky-bets-and-how-ai-is-already-impacting-the-future-of-music-gustav-soderstrom-co-president-cpo-and-cto-at-spotify/#transcript—Where to find Gustav Söderström:• Twitter: https://twitter.com/GustavS• LinkedIn: https://www.linkedin.com/in/gustavsoderstrom/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Gustav’s background(04:08) The various roles Gustav has occupied at Spotify(06:54) Why Gustav launched a podcast and what he learned(12:37) How PMs and product teams should think about AI(21:23) AI-generated music(26:19) Will AI continue to be a magic trick for products?(28:27) How Spotify organizes product teams(34:33) How Spotify operationalized autonomy(35:45) Why Spotify uses a centralized model for structuring their organization(43:34) The big bet Spotify took with redesigning its interface, and what they learned(57:26) How they tested their hypothesis before launch(1:02:35) Gustav’s “10% planning time” methodology (1:03:53) How to bring energy and clarity to your work(1:08:07) How to systematize deep thinking(1:10:29) The peeing-in-your-pants analogy (1:11:38) Thoughts on how the Swedish culture is portrayed in Succession (1:13:30) What’s next for Spotify and Spotify Podcasting(1:15:52) Lightning round—Referenced:• Spotify: https://open.spotify.com/• Daniel Ek: https://www.linkedin.com/in/daniel-ek-1b52093a/• Spotify: A Product Story podcast: https://open.spotify.com/show/3L9tzrt0CthF6hNkxYIeSB• Spotify’s AI DJ: https://newsroom.spotify.com/2023-02-22/spotify-debuts-a-new-ai-dj-right-in-your-pocket/• Avicii: https://avicii.com/• DALL-E: https://openai.com/product/dall-e-2• Stable Diffusion: https://stability.ai/• Midjourney: https://www.midjourney.com/• Brian Chesky: https://www.linkedin.com/in/brianchesky/• Succession on HBO: https://www.hbo.com/succession• Fjällräven: https://www.fjallraven.com/us/en-us• 7 Powers: The Foundations of Business Strategy: https://www.amazon.com/7-Powers-Foundations-Business-Strategy• Charlie Munger: The Complete Investor: https://www.amazon.com/Charlie-Munger-Tren-Griffin• The Mystery of the Aleph: Mathematics, the Kabbalah, and the Search for Infinity: https://www.amazon.com/Mystery-Aleph-Mathematics-Kabbalah-Infinity• Something Deeply Hidden: Quantum Worlds and the Emergence of Spacetime: https://www.amazon.com/Something-Deeply-Hidden• Helgoland: Making Sense of the Quantum Revolution: https://www.amazon.com/Helgoland-Making-Sense-Quantum-Revolution• The Beginning of Infinity: Explanations That Transform the World: https://www.amazon.com/The-Beginning-of-Infinity• The Fabric of Reality: The Science of Parallel Universes—and Its Implications: https://www.amazon.com/The-Fabric-of-Reality• The Case Against Reality: Why Evolution Hid the Truth from Our Eyes: https://www.amazon.com/The-Case-Against-Reality-audiobook/dp/B07VL5TCVF/ref=sr_1_1• Gödel’s Proof: https://www.amazon.com/G%C3%B6dels-Proof-Ernest-Nagel• The Demon in the Machine: How Hidden Webs of Information Are Solving the Mystery of Life: https://www.amazon.com/Demon-Machine-Information-Solving-Mystery• Halt and Catch Fire on Apple TV: https://tv.apple.com/us/show/halt-and-catch-fire/umc.cmc.5s15r46uj0wx044tipm2zoh88• Duolingo: https://www.duolingo.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected]—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Braintrust—For when you needed talent, yesterday | Eppo—Run reliable, impactful experiments | Rows—The spreadsheet where data comes to life—Scott Belsky is an entrepreneur, author, investor, and currently Adobe’s Chief Strategy Officer and EVP of Design and Emerging Products. He founded Behance, an online platform for creative professionals to showcase and discover work, and served as CEO until its acquisition by Adobe. Scott is an early advisor and investor in several businesses at the intersection of technology and design, including Pinterest, Uber, Warby Parker, Airtable, and Flexport. He is also the author of two nationally bestselling books and founded 99U, a publication and conference focused on productivity in the creative world. In today’s episode, we discuss:* How to strengthen your product sense* Why you should only do half the things you want* What it takes to build a successful consumer product* Why you are probably underinvesting in onboarding* The future of AI and how to prepare for it* Advice for founders and PMs who are feeling stuck* Why resourcefulness will take you further than resources* Adobe’s current priorities and their exciting path ahead—Find the full transcript at: https://www.lennyspodcast.com/lessons-on-building-product-sense-navigating-ai-optimizing-the-first-mile-and-making-it-through-the-messy-middle-scott-belsky-adobe-behance/#transcript—Where to find Scott Belsky:• Twitter: https://twitter.com/scottbelsky• LinkedIn: https://www.linkedin.com/in/scottbelsky/• Blog: https://www.implications.com/• Website: www.scottbelsky.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Scott’s background(04:50) Why Scott shifted roles at Adobe(08:29) Advice for PMs looking to build product sense(10:43) The first mile(13:18) How to develop more empathy(16:33) How to build consumer products that work(20:42) Scott’s philosophy that you should “only do half the things you want to do”(26:15) Scott’s optimism about how the world will look in five years with AI(29:44) How AI will impact product teams(32:55) How the PM role will change as a result of AI(35:09) How Adobe is leveraging AI tools(36:59) What the term “golden gut” means(38:15) Advice for PMs to stay ahead of the new AI trends(41:02) How to start writing more(41:49) The messy middle(47:03) What Scott looks for as an angel investor (50:16) Why resourcefulness will take you further than resources (52:41) Adobe’s current priorities and the path ahead(54:58) Lightning round —Referenced:• Adobe: https://www.adobe.com/• Behance: https://www.behance.net/• Casey Winters on Lenny’s Podcast: https://www.lennyspodcast.com/thinking-beyond-frameworks-casey-winters-pinterest-eventbrite-airbnb-tinder-canva-reddit-grubhub/• Crafting The First Mile Of Product: https://medium.com/positiveslope/crafting-the-first-mile-of-product-7ed25e8f1027• Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/• Scott’s tweet on only doing half the things you want to do: https://twitter.com/scottbelsky/status/1441469886975279109?s=20• Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary-ceo-coach/• Adobe Firefly: https://www.adobe.com/sensei/generative-ai/firefly• Howie Liu (CEO at Airtable): https://www.linkedin.com/in/howieliu/• ChatGPT: https://openai.com/blog/chatgpt• The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky: https://www.amazon.com/Messy-Middle-Finding-Through-Hardest/dp/0735218072• Adobe Express: https://www.adobe.com/express• Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• Cosmos: A Spacetime Odyssey on Netflix: https://dvd.netflix.com/Movie/Cosmos-A-Spacetime-Odyssey/80004448• Vinod Khosla’s prediction: https://futurism.com/80-of-it-jobs-can-be-replaced-by-automation-and-its-exciting• Queue: https://www.queue.co/• Tome: https://tome.app/• Kevin Kelly on The Tim Ferriss Show: https://tim.blog/2014/08/29/kevin-kelly/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected]—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Microsoft Clarity—See how people actually use your product | Eco—Your most rewarding app | LMNT—Zero-sugar hydration—Ayo Omojola is Chief Product Officer at Carbon Health, one of the fastest-growing and most innovative health tech companies in the world. Previously, he was a PM leader at Cash App, where he co-created the Cash Card and scaled it to a nine-figure revenue line for Square. He’s also an angel investor in companies like Mercury, Modern Treasury, Faire, and many others. In this episode, we discuss:• How Cash App broke through the noise and became a consumer app success story• Why small teams are better than big ones• Hard-won lessons on team building and hiring• Why it’s “criminal” not to connect people in your network to things that they need• Why you sometimes shouldn’t listen to experts• The importance of first-principles thinking• Advice for health tech founders—Find the full transcript at: https://www.lennyspodcast.com/frameworks-for-product-differentiation-team-building-and-thinking-from-first-principles-ayo-omojola-carbon-health-cash-app/#transcript—Where to find Ayo Omojola:• Twitter: https://twitter.com/ay_o• LinkedIn: https://www.linkedin.com/in/omojola/• Blog: https://kunle.app/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Ayo’s background(04:13) The story of how Ayo used Quora for discoverability (06:44) The scale of Cash App (07:37) What Cash App did well(10:12) Lessons from building consumer apps (13:08) Why it’s so important to be different(14:08) What Ayo learned from how Square/Block operates(16:36) How to succeed at building a startup within a startup(19:06) How Ayo transitioned from fintech to health tech(22:51) Why Ayo loves hiring founders (28:32) Team-building strategies(32:12) The importance of going deep and challenging assumptions(36:58) Why you should always ask questions(38:45) Lessons in leadership(41:43) Advice for founders in the health-care space(44:48) What Carbon Health is(46:58) Lightning round—Referenced:• Ayo on Quora: https://www.quora.com/profile/Ayo-Omojola• Carbon Health: https://carbonhealth.com/• Cash App: https://cash.app/• Lob: https://www.lob.com/• Mailform: https://www.mailform.io/• Venmo: https://venmo.com/• PayPal: https://www.paypal.com/us/home• Apple Cash: https://www.apple.com/apple-cash/• Square: https://squareup.com/us/en/home/• Block: https://block.xyz/• Pinwheel: https://www.pinwheelapi.com/• The Three-Body Problem: https://www.amazon.com/Three-Body-Problem-Cixin-Liu/dp/0765382032• Children of Time: https://www.amazon.com/Children-of-Time• Children of Memory: https://www.amazon.com/Children-Memory-Adrian-Tchaikovsky/• Children of Ruin: https://www.amazon.com/Children-Ruin-Time-Adrian-Tchaikovsky/• Stormlight Archive: https://www.amazon.com/Stormlight-Archive-Boxed-Set-Books/• Fire in the Deep: https://www.amazon.com/Fire-Deep-Robert-J-Miller/• War of the Worlds on Amazon Prime: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.49a287c2-44ed-4ffc-afa0-fab86dd0d31d• Succession on HBO Max: https://play.hbomax.com/player/urn:hbo:episode:GWukCJAu0e4uHwwEAAAB5• No Context Succession on Twitter: https://twitter.com/nocontextroyco—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected]—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Braintrust—For when you needed talent, yesterday | AssemblyAI—Production-ready AI models to transcribe and understand speech | Miro—A collaborative visual platform where your best work comes to life—Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for companies like Uber, Asana, Square, Tempur-Pedic, and MasterClass. He spent the first part of his career mastering SEO and is a world expert in DTC, lead generation, demand generation, and user acquisition. In today’s episode, we discuss:• Signs that your company is a good fit for paid growth• Strategies for optimizing ad creatives• The merits of different marketing channels: paid vs. organic search, TikTok and short-form• Insights on attribution and how to approach it effectively• How market conditions and AI impact paid growth• The crazy story of how Jonathan won Uber as a client—Find the full transcript at: https://www.lennyspodcast.com/mastering-paid-growth-jonathan-becker-thrive-digital/#transcript—Where to find Jonathan Becker:• Twitter: https://twitter.com/jzbecker• LinkedIn: https://www.linkedin.com/in/jonathanbecker123/• Website: https://thrivedigital.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jonathan’s background(07:25) The crazy story of how Jonathan won Uber as a client(11:56) Interchangeable terms for “paid growth”(12:31) Why you shouldn’t put all your eggs in one basket(16:48) What kind of companies should pursue paid growth(23:07) Is it possible to reach scale exclusively through paid growth?(27:07) The evolution of performance marketing(29:39) Advice for founders choosing between SEO and paid(32:18) Strategies for optimizing ad creatives(44:43) Paid vs. organic search, TikTok and short-form(49:56) Where to spend money in order to drive growth for B2B SaaS(55:06) Attribution in performance marketing (1:04:18) The impact of AI on paid growth(1:12:52) Advice for early-stage startups on hiring in-house vs. hiring an agency (1:17:09) Qualifications to look for in your hires(1:23:23) How Jonathan won Snapchat as a client(1:28:55) Lightning round—Referenced:• Andrew Wilkinson: https://www.linkedin.com/in/awilkinson/• Garrett Camp: https://www.forbes.com/profile/garrett-camp/• TikTok: https://www.tiktok.com/• Grammarly: https://app.grammarly.com/• Athletic Greens: https://athleticgreens.com/en• Supermetrics: https://supermetrics.com/• Recast: https://getrecast.com/• Midjourney: https://www.midjourney.com/• DALL-E: https://openai.com/product/dall-e-2• Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44• American Kingpin: https://www.amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148• The Big Short: https://www.imdb.com/title/tt1596363/• White Lotus on HBO: https://www.hbo.com/the-white-lotus—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected] may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Brought to you by Mixpanel—Product analytics that everyone can trust, use, and afford | Eppo—Run reliable, impactful experiments | Braintrust—For when you needed talent, yesterday—David Singleton is Chief Technology Officer at Stripe, where he oversees engineering and design teams. Since joining Stripe, David has helped grow the technology org across the U.S. and developed new engineering hubs in Singapore and Dublin as well as Stripe’s fifth hub, remote engineering, across the globe. Before Stripe, he spent 11 years at Google, where he was VP of Engineering, leading product development and coordinating more than 15 different hardware partnerships. In today’s episode, we cover:• Hiring secrets that set Stripe employees apart• How to build a product-minded engineering team• How to operationalize meticulousness• Strategies for maintaining developer productivity at scale• The process of “friction logging” used to make better products• How AI is changing the way engineers work• Insights for planning and prioritizing at scale—Find the full transcript at: https://www.lennyspodcast.com/building-a-culture-of-excellence-david-singleton-cto-of-stripe/#transcript—Where to find David Singleton:• Twitter: https://twitter.com/dps• LinkedIn: https://www.linkedin.com/in/davidpsingleton/• Website: https://blog.singleton.io/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) David’s background(04:22) How Stripe’s unique hiring process has helped them build an incredible team(12:27) An example of a relentlessly curious and passionate employee(14:11) Structured hiring loops at Stripe(16:39) How Stripe built a product-minded engineering culture(21:56) Stripe’s operating principles (25:39) How Stripe uses “friction logging” to build a meticulous product culture (32:22) How to operationalize friction logging(35:02) How to set PMs up for success(36:53) Stripe’s collaborative approach to product evaluation(41:17) Advice for presenting to CTOs (42:58) How to get better at building products(45:28) Stripe’s “engineerications” and the importance of getting into the weeds as a leader(52:03) Auto-testing and other strategies to improve shipping speeds(59:29) Improving developer productivity(1:00:54) How AI has impacted the way Stripe builds product (1:07:03) Why David is excited about Copilot(1:09:24) Lessons from managing people(1:14:30) Planning and prioritization based on first-principles thinking(1:18:23) Lenny’s feedback from using Stripe(1:19:14) What’s next for Stripe(1:22:10) Lightning round—Referenced:• Stripe: https://stripe.com/• Jeff Weinstein: https://www.linkedin.com/in/jeffwweinstein/• How we use friction logs to improve products at Stripe: https://dev.to/stripe/how-we-use-friction-logs-to-improve-products-at-stripe-i6p• GitHub Copilot: https://github.com/features/copilot• High Output Management by Andrew Grove: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• Build by Tony Fadell: https://www.amazon.com/Build/dp/1787634116/ref=tmm_pap_swatch_0• Scaling People: Tactics for Management and Company Building by Claire Hughes Johnson: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212/• Andrej Karpathy on YouTube: https://www.youtube.com/@AndrejKarpathy• Midjourney: https://www.midjourney.com/home/• Emily Sands: https://www.linkedin.com/in/egsands/• Michelle Bu: https://www.linkedin.com/in/michellebu/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email [email protected] may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe