Meta’s Game-Changing Update: What It Means for Your Ads—and Your Sales
If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is called… Andromeda. (Dramatic, I know!) And today, I’m going to break down exactly what it is, what it means for your ads, what you need to be doing differently right now—and how you can get some free expert help to make sure you’re on the right track. Episode’s Show Notes: https://www.catherinelangman.com/episode-267 Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Work With Me: www.catherinelangman.com/work-with-me Ecommerce Quick Wins Strategy Session: www.catherinelangman.com/quickwins Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore
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24:53
How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months
Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I know that a lot of businesses have felt discouraged and wondering if it’s actually possible to succeed right now. I’m not going to sit here and pretend that overcoming all of that uncertainty and all those challenges isn’t difficult – of course it is – but all that means is that, when you do succeed, it’s even sweeter. Whether you’re struggling with slow sales or feeling stuck in your business, you’ll walk away from this episode with real, actionable insights to spark serious growth in your store. Episode’s Show Notes: https://www.catherinelangman.com/episode-266-2 Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Work With Me: www.catherinelangman.com/work-with-me Live workshop: www.catherinelangman.com/workshop Other Ways To Enjoy This Episode: Listen on Apple Podcasts Listen on Spotify Youtube Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore
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32:01
How Our All-Female Team is Bucking the Return to Office Trend—An International Women’s Day Special
As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family responsibilities but also an enjoyable life outside of work. I firmly believe that one of the greatest barriers to gender equality is financial disparity. I don’t think Women will ever achieve true gender equality until they reach financial parity with men. But achieving financial parity is going to require more than just paying women more— it demands a complete rethinking of how the workforce supports women to maintain and advance their careers. In this episode, I want to share with you what we’ve done successfully here in our organisation to build a thriving business staffed by a team of women working remotely and flexibly. We’re not all mothers, but we do all appreciate the flexibility of the way we work and how we work to live rather than live to work. If you want a bit more of that for yourself, you might find some tips and inspiration in today’s episode. Episode’s Show Notes: https://www.catherinelangman.com/episode-265 Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Work With Me: www.catherinelangman.com/work-with-me Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore
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28:43
How To Boost Ecommerce Sales During The Quietest Month Of The Year
If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their belts after a financially heavy start to the year. So, if you’re experiencing a sales slump, take a deep breath. It’s normal. But that doesn’t mean you should just ride it out and hope for the best. Today, I’m going to walk you through the most effective strategies to get through this period, build momentum, and set your store up for a strong Q2. Episode’s Show Notes: https://www.catherinelangman.com/episode-264 Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free workshop: www.catherinelangman.com/workshop Work With Me: www.catherinelangman.com/work-with-me Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore
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29:33
In A Cashflow Crunch? Discounting Is Not The Solution...
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was easy to get, and brands were scaling like crazy—even without a solid marketing strategy. If you had a business during that time, you probably thought, ‘Wow, this is incredible!’ But fast forward to today, and the game has changed entirely. If your cash flow is feeling the squeeze, you’re not alone. Let’s talk about why this is happening and, more importantly, how to fix it. Episode’s Show Notes: https://www.catherinelangman.com/episode-263/ Links mentioned in this episode: If you’d like help to achieve your goals in 2024 I invite you to have a chat to find out how we can make that happen together. Free Strategy Session: www.productpreneurmarketing.com/lets-talk Live workshop, “3 Quick Wins to Rapidly Grow an Audience that Converts” www.catherinelangman.com/workshop Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore
When you are deep in the day to day hustle & grind of running your online store it’s hard to know where you should focus your efforts to grow your business. That’s where the Scale My Ecommerce Store podcast comes in. Cath Langman shares her decades of experience creating and scaling profitable eCommerce businesses, faster and with less overwhelm. From sales automation to nailing your new product launch, irresistible Facebook advertising to creating a slick website that converts. Each week Cath shares bite-sized morsels of practical information that can be easily implemented to scale your eCommerce business - faster. The only Ecommerce podcast you'll ever need!
Ireland