Send us a text! (Your number stays private)Think your sales page is ‘good enough’? What if a few small tweaks could double your income—without creating a single new product?" In this episode, I’m sharing one of the biggest game-changers in my digital product business: sales page optimization. With just a few strategic changes to your existing listings, you can increase your conversion rate and double your income, without chasing more traffic or creating new products.I break down the simple but powerful formula (traffic × conversion rate × price = revenue) and show you exactly why improving your sales pages is the most overlooked and high-impact piece of the puzzle. We’ll dive into the four stages every buyer goes through and how to align your sales pages with each stage. I’m also giving you five actionable sales page tips you can implement today, including how to upgrade your visuals, product previews, descriptions, social proof, and pricing strategy.01:49 - Clarifying what exactly a conversation rate is (and what counts as a “good” conversation rate!)07:03 - The four psychological stages that buyers go through before making a purchase10:26 - Five key elements for sales page optimization21:04 - How to prioritize sales page optimization if you sell more than one productLinks & Resources:Episode 126, Make Your Courses & Memberships Unmissable on Your WebsiteEpisode 115, 3 Simple Steps for a Sales Funnel That ConvertsFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode147Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
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146. The Version 1.0 Mindset to Beat Perfection Paralysis
Send us a text! (Your number stays private)Ever feel like perfectionism is paralyzing your progress? We've all been there, and in this episode, I’m sharing how overcoming perfectionism is the key to finally hitting publish. We’ll dig into the sneaky mindset traps that disguise themselves as productivity but are really just fear in disguise—fear of judgment, failure, and even success.I’ll introduce you to The Version 1.0 Mindset, a powerful shift that helps you release your first version without obsessing over every tiny detail. If you’re stuck in a loop of overthinking and constant tweaking, this conversation will give you the clarity (and permission!) to move forward and share your brilliance with the world.01:59 - Two major reasons why you’re not hitting publish on your new product08:12 - Your secret to overcoming perfectionism: The Version 1.0 Mindset10:45 - Setting minimum requirements for deciding a product is ready to publish13:08 - Why embracing The Version 1.0 Mindset is a good business decision14:19 - Practical steps that will push you towards overcoming perfectionism and get more digital products out into the worldLinks & Resources:Episode 144, Streamline Your Product Creation WorkflowFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode146 Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
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145. Email Welcome Sequences: Automate Your Way to More Sales
Send us a text! (Your number stays private)Are you rolling out the red carpet for your new subscribers - or just ghosting them after they grab your freebie? In this episode, I’m pulling back the curtain on one of the most powerful tools in your digital product business: the automated email welcome sequence. If you’ve ever wondered how to turn a casual freebie-grabber into a loyal fan, and eventually a paying customer, this is the strategy you’ve been waiting for.I walk you through the exact five-email framework I use to build connection, deliver value, and warm up subscribers for future sales…all without sounding like a robot or sleazy salesperson. You’ll learn the purpose behind each email, how to weave in your story and offers authentically, and why starting simple can still get you serious results. Plus, I share how I personally set this up inside my email marketing platform, Kit (without wanting to chuck my laptop out the window).This isn’t about writing perfect emails or nailing it on your first try. It’s about building a system that works behind the scenes to welcome, nurture, and sell while you focus on creating and serving. Whether you’re brand new to email marketing or finally ready to automate this crucial step, this episode will give you the push, and the plan, you need to get started!01:50 - Why having an email welcome sequence is so important for your business06:43 - How and why to automate your email welcome sequence, plus what to include in each email15:07 - The tech set up behind an effective welcome sequence19:52 - My best advice for testing your sequence automations - don’t skip this!Links & Resources:Kit - affiliate linkLiz Wilcox's Welcome Sequence Workshop - affiliate link Nicole Kepic's Red Carpet Welcome Sequence - affiliate link Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode145Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
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144. Streamline Your Product Creation Workflow
Send us a text! (Your number stays private)Do you have a great idea for a digital product but feel totally overwhelmed when it comes to actually creating it? Or maybe you're like me and love jumping into a project headfirst—only to realize halfway through that you forgot a few key steps (oops!). Either way, this episode is going to save you time, stress, and probably a few headaches.I’m walking you through the exact checklist I use when creating any kind of digital product, from initial idea to final polish. I’m sharing how I keep everything organized, stay focused, and make sure I’m creating products that are not only helpful, but actually sell. Whether you're building your first product or your fiftieth, this checklist will keep you grounded and on track.I’ll also share some of the common missteps I see, plus the small tweaks that can make a big difference in your final product. We’ll talk about things like validating your idea before you dive in, making sure your content aligns with what your audience actually needs, and how to avoid burnout mid-project. If you're ready to create with more confidence and less chaos, this conversation is for you!01:17 - Why the first step in your product creation workflow should be market research (and how to do this!)03:49 - Important tips for the planning stage of product creation, and must-haves to include in your digital product07:53 - Advice for designing and making your product, plus my favorite tools to use10:51 - A non-negotiable in your product creation workflow: quality control!12:10 - Pricing your product and launch strategy for getting it in front of the right people17:01 - What to do after launching your product to ensure it continues sellingLinks & Resources:Web Accessibility Color Contract CheckerEpisode 138, Get More Eyes on Your Products: 13 Strategies That Actually Work to Increase TrafficEpisode 137, 5 Reasons Your Digital Products Aren’t Selling (And How to Fix Them)Follow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode144Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
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143. Customer Complaints are Good for Business... If You Handle Them Right
Send us a text! (Your number stays private)As a digital product creator, I know the heart-racing moment when a customer feedback notification pops up. If it’s positive, great! If it’s negative, well, it might be just enough to send you into an all-day spiral. But guess what? Negative reviews aren’t the business-killer you might think they are! Over the years, I’ve learned that customer reviews aren’t something to fear, but an opportunity for growth.In this episode, I want to help you rethink everything you know about customer feedback. From mindset shifts that can save your sanity to practical tips for turning criticism into opportunity, I’ll break down the art of handling reviews like a pro. You’ll learn how to protect your mental space, respond strategically, and use feedback as a powerful tool for business growth.If you’re an online entrepreneur tired of letting customer reviews amp up your anxiety, this episode will be a game-changer. I hope it helps to transform your relationship with feedback, showing that every review - good or bad - is just another stepping stone on your path to success. Get ready to change how you see customer feedback forever!01:57 - Three mindset shifts that will totally change how you look at customer reviews06:03 - Practical ways to keep negative feedback from ruining your whole day (or week!)13:59 - How to respond to feedback effectively, and when you shouldn’t respond at all19:59 - Tips for turning customer feedback into a great business assetLinks & Resources:Episode 137, 5 Reasons Your Digital Products Aren’t Selling (And How to Fix Them)Episode 64, TPT Feedback: The Good, the Bad, and the…Constructive? Episode 7, Boost Your Sales with Featured Testimonials on TPTFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode143Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business. Get more freedom and less stress ➡️ watch now at kristendoyle.co/training Check out my Everything Page at https://kristendoyle.co/everything
When it comes to running and scaling your online business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your business, and what to avoid? That’s what you’ll learn on The Savvy Seller, the podcast that will show you how to take your digital product business to the next level through no-stress marketing, strategic planning, and more! Your host, Kristen Doyle, has over a decade of experience selling digital products to teachers and entrepreneurs and has made all the mistakes so that you don’t have to! From selling on marketplaces like TPT and Etsy to running your own website shop, sales funnels, and courses, tune in to hear Kristen cover all aspects of running an online business. We're talking hustle-free strategies like growing your email list, setting up funnels, leveraging SEO, improving product listings, and effective strategies for your store and website.
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