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The Art of Longevity

Podcast The Art of Longevity
The Song Sommelier
Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on mak...

Available Episodes

5 of 74
  • Season 11, Episode 1: The Lumineers
    If the route to longevity is to be bendable into the music industry’s rules for success, The Lumineers really shouldn’t be here at all. It makes no sense. Their stripped back, rootsy ‘Americana’ (if that’s what we can call it) took hold for reasons not usually listed in the music industry rulebook. Instead, their unlikely ascendancy into the realms of being a major league band, by any measure, has happened through the real route to success: trial and error, hard graft, writing songs from the heart and performing them with vulnerability. And yes, when that led to big breaks, like supporting U2 on the massive anniversary tour for The Joshua Tree, they didn’t blow it. You don’t have to be a phenomenon but do have to be a pro. In today’s music business, you can’t phone in the work and expect a career in return. Wesley Schultz and Jeremiah Fraites have thought about it all, a lot. They know their strengths and weaknesses, their inspirations, and how to tap them. Tom Petty, Neil Young, Leonard Cohen and Radiohead are there in the mix. Indeed, you could say that The Lumineers self-awareness seems to be the real root of their ultimate success and longevity. That, and treating the work as sacred. As Fraites puts it:“Even to make one song is impossible. It’s so much work. One song is already a pain in the ass, before you talk about doing a full LP.”As Fraite’s friend and British booking agent Alex Bruford told him once “everybody wants Radiohead’s career”. And it’s a truism. The artist who doesn’t compromise creatively, can take a 180 degree turn if they want to, can meld their influences but render those as something unique to them. Artists that can call on the tradition of the song but dress it in different ways, adding something to the DNA of popular music. And do it all with success and recognition, and no need for hype. Dignity intact. It’s likely then, that a new generation of artists and bands coming up in today’s fractured and frantic music business, bands that really want success but don’t want to be moulded by the industry like plasticine, might just be telling themselves that they want a career like The Lumineers. Support the showGet more related content at: https://www.songsommelier.com/
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  • The Art of Longevity Episode 69: Artists On Vinyl Side A
    This episode is brought to you in collaboration with War Child. This is a special episode of The Art of Longevity celebrating vinyl and the ongoing importance of vinyl and the album form to artists and to music fans. In this short audio documentary you’ll hear some thoughts and stories from renowned musicians like Ben Folds, Gaz Coombes, Interpol, Laura Veirs, Alela Diane, Crowded House, Eels, Ron Sexsmith, Tindersticks, Feeder, Goo Goo Dolls, John Grant and Brett Anderson of Suede. The Art of Longevity returns shortly, meanwhile please listen and DONATE to War Child NOW! Thank you for listening and donating. For more visit https://www.songsommelier.com/artists-on-vinyl-documentary-1Support the showGet more related content at: https://www.songsommelier.com/
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  • The Art of Longevity Episode 68: Joan As Police Woman
    There are always some central pillars to a great party playlist - songs that just work. One of those is the Joan As Police Woman song Holy City. The song is always an instant hit at parties, guaranteed to elicit excitable inquiries as to “who is this?”. That instant reaction. The song is a #1 hit in my family - one of those multi-generational family life tracks. But if Holy City is instantly likeable, with a great beat and a strong poppy hook, it’s somewhat uncharacteristic of Joan’s music, which is mostly the opposite: seductive slow burns that take their time to become loved. It’s what Joan herself refers to as the eternal quandary of a life making alternative and original songs in today’s music business. “A lot of people are just really busy and they don’t have time to figure out what this incredible new music is that might require 10 listens until you’re hooked”. Then again, after some time away from Joan’s music, it was another of her singles that I was immediately drawn to, the smouldering, unhurried jazzy ballad Full Time Heist, from her new album Lemons, Limes and Orchids. This song, written as a cynical ode to one of life’s chancers, is my song of 2024 and enters into the canon of my all time favourite songs. That’s two for Joan and makes her increasingly one of my very favourite artists. Joan is the ultimate collaborator - entirely comfortable with creating in the moment no matter who she works with - and some of her collaborators have been bona fide music royalty, including Tony Allen, Rufus Wainwright and Damon Albarn (and also David Sylvian although their recording sessions have yet to see the light of day - something I only discovered after my chat with Joan). But an effective collaborator as she is, Joan makes her own records, literally. Right from the start her 2007 debut Real Life was entirely self-funded, subsequently shopped around to labels that would be willing to take it to market. She had a little bit of help for her first E.P. from - of all places an independent record shop in Derby, England. Indeed, store owner Tom Rose of Reveal Records created his own label just to get Joan’s first songs on the market. Tom happens to be Joan’s manager to this day. Going back through the catalogue, it is striking just how high the quality of Joan’s solo output is, most notably her stunning Sophomore record To Survive (2008), the ultra-cool collaboration with Tony Allen and Dave Okumu The Solution Is Restless (released during the pandemic in 2021). And now Lemons, Limes and Orchids - yet another creative high water mark for an artist whose songs have a classic, timeless quality. The obvious question is how does such an uncompromising, singula artist even survive in today’s content-flooded music business?“I practice daily to avoid the whole ‘compare and despair’. Keep the focus on myself and make the best music I possibly can and then I’m a happy person”. If she is happy, we should be too - and lucky to have her making such wonderful music.  Support the showGet more related content at: https://www.songsommelier.com/
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  • The Art of Longevity Episode 67: Keane
    Of all the bands to grace our company on The Art of Longevity, Keane have ridden the music industry rollercoaster through all the stations of the cross: struggle, success, excess, disintegration and if you’re lucky - enlightenment. Tim Rice-Oxley doesn't hesitate for a moment:“Yeah, absolutely. Our struggle was quite long and our disintegration was quite quick, although we clung on effectively for quite a while. I feel like now we are in a more positive and exciting place than the day before Hopes & Fears came out”. It’s easy to forget in these days when the monoculture is a dot in the rear view mirror, that Keane really went huge: five consecutive number one UK albums (album six ‘Cause & Effect’ was number two). Their early success carried an unstoppable momentum. Yet behind the sheen of that success, as quickly as their second album ‘Under The Iron Sea’, the band was imploding - a combination of exhaustion and the pressure of heightened expectations causing an emotional disconnection between bandmates - a difficult thing to handle for old school friends.Every band of longevity should make a book and/or a film. It’s what fans in today’s crowded music landscape deserve really - the scarcity of access to the inner circle, whether that’s present or past. And for Keane themselves it sounds like the book has served a therapeutic purpose in a way. “We’re insanely hard on ourselves, to the point where it’s not good. We’d find any feedback and take it as a stick to beat ourselves up with. But we’re finally at a point now where we can say that we are quite good at what we do, proud of our music and our place in the world”.As Keane heads back into the studio next year, the band is far better equipped than when they headed to Sanger’s French farmhouse 20 years ago to make their debut - both emotionally and technically. The only problem is that they have set the bar high when it comes to track record. The creative ambition and self-critical muscles of this band are no doubt twitching away. “I know I’m going to have to write a lot of songs to get to the magic. One of the things bands struggle with is quality control - knowing the difference between what’s good and what’s great. There are millions of people out there trying to write songs as well so you have to raise your voice about everything else out there”. On page 35 of the book Hopes & Fears: Lyrics and History are two lists on the page of a ring bound notepad, titled The OK Computer Test. “There’s no way we thought we were making the next OK Computer but you’ve got to try. You ask yourself “how do our heroes do it”. But if we knew then what we know now, we might have put ‘Somewhere Only We Know’ at number five instead of first”. For the next Keane record I suggest they apply “The Hopes and Fears Test”, just to make sure their new material is up to scratch. Support the showGet more related content at: https://www.songsommelier.com/
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  • The Art of Longevity Episode 66: Los Campesinos!
    What happens when you are a cult band (indeed when Pitchfork refers to you as “the ultimate cult band”) and you make the most accessible, most ‘mainstream’ album of your career? It’s a relevant question for many bands these days, because emerging from cult status to the mainstream (what’s left of it) is a very valid path to longevity and success. Look at Nick Cave for example. He’s done alright. But I can’t think of a better example right now, than Los Campesinos!With All Hell, they have made the kind of record that can win over new fans, which isn’t easy on your 7th album. If we whisper it quietly, they may have even made a classic album. Only time will tell, but for now the band is enjoying basking in a little bit of well deserved success, including an 8.5 on Pitchfork, hitting number 14 on the UK album chart and sold out UK venues - bigger ones than they have played before. Not quite a jump from cult status to daytime radio playlists, but nonetheless, progress. Los Campesinos! have just found a route to a larger audience. “We’ve always looked for validation elsewhere, but to achieve the best reviews of our career and chart position [for All Hell] is very flattering and something we appreciate more now than at any other point in our career.”It remains to be seen if the glut of year end ‘best albums of’ lists remember to include All Hell, if indeed they considered the record a suitable candidate. Well, it’s on my list. What’s more, the vinyl package is lovely (apart from the 45 RPM but we’ll let that one go for now). Nothing better though, than a band in the enlightenment phase:“When we formed we were very much ‘indier than thou. Very pretentious. We were very prescriptive to what being in a band should be. Authenticity has always been very important to us but now, our approach to releasing music, playing live shows - we’ve become the band we always should have been. So now I can be smug!” Support the showGet more related content at: https://www.songsommelier.com/
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About The Art of Longevity

Uniquely honest conversations with famous and renowned musicians. We talk about how these artists have navigated the mangle of the music industry to keep on making great music and winning new fans after decades of highs and lows. We dive into past, present and future and discuss business, fandom, creation and collaboration. What defines success in today's music business? From the artist's point of view. The Guardian: “Making a hit record is tough, but maintaining success is another skill entirely. Music industry executive Keith Jopling explores how bands have kept the creative flame alive in this incisive series”.
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