Unsung Podcast

Most businesses require marketing in order to generate sales and, ultimately, success. We’re all aware of this: our feeds are flooded with ads on a daily basis because, when we really get down to it, all platforms are an ad business first and foremost.
This means that when you’re an artist trying to promote your wares, you probably need to do marketing in order to get people to pay attention and generate new fans. For most small artists, trying to break through the noise is a thankless and, frankly, onerous task. One may hope for some kind of virality in the hope of obtaining many viewers that you can convert into fans, but the truth about virality is that nine times out of ten, it doesn’t work.
No, what you need to do is commit to the grind and slowly churn out content in the hope of training the algorithms just enough that your content is placed before the right audience at the right moment.
But what if you could circumvent all that? What if you could just pay someone a large amount of money to create momentum on your behalf by utilising fake accounts to push you into that algorithm? That’d sure be great, huh?
In essence, that’s what some marketing agencies do. Agencies like Chaotic Good.
Their name is probably familiar. They went somewhat viral themselves earlier this year when they spoke about how they achieve huge internet success for their artists via dubious means. They were, in fact, very blasé about it. Soon afterwards it transpired that they were running campaigns for the band Geese, a medium-sized weird indie band that, in 2025, suddenly found themselves riding a wave of success due to an apparent groundswell of support on TikTok.
It’s taken us a while to address this issue. We wanted the dust to settle a bit before really trying to capture our thoughts, and we think we’ve done a pretty good job here.
This week, we dig into the Billboard interview that started it all, the services Chaotic Good offered, and how bot farms, paid contractors and armies of fake fan pages actually work. We ask whether any of it is legal, why virality so rarely turns into real fans or ticket sales, and what it means for artists who’d rather not play this game. Then it gets bleaker: AI slop, industry plants, and what happens to a culture that can no longer tell what’s real.
Everything you ever wanted to know about the seedy world of major label music marketing but were afraid to ask... it’s all covered here in this week’s episode.

Timestamps
00:00 Introduction
02:00 Why Chaotic Good, and Why We Waited for the Dust to Settle
09:00 Who Are Chaotic Good? SXSW, Origins & the Client List
13:00 "We Know How to Go Viral": Rival Agencies & a Hologram of a Herd
18:00 The Four Services: Narrative Campaigns, UGC, Fan Pages & Brands and Media
36:00 Scale, Not Skill: Discord Clippers & the Failures You Never See
39:00 Flooding the Comments: NASCAR Memes, Dance Cats & Identity Fraud
41:00 Human-Like Accounts, TikTok's Six Billion Deletions & the CAPTCHA Sidebar
43:00 Juicing Accounts & the Bot Farm Question
48:00 Paid Humans as Bots & "Is It Okay Because It's Art?"
52:00 Where Else Do Bot Farms Go? Politics, Films & Repurposed Infrastructure
54:00 "That's the Internet": Organic Behaviour at Inorganic Scale
57:00 Virality vs Success: Vanity Metrics & the Marketing Funnel
1:01:00 When Fake Fans Don't Buy Tickets: Pulled Tours & Underselling Shows
1:11:00 Music Was Never a Meritocracy
1:12:00 The AI Arms Race: Dancing Baby Slop & More
1:15:00 Conclusions: Hubris, Money & "Engineer's Disease"
1:19:00 Gaslighting on an Industrial Scale & TikTok as Astroturf
1:22:00 Overt vs Covert Marketing: The Man Behind the Curtain
1:29:00 Wrap-Up: Next Week's Satryicon & Sign-Off

For about 8 and a half years, our former (and beloved) co-host Dave had been mulling over doing this album. Then one day, out of the blue, he messaged us: I'm coming in I want to talk about One Minute Science by Sunna.
In another timeline, we'd have gotten this out of the way a long time ago. Hell, Chris almost suggested it himself. And yet here he was, unprompted, reopening a wound he'd apparently been carrying since he was fourteen.
One Minute Science came out in 2000, and on paper it shouldn't have needed anyone's courage. Sunna were a Bristol grunge (?)/electronic rock(?)/industrial metal (?)/nu metal (?) band with a genuinely unlikely pedigree: the album was produced by Neil Davidge, Massive Attack's long-term studio partner, and frontman Jon Harris reputedly played on Mezzanine itself. They signed to Melankolic, the label Massive Attack half-owned, then to Astralwerks in the States, and eventually toured with Smashing Pumpkins, A Perfect Circle and Vast, and picked up Best New Band at the Kerrang Awards in 2001. Lead single Power Struggle found itself on the Hollow Man soundtrack and they even almost had a song from their second album appear on the soundtrack to Spider-Man 2. A fate the film industry's collective good sense narrowly spared everyone. This was, by any measure, a band with momentum.
But it didn't pan out. The album stalled at 151 in the UK charts, the press treated it as an inconvenience to be filed under nu metal and dismissed, and Sunna never really recovered - three more records, increasingly hard to find, never on Spotify, cover art that gets worse with each release. One reviewer's verdict at the time, that if Sunna were foreboding and menacing then so were Creed and Bush, turned out to be a pretty efficient way of ending a career.
So why the secret almost nine-year fandom? We get into it properly this week, with...mixed results. Dave defends the record as a load-bearing piece of his adolescence, uncompromising and strange even now. Chris tries, valiantly and with increasing desperation, to make a case for the production doing the heavy lifting. And Mark - hearing it stone cold for the first time in his life - declares it not just bad but the worst thing he's heard on this podcast in very nearly nine years of doing it. Grim.
Nobody comes out of this one agreeing with anybody else. Which is exactly how this podcast used to be, back in the days of yore. Everyone's got a record like this. The question is whether you'd admit it on air.
Timestamps
00:00 Introduction
04:04 The Sunna Reveal: Dave's Unprompted Text After 8.5 Years
08:11 One Minute Science, Sunna & First Impressions
11:03 The Massive Attack Connection: Neil Davidge & Mezzanine
12:38 Band History: Chillum, John Harris & the Bristol Scene
18:47 Drummer Departures & Mark Richardson's Near Miss with Feeder
19:30 Jon Harris's Accident-Prone Years, Kenya & the Exorcism Story
21:00 Genre Confusion: Nu Metal, Post-Grunge & the UK Scene Comparisons
28:00 DJ Flatline, Bristol Trip-Hop DNA & the Hollow Man Cameo
29:00 The Spider-Man Near-Miss & the Hulk Screening Anecdote
30:07 The Press Reviews: "Tool to Travis" and Getting Savaged
32:11 The Worst Album Art in Music History
35:26 The Follow-Up Records: Two Minute Terror, Third Pin & Global Morning
42:00 Standalone Singles: Swimming with Snakes & Sentiment Attacked
43:26 Track-by-Track Begins: I'm Not Trading & the Production Debate
1:05:10 Dave's Conclusion: A Flawed Nostalgic Safety Blanket
1:07:55 Chris's Conclusion: The Racist Uncle Defence
1:10:36 Mark's Verdict: "The Worst Thing I've Heard on This Show"
1:14:00 Bush, Nickelback & Finding Mark's True Hated Genre
1:17:00 Wrap-Up & Sign-Off

Last time we admitted defeat in our attempts try to summarise a fifty-plus album discography. This time our play P6 turns up with an actual diagram (which you can see right here) and we spend an hour and a half trying to work out whether that's a genuinely useful map or just a very elegant way of saying "it's complicated."
We get into what actually meant when they called one period of their music “solar music” and the other “moon music”, both to themselves and to people writing about them afterwards. We begin with Scatology and then go into a long stretch on Coil as a queer band specifically: not queer-adjacent, not later reclaimed as queer, but a band who were writing directly out of the AIDS crisis while the gay mainstream press was too frightened to touch them. We talk about the rejected Hellraiser score, Clive Barker's actual bowels, and how a soundtrack too creepy for a horror franchise ended up as one of the most bootlegged, most fought-over corners of their catalogue.
We get into Trent Reznor giving them free run of a New Orleans studio for their aborted album Backwards, the slow drift into drone and ritual with Time Machines, and the posthumous artefact economy that's grown up around the band.
There's a lot of Coil in this episode that isn't really music in any conventional sense; arguably a lot of it is more like documentation. Documentation of a relationship, of a pandemic that was devastating their community, and of two people slowly working out what they were for. Whether that makes the later, harder-to-love records worth the effort is something we argue about without really resolving. We’d say give it a go anyway – you might find something you love.
Chapters
00:00 – Welcome back, and the state of the venues in Glasgow
00:04 – Phil's solar/moon diagram, and the pivot point of Horse Rotorvator
00:07 – Scatology as manifesto: no personality cult, just "this is us"
00:12 – Defining solar vs moon in Coil's own terms
00:16 – "Kill a queer for Christ": the hostility Coil were writing against
00:20 – Coil as a queer band, not a queer-adjacent one
00:24 – The AIDS pandemic as the actual subject of the solar period
00:27 – Why Coil succeeded where Frankie Goes to Hollywood and the "gay icons" of the 80s didn't
00:31 – The Spanner case, outlaw community, and the limits of gay respectability
00:35 – The artefact economy begins: box sets, reissues, and "picking at the corpse of Coil"
00:36 – The rejected Hellraiser score and Clive Barker's bowels
00:44 – Love's Secret Domain, clubbing, and ecstasy as a response to the fear of touch
00:48 – Derek Jarman, the Sisters of Perpetual Indulgence, and Phil's own ordination
00:55 – Into moon music: The Angelic Conversation and the shift toward mysticism
00:57 – Trent Reznor, free studio time, and Nine Inch Nails' debt to Horse Rotorvator
01:02 – Membership shifts: Danny Hyde, Drew McDowell, and Thighpaulsandra
01:04 – Black Light District and the "dank, downbeat" transitional period
01:14 – Moving toward live performance and the birth of Coil's occult stage identity
01:19 – Balance's addiction, Funeral Music for Lady Diana, and the Foxtrot testimony
01:26 – Post-9/11 visuals, prisoners, and a return to transgression on stage
01:27 – Closing thought: boredom, labour, and what it cost to make this music

Coil have a reputation for being genuinely difficult: ritualistic, transgressive, the kind of band you approach the way you'd approach a locked door marked "occult correspondence, keep out." So it's a bit disarming that this episode opens with hand-written Christmas cards from Jhonn Balance and Peter "Sleazy" Christopherson, sent to a teenage psychiatric nursing student in Paisley who wrote to them out of genuine fandom. Coil, it turns out, wrote back.
The student in question is Phil Eaglesham, or P6 as he is perhaps better known, formerly of Desalvo, Stretchheads and currently of OMO and Security. He's returning after breaking our brains once already with Cabaret Volatire, and this time he's turned up armed with decades of correspondence, first-hand context, and a refusal to let Coil calcify into myth.
We trace the band from Jhonn Balance's teenage letters to Throbbing Gristle, through Psychic TV and the deliberately porous, ceremony-blurred confrontation of early industrial music, into the Temple of Psychic Youth and its uncomfortably close relationship to actual cult structure. We get into the brass dildos sent to record labels as a two-fingered thank-you-for-nothing. We get into AIDS-era queer culture, MDMA, and the particular kind of self-medicating grief that eventually caught up with Balance. And we get into why a band this steeped in the esoteric and apocalyptic was, underneath it, trying to build something more human and more DIY than the mysticism suggests.
Jhon Balance himself suggested that Coil would forgotten within ten years after their end. They weren't. Whether that's a triumph of the work outlasting the intent, or proof that even planned obsolescence can't out-manoeuvre a good back catalogue, is something you can decide for yourselves. And we'll give you a bit of time to do that, because there's a whole second episode of this still to come next week.
Highlights
00:00 – Welcome back, Phil Eaglesham
00:04 – Setting the scene: resources, Tony Dickey, and the Coil album map
00:06 – The letters: correspondence with a psychiatric hospital
00:10 – Reading list: England's Hidden Reverse and Everything Keeps Dissolving
00:14 – A quick word from our sponsors (that's you)
00:16 – Origins: Jhonn Balance, Throbbing Gristle, and teenage letter-writing
00:20 – Psychic TV forms, Warner Brothers money, and the 23 brass dildos
00:23 – Temple of Psychic Youth and its uncomfortable proximity to cult logic
00:27 – Coil as an alternative: queerness, esotericism, without the cult of personality
00:29 – Ecstasy, connection, and the AIDS-era comedown that became alcoholism
00:32 – "In ten years, nobody will remember" — legacy, reissues, and Mute Records
00:34 – Sleazy in Bangkok, and his death in 2010
00:39 – Peter Christopherson's design career: Hipgnosis, Pink Floyd, Sex Pistols
00:42 – The boy shop window, the leg, and the police raid
00:44 – Industrial music's roots in performance art and danger music

If you've been tuned into the news around the Scottish grassroots music scene at any point in the last few weeks, you'll likely have seen there's been a bit of controversy brewing around King Tut's Wah Wah Hut in Glasgow and their owners, DF Concerts.
Following a piece published in The Bell, where numerous people spoke out about the poor terms that King Tut's offers to emerging artists, various corners of social media were ablaze with righteous fury. It prompted DF to threaten to take The Bell to court, and also saw The Herald get in on the action. So we think it's fair to say that this is a blaze that might be threatening to run amok.
The terms that King Tut's offers has been something of a known issue in the Scottish music community for a number of years, and whilst there are certainly reasons for small artists to be aggrieved (reasons which we share), the matter is not quite as clear cut as The Bell article would have you think.
On this week's episode we draw from our own experiences as musicians and promoters to try to give a more complete picture of the issue. We also do a wee exercise where we map out whether putting on gigs yourself is more cost effective, using examples of the rates offered by many venues in Glasgow to paint a picture of what the costs of running a show yourself actually are.
Which ultimately leads us to ask a few questions: is what King Tut's offer fair? Is it just better to put on gigs yourself? And if King Tut's parent company, DF Concerts, used their corporate backing to pay artists more, what might be the outcome of that on the wider grassroots scene as a whole?
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