Today I'm joined by Paul J Daly and Kyle Mountsier, Co-founders at More Than Cars.
Paul and Kyle break down exactly how a single exposed API key can hand a hacker access to an entire dealer management system, why dealerships are uniquely at risk given the volume of sensitive customer data they store, and what the best operators are doing to build securely before the first major breach hits the industry.
Topics:
00:25 Dealerships' Most Under-Resourced Dept.
02:40 Why Auto Ads Are The Worst.
04:50 The $734 Symptom Dealers Ignore.
09:50 How One Dealer Cut Ad Cost By $200.
18:10 The Widget Killing Your Conversion.
24:25 Lost 50% Of Staff, Sales Soared.
27:45 The Knowledge Graph Every Dealer Needs.
46:10 Rebrand As A Hospitality Business.
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2. Reynolds and Reynolds - Turn cars faster and increase profit with AutoVision, an end-to-end inventory management suite that optimizes every step of the used vehicle lifecycle. Visit @ here for more info.
3. CDG Dealer Platform – Dealer intelligence, all in one place. Give your dealership a competitive edge @ here.
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