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259. From Segmentation to Personalization: The SciPlay Approach to Success
Cameron Stewart, Group Vice President at SciPlay, shares valuable insights on the robust growth of social casinos, emphasizing retention and monetization strategies. We explore how SciPlay operates with low concentration levels in the market, the importance of personalizing user experiences, and the innovative approaches driving their success. Get an insider's look at the strategic decisions, including talent investment and the unified infrastructure for game development, that make SciPlay a leader in the field. Additionally, Cameron speaks on the benefits and challenges of a return-to-office workplace culture and the strategic value of acquisitions and portfolio diversification. 00:00 Welcome and Introduction 00:28 Understanding the Social Casino Market 03:15 Challenges and Strategies in Game Development 06:15 Segmentation to Personalization 10:25 Retention and Engagement Metrics 16:39 Monetization and Live Operations 33:09 Direct-to-Consumer Strategies 37:19 Exploring the Social Casino Market 38:32 Partnerships and Strategies 40:37 Innovations and Player Behavior 42:11 The Role of IP in Casino Games 43:45 Player Engagement and Retention 51:05 Work Culture and Talent Investment 59:04 Strategic Acquisitions and Diversification 01:06:18 Key Learnings and Advice 01:10:57 Conclusion and Final Thoughts Social Casino, Monetization, Retention, Personalization, Gaming KPIs, Player Experience, Live Operations, Direct to Consumer, Market Trends, SciPlay, social casino, game development, innovation, acquisitions, player engagement, market strategy, IP integration, casino industry --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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TWIG #312 THE GREATEST WEEK IN F2P. EVER? EVER!
With Miska set on another jet, Q5 launches in earnest with Marvel Rivals, Delta Force, Path of Exile 2, Infinity Nikki, and Girlsfront Line 2. Oh my, oh my. Kress gives his full review of Infinity Nikki’s costumes, while Jen pulls “Franchise” Beetlejuice. How can Marvel Rivals cross-promote in every Marvel game? Adam pours cold water retention down the acquisition’s back while Phil tries to light the Chinese game industry fire while wearing a tight desert camouflage shirt (?). 00:00 Introduction and Episode Overview00:56 Meet the Hosts01:33 Secret Level Screening Review06:13 Game Exec Supper Club Announcement07:47 Industry News and Corrections09:55 Investment and M&A Updates12:36 New Game Releases and Performance34:43 Mastery Issues in the Game35:11 Unique Selling Points and Differentiation35:46 Honeymoon Phase and Meta Development36:56 Onboarding and Mastery Curve39:22 Marvel Cross-Promotions and IP Management44:32 Path of Exile 2: Strategy and Success53:59 Delta Force: A Battlefield Clone58:12 Fortnite's New Tactical Shooter01:00:59 Infinity Nikki: A Unique Pivot01:07:36 Concluding Thoughts and Future Discussions --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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1:08:27
258. Unlocking Attribution with TikTok and AppsFlyer
Mishka Kaktoff is joined by Steve Lockwood from TikTok and Roy Yanai from AppsFlyer, who share their extensive insights on evolving attribution techniques, overcoming challenges in the privacy landscape, and future-proofing measurement strategies. This episode is packed with valuable information that can help improve your campaign performance, game design, and overall marketing outcomes. Chapters: 00:00 Understanding Mobile Marketing Attribution 01:11 Guest Introductions 04:11 Evolution of Attribution 07:40 Challenges in Attribution 08:59 TikTok's Role in Attribution 12:12 Debate on Last Click Attribution 18:02 Incremental Testing and Media Mix Modeling 31:29 Questioning the Truth in Marketing 32:35 The Evolution of Attribution Methods 33:28 Advertiser Perspectives on Ad Networks 35:07 The Importance of Views in Advertising 36:57 TikTok's Unique Role in Advertising 42:44 Future-Proofing Measurement Strategies 45:28 The Role of Privacy in Measurement 56:06 Success Stories in Attribution 01:01:57 Future Trends in Measurement 01:08:38 Closing Remarks and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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257. Up Down Up with Kim Nordström
Up Down Up is now available as an audiobook on Audible! https://www.amazon.com/UP-DOWN-companies-succeed-others/dp/B0CR7T9DPT In this episode, Kim Nordstrom joins the podcast to discuss his journey in the gaming industry, from releasing his first game in 1995 to significant roles at PlayStation, King, and Paradox. The conversation delves into topics from his book 'Up, Down, Up,' exploring what it takes to build a successful game company, the importance of culture and psychological safety, and the challenges of transitioning between growth and maturity phases. Kim also shares insights from his interviews with top industry leaders and how these experiences have shaped his current role as CEO of PlayerUnknown Productions. 01:05 Kim Nordstrom's Career Journey 03:06 The Making of 'Up, Down, Up' 06:31 Exploring Company Growth Patterns 10:19 The Importance of Company Culture 30:16 Understanding Psychological Safety 43:03 The Importance of Actions Over Words 44:10 Changing Culture Through Leadership 46:20 The SEAL Team Leadership Experiment 47:32 Scaling Teams and Maintaining Culture 48:57 Principles and Values in Leadership 53:34 The Role of Timing in Success 58:58 Navigating Growth and Maturity Phases 01:11:25 Challenges of Innovating Within Established Companies 01:24:32 Reflections on Leadership and Wisdom 01:28:43 Conclusion and Final Thoughts --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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1:29:53
TWIG #311 Musk Enters the Game, Archero 2 Aims for the Bullseye, PlayStation Goes Portable
In this episode of This Week in Games, we dive into the intriguing rumors surrounding a potential new PlayStation Portable and discuss Elon Musk’s rumored AI game studio, which could reshape innovation in the space. On the business side, we analyze the closure of Ubisoft studios and the enduring popularity of the Pokémon Trading Card Game. In mobile gaming, we spotlight Habby’s big launches, including Capybara Go and Archero 2, before discussing Path of Exile 2's early access success. Plus, we compare two heavyweight Eastern shooters, Marvel Rivals and Delta Force, and examine why so many new MOBAs struggle to gain traction. Don’t miss this deep dive into the industry’s most exciting stories! Chapters: 02:48 Shills04:17 Hybrid Casual Playbook Release04:38 App Monetization Report10:30 Fortnite's Record-Breaking Season14:29 PlayStation Portable Rumors16:47 Elon Musk's AI Game Studio18:39 Investments and M&A24:33 Ubisoft Studio Shutdowns30:07 Pokemon Trading Card Game Success35:37 Habby's Big Launches: Capybara Go and Archero 240:44 Path of Exile 2 Early Access43:18 Battle of the Eastern Shooters: Marvel Rivals vs. Delta Force48:27 The Struggles of New MOBAs56:51 Conclusion and Sign-Off --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
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About Deconstructor of Fun

Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/ Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support

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