Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of brin...
258. Unlocking Attribution with TikTok and AppsFlyer
Mishka Kaktoff is joined by Steve Lockwood from TikTok and Roy Yanai from AppsFlyer, who share their extensive insights on evolving attribution techniques, overcoming challenges in the privacy landscape, and future-proofing measurement strategies.
This episode is packed with valuable information that can help improve your campaign performance, game design, and overall marketing outcomes.
Chapters:
00:00 Understanding Mobile Marketing Attribution
01:11 Guest Introductions
04:11 Evolution of Attribution
07:40 Challenges in Attribution
08:59 TikTok's Role in Attribution
12:12 Debate on Last Click Attribution
18:02 Incremental Testing and Media Mix Modeling
31:29 Questioning the Truth in Marketing
32:35 The Evolution of Attribution Methods
33:28 Advertiser Perspectives on Ad Networks
35:07 The Importance of Views in Advertising
36:57 TikTok's Unique Role in Advertising
42:44 Future-Proofing Measurement Strategies
45:28 The Role of Privacy in Measurement
56:06 Success Stories in Attribution
01:01:57 Future Trends in Measurement
01:08:38 Closing Remarks and Final Thoughts
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1:10:03
257. Up Down Up with Kim Nordström
Up Down Up is now available as an audiobook on Audible!
https://www.amazon.com/UP-DOWN-companies-succeed-others/dp/B0CR7T9DPT
In this episode, Kim Nordstrom joins the podcast to discuss his journey in the gaming industry, from releasing his first game in 1995 to significant roles at PlayStation, King, and Paradox.
The conversation delves into topics from his book 'Up, Down, Up,' exploring what it takes to build a successful game company, the importance of culture and psychological safety, and the challenges of transitioning between growth and maturity phases.
Kim also shares insights from his interviews with top industry leaders and how these experiences have shaped his current role as CEO of PlayerUnknown Productions.
01:05 Kim Nordstrom's Career Journey
03:06 The Making of 'Up, Down, Up'
06:31 Exploring Company Growth Patterns
10:19 The Importance of Company Culture
30:16 Understanding Psychological Safety
43:03 The Importance of Actions Over Words
44:10 Changing Culture Through Leadership
46:20 The SEAL Team Leadership Experiment
47:32 Scaling Teams and Maintaining Culture
48:57 Principles and Values in Leadership
53:34 The Role of Timing in Success
58:58 Navigating Growth and Maturity Phases
01:11:25 Challenges of Innovating Within Established Companies
01:24:32 Reflections on Leadership and Wisdom
01:28:43 Conclusion and Final Thoughts
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1:29:53
TWIG #311 Musk Enters the Game, Archero 2 Aims for the Bullseye, PlayStation Goes Portable
In this episode of This Week in Games, we dive into the intriguing rumors surrounding a potential new PlayStation Portable and discuss Elon Musk’s rumored AI game studio, which could reshape innovation in the space.
On the business side, we analyze the closure of Ubisoft studios and the enduring popularity of the Pokémon Trading Card Game.
In mobile gaming, we spotlight Habby’s big launches, including Capybara Go and Archero 2, before discussing Path of Exile 2's early access success.
Plus, we compare two heavyweight Eastern shooters, Marvel Rivals and Delta Force, and examine why so many new MOBAs struggle to gain traction.
Don’t miss this deep dive into the industry’s most exciting stories!
Chapters:
02:48 Shills04:17 Hybrid Casual Playbook Release04:38 App Monetization Report10:30 Fortnite's Record-Breaking Season14:29 PlayStation Portable Rumors16:47 Elon Musk's AI Game Studio18:39 Investments and M&A24:33 Ubisoft Studio Shutdowns30:07 Pokemon Trading Card Game Success35:37 Habby's Big Launches: Capybara Go and Archero 240:44 Path of Exile 2 Early Access43:18 Battle of the Eastern Shooters: Marvel Rivals vs. Delta Force48:27 The Struggles of New MOBAs56:51 Conclusion and Sign-Off
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56:49
256. Running a Successful Live Service Game with Sergei Vasiuk
In this episode, host Mishka Katkoff is joined by Sergei Vasiuk, LiveOps Director at Wargaming and author of 'Running a Successful Live Service Game.'
The two delve into Sergei's book, discussing everything from the evolution of gaming models to data-driven development, player engagement, monetization strategies, and the challenges of global operations.
This episode is a treasure trove of insights for anyone in game development or LiveOps. Tune in for practical advice, learnings from Wargaming, and how to keep players engaged and your game profitable!
00:41 Importance of Live Operations
01:08 Overview of Sergei's Book
03:34 Sergei's Journey and Role at Wargaming
07:50 The Evolution of Gaming Models
12:03 Challenges and Strategies in Live Service Games
31:29 The Future of LiveOps and Community Engagement
38:23 Building Relationships with Content Creators
40:12 The Role of Data in Game Development
42:11 Understanding LiveOps and Player Engagement
45:34 The Importance of Decision Making in LiveOps
58:34 Balancing Monetization and Player Experience
01:11:16 Global Operations and Regional Relevance
01:18:42 Conclusion and Final Thoughts
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1:22:38
255. From Casual to Complex: Trends that Shaped Gaming in 2024
Dive deep into the world of game development and user acquisition with AppLovin’s Daniel TchernahovskyIn this episode, we explore the growth of mobile gaming, the significance of hybrid monetization, and the impact of automation and AI on user acquisition strategies.
Learn how Applovin's journey from startup to powerhouse company evolved, the importance of maintaining company culture, and strategic insights on app and game monetization.
00:51 Daniel’s Journey with Applovin
08:21 Industry Trends and Insights
18:23 The Rise of Hybrid Monetization
31:46 Aligning Marketing and Product Teams
35:09 Understanding Benchmarks and Metrics
37:14 Integrating User Acquisition in Development
38:33 Team Dynamics and Agile Development
42:50 Predictive LTV and Visualization Techniques
47:35 Avoiding the Doom Loop
56:50 The Rise of Apps vs. Games
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Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/support