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Proof to Product

Katie Hunt
Proof to Product
Latest episode

564 episodes

  • Proof to Product

    Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?

    13/08/2026 | 6 mins.
    I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.
    I do not take it lightly that you are spending time with me today and I want to thank you for being here.
    Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.
    No fluff, no filler, just ideas that we've shared in the past that will benefit you today.
    Let's dive in!
    You can listen to the full episode here: http://prooftoproduct.com/412
    Quick Links:
    Free Wholesale Audio Series
    Free Resources Library
    Free Email Marketing for Product Makers
    PTP LABS
    Paper Camp
    Mentioned in this episode:
    Wholesale Quiz
    Take the wholesale quiz at http://prooftoproduct.com/blindspot
  • Proof to Product

    453 | 2026 Faire Summer Market Recap with Katie Hunt

    11/08/2026 | 20 mins.
    Here it is, your long-awaited, highly anticipated Faire market recap for this summer season.
    I've been watching brands in our community have wildly different experiences during this Faire market, and I've also been studying a lot of what people outside of our community have experienced.
    Some walked away with 6-figure orders over 4 days, others didn't get a single order, and we're talking about the same platform, the same market, the same 4 days.
    I'm going to share with you what I saw behind the scenes, what worked, what didn't, and what this means for your wholesale strategy going forward.
    Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
    Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
    Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
    SIGN UP FOR THE WAITLIST
    You can view full show notes and more at http://prooftoproduct.com/453
    Quick Links:
    Free Wholesale Audio Series
    Free Resources Library
    Free Email Marketing for Product Makers
    PTP LABS
    Paper Camp
    Mentioned in this episode:
    Wholesale Quiz
    Take the wholesale quiz at http://prooftoproduct.com/blindspot
  • Proof to Product

    Quick Hit: What Does It Take to Get Into My Dream Store?

    06/08/2026 | 9 mins.
    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.
    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.
    You get to decide what works best for you and your brand.
    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.
    You can listen to the full episode with Nellys Siria of Cocoa Loves Grey here: http://prooftoproduct.com/351
    Quick Links:
    Free Wholesale Audio Series
    Free Resources Library
    Free Email Marketing for Product Makers
    PTP LABS
    Paper Camp
    Mentioned in this episode:
    Wholesale Quiz
    Take the wholesale quiz at http://prooftoproduct.com/blindspot
  • Proof to Product

    452 | Are You Leaving Money on the Table? with Katie Hunt

    04/08/2026 | 21 mins.
    Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease.
    Over the years, I have watched so many incredibly talented, hardworking product sellers that are underselling themselves.
    They're undercharging and they're underestimating what their business is actually capable of. Today, we're going to talk about money.
    Specifically, we're talking about the money that you are potentially leaving on the table right now without even realizing it.
    There are 4 big areas that I want to talk about, and I would be shocked if at least one of them doesn't apply to your business in some way.
    Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
    Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.
    Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.
    SIGN UP FOR THE WAITLIST
    You can view full show notes and more at http://prooftoproduct.com/452
    Quick Links:
    Free Wholesale Audio Series
    Free Resources Library
    Free Email Marketing for Product Makers
    PTP LABS
    Paper Camp
    Mentioned in this episode:
    Wholesale Quiz
    Take the wholesale quiz at http://prooftoproduct.com/blindspot
  • Proof to Product

    Quick Hit: Why Are Systems So Important to Wholesale Success?

    30/07/2026 | 8 mins.
    Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
    I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating wholesale in real time.
    These episodes are also a great reminder that there is no singular path to success when it comes to selling wholesale.
    You get to decide what works best for you and your brand.
    Today you're getting an inside look at how one brand does things which will surely spark ideas for you.
    You can listen to the full episode with Rachel Kroh of Heartell Press here: http://prooftoproduct.com/346
    Quick Links:
    Free Wholesale Audio Series
    Free Resources Library
    Free Email Marketing for Product Makers
    PTP LABS
    Paper Camp
    Mentioned in this episode:
    Wholesale Quiz
    Take the wholesale quiz at http://prooftoproduct.com/blindspot
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About Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
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