Proof to Product

Today, I want to share one last case study with you featuring one of our Paper Camp alums, Ashleigh Evans of InBooze.
I hope you've enjoyed this series. If you haven't listened, check out the last 3 great stories of founders in our community doing really cool things, links to those below. What I love about this is showcasing how each has done it in their own way and at their own pace.
Today's episode is brought to you by our Paper Camp program which is now open for enrollment. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. 
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. 
SIGN UP FOR PAPER CAMP NOW
LINKS MENTION IN THIS EPISODE:
Ashleigh's website | Follow on Instagram 
297 | Building a Handmade Food & Beverage Brand with Ashleigh Evans, InBooze
429 | Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf
430 | From One-Off Orders to Predictable Wholesale Sales, Case Study with Taylor Carroll, The Stray Shop
431 | Growing Wholesale Orders by 400% in Just 5 Months, Case Study with Brianna Reagan, Brianna Reagan Creates
You can view full show notes and more at http://prooftoproduct.com/432 
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp

Today I'm sharing another Paper Camp case study, and I'm especially excited about this one because it is from a recent Paper Camp student.
Brianna Reagan of Brianna Reagan Creates just went through Paper Camp in August of 2025, so it's only been about 6 months since she's participated in our program, and she has seen some incredible results. She took what she learned, put it into action, and she is thriving. Can't wait for you to tune in.
Today's episode is brought to you by our Paper Camp program which is now open for enrollment. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. 
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. 
SIGN UP FOR PAPER CAMP NOW
You can view full show notes and more at http://prooftoproduct.com/431 
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp

I'm back sharing another case study with you featuring one of our Paper Camp alum, Taylor Carroll of The Stray Shop.
Before we dive in, I wanted to remind you about the free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening.  I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales.
In this free workshop, I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting. 
I'm going to share strategies, templates, you name it, and we're going to answer your questions live.
I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon! 
You can RSVP for this free workshop at http://prooftoproduct.com/RSVP 
LINKS MENTION IN THIS EPISODE:
Taylor's website | Follow on Instagram
You can view full show notes and more at http://prooftoproduct.com/430 
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp

Today I want to share a case study with you featuring one of our Paper Camp alum, Zeba Parkar of Treleaf. 
Before we dive in, I wanted to tell you about a free workshop that I'm hosting on February 18th at 10:30am Pacific Time.
This wholesale buying season has been really eye-opening.  I've been in this industry for 17 years and I've worked with tens of thousands of brands. I've seen a lot of the same patterns show up again and again. Usually, these patterns tie to missed opportunities, outdated strategies or even small changes that we can make to enhance our sales.
I will also say the market is changing. Things are happening in the economy and in the world, and that's affecting sales and we can't be using the same playbook. 
In this free workshop, I'm going to talk about how you can land consistent wholesale orders without over-relying on Faire without using bad wholesale pitches or discounting. 
I'm going to show you what you should be doing and how you can optimize. 
I'm also going to tell you about our upcoming Paper Camp program which we will be opening for enrollment soon! 
You can RSVP for this free workshop at http://prooftoproduct.com/RSVP 
LINKS MENTION IN THIS EPISODE:
Zeba's website | Follow on Instagram
 320 | The Challenges Of Bringing A New Product To Life With with Zeba Parkar, Treleaf
388 | Leveraging Funding to Expand Your Business with Zeba Parkar, Treleaf
You can view full show notes and more at http://prooftoproduct.com/429 
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp

Our Paper Camp alumni are doing incredible things and growing their wholesale businesses in a very intentional and meaningful way. Today's guest is Lesa Muehlstein from Birdie Mae Designs, and she is no exception. 
I've been keeping tabs on Lesa's progress ever since she attended Paper Camp in early 2022. 
Lesa added 200 new stores within 2.5 years of attending Paper Camp, and as she will share today, that number is even higher now. 
Lesa came to Paper Camp in early 2022 and before our 4 weeks were up, she had secured 5 new stores, bringing her total count to 15.
During that time, she also raised her prices and refined her sales system. August 2023, she messaged me to say that she was now in 100 stores and that her brand had been featured in a national magazine in August 2024.
Just one year later, she shared that she was in 200 stores! This growth did not happen overnight and it was not without its challenges, but it is worth celebrating Lesa's successes every step of the way.
On today's episode, Lesa shares her startup story and we talk about inventory and product challenges, particularly balancing how much inventory to order when space and cash flow are constraints.
She shares what sales data she's tracking and how she uses that data to make decisions in her business, including what to discontinue or what to buy more of. 
We also talked about the benefits of wholesale, specifically how we can systematize the sales, production, and fulfillment of wholesale orders in a way that makes the business work around personal responsibilities.
Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.
Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners. 
Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll.
SIGN UP FOR THE WAITLIST
You can view full show notes and more at http://prooftoproduct.com/428 
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp