Proof to Product

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.
I do not take it lightly that you are spending time with me today and I want to thank you for being here.
Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.
No fluff, no filler, just ideas that we've shared in the past that will benefit you today.
Let's dive in!
You can listen to the full episode with Betsy Garcia of Bloomwolf Studio here: http://prooftoproduct.com/173
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

I've been having a lot of conversations lately, both private and public, about Faire.
Some of you love the platform. Some of you hate it.
And a lot of you are somewhere in the middle, trying to figure out your next move.
Should I get on Faire?
Should I get off?
Should I let it run on cruise control?
There's a lot of noise right now, and a lot of nuance to every situation.
Here's the part that gets missed: most of our Paper Camp students and alumni sell on Faire, and most of them are not paying commission on the large majority of their orders.
There's no trick to it. They use Faire as a checkout, not as a sales strategy.
In this episode, you'll learn:
What Faire genuinely does well
Why I have no problem with Faire's commissions
The two best ways brands use Faire
The four things Paper Camp alumni specifically do consistently with Faire that helps keep more money in their pockets
How one Proof to Product client pulled abandoned cart and past order data to build a personalized three-day campaign for a single store, and landed a $2,500 order
The one question to ask every time Faire rolls out something new

Today's episode is brought to you by our Retailer Roundtable interview series.
To make a strong first impression with wholesale buyers, we need to do a few things well.
We need to make it easy for stores to purchase from us
We need clear pricing and terms and conditions
We need to build strong relationships with our customers

All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.
You can view full show notes and more at http://prooftoproduct.com/461
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members.
I love sharing these conversations because building a product brand doesn't follow a single pathway.
There is no one-size-fits-all strategy that works for everyone because no two businesses are the same.
We learn so much by hearing how other people are making decisions, the ideas that they're testing out, and also how they're navigating both the ups and downs that come with entrepreneurship and building a business.
Here at Proof to Product, our goal is to help you build a sustainable business, one that supports you long term. Hearing these real stories from other founders helps to reinforce that that is truly possible, because friends, it is.
You can listen to the full episode with Megan Fowler of Brown Parcel Press here: http://prooftoproduct.com/218
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story.
Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what customers actually want, and whether the product fits her brand voice.
In this episode, she walks through how she's learned to say no to products that make business sense but don't fit her story—and why that clarity matters.
In this episode, you'll learn:
The four lenses for evaluating new products: data, design, customer voice, and brand alignment
Why Amita chose to add aprons instead of expanding into oven mitts (and what that decision reveals about brand strategy)
How licensing and product can coexist—and which one might take priority at different stages
The role of peer community in making better business decisions and avoiding costly mistakes
Why "I can add this" is different from "I should add this"
How starting with a small, cohesive product line scales better than chasing every opportunity

Ready to build a product line that's both profitable and true to your brand? If you're in the early stages of deciding which products to develop, or if you're mid-line and wondering whether that new category makes sense, LABS gives you access to the peer community and resources you need to make those decisions with confidence.
REQUEST YOUR INVITATION
You can view full show notes and more at http://prooftoproduct.com/460
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives.
Today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today.
These throwback episodes are intentionally short and to the point because sometimes you don't need a full deep dive.
All right, let's dive in.
You can listen to the full episode here: http://prooftoproduct.com/369
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz