Quick Hit: Where Can I Find Grants to Help Fund My Business?
14/05/2026 | 11 mins.
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy. They're too good to live in the archives. So today, I'm bringing one back. What you're about to hear is a short clip from a past episode. It's a topic that has stuck with me and still feels very relevant today. You can listen to the full episode with Ashley Sutton of Hustle & Hope here: http://prooftoproduct.com/374 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt
12/05/2026 | 11 mins.
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community. The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry. We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry? Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below! REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/442 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Quick Hit: How Can I SEO Optimize My Products on Faire?
07/05/2026 | 6 mins.
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you. Enjoy this clip! You can listen to the full episode with Brittany O’Brien of Brittany Paige here: http://prooftoproduct.com/334 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
441 | How To Protect Your Work as an Artist with Daniel Lachman, Justice for Artists
05/05/2026 | 22 mins.
This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists. Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other creatives protect what they've created. During the episode, we get into the realities of art theft in today's digital world. We talk about the difference between counterfeits and knockoffs and why this matters more than you think. We also talk about what protections you actually have as a product based business owner and how to start taking action if your work is being copied. We also dig into copyright, what that really means, when it's worth it and what happens if you decide to enforce your copyright rights. If protecting your designs, your products and your brand has been sitting in the back of your mind, or maybe you've had some other company steal your art, this is a conversation worth paying attention to. Daniel created a step by step tutorial showing exactly how to apply for a copyright. This is a video tutorial and we've made that available inside of our LABS community for our members. If you're not in LABS, this is exactly the kind of support we offer inside the community. Real tools, expert guidance and resources to help you run a stronger, more protected business. You can learn more and join us at prooftoproduct.com/labs. You can view full show notes and more at http://prooftoproduct.com/441 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Quick Hit: Is Following Up When You Don’t Hear Back Annoying?
30/04/2026 | 6 mins.
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today. Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you. Enjoy this clip! You can listen to the full episode with Lana Effron of Lana's Shop here: http://prooftoproduct.com/280 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!
Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.
If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.
Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll gather new ideas each week to help you grow your profit, build your team and lead with integrity.
Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can't rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals.
Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she's helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she's here to pull back the curtain and share her best kept secrets so that you don't have to learn things the hard way.
Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
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