Proof to Product

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.
I do not take it lightly that you are spending time with me today and I want to thank you for being here.
Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.
No fluff, no filler, just ideas that we've shared in the past that will benefit you today.
Let's dive in!
You can listen to the full episode with Mei Pak of Creative Hive Co here: http://prooftoproduct.com/265
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years.
She shares how customer feedback shaped her product format, her materials, her wholesale approach, and her newest line, and why she checks every instinct against the data before acting on it.
In this episode, you'll learn:
Why Chasing Paper sold wallpaper in panels instead of rolls from the start, so a customer with a small project could spend $60 instead of $250 and buy in at any budget
How launching with two materials, Standard and Luxe, worked like an accidental A/B test, and why Elizabeth discontinued the lower-priced option about nine months in instead of continuing to explain the difference
How Chasing Paper treats wholesale as a customer acquisition channel, drop-shipping for retail partners and using those placements to build brand trust
Why the trade program, where repeat rate, average order value, and lifetime value run three to four times higher than direct-to-consumer, became the reason to launch fabric
Why deepening relationships with the customers you already have can matter more than constantly finding new ones, and why a small team has to be selective about new channels
How Elizabeth pairs instinct with data, and why one source of truth for attribution keeps her team from cherry-picking numbers to support a hunch

Today's episode is brought to you by our Retailer Roundtable interview series.
To make a strong first impression with wholesale buyers, we need to do a few things well.
We need to make it easy for stores to purchase from us
We need clear pricing and terms and conditions
We need to build strong relationships with our customers

All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.
You can view full show notes and more at http://prooftoproduct.com/464
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.
I do not take it lightly that you are spending time with me today and I want to thank you for being here.
Today's episode is a short, focused, throwback episode designed to give you one thing that you can do today to move your business forward.
No fluff, no filler, just ideas that we've shared in the past that will benefit you today.
Let's dive in!
You can listen to the full episode here: http://prooftoproduct.com/419
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

Dorothy Belshaw has spent more than three decades in the gift, home, and trade show industries. She's led some of North America's biggest markets—from NY NOW to Atlanta Mart, and Las Vegas Market.
Earlier this year, Dorothy partnered with industry veterans William Lacey and Karen Olson to acquire NY NOW through Rockview Management Group and bring the iconic 100+ year-old show into its next chapter.
In this episode, you'll learn:
What changes when a trade show is owned by a small, industry-embedded team instead of a large company
What she and her partners changed in their first few months, and how the summer show performed
How they're rebuilding category depth, including Home returning as a primary category and Handmade coming back under external jury
How multi-line agency partnerships re-engage the reps who are already in stores year-round
What NY NOW is doing to bring buyers back from the Northeast, mid-Atlantic, northern Midwest, and eastern Canada
Why Dorothy believes buyers can't build a full assortment digitally, and what that means for your booth
What support is being built for newer and smaller exhibitors, and how to make an impact in a smaller footprint
What the strongest brands at the show have in common: evolving product, early commitment, and follow-up
Why Shoppe Object and NY NOW are on different weekends for Winter 2027, and the plan to get back to the same dates

Today's episode is brought to you by our Retailer Roundtable interview series.
To make a strong first impression with wholesale buyers, we need to do a few things well.
We need to make it easy for stores to purchase from us
We need clear pricing and terms and conditions
We need to build strong relationships with our customers

All of that gets easier when we listen to our customers. This on-demand interview series gives you a window into what buyers want and need from you, and it's only $27. You can get access to it at prooftoproduct.com/roundtable.
You can view full show notes and more at http://prooftoproduct.com/463
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz

Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members.
I love sharing these conversations because building a product brand doesn't follow a single pathway.
There is no one-size-fits-all strategy that works for everyone because no two businesses are the same.
We learn so much by hearing how other people are making decisions, the ideas that they're testing out, and also how they're navigating both the ups and downs that come with entrepreneurship and building a business.
Here at Proof to Product, our goal is to help you build a sustainable business, one that supports you long term. Hearing these real stories from other founders helps to reinforce that that is truly possible, because friends, it is.
You can listen to the full episode with Brigida Swanson of Yardia here: http://prooftoproduct.com/309
Quick Links:
Free Wholesale Audio Series
Free Resources Library
Free Email Marketing for Product Makers
PTP LABS
Paper Camp
Mentioned in this episode:
Take the free quiz!
Map out your next 90 days here: http://prooftoproduct.com/quiz