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Sport for Business

Rob Hartnett
Sport for Business
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  • Mentorship in Elite Sport - The Sport for Business Podcast
    Let us know what’s on your mindWhat happens when a swimmer refuses to settle and a mentor refuses to mail it in? We bring together Olympian Darragh Greene and business leader Pádraic O’Kane to explore how elite performance really works—on the stopwatch, on the balance sheet, and over a career. Dara traces his path from a sport‑mad Longford upbringing, through a broken leg that sent him back to the pool, to sub‑60 history in the 100m breaststroke. He lays out the choices behind the results: switching programmes when the ceiling closes in, using lactate‑guided training to personalise pace, and building a four‑year Olympic plan down to daily targets. Then he tells the story of the audacious two‑week trial that became six months inside Australia’s toughest squads—higher volume, world‑class teammates, and the pressure that sharpened him for Paris and beyond.Pádraic adds the view from business and mentorship. He heard Darragh speak at a Longford rugby lunch and turned admiration into action—creating a support plan that blends funding with flexible work, real activation, and a roadmap for life after LA 2028. We explore the gap between public funding and actual needs, and why private partners can make a difference when costs exceed stipends. This is not a quick logo deal. It’s patient mentorship, goal setting, and honest conversations about what comes next: entrepreneurship, events, or a role shaped by the water.If you care about Irish sport, performance, and what it takes to sustain both, this conversation offers a clear blueprint—ask bold questions, choose the right environment, and back talent early in the cycle. Subscribe, share with a friend who mentors or manages athletes, and tell us: what’s one practical way the private sector can support an athlete in your county? Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
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  • Ireland's unwanted Connection to the Enhanced Games - The Sport for Business Daily
    Let us know what’s on your mindWe examine Shane Ryan’s move toward the Enhanced Games and the strong backlash from Irish sport, exploring what this means for fairness, health, and the future of clean competition. We weigh the promise of transparency against the risks, legal hurdles, and the meaning of sport itself.• Ryan’s announcement and Las Vegas timeline• Immediate condemnations from Sport Ireland, Swim Ireland, and OFI• WADA’s warning on health risk and youth influence• The harm-reduction argument set against fairness and safety• Governance fallout and career consequences for athletes• The ethics of enhancement versus the level playing field• Legal, insurance, and institutional barriers to the Enhanced Games• Distinguishing Ryan’s clean past from his new direction• Key questions about transparency, prohibition, and athlete welfare• Brief roundup of other Sport for Business storiesPlease do visit us at the website or sign up, subscribe, comment, and share wherever you get your podcasts from Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
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  • Playoff Maths, Weekend Heroes - The Sport for Business Daily
    Let us know what’s on your mindWe break down Ireland’s 9% shot at a World Cup playoff using a simple, transparent model, and celebrate five Champions of the Weekend across football, swimming, rugby, and Gaelic games. I hope you enjoy all of the content that we see on sportforbusiness.com and look forward to having you back here again on the Sport for Business Daily tomorrow Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
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  • GAA County Sponsorships - The Sport for Business daily
    Let us know what’s on your mindTwo Munster stories show how smart sponsorships shape jerseys, stadiums, and community impact. We dig into Tipperary’s Clover rebrand with Fiserv, Waterford’s Azzurri Walsh Park deal with Azzurri, and what naming rights mean for fans, facilities, and funding.• Tipperary renews with Fiserv under Clover brand on county jerseys• Performance-linked elements and support across senior and underage panels• FBD Semple Stadium naming rights delivering upgrades and community programmes• Waterford partners with Azzurri to rename Walsh Park, deepening local ties• Facility modernisation at Walsh Park is improving safety, media, and fan comfort• Strategic naming rights as sustainable funding for local sportWe’ve got the full lineup of TV and streaming details on sportforbusiness.com Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
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  • Sony buys StatSports - The Sport for Business Daily
    Let us know what’s on your mindSony acquires a majority stake in StatSports, bringing wearables into a broader stack that already includes Hawkeye and Beyond Sports to build a hybrid tracking future. We also highlight Ireland’s growing sports tech ecosystem, preview Analytics Summit 2025, and scan today’s key headlines.• StatSports’ journey from Newry startup to global leader in wearables• Sony’s strategy to fuse optical and wearable data for richer insights• Impact on Irish sports tech talent, jobs and R&D• How hybrid tracking could change coaching, medical and fan experiences• Preview of Analytics Summit 2025 with Kitman Labs• Dublin Marathon entry changes for 2026• Budget reactions from Federation of Irish Sport and IRFU• Funding outlook for horse and greyhound racing• World Sailing Championships results and daily TV guide• Where to subscribe and how to get in touchPlease do subscribe wherever you get your podcast from Find out more about what we do day in day out at Sportforbusiness.comWe publish a daily news bulletin and host regular live events on a wide range of sporting subjects. Subscribe to the podcast wherever you get your podcasts from and look forward to more upcoming chats on leadership and the business of sport.Our upcoming live events on Future Proofing Irish Sport, Children and Sport and Sport for Social Good, as well as plenty more, are live on the Sport for Business website, and we'd love to have you join us.
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About Sport for Business

We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com
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