”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.”
When you offer three-tiered pricing because “that’s how pricing psychology works, right?”…
All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money.
You’re not a SaaS.
You’re not a wedding cake.
And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode.
Step into the “Pricing Confessional” with me to talk about the mistakes we’re all kinda ashamed of:
“I’m in a place where I say yes to anything I can get my hands on.”
“I’ve generally undercharged throughout my career.”
“I’ve allowed clients to negotiate lower rates.”
“I would love to raise that rate but this is what I’m comfortable with right now.”
“I have not had a very consistent pricing structure — everything has been too custom.”
Sound familiar?
You know it’s dumb. Let’s fix it.
It’s time to STOP pricing like a big dumb stupid idiot and START being smarter about your pricing so you can actually attract and close those high-end clients you want.
For full show notes, visit https://6figurecreative.com/366
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26:36
#365: How to Not Sell Your Services Like a Big, Dumb, Stupid Idiot
You ever say things like…
"Let me know if there's anything I can do"
Or
"Just keep me in mind"?
Then you might be selling your services like a big, dumb, stupid idiot.
(Yes, those were my exact words.)
This episode kicks off a savage new series where I break down 8 ways freelancers ruin sales without realizing it.
You'll learn:
Why your “nice guy” language is killing deals
The simple question that filters time-wasters from real buyers
How to stop being ghosted forever (seriously)
If you’ve ever felt weird about sales or struggled to land high-paying clients, this episode will sting… in a good way.
For full show notes, visit https://6figurecreative.com/365
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24:05
#364: Your Portfolio Looks Like a Cheesecake Factory Menu and It’s Embarrassing | The Portfolio Paradox
Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"?
If it’s the latter, you’re making the same mistake most freelancers make.
You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it.
Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at.
In this episode of the 6 Figure Creative Podcast, I call this out for what it is:
The Portfolio Paradox: the more work you show, the fewer clients you actually land.
In this episode, I’ll show you:
Why your “impressive” portfolio isn’t converting
The silent signals a cluttered portfolio sends to clients
And how to fix it with a Greatest Hits-style approach that builds trust fast
If you want clients saying “hell yes” instead of “next!"... listen to this episode.
For full show notes, visit https://6figurecreative.com/364
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18:21
#363: If You're Giving Your Client Options, You're Losing Gigs (Here's What To Do Instead)
Ever been to a spa?
You get a menu with 12 fancy options… and no idea which one you actually need.
Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399?
You have no idea.
Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF.
This is exactly what I've seen freelancers do in their sales process, and it's losing you clients you should’ve closed.
In this week’s episode of the 6 Figure Creative Podcast, I break down the “spa menu pricing” trap, and show you how to sell like a doctor instead.
Doctors don’t give you options. They listen, diagnose, and prescribe.
That’s what your clients want too (bc you're the expert of your domain).
If you want to...
Close more gigs
Speed up your sales cycle (i.e. how long it takes to close a client)
Charge what you’re truly worth
...then don’t miss this one.
For full show notes, visit https://6figurecreative.com/363
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18:16
#362: The Ultimate Playbook for Risk Reversal & Guarantees That Close Clients (Without Getting Burned)
Most freelancers aren’t selling to strangers.
They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is.
Because when that word-of-mouth dries up and you finally try to reach outside your cozy little network?
Suddenly the “no’s” and ghosting start piling up.
And it’s not because your work isn’t good.
It’s not because your prices are too high.
It’s because you’re asking people to take a leap… With no parachute.
This week’s episode is about fixing that with Risk Reversal and Guarantees.
And it’s one of the most powerful ways to get more “hell yes” responses—even from people you just met.
This episode breaks down:
The types of risk clients are actually worried about
How to flip that fear into your biggest sales asset
Real examples from other freelancers using these tactics to close faster and stand out
How to NOT screw yourself over with a bad guarantee
If you want more clients, faster closes, and fewer “let me think about it” replies…
This episode will change how you pitch, forever.
For full show notes, visit https://6figurecreative.com/362
6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
Ireland