This is My Real Voice | Authenticity in Audio Advertising with Morning Wire's Brandon Beville
Have you ever wondered what truly makes an audio ad resonate with listeners? In this episode of Ad Infinitum, host Stew Redwine engages in a captivating conversation with Brandon Bevel, a seasoned producer at The Daily Wire, who brings a wealth of experience from both audio and television production. Brandon is a key player in the evolving landscape of podcast advertising, and his insights are invaluable for anyone looking to enhance their marketing strategies. Together, they explore the nuances of authenticity in audio advertising, emphasizing the critical role trust and conviction play in crafting compelling audio ads. “Authenticity is not just a buzzword; it’s the backbone of effective communication in audio advertising. ” This powerful quote from Brandon sets the tone for a discussion that dives deep into the art of audio storytelling. Throughout the episode, listeners will gain a profound understanding of how to create genuine connections with audiences through relatable narratives and personal anecdotes. Brandon and Stew also tackle the exciting evolution of podcasting, including the recent transition of Morning Wire to video format, which poses unique challenges in catering to both audio and visual audiences. This shift highlights the importance of adapting to audio ad trends and the advertising evolution that digital marketing demands. Listeners can expect three key takeaways from this episode:Insights on how to craft creative audio ads that resonate on a personal level, enhancing audio ad effectiveness. A detailed analysis of top audio ads using the Audiolytics framework, showcasing how persuasive qualities can be graded and improved. Valuable tips on the importance of honesty in brand messaging and how to design in advertising that truly speaks to your audience. By tuning in, you will not only gain advertising insights from industry experts but also learn practical strategies that you can implement in your own audio production efforts. This episode is a must-listen for marketers, advertisers, and anyone interested in the future of podcast advertising. Join Stew and Brandon as they navigate the landscape of audio advertising, ensuring that your brand messaging remains authentic and impactful. Don’t miss out on this opportunity to elevate your understanding of audio storytelling and connect with your audience like never before! Ad Infinitum is Presented by linkedin. com/company/oxford-road/">Oxford Road and Produced by linkedin. com/in/caitlyn-spring-9614a974/">Caitlyn Spring & linkedin. com/in/ezrafox/">Ezra Fox, MFA, written & hosted by linkedin. com/in/stewredwine/">Stew Redwine, and sound designed by linkedin. com/in/john-mattaliano-17a3ab19a/">John Mattaliano, with audio production by linkedin. com/in/zach-hahn-63a15827/">Zach Hahn. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Fine is Forgettable | Exploring Podcast Advertising: Stew Redwine Analyzes Creative Audio Ads from Top Brands and Their Marketing Strategies
Something different this episode: a stripped-down breakdown of four top-spending podcast ads pulled from Magellan AI, examined without a guest and put straight through the Audiolytics™ engine to see how they really hold up in the wild.This week’s listen focuses on how major brands actually sound in-market right now, what’s working, and where even high-spend creative drifts into “fine” — the danger zone where attention slips and performance fades.Featuring analysis of:Washable SofasFanDuelBetterHelpToyotaThe episode highlights the patterns that emerged across all four: clarity winning over cleverness, generic storytelling flattening impact, and the huge lift available when hosts bring real personal connection into the message.A focused, no-frills creative diagnostic that shows why “fine is forgettable” — and what it takes for an audio ad to stand out.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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What Makes Audio Ads Work | (Live from Podcast Movement, Washington DC, 2024)
What truly makes audio ads resonate with listeners? Join us for a deep dive into the world of audio advertising with Stew Redwine, the VP of Creative Services at Oxford Road, as he shares his invaluable insights from a live talk at Podcast Movement 2024 in Washington, D. C. Stew is a seasoned expert in the field of podcast advertising, known for his innovative approach to creative audio ads that captivate and convert. His experience is a treasure trove of knowledge for anyone looking to elevate their marketing strategies in the ever-evolving landscape of audio advertising. “The power of storytelling in audio ads is unmatched; it creates a personal connection that no other medium can achieve. ” This powerful quote encapsulates the essence of Stew's message. Throughout this episode of Ad Infinitum, he delves into the evolution and effectiveness of audio ads, emphasizing the critical role of understanding your audience. With a keen focus on audio ad analysis, Stew discusses the importance of leveraging sonic branding and crafting compelling narratives that resonate deeply with listeners. Here are three specific takeaways you won't want to miss:Discover the significance of pre-roll calls to action and how they can enhance your audio ad effectiveness. Learn about the necessity of customizing scripts to fit different genres, ensuring your brand messaging aligns perfectly with your target audience. Understand the unique advantages of podcast ads, including their ability to forge a personal connection with listeners, setting them apart from traditional advertising channels. As Stew Redwine wraps up his talk, he reminds us of the importance of maintaining high standards for ad content and advocating for ourselves as hosts in the advertising space. This episode is more than just a discussion; it's a masterclass in advertising creativity and audio storytelling that will empower you to enhance your digital marketing efforts. Tune in to this enlightening episode of Ad Infinitum and unlock the secrets behind successful audio advertising. Whether you're an industry expert or just starting out, you'll walk away with actionable insights that can transform your approach to podcast advertising and elevate your brand's presence in the audio landscape. Don't miss out on the opportunity to learn from one of the best in the business! Ad Infinitum is Presented by linkedin. com/company/oxford-road/">Oxford Road and Produced by linkedin. com/in/caitlyn-spring-9614a974/">Caitlyn Spring & linkedin. com/in/ezrafox/">Ezra Fox, MFA, written & hosted by linkedin. com/in/stewredwine/">Stew Redwine, and sound designed by linkedin. com/in/john-mattaliano-17a3ab19a/">John Mattaliano, with audio production by linkedin. com/in/zach-hahn-63a15827/">Zach Hahn. Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Infinite Prompts
What happens when you invite AI into the Ad Infinitum hot seat? In this special episode, Infinite Prompts, Stew Redwine sits down with Juniper GPT to explore the evolving intersection of artificial intelligence and audio advertising.Together they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Do Juniper’s AI instincts line up with human judgment? (Spoiler: surprisingly well.)From authentic storytelling to futuristic features—and even a Tony Hawk read delivered Old West style—this episode highlights where AI can amplify creativity and where the human touch still reigns supreme.For Chief Audio Officers and creative marketers alike, this is a timely look at how to have fun making the ads work in a world where collaboration with AI is no longer science fiction.👉 Get your free Magellan AI demo: magellan.ai/adinfinitumSupport the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.Hosted by Ausha. See ausha.co/privacy-policy for more information.
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When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025
What happens when the helmets come off in audio advertising?At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort.You’ll learn:Why vulnerability—not bravado—sparked the most valuable breakthroughs.How the industry is grappling with measurement across YouTube, audio platforms, and beyond.What radio’s history reveals about the future of podcasts in the age of video.How top creators are embracing their dual role as entertainers and salespeople.Where AI belongs in creative—and why care remains the human advantage.From oceanfront backdrops to locker-room honesty, this episode captures the rare environment where competitors become collaborators—and where audio’s future is written in real time.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest.
Ad Infinitum is Presented by Oxford Road (https://www.linkedin.com/company/oxford-road/) and Produced by Caitlyn Spring (https://www.linkedin.com/in/caitlyn-spring-9614a974/) & Ezra Fox, MFA (https://www.linkedin.com/in/ezrafox/), written & hosted by Stew Redwine (https://www.linkedin.com/in/stewredwine/), and sound designed by John Mattaliano (https://www.linkedin.com/in/john-mattaliano-17a3ab19a/), with audio production by Zach Hahn (https://www.linkedin.com/in/zach-hahn-63a15827/).
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Ireland