Ad Infinitum

• Audio is for the Children

  Ad Infinitum S3E01 | Audio is for the ChildrenEpisode Summary: In the Season 3 premiere of Ad Infinitum, host Stew Redwine explores the unique dynamics of audio advertising in fiction and kids & family podcasts. Joined by Deborah Goldstein and Jeremy Westphal from Gen Z Media, this episode unpacks the persuasive power of storytelling-driven audio ads and how they influence both young listeners and the adults making purchasing decisions.Gen Z Media has mastered the art of crafting immersive, award-winning fiction podcasts for children and families with shows like Six Minutes, The Unexplainable Disappearance of Mars Patel, and The Big Fib.Deborah and Jeremy share insights on the intersection of fiction podcasting and kids & family content, the ethical considerations of advertising in the space, and the creative strategies that make ads in these genres resonate.And no episode, well, most episodes, aren't complete without the analysis of recent real-world ads from top spenders identified by Magellan AI - and this episode includes ads from BetterHelp, Mint Mobile, Amazon, and one for Gen-Z Media.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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• The State of Sonic Branding

  In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world:Colleen Fahey, US Managing Director at Sixième SonSteve Keller, Sonic Strategy Director at SiriusXMJoel Beckerman, CEO of Made Music StudioLisa DeStefano, former VP at The Home DepotDallas Taylor, host of Twenty Thousand Hertz podcastJoe Sauer, consumer behavior researcherChelsea Campbell, Group Creative Director at SiriusXMJim Reekes, architect of Apple's startup soundRoger Sho Gehrmann, VP at SongtradrWalter Werzowa, creator of Intel's iconic five-note sequenceThis episode reveals how sonic branding can transform brand recognition and ROI. From Intel's game-changing mnemonic to Mastercard's innovative sonic ecosystem, listeners will discover why sound isn't just another asset – it's a strategic imperative that's reshaping how brands connect with consumers across every touchpoint.For Chief Audio Officers, the numbers make the case: while only 16% of advertising is correctly attributed, sonic branding delivers 700% better branded attention and drives response rates up by 30%. With one Fortune 100 company declaring it "the most leveraged item on their balance sheet," this deep dive into sonic branding isn't just informative – it's essential intelligence for staying competitive in an increasingly audio-first world - and... it's fun.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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• One Amazon to Rule Them All

  In 2025's inaugural Ad Infinitum episode, Stew gathers an all-star panel to dissect Amazon's multi-million-dollar podcast advertising strategy. Joined by Amelia Coomber, CMO at Podscribe; Adam McNeil, SVP of Client Services at Adopter Media; Paul Riismandel, President of Signal Hill Insights; and Arielle Nissenblatt, founder of Earbuds and podcasting advocate, the group dives deep into a series of Amazon audio ads and doesn't pull any punches.From candid critiques to constructive insights, this episode gives several podcast professionals' POVs on how Amazon shows up in audio across its vast portfolio—including Audible, Whole Foods, Amazon Prime, and more; concluding with a challenge to the creative teams rooted in the resonant words: "With great power comes great responsibility."Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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• A.I. Loves Everybody

  In this special episode of Ad Infinitum, Stew Redwine explores the cutting-edge world of AI-driven audio advertising with Dave "Chachi" Denes, President of Benztown and host of Chachi Loves Everybody, and Masa Patterson, VP of Operations at Benztown. The trio dives into a live demonstration of Spec AI, an innovative tool that streamlines the creation of professional audio advertisements by generating scripts, selecting music, and producing mixed spots in real-time.Listeners gain insights into how Spec AI empowers account executives to pitch ad concepts with ready-made spots, bridging the gap between creative vision and client buy-in. The episode also highlights the nuances of using generative AI responsibly, ensuring creativity remains central to the process while leveraging AI to save time and spark ideas.Through a hands-on ad creation session for OXFORd, they showcase the platform's flexibility, demonstrating how it can craft compelling, custom-tailored audio that resonates with clients and audiences alike. This episode celebrates the intersection of AI and human creativity, emphasizing the potential for AI to enhance—not replace—the artistry of audio advertising.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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• The Authors of Audio Branding

  Season 2, Episode 11: "The Authors of Audio Branding."In this episode, you'll hear from two experts who wrote the book on Audio Branding - called Audio Branding:  Colleen Fahey, U.S. Managing Director at Sixième Son, and Larry Minsky, Professor at Columbia College Chicago, and co-authors of Audio Branding: Using Sound to Build Your Brand & Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement.We will be discussing the evolution of what we know of as Audio Branding and what the future of multisensory marketing, including Voice Marketing, looks like for brands, along with grading some ads to see just how well the guiding principles of Audio Branding do or do not play out in reality.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

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