Ad Infinitum

• What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)

  What actually makes an audio ad work?The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024.In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk.Across 20 minutes and 55,000+ ads worth of insight, Stew blends behavioral science, storytelling, and sound strategy into a crash course for brands, hosts, and creatives who want their ads to work harder.It's like a live version of Ad Infinitum, without the ad breakdowns. That didn't come until What Makes Audio Ads Work Volume III.You’ll learn:- Why understanding the listener is everything- How sonic branding beats visuals 7x in recall- The neuroscience behind sound, memory, and emotion- Why “just do what’s in the script” still works - Seven truths of high-performing podcast adsRecorded live at Podcast Movement, August 2024 — Washington, D.C. Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  --------  

  20:52

  --------

  20:52
• Infinite Prompts

  What happens when you invite AI into the Ad Infinitum hot seat? In this special episode, Infinite Prompts, Stew Redwine sits down with Juniper GPT to explore the evolving intersection of artificial intelligence and audio advertising.Together they break down Magellan AI’s July 2025 Movers & Shakers report, grading fresh podcast ads from My Mochi, Activision's Tony Hawk’s Pro Skater, Ray-Ban Meta Glasses, and JCPenney using the Audiolytics™ framework. Do Juniper’s AI instincts line up with human judgment? (Spoiler: surprisingly well.)From authentic storytelling to futuristic features—and even a Tony Hawk read delivered Old West style—this episode highlights where AI can amplify creativity and where the human touch still reigns supreme.For Chief Audio Officers and creative marketers alike, this is a timely look at how to have fun making the ads work in a world where collaboration with AI is no longer science fiction.👉 Get your free Magellan AI demo: magellan.ai/adinfinitumSupport the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  --------  

  21:59

  --------

  21:59
• When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025

  What happens when the helmets come off in audio advertising?At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort.You’ll learn:Why vulnerability—not bravado—sparked the most valuable breakthroughs.How the industry is grappling with measurement across YouTube, audio platforms, and beyond.What radio’s history reveals about the future of podcasts in the age of video.How top creators are embracing their dual role as entertainers and salespeople.Where AI belongs in creative—and why care remains the human advantage.From oceanfront backdrops to locker-room honesty, this episode captures the rare environment where competitors become collaborators—and where audio’s future is written in real time.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  --------  

  25:31

  --------

  25:31
• What Makes Audio Ads Work: Volume 3 (Live from Podcast Movement, Dallas, 2025)

  In this special live edition of Ad Infinitum, Executive Creative Director Stew Redwine takes the stage at Podcast Movement 2025 to deliver the third installment of his talk: What Makes Audio Ads Work.This time, Stew makes it practical. With stories, data, and a few unexpected metaphors (including his dog, Maverick), he breaks down six essential lessons every marketer, podcaster, and advertiser can put into practice immediately:Host’s Voice – Keep the ad in the authentic sound of the person listeners trust.Host’s Words – Let them say it in their own language, not yours.Early & Often – Mention the brand within the first six seconds, then keep it present throughout.Sonic Branding – Build sound cues that make your brand recognizable with eyes closed.Distinct & Consistent – Repetition creates memory. Resist the urge to constantly refresh.Care – Tools can scale, but only human care makes the work matter.From the history of radio to the warp-speed evolution of podcasting, Stew shows where audio is headed and why keeping host authenticity at the center is the industry’s best chance to “keep podcasting, if we can.”It’s equal parts rallying cry and practical handbook for anyone who wants their audio ads to actually work.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  --------  

  18:59

  --------

  18:59
• Shelby from the Future

  What does it take to think on a higher creative plane—and still keep your feet on the ground?In this in-person episode, Stew Redwine sits down with longtime collaborator Shelby Hayden Craig—aka “Shelby from the Future”—to unpack the mindset, methods, and muscle memory behind great creative strategy. From Sydney to Los Angeles, Shelby has been both literally and figuratively “ahead” on countless Oxford Road projects, pulling teams toward sharper thinking with a mix of humility, firmness, and curiosity.Together they explore the art of balancing openness with confidence, why the best insights often sound like great stand-up jokes, and how AI is raising the bar for human creativity. You’ll hear the story behind Shopify’s cha-ching sonic branding breakthrough, the discipline of crafting ideas worth fighting for, and Shelby’s three guiding “C”s for lasting performance optimization: Create, Craft, and Care (a.k.a. C3PO).Plus: a full Audiolytics® breakdown of IBM’s recent podcast ads—produced spots, host reads, and sonic logos—to see whether there’s a unifying insight guiding the brand’s audio presence or just a list of proof points.You’ll learn:How to turn everyday observations into true insights (and why it takes work)The difference between an idea and an insight—and why you need bothHow sonic branding can drive measurable performance when it’s consistentWhy optimism is a creative’s best survival skill in a critical industryHow to recognize when your posture toward AI is helping or hurting your workIt’s part creative masterclass, part shop talk, and part reminder that in audio advertising—and in your career—caring is the real performance optimizer.Support the showAd Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  --------  

  54:42

  --------

  54:42

More Arts podcasts

Trending Arts podcasts

About Ad Infinitum

Ad Infinitum: Podcasts in Family