Beyond is a company focussed on value creation through tech but we take a slightly different approach. We are a tech company run by psychologists because our be...
In this episode we talk with Richard Lee who shares his story of a business becoming so successful it broke itself. And him. From startup to unexpected hypergrowth feels like every founder’s dream but it can rapidly become a nightmare if you don’t have the right people in the rights seats and lose track of your underlying value.
Tune into this episode to understand what drove Richard to exit his own business because of the rapid growth and to share the lessons he learned on that journey. How we instil and maintain our values in both our own organisations and our clients are critical, ongoing elements of success. Losing sight of those values through rapid expansion can wreck a business and the mental health of the founders and understanding this is critical to the long-term health and success of any business.
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56:20
Reflections
For our first episode of 2025, the Partners at Beyond spend some time on reflecting what they learned in 2024 and what they can look forward to in 2025. We talk about the state of the market, what new technologies we have seen and what we expect to make a difference in 2025 as well as reflecting on some of the projects we have undertaken. We have seen some amazing businesses during the year and share our thoughts on what makes the difference between a truly successful business and one that just does ok.
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40:19
From Thought to Application is a Long Road
In this episode we talk with Arias WebsterBerry who has a rare combination of attitude and structure. All too often we find people who can help us with our mindset but don’t provide a structure for us to work to. Or we can get a framework but flounder around trying to apply it. From his early years, the World tested Arias and each time he came back fighting and stronger and is using this attitude now to help business owners across all sectors to focus on their marketing.
Through his platform, https://launchignition.ai/ and his own personal approach on https://ariaswebsterberry.com/, Arias delivers an amazing combination of effective and structured process and sheer attitude. Join this podcast to understand the nine core steps to marketing success but, more importantly, to understand how any framework is only as good as the attitude that operates it.
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51:52
Market Trumps Tech
In this episode we talk with Vladimir Baranov, a rare combination of an experienced business coach who also holds academic posts. We take his academic view that is informed by practical experience and explore, among other things, why Crocs are so successful despite nobody understanding why and nobody admitting to owning any.
We discuss how questioning the market is more important than building cool tech when it comes to success and how it is important to bug fix the human element of any organisation. We also explore how language matters so tune in to find out why, if you have the smartest lawyer in the world and the smartest doctor, you still have a potential communication issue.
If, after the episode, you would like to find out more, reach out to Vladimir using this link: https://humaninterfaces.co/beyond
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43:19
Creating Growth Through Purpose and Values
In this episode we talk with Chin Hing Chang who has spent the last 9 years working with early stage startups, helping them understand their purpose and establish core values that help them avoid shiny object syndrome. Many organisations have their values plastered over their offices and their websites but how real are these?
Listen in and find out how, while Push Values are useful, it is really Pull Values that permeate through an organisation. We also explore why less is more and how values change over time and how that change should be managed to be effective.
Beyond is a company focussed on value creation through tech but we take a slightly different approach. We are a tech company run by psychologists because our belief is that most tech just works but it is the people in any organisation that drive the value from any tech investment. Whether you are a tech company trying to create value or a business buying tech, the people element is the most important. This series explores the importance of people in value creation in business from a variety of different perspectives.
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