Do It For the Process: For The Artists by Emily Jeffords

Available Episodes

5 of 116

Creative Cycles: What Season Are You In Right Now? PART 1
If your art business has felt a little quiet, uncertain, or unpredictable lately, let me tell you: you are not alone. The economy is feeling uncertain, the energy in the world is even more so. And Artists are often feeling it all -- and we still need to make SALES! Let's discuss. In this episode is part one of a longer conversation and is a grounded guide to selling your art in every season (literally and metaphorically). We’ll talk about the internal seasons we all cycle through—winter (rest), spring (inspiration), summer (creation), and autumn (harvest)—and how understanding those rhythms can transform the way you run your creative business. You’ll get practical insights and encouragement whether you’re gearing up for a launch, deep in the studio, or resting between collections. Get your free Creative Stability Workbook here And Join The Collective for just $10!! This is THE monthly membership for Artists and Creatives of all kinds. It is full of tools, community, and coaching to support your art business in every season
--------
26:40
The Real Life Artist Way (life updates in and out of the studio)
In this heartfelt solo episode, I’m sharing a little life update from inside my creative world. From painting on the porch in the spring sunshine to opening up commissions for the first time in years, this season feels full of growth, return, and reconnection. I’ll walk you through what it’s been like working through The Artist’s Way, what’s blooming inside the Making Art Work masterclass (we’re on Week 7!), and a peek behind the scenes as I plan the first-ever Making Art Work Live event this fall. If you’ve been feeling a pull to return to your creative self, slow down, or simply hear from someone walking the path beside you—you’re in the right place. If this episode resonates, follow the show and leave a review—it helps more creatives find their way here. 💛 Get info on the MAKING ART WORK Live Event! I can't wait to see you in real life! https://www.emilyjeffordslearn.com/maw-live
--------
29:16
Instagram Changes Again (but better this time)
Instagram has changed yet AGAIN -- but this time it's for the better. But it is VERY different. But first, let me formally invite you to join me at MAKING ART WORK live and in person! Two full days together in Atlanta, Georgia September 27th-28th AND November 8th-9th A dedicated time to be in person, focused on your business and your creativity, with me and a beautiful group of new Artistic friends! All the details HERE ok, now... Let's talk about growing your reach on Instagram in 2025 — but without the pressure, burnout, or gross algorithm-hacking vibes. I’ll walk you through what’s actually changed on the platform this year, what still works, and how to show up in ways that feel aligned, sustainable, and rooted in your creative process. Whether you’re building a collector base, preparing for a launch, or just trying to get more eyes on your art, these strategies will help you expand with intention. If this episode supports your creative journey, be sure to follow the podcast, leave a quick rating or review, and share it with a friend or fellow artist. Your support helps this show grow — and I’m so grateful you’re here.
--------
35:39
Creating an Artist Brand That Attracts Collectors & Grows Your Career
Watch Share The Work Get the FREE workbook I reference here Making Art Work open March 13-20 Share your work in The Creatives Club Your artist brand is more than a logo or color palette—it’s what makes your work instantly recognizable, deeply resonant, and naturally sellable. But how do you define your brand in a way that feels authentic and attracts the right collectors? In this episode, we’re breaking down the essentials of building a strong artist brand that helps you share your work confidently and grow a thriving creative business. What you’ll learn: ✔ What an artist brand really is (and why it matters for selling your work) ✔ How to clarify your unique visual & emotional brand identity ✔ Why consistency is more important than having a “perfect” aesthetic ✔ How a strong brand makes marketing & selling your art easier ✔ Practical steps to refine your brand and connect with the right audience Your brand is already taking shape—it’s in the way you create, the stories you tell, and the experience your art offers. This episode will help you refine and strengthen it so your collectors feel drawn to your work the moment they see it. Listen now and start creating an artist brand that truly reflects YOU.
--------
23:08
My Best Tips For Finding Your Collectors - MAKING ART WORK IS OPEN!
Join Share The Work (a FREE workshop and workbooks - I'm going live each day at noon eastern time!) Making Art Work open March 13-20 Share your work in The Creatives Club One of the most confusing (and frustrating) parts of selling your creative work? Finding the collectors, buyers, customers, students, or clients who truly connect with what you create. If this feels overwhelming, you’re not alone. But here’s something I need you to know: ✨ ART IS NOT HARD TO SELL. ✨ I know, I know—you’ve probably heard otherwise. Maybe you’ve even felt it yourself. But the idea that selling art is an uphill battle? It’s simply not true. The key is understanding why people buy art in the first place. Art isn’t a necessity like tires or groceries—it’s something we choose. Something we feel drawn to. Your buyers aren’t just making a purchase; they’re investing in meaning, self-expression, and the energy your work brings into their lives. 💡 In this episode, we’re diving into: ✔️ Why people buy art (and why it’s not about convincing them) ✔️ The emotional connection that turns viewers into collectors ✔️ How art creates belonging, identity, and a sense of home Selling your work isn’t about pushing—it’s about finding the people who are already looking for what you create. And trust me, they’re out there. Let’s talk about how to reach them. 🎙️
--------
24:18