The Fearless Foodie Podcast

Who gets into the room, who gets heard and who gets the opportunity to progress? In food and drink, those things aren’t always determined by talent alone.
In this episode, I’m joined by Rebecca Oliver Mooney, who has more than 20 years of commercial experience across major FMCG businesses and challenger brands, to talk about equity, opportunity and what needs to change in our industry.
We explore some of the barriers that still influence who stays and progresses, from caring responsibilities and working environments to everyday bias around who gets noticed, supported or promoted.
Rebecca also shares her own experiences of moving between large corporates and challenger brands and how that shaped her understanding of privilege, opportunity and what feels “normal” depending on where you’ve built your career.
A big part of our conversation is about what we can actually do. Rebecca talks about the importance of allyship, mentoring and using your own position to create opportunities for other people. Change doesn’t only sit with women’s networks or the people experiencing the barriers. We all have a part to play.
We also talk about imposter syndrome, which Rebecca reframes as “improver syndrome”. Instead of seeing self-doubt as evidence that you don’t belong, perhaps it’s a sign that you’re stretching yourself, learning and growing.
Rebecca shares the work Raising the Glass is doing to create a more supportive drinks industry through mentoring, community and practical support for women-founded businesses.
Ultimately, this conversation comes back to a simple question for anyone in a leadership position: are you leaving things better than you found them? Small actions, from inviting somebody into the room to advocating for their progression, can have a much bigger ripple effect than we realise.
Timestamps
02:00 – Rebecca’s career across FMCG and challenger brands
05:06 – Setting up diversity-focused incubators
09:54 – The drive for equity in food and drink
13:36 – Why Raising the Glass was founded
15:19 – Practical support for women and allies
21:10 – Experiences that can push women out of the industry
25:03 – How bias and culture shape careers
28:32 – Queen bee dynamics and supporting others
32:06 – Systemic issues and self-belief
33:37 – Reframing imposter syndrome
36:00 – Finding your tribe and building support

Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
https://foodies.fearlessfoodies.co.uk/podcast
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
Raising the Glass
An industry initiative supporting women and allies in drinks through mentoring, community and practical support.
https://raisingtheglass.co.uk/
Connect with Rebecca Oliver Mooney https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/
Work with Fearless Foodies
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/

Constant pressure can become so normal in food manufacturing and retail that being busy almost feels like part of the job. But what happens when we keep pushing long after our body is telling us to stop?
In this episode, I’m joined by burnout specialist, coach and author Kelly Swingler to explore what burnout really looks like, why it is so often misunderstood, and what happens when we ignore the warning signs.
Kelly shares her own experience of rising through the ranks while experiencing repeated burnout, including serious physical consequences and hospital stays. We talk about the mindset that keeps high achievers pushing through and why being the person who can always cope can make it even harder to recognise when something is wrong.
We also explore how easily the word burnout gets used to describe being tired or overwhelmed. True burnout goes much deeper, and recovery isn’t something that can necessarily be fixed with a holiday or a few days away from work.
Kelly shares practical advice for recognising the signs in ourselves and others, including the idea of “breadcrumbing”. Rather than confronting someone and telling them they are burning out, we can create opportunities for them to recognise what might be happening through conversations, articles and shared experiences.
For anyone who already feels close to the edge, we talk about what realistic rest and recovery can look like. It doesn’t always mean making dramatic changes overnight. Small restorative actions can be an important place to start.
We also look at the wider culture around burnout. Individuals can make changes, but organisations and leaders also have a responsibility to question environments where relentless pressure and overwork have become normal.
One of Kelly’s strongest reminders is also one of the simplest: a business can replace you. Your family and the people who love you can’t.
Timestamps
00:00 – Why burnout matters in food manufacturing and retail
03:35 – Kelly’s career and first experience of burnout
07:17 – Values, moral injury and long-term pressure
08:07 – When burnout becomes physical
13:00 – Recovery and the mindset that keeps us pushing
22:08 – Why burnout is more than being tired
29:35 – Recognising burnout in yourself or your team
32:14 – Breadcrumbing and supporting someone who may be struggling
37:05 – What realistic rest and recovery can look like
43:49 – Individual responsibility and workplace culture
44:28 – Why you are irreplaceable outside work
Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
https://foodies.fearlessfoodies.co.uk/podcast
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
Connect with Kelly Swingler on LinkedIn https://www.linkedin.com/in/kellyswingler/
You can also find details of Kelly’s books and work through her website.
https://www.kellyswingler.com
Fearless Resilience
Practical workshops supporting resilience and wellbeing in food teams.
https://fearlessfoodies.co.uk
Work with Fearless Foodies
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/

For many people working in food manufacturing and retail, the word "selling" feels uncomfortable. Technical specialists, product developers and operational teams often see it as something other people do.

But as Karen Green explains in this episode, we're all selling something. Whether it's a new product idea, a business case, a promotion or ourselves in an interview, our ability to communicate value has a huge impact on the opportunities we create.

I'm joined by Karen, former retail buyer, sales leader and author of Buyerology, to explore how we can become more confident communicators without feeling inauthentic.

One of the biggest themes throughout our conversation is that successful self-promotion isn't about becoming louder or more confident than everyone else. It's about understanding the person you're speaking to and helping them understand the value you bring.

Karen introduces her Buyerology 3 × 3 Matrix, a simple framework that encourages us to think about three things before any important conversation:

• The organisation.
• The individual.
• Their role within the business.

Taking time to understand each of these helps us prepare better conversations, stronger presentations and more meaningful relationships.

Some of the practical takeaways from the episode include:

• Self-promotion works best when it feels authentic.
• Preparation builds confidence before difficult conversations.
• Understanding your audience is just as important as understanding your own message.
• Adapting your communication style helps build stronger relationships without compromising your values.

We also talk about career progression and why opportunities don't always come from waiting to be noticed. Sometimes they come from learning how to communicate your strengths clearly and confidently.

This episode is a reminder that influence isn't about being the loudest person in the room. It's about building trust, understanding people and making it easier for others to see the value you bring.
Timestamps
00:00 – Why selling yourself feels uncomfortable

01:45 – Karen Green's career and the story behind Buyerology

04:04 – Why everyone is selling something

06:43 – Practical advice for self-promotion and interviews

09:26 – Understanding people, not just businesses

12:01 – Applying the Buyerology framework

16:36 – Authenticity and confidence

22:42 – Adapting your communication style

26:47 – Cultural and generational differences

30:13 – Karen's advice for building confidence

30:38 – How to connect with Karen and Buyerology
Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
https://foodies.fearlessfoodies.co.uk/podcast

Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
If this episode resonated, especially around communication, influence and career development, here are a few places to continue the conversation.

Connect with Karen Green
Follow Karen for insights on retail buying, communication, influence and career development.
https://www.linkedin.com/in/thekarengreen/

Buyerology
Learn more about Karen's Buyerology framework, her book and additional resources.
https://buyerology.co.uk/

Work with Fearless Foodies
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk

A Big Thank You to Our Sponsors

IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/

Accountability comes up everywhere in food manufacturing and retail. Projects are overdue, the same actions keep appearing in meetings and, when everyone is busy, it’s easy for blame, excuses and “wait and hope” to creep in.
In this episode, I introduce the Accountability Ladder, a simple tool for recognising what accountability actually sounds like in ourselves and the people around us.
Below the line, you’ll hear phrases like “no one told me”, “it’s not my fault” or “maybe if I wait, this will sort itself out”. They’re all signs that responsibility is sitting somewhere else.
Things start to change when we move above the line. Instead of focusing on what somebody else should have done, we start asking what we can do next, what part of the problem we can own and what action we can take.
I share an example from my own career involving a product recall, where I had to work my way through those different stages myself. It’s a useful reminder that accountability isn’t about pretending everything is your fault. Even if only a small percentage of a situation is within your control, you can still decide what you’re going to do with it.
We also look at how you can use the ladder with other people without simply accusing them of being “below the line”. Asking questions such as “What can we do next?” can help move a conversation away from blame and towards action.
The next time you’re in a meeting, listen to the language being used. When the conversation starts shifting from “they should” and “someone needs to” towards “here’s what I’ll do”, that’s when things start moving.
Timestamps
00:00 – The impact of below-the-line thinking
01:00 – Why accountability slips and what blame sounds like
02:00 – Introducing the Accountability Ladder
04:00 – Common excuses and avoidance in food teams
07:30 – Moving above the line and taking ownership
10:30 – A product recall and my own experience of accountability
16:30 – Helping other people move up the ladder
19:20 – What to listen for in your next meeting
Connect with The Fearless Foodies
The Fearless Foodie Newsletter straight to your inbox. No fluff, no spam.
https://foodies.fearlessfoodies.co.uk/podcast
Connect with me here:
https://www.linkedin.com/in/amywilkinsoncoach/
Useful Links & Support
Fearless Strategic Leadership Programme
Practical leadership development for people working across food manufacturing and retail.
https://fearlessfoodies.co.uk
Work with Fearless Foodie
Leadership development and team support tailored to food manufacturing and retail environments.
https://fearlessfoodies.co.uk
A Big Thank You to Our Sponsors
IFP Labs
Specialist laboratory services supporting food businesses with fast, reliable testing and technical expertise.
https://www.ifp-labs.com/

So many businesses in food manufacturing and retail want to be shopper-led, but when the pressure is on, products, numbers and monthly targets can quickly take over.
In this episode, I’m joined by Sue Tiller, Co-Founder of The Growth Factors, to explore how category management can keep the shopper at the heart of decision-making and why the role is about far more than data.
We talk about how category has evolved, the balance between commercial priorities and bringing an objective perspective, and why the strongest category professionals combine analytical thinking with storytelling and influence.
Sue shares why understanding your stakeholders is so important, how to turn data into insight people can actually use, and why asking “so what?” should be part of every category conversation.
We also explore the growing role of AI. While it can help process information and save time, it can’t replace critical thinking, interpretation or the human understanding needed to turn information into meaningful insight.
Above all, this episode is a reminder of category’s unique role as the voice of the shopper, helping businesses make better decisions by keeping real people at the centre.