Albert Hill, consultant and co-founder of much-admired estate agency The Modern House, discusses why a more instinctive, experimental kind of branding could be key to beating the algorithm.
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42:07
24 - Mercury/13: a good brand changes the course
Victoire Cogevina Reynal, co-CEO at club ownership group Mercury/13, sets out her mission for the business (no less than the emancipation of women’s football teams around the world), and discusses why branding and creativity are at the absolute core of Mercury/13’s big ambitions.
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38:12
23 - Otherway: bite-size branding
Jono Holt, founder of creative agency Otherway, discusses whether anyone still loves the 60-second ad format, and how short-form can be a shortcut for brands that want to get to the heart of culture.
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44:15
22 - 1440: your customer is your creative
Tim Huelskamp, co-founder and CEO of knowledge company 1440, on using a very old format to build a very modern media brand – and how customer stories helped grow the business from 78 subscribers to millions.
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38:47
21 - Fonzie: the dark art of naming
Arin Delaney, co-founder of copywriting studio Fonzie, discusses the magical potential of a great name, including its far-reaching power as a marketing tool and the studio’s ‘spiritual’ and ‘ethereal’ approach to naming brands and products.
Private View(s) - a podcast showcasing ideas and opinions inside the world's most exciting creative agencies and brands, made possible by ASK US FOR IDEAS.
At AUFI, we've been lucky enough to have spent nearly a decade introducing some of the most interesting, forward-thinking brands to some of the smartest and most visionary creative teams in the world.
In this podcast, we shine a light on some of these people – sharing a fraction of the inspiring conversations that we’re lucky enough to listen in on every day. This isn’t just about the work, but the why, the how and the who.
ASK US FOR IDEAS (AUFI) helps the world's most ambitious brands connect with a collection of the best and most exciting creative agencies from around the world.
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