Episode 114: ESA 114 - GCMA's The Service Playbook
----------------------------------------
What does it take to turn a safety plan into a positive experience for your attendees? Danielle Hernandez sits down with Thyr Rodrigues, a spectator services veteran whose career spans the FIFA World Cup Brazil 2014, the Rio 2016 Olympics, the Gold Coast 2018 Commonwealth Games, and UEFA's Euro 2020 and 2024, to explore The Service Playbook, a new resource from the Global Crowd Management Association (GCMA).
Thyr defines "service" as the intentional, proactive, and engaging use of human and physical resources at the frontline of contact with your audience. It's the bridge between your safety and security plan and the people who need to follow it. The conversation walks through the Playbook's first six chapters, covering headcount planning and service roles (spectator marshals, ushers, pre-information marshals), equipment like umpire chairs and foam hands, operations plans, deployment cards, and the pocket guides that give frontline staff the tools to answer questions on the spot. The discussion also digs into decision points, RAMP analysis, and how service teams function as the eyes and ears of the command room, knowing not just how to help, but who to tell when something goes wrong.
Thyr's framework was built on major sporting events, but as Danielle notes, it's easily scalable and transferable to events of any size and type. With chapters on training and event day preparation still to come, The Service Playbook is well worth a look for anyone thinking about how to set their crowd up for success from the very beginning.
Guests:
Thyr Rodrigues https://www.linkedin.com/in/thyrrodrigues/
Hosts:
Danielle Hernandez (host)
Show Notes:
Global Crowd Management Association (GCMA) | https://thegcma.com/
The Service Playbook | Available at GCMA website, with supporting templates available for GCMA members
Contact Danielle |
[email protected]