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The Science of Creativity

Keith Sawyer
The Science of Creativity
Latest episode

45 episodes

  • The Science of Creativity

    Inside the Creative Brain: How Your Mind Changes When You Create

    27/1/2026 | 44 mins.
    In this episode, Keith Sawyer speaks with cognitive scientist Liane Gabora. Her work spans creativity research, artificial intelligence, cultural evolution, and complex systems. Dr. Gabora has spent decades developing computational and mathematical models to understand how ideas emerge, evolve, and spread—both within individual minds and across societies.
    The conversation centers on Gabora's research showing that creativity is a self-organizing process in the mind that reshapes a person's entire worldview. Rather than seeing creativity as confined to specific domains, her "honing theory" explains how creative thinking draws on experiences across a person's life. When you're thinking creatively, you are transforming ideas, and your mindset is one of openness and potentiality.
    She also talks about why creativity is deeply therapeutic, how cultural change depends on a balance between novelty and continuity, and what recent advances in AI reveal about the human mind. 
    Five Key Takeaways
    1. Creativity reorganizes the mind. It's not just about having ideas. Creative work helps resolve internal tensions and brings greater coherence to how we understand ourselves and the world.
    2. Creative inspiration is cross-domain. The sources that fuel creative ideas usually come from many areas of life, even when the final output appears in a single domain.
    3. Creative thinking depends on potentiality. Creativity involves holding ideas in flexible, unfinished states where meanings can shift depending on context.
    4. Cultural evolution mirrors creative processes. Human culture advances through cycles of invention and imitation, with the same process as individual creativity.
    5. Transformational creativity is "problem finding." The most powerful creative ideas come from stepping outside the choices we're given and redefining the problem itself. 
    For additional information 
    Web site: https://gabora-psych.ok.ubc.ca/
    Her research group is called "Art and Science of Creative Change" 
    Music by license from SoundStripe:
    "Uptown Lovers Instrumental" by AFTERNOONZ
    "Miss Missy" by AFTERNOONZ
    "What's the Big Deal" by Ryan Saranich
     
    Copyright (c) 2026 Keith Sawyer
  • The Science of Creativity

    Exploring the Essence of Creativity in Science and Art: A Conversation with Arthur Miller

    13/1/2026 | 51 mins.
    In this conversation, Professor Arthur I. Miller discusses artificial intelligence and creativity, including his book The Artist in the Machine. We discuss the essence of creativity, exploring its interdisciplinary nature and the connections between art and science. Dr. Miller emphasizes the importance of visual imagery in both science and art, and he identifies the key characteristics of highly creative individuals. We talk about the role of AI in creativity, the future of human-machine collaboration, and we end with practical advice for enhancing your own creativity.
    Takeaways
    Breakthrough creativity comes from interdisciplinary connections.
    Visual imagery underlies creativity in both art and science.
    The future of creativity will be in the collaboration between humans and machines.
    Creativity can be cultivated through practice and new experiences.
    For further information:
    Arthur I. Miller's web site
    Professor Miller's book The Artist in the Machine: The World of AI-Powered Creativity
    Music by license from SoundStripe:
    "Uptown Lovers Instrumental" by AFTERNOONZ
    "Miss Missy" by AFTERNOONZ
    "What's the Big Deal" by Ryan Saranich
     
    Copyright (c) 2026 Keith Sawyer
  • The Science of Creativity

    The True Story of New Year's Resolutions: Babylon, Ancient Rome, Benjamin Franklin, and the Science of Resolutions that Work

    30/12/2025 | 20 mins.
    Every January, millions of people make New Year's resolutions—and just as many abandon them weeks later. But where did this ritual come from? In this episode, Dr. Keith Sawyer traces the surprising 4,000-year history of New Year's resolutions, from ancient Babylonian vows to Roman civic promises, Christian moral reflection, early American self-engineering, and modern consumer culture. Along the way, he shows that resolutions were never inevitable or instinctive. They're a powerful example of collective creativity: a social tradition that slowly emerged as each generation added something new. Even when resolutions fail, we still grow from reflecting on our past and thinking about the future. 
    Five Key Takeaways
    New Year's resolutions are a tradition that emerged over thousands of years. 
    The earliest resolutions were about social trust, not self-improvement. In ancient Babylon, people made public vows to repay debts and keep promises to maintain social order.
    Christianity turned resolutions inward. Over time, public civic vows evolved into private moral commitments focused on personal character and self-examination.
    Modern resolutions were shaped by early American self-tracking--a science of the self. Figures like Jonathan Edwards and Benjamin Franklin treated the self as something that could be systematically improved through intention and measurement.
    Failure doesn't mean resolutions are pointless. Even when resolutions aren't fully kept, the act of reflection helps people clarify values, imagine future selves, and move toward personal growth.
    Chapters 
    Intro
    Why do we make resolutions? Reflection and self-improvement. 
    The First Resolutions: Babylon, 2000 BCE. Vows to the gods as public tools for social trust and stability. 
    Rome Invents January 1. How Julius Caesar, Janus, and Roman vota reshaped the calendar and the meaning of promises. 
    Christianity Turns Resolutions Inward. From public ritual to private moral self-examination. 
    Jonathan Edwards Invents the Modern Resolution. Seventy intense resolutions and the birth of systematic self-engineering. 
    Benjamin Franklin Tracks His Failures. Virtue charts, black dots, and the idea that character can be optimized. 
    Newspapers Start Making Fun of Resolutions. By the 1800s, some people were already making fun of how often they failed. 
    Radio and Psychology Take Over. How 20th-century media transformed resolutions into intimate self-help. 
    Advertising Discovers Resolutions. When self-improvement became a January sales strategy for gym memberships and Weight Watchers. 
    How to Make Resolutions that Stick. Research on resolutions: when they fail and what you can do to be more likely to succeed.
    Collective Creativity. Resolutions are a social innovation that emerged over the centuries.
    Outro
    Closer
    Music by license from SoundStripe:
    "Sparkling Eyes" by AFTERNOONZ
    "Uptown Lovers Instrumental" by AFTERNOONZ
    "Velvet" by AFTERNOONZ
    "Miss Missy" by AFTERNOONZ
    "Blue Molasses" by Renderings
    "Corner Trio" by Renderings
    "What's the Big Deal" by Ryan Saranich
     
    Copyright (c) 2025 Keith Sawyer
  • The Science of Creativity

    Inventing the iPhone: Myths, Mistakes, and Group Genius

    16/12/2025 | 18 mins.
    You've heard about Steve Jobs, the Wizard of Cupertino. They say he invented the iPhone.  Some people called him the iGod. But the iPhone was not created by a single genius, not Jobs and not anyone else. The real story is more surprising, and more interesting, than a myth about a single man. In this episode, Dr. Keith Sawyer reveals the true history behind Apple's groundbreaking invention. It was years of secret teams, failed prototypes, competing visions, and the collective creativity of hundreds of people. 
    Before the iPhone, cutting-edge techies carried all sorts of devices--phones, PDAs, and music players. If your device had a screen, it was tiny. If you could touch that screen, you had to use a plastic pointer. Touching on glass with your finger seemed impossible. Top executives in the business thought that a phone without a keyboard was a ridiculous idea.
    In 2007, Apple introduced a device that changed everything. It was more than a technological innovation; it changed entertainment, travel, and social life. Steve Jobs stood on stage at MacWorld, and said "We are calling it iPhone," but he wasn't the inventor. You'll hear that clip in this episode--he didn't say the iPhone, he said simply "iPhone." 
    This is the creation story of the iPhone. Not the myth, but what really happened. It's a wonderful example of group genius.
    Five Key Takeaways 
    The iPhone wasn't invented by one person—its creation emerged from years of ideas, prototypes, failures, and contributions from thousands of people.
    The breakthrough wasn't the hardware—it was the ecosystem: multitouch, iTunes, the App Store, cloud services, and developers all working together.
    Apple's first attempt at a phone, the Motorola ROKR, was a failure—and that failure was essential fuel for the true iPhone project.
    Cultural impact matters as much as technological innovation—smartphones fundamentally changed how humans navigate, create, communicate, and even remember.
    The iPhone is one of the most powerful examples of social innovation: a collective, emergent creation shaped by engineers, designers, users, markets, and culture.
    Music by license from SoundStripe: 
    "Uptown Lovers Instrumental" by AFTERNOONZ
    "Miss Missy" by AFTERNOONZ
    "What's the Big Deal" by Ryan Saranich
     
    Copyright (c) 2025 Keith Sawyer
  • The Science of Creativity

    Where Did Santa Claus Come From? The Secret History of Christmas

    09/12/2025 | 29 mins.
    This is a special Christmas episode of The Science of Creativity. The creation of Christmas is an example of social innovation, a kind of collective creativity where everyone plays a role. Five hundred years ago, Christmas was a wild party, where young men got drunk and roamed in packs around town. Children didn't start getting gifts until about 200 years ago. The Santa Claus myth was invented, along with the elves and the workshop at the North Pole, in the late 1800s. This episode gives you the history of the secular, non-religious traditions that we celebrate at Christmas. It started two thousand years ago, in Ancient Rome, it picked up steam in the 1800s, and we're still creating new Christmas traditions today. The creation of Christmas is a story of social innovation and group genius.
    This is a special encore of one of my favorite episodes, originally published as season 1, episode 15, on December 1, 2024
    Chapters
    Intro
    Traditions and Change
    Wassailing and Twelfth Night
    Toys and Gift-Giving
    Santa Claus and the Elves
    The War on Christmas
    The Holiday for Everyone
    Outro
    Music by license from Soundstripe
    Blues for Oliver - Cast of Characters
    Christmas Tree Jazz Trio
    Silent Night – Cast of Characters
    Just Walkin' – Ryan Saranich
    Uptown Lovers - What's the Big Deal
    References
    The Pagan Origins of Christmas: Saturnalia, Yule, and Other Pre-Christian Traditions | History Cooperative
    Wikipedia on "The war on Christmas" and "Wassailing" and "Syncretism" - ChatGPT
    Copyright (c) 2025 Keith Sawyer

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About The Science of Creativity

Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You'll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential. In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon). THE SCIENCE OF CREATIVITY is published every other Tuesday.
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