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The Science of Creativity

Keith Sawyer
The Science of Creativity
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  • Zorana Ivcevic Pringle: The Creativity Choice
    Dr. Zorana Ivcevic Pringle is a Senior Research Scientist at the Yale Center for Emotional Intelligence. Her work has been featured in the Harvard Business Review, US News, Science Daily, and others, and she is a regular contributor to Psychology Today and Creativity Post. Zorana studies many aspects of the creative process, including idea generation but also creative mindsets, creative self-efficacy, and the role of emotions in creativity. Her new book is called The Creativity Choice: The Science of Making Decisions to Turn Ideas into Action. She argues that creativity is a choice--not only choosing in some abstract general way, but she gives advice about how to make creative choices throughout the creative process, from the first idea to the development of the idea. In this interview, she talks about creative mindsets, creative self-efficacy, and harnessing and managing your emotions to maximize creativity. For more information: Zorana Ivcevic Pringle's web site Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer
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  • Jonathan Feinstein: How Lives Unfold for Exceptional Creators
    Dr. Jonathan Feinstein, a professor at Yale University, studies the developmental paths of creative individuals, including entrepreneurs, inventors, artists and scientists. His book Creativity in Large-Scale Contexts was published in 2023. He is also the author of The Nature of Creative Development (2006). His current work focuses on models of creative engagement, centering on guidance, learning, opportunities, and paths of development. What do we choose to learn and explore as we develop our creative interests and passions? What opportunities arise, which projects do we pursue? His approach emphasizes the rich diverse patterns of development, unfolding over a few years or a lifetime. On top of all this, he is an expert in the field of tax compliance and the analysis of audit and detection processes. At Yale, he teaches core statistics and runs the math book camp. For more information: Dr. Feinstein’s web site at Yale University Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration, from Stanford University Press. The Nature of Creative Development, from Stanford University Press. Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2024 Keith Sawyer
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  • Charna Halpern: Improv Comedy at Chicago's iO Theater
    Everyone who works in television and movie comedy knows Charna Halpern. She’s trained thousands of actors, writers, and producers at her Chicago theater, founded in 1981, called the iO theater. In this episode, Charna tells personal and funny stories about actors from Chris Farley and Neil Flynn to Tina Fey and Amy Poehler. Along with actor and director Del Close, Charna invented modern improvisational theater in the 1980s. The art form known as long form improvisation—a 20 or 30-minute fully improvised one-act play—was developed at the iO theater, and is still found on their stage at seven nights a week at 1501 N. Kingsbury Street in Chicago. Charna is one of the best-known and best-loved people in comedy because she developed a system for training actors how to improvise together. Her training takes a full year and it’s so effective that TV producers, like Lorne Michaels, regularly visit iO theater to audition the actors who’ve graduated from the program. Sometimes on Saturday Night Live, every actor was once at the iO theater. Charna created a family, a community, that she lovingly calls “my people.” Here are just a few of the famous actors and writers who we talk about in this episode (in order of mention): Lorne Michaels; Cecily Strong; Tina Fey; Amy Poehler; Mike Myers; Vanessa Bayer; Adam McKay; Brian Stack; Stephen Colbert; David Koechner; Rachel Dratch; Chris Farley; Sarah Silverman; Stephanie Ware; Neil Flynn; Larry David; Seth Myers; John Lutz; Matt Walsh; Tim Meadows. She even tells a story about how she let Adam McKay sleep on her couch before he was famous because he couldn’t afford to stay in Chicago. When I was doing my research on improvisation in the early 1990s, the theater was called “Improv Olympic” and only later renamed “iO.” Don’t tell anyone I said that.  For more information: iO theater. https://ioimprov.com/ Truth in Comedy. Charna Halpern, Del Close, Kim Howard Johnson. Art by Committee. Charna Halpern. Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich   Copyright (c) 2025 Keith Sawyer
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  • Mark Runco: The Psychology of Creativity, Assessment, and Creative Potential
    Dr. Mark Runco is a professor and is the Director of Creativity Research and Programming at Southern Oregon University. Over 35 years ago, he founded an influential scientific journal called The Creativity Research Journal and he was the editor of that journal until 2020. He’s published books that are widely read by creativity researchers such as his college textbook, Creativity: Research, Development, and Practice (three editions), The Creativity Research Handbook (1997, 2011, 2012), and the very first Encyclopedia of Creativity in 1999. He’s known for his studies of core topics in creativity research including problem finding, assessment, and divergent thinking. His recent writings are critical of the widespread claim that Gen AI is creative. He argues that creativity is unique to humans, and we’re going to talk about that today. Mark developed and still teaches seminars on creativity, including "Creativity: What It Is and What It Is Not," "The Assessment of Creativity," "Creative Cognition," and "Social Contexts for Creativity." He is past president of Division 10 (Psychology, Art, Creativity, and Aesthetics) of the American Psychological Association. Episodes 23 and 24 of this podcast are about the annual conference of Division 10. Additional information: Mark Runco’s web site First edition of Encyclopedia of Creativity, 1999 (with Steven Pritzer) Second edition, 2011 (with Steven Pritzker) Creativity: Research, Development, and Practice (third edition, 2023) The Creativity Research Handbook (third edition, 2012) Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich   Copyright (c) 2025 Keith Sawyer
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  • Steve Heller: Teaching Graphic Design
    Steve Heller is arguably the world’s best-known design educator, with over 200 books on graphic design, illustration, and political art. I interviewed him for my 2025 book Learning to See. His books include Design Literacy: Understanding Graphic Design; Teaching Graphic Design; and The Education of an Illustrator (with Marshall Arisman). He’s spent most of his career at the School of Visual Arts in New York City, where he’s now the Special Assistant to the President and the Co-Founder and Co-Chair Emeritus of the MFA Design Department. He’s won numerous awards including Cooper-Hewitt’s National Design Mind Award; Smithsonian Design Museum; National Endowment for the Arts; AIGA Medal for Lifetime Achievement; and many others. For 33 years, he was an art director at the New York Times and the New York Times Book Review. In this interview, he gives amazing insights about how to teach graphic design and illustration. For more information:  Steve Heller’s web site Book: Teaching Graphic Design Book: The Education of an Illustrator Sawyer's book Learning to See Music by license from SoundStripe: "Uptown Lovers Instrumental" by AFTERNOONZ "Miss Missy" by AFTERNOONZ "What's the Big Deal" by Ryan Saranich Copyright (c) 2025 Keith Sawyer
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About The Science of Creativity

Welcome to THE SCIENCE OF CREATIVITY, your home for insights and inspiration about art, design, and invention. Your host is Dr. Keith Sawyer, one of the world's leading experts on creativity, art, and design. Dr. Sawyer is a tenured university professor who has published 20 books about the science of creativity, including his new book LEARNING TO SEE: INSIDE THE WORLD'S LEADING ART AND DESIGN SCHOOLS. Our goal is to inspire you with stories of brilliant creators and world-changing inventions. You’ll learn about the latest psychological research and gain insights about creativity that will help you reach your full creative potential. In addition to LEARNING TO SEE, Dr. Sawyer is the author of the award-winning books GROUP GENIUS and ZIG ZAG. He is the author of EXPLAINING CREATIVITY, known as "the creativity bible." His books have been translated into Chinese, Japanese, and Korean, and he gives keynote talks about creativity around the world. He even has his own creativity card deck, the ZIG ZAG Creativity Cards (available on Amazon). THE SCIENCE OF CREATIVITY is published every other Tuesday.
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