In this conversation, Will Orchard, the sales lead at Shandy Shack, shares insights into the unique offerings of the brand, which specialises in low-alcohol craft beer shandies. He discusses the journey of Shandy Shack, its collaborations, customer demographics, and the challenges faced during rapid growth and acquisition. Will also reflects on his unconventional career path, lessons learned from his time in the army, and the importance of maintaining brand identity post-acquisition. The conversation highlights the evolving landscape of the drinks industry and the significance of moderation in drinking culture.Check out Will's side project The Observational Buffet hereAs always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.Intro by Free Flowin' from UppbeatChapters00:00 Introduction to Shandy Shack and Will's Role06:04 Distribution and Collaborations11:39 Will's Journey to Shandy Shack16:58 Growth and Evolution of Shandy Shack23:36 Building a Collaborative Team Culture30:12 Transitioning to a Larger Organisation36:32 Learning from Mistakes in Scaling
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#44 - Katie Arabella Ward - Pimentae
Today's guest is the wonderful Katie Arabella Ward - Senior National Account Manager at PimentaePimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise.I loved this chat - and hope you do too!As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.Intro by Free Flowin' from Uppbeat
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#43 - Emily Churchill - NICE Wine [Head of Marketing]
In this weeks episode, I chat to Emily Churchill - Head of Marketing at Nice Wine.She shares insights into the brand's innovative approach to the wine industry.We discuss the company's mission to make wine more approachable and fun, the strategic positioning that has led to its widespread acceptance, and the creative marketing campaigns that have captured consumer attention.Emily also reflects on her career journey, the importance of company culture, and the lessons learned from both successes and failures in marketing.The discussion once again emphasises the significance of community, creativity, and adaptability in the fast-paced FMCG sector.As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.Intro by Free Flowin' from Uppbeat
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#42 - Katie Jewitt - MoMo Kombucha [COO]
Today's guest is the fantastic Katie Jewett, Chief Operating Officer at Momo Kombucha.Katie shares insights into the journey of Momo, a brand known for its high-quality, authentic kombucha.We discuss the challenges of scaling a business, innovative collaborations, and the importance of maintaining product quality amongst rapid growth.Katie also reflects on her career path, team dynamics, and the supportive culture within startups.I loved the emphasis throughout on the significance of curiosity and community - and hope you do too!As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.Intro by Free Flowin' from UppbeatChapters00:00: Katie's Role at Momo Kombucha03:36: Momo's Growth and Scaling Challenges06:42: Collaboration with Tate and Unique Offerings08:38: Momo's Market Position and Authenticity11:20: Retail Partnerships and Seasonal Flavors13:01: Katie's Career Journey and Insights15:45: Building a Diverse Skill Set18:32: Navigating Growth and Challenges21:01: The Importance of Clarity in Communication22:58: Fostering Team Culture and Bonding25:33: Curiosity and Continuous Growth28:46: Overcoming Operational Challenges31:37: Exciting Future Plans for Momo33:57: The Power of Community in Startups36:14: Advice for Aspiring FMCG Professionals
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#41 - Rudi McGuinness - Dig In
Today's guest Rudi McGuinness is one of the most passionate, energetic and engaging young people I've ever spoken to.Rudi is Head of Partnerships at Dig In, a company who provide boxes of essential items for students on their first day of university, and how this create meaningful connections between brands and young consumers in a time they are most receptive.We touch on her vibrant journey from Spain to the UK, her experiences in hospitality, and her passion for engaging with Gen Z through innovative marketing strategies.We also discuss the challenges of outreach in the marketing world, the cultural differences between Spain and the UK, and the importance of positivity in the workplace.Rudi's diverse career path and her commitment to building community shine through in this engaging conversation - you're going to love it (and her!)As always thanks to our fantastic sponsor Mission Kitchen!If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.Intro by Free Flowin' from UppbeatChapters:00:00: Understanding Diggin: The Concept and Its Impact05:27: Rudy's Journey to Diggin: Personal Connection and Experience09:48: Engagement Strategies: How Brands Connect with Gen Z12:39: Challenges in Brand Outreach: The Ghosting Phenomenon18:19: The Importance of Communication in Sales20:33: Hospitality Experience: A Foundation for Sales Skills21:54: Career Journey: From Hospitality to Insurance26:52: Cultural Contrasts: Spain vs. London36:09: Challenges in Business: Overcoming Obstacles43:00: Connecting with the Community and Future Aspirations
Closing the door on my startup opened the door to more opportunities than I could have imagined. I’m proud to be an Unfounder, helping startups grow from day one. I’ve been both founder and Unfounder and now I want to share the stories no one hears; applauding the day one drivers behind brands.You don’t have to start the brand to be the reason it made it. Forget founder fairy tales. We’re here for the Unfounders. Real talk from the people who took the leap (and what they ’d tell you before you do).
Ireland