You Can’t Buy Community: Why Web2 Tactics Fail in Web3
In Web2, growth was all about funnels, paid ads, and conversions. But in Web3? That playbook doesn’t work anymore.In this episode, I break down why traditional marketing tactics fall flat in the Web3 space—and what you should be doing instead.We’ll dive into:Why users in Web3 don’t just want products—they want belief, alignment, and purposeHow hype cycles are killing real user retentionWhat it really means to grow through community, not just for communityThe shift from funnels to growth loops—and why it mattersHow to build trust, activate believers, and create sustainable growth in this new eraWhether you're a founder, marketer, developer, or just Web3-curious, this episode gives you the mindset and strategy shift you need to grow with nuance and build something that actually lasts.🎧 Listen now to rethink your growth playbook—and finally stop copying what doesn’t work.
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What Happens When AI Starts Building Brands on Its Own?
AI just went from marketing assistant to marketing director and it didn't ask for permission. While most people are still figuring out how to write better ChatGPT prompts, AI agents are already creating content, launching campaigns, and building entire brands without human input.In this episode, we explore what's really happening behind the screens as artificial intelligence steps into the role of founder, creative director, and growth hacker all at once. You'll discover:Real examples of AI agents running successful social media accounts and building engaged communitiesWhy some AI-generated brands are outperforming human-run ones (and what that means for you)The tools and strategies founders are using to compete with autonomous marketing systemsHow to leverage AI as your co-founder without losing your brand's authenticityWhat this shift means for Web3 projects and decentralized teamsWhether you're fascinated by AI's capabilities or worried about being replaced by a robot, this episode breaks down the practical implications of this marketing revolution. No hype, no fear-mongering, just an honest look at how AI is changing the game and what smart founders are doing about it.Perfect for: Web3 founders, marketing teams, solo entrepreneurs, and anyone curious about the intersection of artificial intelligence and brand building.Ready to meet your new digital competition?
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Voices Before Logos: How to Market When No One Knows Your Name
In the fragmented world of Web3, how do you get noticed when you're just another anonymous founder with a big idea? This episode cuts through the Airdrops and token hype to reveal what actually works for early-stage Web3 builders trying to stand out in a crowded space.Forget airdrop strategies and influencer partnerships. We dive into the counter-intuitive approach that successful Web3 founders take before their protocols become community darlings. You'll discover:Why your personal Web3 journey matters more than your tokenomicsHow to build genuine trust in a space filled with skepticism and rug pullsSimple ways to become a valuable voice in Discord communities before anyone knows your projectThe community-first approach that creates loyal users before you even launch your testnetReal examples of Web3 founders who built passionate communities from zero without massive treasury fundsWhether you're launching a DeFi protocol, an NFT collection, or a DAO, this episode provides a clear, actionable roadmap for building visibility when you're starting from scratch. No massive marketing budgets or insider connections required – just authentic strategies that resonate in the decentralized world.Perfect for: First-time Web3 builders, solo devs, community managers, and anyone looking to grow their project's influence without expensive marketing campaigns or token incentives.
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Whispers & Waitlists: The Art of Marketing Nothing
Why do some Web3 projects launch with thousands of eager fans while others struggle for attention? The secret might be saying less, not more.In this episode, join host Olabisi, as she dives into the fascinating world of stealth marketing – where the most successful projects build massive communities before revealing what they're actually creating. You'll discover the psychological triggers that make curiosity more powerful than information, and how strategic silence can be your most effective marketing tool.Through real-world examples like Yuga Labs' Otherside and Azuki, we break down the exact strategies that turned whispers into waitlists:How to create breadcrumb trails that reward your most attentive followersThe psychology behind "earned exclusivity" and why it works better than open accessDesigning curiosity loops that keep people engaged for weeks without full revealsBuilding whisper networks that make information feel more valuable than any official announcementWhether you're planning a Web3 launch or just fascinated by unconventional marketing tactics, this episode provides a practical framework for building anticipation around products that don't yet exist.Learn how saying nothing – in just the right way – might be the most powerful thing you can say.
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The Dark Side of DAOs: What No One Tells You
So you've heard DAOs are the cool new way to run organizations in Web3—but what happens when the group chat has to make million-dollar decisions? In this no-filter episode, join host, Olabisi as she spills the tea on what actually goes down behind those Discord channels and governance forums.Join us as we unpack:DAO drama that would make reality TV jealousWhy most token holders would rather watch paint dry than vote on proposalsThe Constitution DAO rollercoaster (spoiler: the landing wasn't smooth)How Friends With Benefits went from the hottest crypto club to a cautionary taleWhat Nouns DAO figured out that others missed by a mileWe'll share the real stories, both facepalm failures and surprising successes—plus practical tips for anyone brave enough to dive into the wild world of decentralized organizations.Perfect for crypto-curious folks, DAO members wondering if the grass is greener elsewhere, and anyone who enjoys a good "what not to do" story in Web3.No jargon, no preaching, just honest talk about when DAOs actually work and when they're just fancy voting machines that make everyone frustrated.
Hey there, Web3 Wanderers! Welcome to The Web3 Quick Bites Podcast, your chill guide to the decentralized future.
We’ll be hanging out and geeking out on all things Blockchain, AI, DeFI, DAOs, dApps- you know the tech that’s changing everything.
But don’t sweat the tech talk, we’ll keep it real. Just grab a snack and join me to explore how these rad innovations are improving finances, business and society as we know it.
The future is decentralized and the revolution is being podcasted one quick bite at a time.
Instagram:@web3quickbites
Twitter: @web3quickbites
LinkedIn: Web3 Quick Bites
Ireland