In this episode of Two and a Half Gamers, we break down over 120 AI-powered creatives and uncover what’s actually working in 2026.
From Golden Goblins physics hooks to Last Asylum’s 70% AI-assisted pipeline, the scale is insane — with some games launching thousands of creatives and iterating faster than ever.
We dive into:
🎬 AI hooks vs real gameplay
⚙️ Heavy post-production on top of AI
🎭 Consistent characters across hundreds of creatives
🎮 Fake gameplay evolving into near-real systems
📈 Why creative velocity is everything
👉 This is not about “AI slop”. This is about real systems that scale performance.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 Intro — AI is everywhere
01:30 120 creatives overview
03:00 Golden Goblins AI hooks
06:00 AI influencers vs reality
09:00 Physics breaking (and nobody cares)
12:00 Cooking, POVs, and weird hooks
15:00 Fake gameplay evolution
18:00 Character consistency across ads
22:00 Post-production as the real unlock
26:00 Dark War and anime-style creatives
30:00 Multiple art styles testing
34:00 “Fake but believable” gameplay systems
38:00 Why volume matters more than quality
42:00 Final thoughts — speed wins
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Ireland