In this episode of Two and a Half Gamers, we break down Butcher Hero / Hook RPG, a new game from Multicast that’s currently pulling 20–30K downloads per day , but struggling to reach the scale of its predecessor, Alien Invasion.
At first glance, the concept is strong:
• Warcraft-inspired hook mechanics
• Idle-RPG progression
• Weapon-based scaling and map farming
But after hours of gameplay, the cracks start to show.
We dive into:
• Why the game feels like a grinding simulator
• Missing meta systems and progression loops
• Why ad monetization doesn’t scale with player progress
• How strong UA creatives are masking gameplay issues
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SA
Chapters
00:00 pure grind
02:00 What Butcher Hero actually is
04:30 Warcraft / Dota inspiration explained
07:00 Core loop: farming, timers, repetition
10:00 Weapon system and scaling issues
13:00 Why the map feels empty
16:00 Missing meta systems vs Alien Invasion
19:00 Event system and progression bottlenecks
22:00 Ad monetization problems (no scaling)
25:00 IAP pressure and VIP system
28:00 UA strategy and creative analysis
32:00 Why creatives are better than gameplay
35:00 Revenue, downloads and scaling potential
37:00 Final verdict : needs “magic” to grow
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Ireland