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Air Quality Matters

Simon Jones
Air Quality Matters
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173 episodes

  • Air Quality Matters

    The Physics of Fresh Air: Natural Ventilation Still Works in 2025 - Ben Jones #115

    04/05/2026 | 1h 2 mins.
    This week, we sit down with Ben Jones, Associate Professor at the University of Nottingham and one of the lead authors of AM10, CIBSE's guide to natural ventilation in non-domestic buildings, to explore a question that fundamentally challenges how we think about ventilation strategy: What if the oldest approach to ventilation—natural airflow—still has a critical role to play in some of the most advanced buildings we're designing today, and what if we've been making the same mistakes for decades because we never really understood the fundamentals?

    After a decade in development, AM10 has been completely rewritten for 2026—not just to update the maths, but to make natural ventilation accessible, understandable, and practical for everyone from salespeople to architects to engineers who need to know whether natural ventilation is even feasible for their project before they waste time and money chasing the wrong solution.

    Key Topics Discussed:

    Why AM10 Needed Rewriting: The 2005 version was intimidating, dense, and assumed too much prior knowledge. The 2026 version is structured in layers—chapter two is designed so that anyone, from a student to a salesperson, can understand the basic physics. If you want the deep maths, it's there. If you just need to know whether natural ventilation will work for your building, you can get that answer quickly.

    The Physics Made Simple: Warm air rises. Pressure differences drive flow. Wind complicates everything. But somewhere on every facade, there's a neutral pressure level where the sign flips—where air stops coming in and starts going out. Controlling that point is the essence of natural ventilation design. Get it wrong, and your building doesn't breathe.

    Effective Area vs Free Area: One of the biggest changes in AM10 is how openings are measured. Combining free area with discharge coefficients into a single effective area metric forces window manufacturers to actually test their products aerodynamically and gives engineers a real number they can design with. No more fudging the geometry.

    Single-Sided Ventilation Gets Smarter: The old equations were too simplistic. The new version accounts for recirculation zones in large openings—where air comes in at the bottom, goes out at the top, and mixes in the middle. It accounts for wind-driven turbulent mixing. The result: better-sized openings that won't leave buildings overheating in summer

    GUEST:

    Ben Jones

    Associate Professor, University of Nottingham | Lead Author, CIBSE AM10

    https://www.linkedin.com/in/benjamin-jones-0686a214/

    CIBSE AM10: Natural Ventilation in Non-Domestic Buildings

    https://www.cibse.org/knowledge-research/knowledge-portal/am10-natural-ventilation-in-non-domestic-buildings-2026-pdf/

    The Air Quality Matters Podcast in Partnership with

    Particles Plus https://particlesplus.com/

    Lindab (https://www.lindab.ie/) - Eurovent (https://www.eurovent.eu/) - Aico (https://www.aico.co.uk/)

    The One Take Podcast in Partnership with

    SafeTraces (https://www.safetraces.com/) and Inbiot (https://www.inbiot.es/?utm_campaign=simon&utm_source=airqualitymatters&utm_medium=podcast)

    Do check them out in the links and on the Air Quality Matters Website. (https://www.airqualitymatters.net/podcast)

    If you haven't checked out the YouTube channel its here (https://www.youtube.com/@airqualitymatters-SimonJones). Do subscribe if you can, lots more content is coming soon.

    Chapters

    00:00:00 Introduction: The Return of Air Quality Matters
    00:02:14 The Genesis of AM10: A 20-Year Evolution
    00:06:03 From PhD to Practice: Ben's Natural Ventilation Journey
    00:08:34 The Philosophy Behind AM10: Making Physics Accessible
    00:10:14 Why Ventilate: Sizing for Summer, Surviving Winter
    00:11:19 The Physics of Buoyancy: When Hot Air Actually Rises
    00:13:09 When Design Meets Reality: The Complexity Challenge
    00:14:41 The Feasibility Question: Is Natural Ventilation Right for Your Building?
    00:15:48 The Neutral Pressure Level: Where Physics Flips Sign
    00:16:50 Wind's Wild Card: Adding Complexity to Buoyancy
    00:18:44 The Case for Natural Ventilation: Energy, Carbon, and Human Connection
    00:19:17 The Adaptive Comfort Advantage: When Control Matters More Than Precision
    00:23:19 Natural Ventilation Through the Ages: Ancient Wisdom Meets Modern Buildings
    00:31:59 The Outdoor Air Reality: When Fresh Air Isn't Fresh
    00:42:15 The Great Automation Failure: 3200 PPM in London's Smartest Building
    00:35:04 What Changed in 2026: New Physics and Effective Area
    00:39:25 From Spreadsheets to Software: How AM10 Gets Used
    00:40:40 Designed for Everyone: Who Should Read AM10
    00:42:40 The Sensor Revolution: Transparency in Natural Ventilation Performance
    00:54:26 Hot Climate Solutions: Thermal Mass and Ancient Technologies
    00:55:47 The Fundamental Design Principle: Natural Ventilation from Day One
    00:56:43 Getting Your Hands on AM10: Access, Training, and the Future
  • Air Quality Matters

    The White Box Problem: Why Most Air Purifiers Are Designed to Confuse You - Danny Ashton #114

    13/04/2026 | 1h 58 mins.
    This week, we sit down with Danny Ashton, founder and host of HouseFresh, a consumer comparisons and testing YouTube channel and website for residential air cleaners, to explore a question that fundamentally challenges how we buy, trust, and understand indoor air quality technology: What if the air cleaner market is deliberately designed to confuse you—and what if the only way to cut through the noise is to test everything, measure what matters, and refuse to play the game?

    Danny brings a rare combination of technical rigour, marketing insight, and consumer advocacy to a sector that desperately needs it. Since 2020, he has tested over 130 air cleaners in real-world conditions, measuring particulate removal performance, sound levels, energy consumption, and filter costs—creating one of the most valuable independent resources available to consumers today.

    Key Topics Discussed:

    The 2020 Fog of War: What it was like looking out at the air cleaner landscape during the pandemic. A marketplace flooded with products from every corner of the planet, tested in different ways, presenting benefits in wildly inconsistent formats. An unbelievable minefield for consumers desperate to protect their families.

    The Invisible Product Problem: Why air cleaners are uniquely vulnerable to being sold poorly. You can tell if an air fryer doesn't work. You can't see particulate matter. A product could be absolutely rubbish and you'd have no idea. That opens the door for companies to sell what sells, not what works.

    The Affiliate Revenue Trap: How the entire online ecosystem is rigged around pushing products that pay the highest commissions, not the ones that perform best. Some models offer 40 to 50 percent affiliate cuts versus 2 or 3 percent for others. The incentive structure is broken, and consumers pay the price.

    What Actually Matters: Performance at quiet fan speeds, not just top speed. Energy consumption over time. Filter replacement costs. Sound quality, not just decibel ratings. The ability to turn off ionizers, UV lights, and other additive technologies. The fundamentals that marketing doesn't want you to focus on.

    The PC Fan Revolution: Why DIY air cleaners built with computer fans and standard filters consistently outperform expensive retail units on performance, noise, and cost. Clean Air Kits, New Care, Nukit—small teams delivering serious engineering without the marketing budget or the proprietary filter lock-in.

    The Carbon Filter Lie: How thin fabric carbon layers smell sweet for a few weeks and then fail completely, triggering consumers to replace entire filter assemblies. Meanwhile, thick bonded carbon filters can last significantly longer—but they cost more and don't drive repeat sales as aggressively.

    GUEST:

    Danny Ashton

    Founder and Host, HouseFresh

    Danny Ashton LinkedIn - https://www.linkedin.com/in/dannyashton/

    https://housefresh.com/

    https://www.youtube.com/@HouseFresh

    The Air Quality Matters Podcast in Partnership with

    Particles Plus https://particlesplus.com/

    Lindab (https://www.lindab.ie/) - Eurovent (https://www.eurovent.eu/) - Aico (https://www.aico.co.uk/)

    The One Take Podcast in Partnership with

    SafeTraces (https://www.safetraces.com/) and Inbiot (https://www.inbiot.es/?utm_campaign=simon&utm_source=airqualitymatters&utm_medium=podcast)

    Do check them out in the links and on the Air Quality Matters Website. (https://www.airqualitymatters.net/podcast)

    If you haven't checked out the YouTube channel its here (https://www.youtube.com/@airqualitymatters-SimonJones). Do subscribe if you can, lots more content is coming soon.

    Chapters

    00:00:00 Introduction: The Invisible Problem with Air Purifiers
    00:02:41 The Fog of War: Air Quality During the Pandemic
    00:03:18 Learning from the Past: The 2010s Air Purifier Landscape
    00:06:06 The Bamboozle Business: How Confusion Sells Products
    00:08:07 The Testing Philosophy: Benchmarking What Actually Matters
    00:09:37 The Sound and the Fury: Why Quiet Performance Matters Most
    00:12:03 The Amazon Hellscape: Peak Online Shopping Meets Air Quality
    00:13:38 The Air Fryer Test: Why Air Purifiers Are Uniquely Deceptive
    00:29:23 The Great Filter Debate: HEPA Hype vs Real World Performance
    00:27:12 The PC Fan Revolution: When Computer Nerds Met Air Quality
    00:34:24 The Razor Blade Business Model: Filters as Recurring Revenue
    00:37:26 The Size Problem: Why Bigger Really Is Better
    00:54:30 The Sensor Gimmick or Game Changer Question
    01:07:05 The Carbon Conundrum: When Filters Fight Odors and Lose
    01:16:42 The Additive Air Cleaner Minefield: Ionizers, UV, and Chemistry
    01:27:06 The Testing Reality: 133 Units and Counting
    01:44:22 The YouTube Education Effect: Maturing the Consumer Market
    01:37:25 The Future: Matter Protocol and Smart Home Integration
    01:50:06 The Mission: Raising the Bar in a Rigged Market
  • Air Quality Matters

    Weighing Dust vs. Counting Danger: Why PM2.5 Misses the Deadliest Particles - OT42

    09/04/2026 | 13 mins.
    This week, we step slightly outside the building envelope to examine a question that fundamentally challenges everything we think we know about air pollution: What if the metric the entire world uses to measure air quality is structurally blind to the most dangerous particles we breathe?

    The document is a perspective piece published in the Bulletin of the World Health Organization, titled Air Quality Standards and WHO Guidance on Particulate Matter Measurement 2.5 Microns. It represents a profound wake-up call for the global air quality community, arguing that PM 2.5—the gold standard metric used worldwide to regulate, monitor, and discuss particulate air pollution—has serious fundamental blind spots that could be undermining decades of public health policy.

    The World Health Organization's normative guidance on ambient air quality is fundamentally based on evidence from health and exposure studies regarding the harms associated with mass concentrations of airborne particulate matter expressed as PM 2.5. These WHO guidelines are a critical reference point for jurisdictions all over the planet when developing or revising their own ambient air quality standards. But this paper makes a stark argument: our global gold standard is missing the full scope of health-harming particulate air pollution.

    Key Topics Discussed:

    The Harmonization Problem: The current WHO guidance does not cover harmonization of averaging methods for concentrations measured during data aggregation, nor does it cover how to handle exceedances of PM 2.5 levels. Variations in how different countries measure and aggregate data can obscure true ambient air pollution levels—comparing apples with oranges on a global scale.

    The Mass-Based Metric is Fundamentally Flawed: PM 2.5 is a mass-based metric. It simply weighs the dust. It completely fails to consider the physicochemical characteristics of airborne particles—their specific size, chemical composition, bioavailability of potentially harmful elements, and critically, the particle number concentrations of different sized particles, including ultrafine particles.

    The Bowling Ball vs. Marbles Problem: Imagine a box. A single bowling ball gives you a high weight reading. But what if that box is filled with tens of thousands of marbles? The mass of PM 2.5 comes mostly from larger fine particles. The mass of ultrafine particles is negligible when compared to bigger particles. However, the vast majority of particles in typical ambient environments are ultrafine particles—defined as being less than 0.1 microns. A city could hit its WHO mass targets by removing a few heavy bowling balls but leave tens of thousands of smaller marbles floating around.

    The 5 Microgram Threshold: When PM 2.5 is higher than 5 micrograms per cubic meter, the mass concentration does not correlate well with the particle number of ultrafine particles. Therefore, control measures that aim to reduce high PM 2.5 levels might not actually reduce the ultrafine particle count at all. A good correlation does exist below 5 micrograms per cubic meter, but as the authors bluntly state, most countries are far from achieving such low ambient air pollution.

    Why Ultrafine Particles Are So Dangerous: Because they are so small, they don't just get stuck in your throat or upper airways—they go deep. Short-term exposure is associated with respiratory symptoms and systemic inflammation, affecting your heart and blood pressure. Long-term exposure is associated with increased mortality, especially cardiovascular and lung-related mortality, as well as ischemic heart disease.

    Air Quality Standards and WHO Guidance on Particulate Matter Measurement 2.5 Microns

    Bulletin of the World Health Organization 10.2471/BLT.23.290522 (https://doi.org/10.2471/BLT.23.290522)

    The One Take Podcast in Partnership with

    SafeTraces (https://www.safetraces.com/) and Inbiot (https://www.inbiot.es/?utm_campaign=simon&utm_source=airqualitymatters&utm_medium=podcast)

    Do check them out in the links and on the Air Quality Matters Website (https://www.airqualitymatters.net/podcast)

    Chapters

    00:00:00 Introduction: The Blind Spot in Our Global Air Quality Standard
    00:01:49 The Structural Problem: Missing Harmonization in WHO Guidance
    00:02:45 The Fundamental Flaw: Why Mass-Based Metrics Miss the Point
    00:03:49 The Bowling Ball vs Marbles Problem: Understanding Particle Count
    00:05:14 The Five Microgram Threshold: Where Mass and Number Diverge
    00:06:18 The Health Threat: Why Ultrafine Particles Are So Dangerous
    00:07:13 The Solution: Introducing PM 2.5 Number Density Metric
    00:08:33 The Practical Challenges: Monitoring Ultrafine Particles in the Real World
    00:09:32 The Indoor Air Quality Wake-Up Call: What Your Monitors Are Missing
    00:11:20 The Path Forward: Harmonizing Global Standards for Real Protection
  • Air Quality Matters

    Show Up and Breathe: The Slam Dunk ROI That Still Needs an Energy Story to Sell - Jason Jones #113

    06/04/2026 | 1h 46 mins.
    This week, we sit down with Jason Jones, Director of Air Quality Management at Fellowes, to explore a question that fundamentally challenges how we sell, specify, and sustain indoor air quality solutions in the real world: What if the biggest barrier to clean indoor air isn't technology or science—but the economic conversation we're having with the people who actually have to write the cheques?

    Jason leads Fellowes' sales and marketing efforts in the air quality space, working closely with distributors, sales representatives, and end users to help them understand the role of smart, responsive air quality management. This is a theory into practice conversation, and it's critically important. We can discuss the impacts of air quality on health, wellbeing, performance, and energy all day long—but at some point, someone, somewhere, has to literally buy into the idea. Jason provides a fascinating window into how a respected player in the sector, delivering products that actually improve air quality, frames the problem and the solutions, how those conversations are going, and where they think this sector is heading next.

    Key Topics Discussed:

    Post-Pandemic Reality: How air quality awareness has evolved since COVID. Some people internalized the lesson and carried it forward into the environments they work in. Others were willing to just get back to normal. The perception problem: if it doesn't smell bad, chances are the air must be clean. But we don't get to control the air we breathe in most of the spaces we're in.

    Where the Traction Is: Healthcare, education, K-12, higher ed, and assisted living facilities are where air quality is sticking most. The generation that missed prom because of the pandemic took that lesson forward into their lives. That's why there's a bright future for air quality—it made an indelible mark on that generation.

    Leaning Into Energy Savings: Why Fellowes is talking more and more about energy savings and using standards like ASHRAE's Indoor Air Quality Procedure to specify air purification alongside HVAC systems. The goal: reach the same or better air quality while reducing outside air reliance. Clean air is a human right, but the reality is that building owners have bills to pay and balance sheets to worry about.

    VRP vs IAQP—A 101: Ventilation Rate Procedure is the blunt instrument—prescriptive ventilation rates based on building type and occupancy. Indoor Air Quality Procedure is more sophisticated—designing around specific contaminants of concern, factoring in air purification and filtration, and allowing you to reduce outside air by 30, 40, 50 percent or more. Less outside air means less heating and cooling, smaller HVAC systems, and potential first cost savings.

    The Education Experiment: Schools are a massive data set. With thousands of classrooms being phased into air quality solutions over time, we'll finally be able to see clear trends in absenteeism rates, teacher sick days, and student test scores. You can't learn if you're not in class. It's that simple. And it's the most black and white metric of them all.

    GUEST:

    Jason Jones https://www.linkedin.com/in/jason-jones-0aa672b/

    Director of Air Quality Management, Fellowes

    Fellowes https://www.fellowes.com/

    The Air Quality Matters Podcast in Partnership with

    Particles Plus https://particlesplus.com/

    Farmwood (https://farmwood.co.uk/) - Eurovent (https://www.eurovent.eu/) - Aico (https://www.aico.co.uk/) - Ultra Protect (https://www.ultra-protect.co.uk/air-quality-matters)

    The One Take Podcast in Partnership with

    SafeTraces (https://www.safetraces.com/) and Inbiot (https://www.inbiot.es/?utm_campaign=simon&utm_source=airqualitymatters&utm_medium=podcast)

    Do check them out in the links and on the Air Quality Matters Website. (https://www.airqualitymatters.net/podcast)

    If you haven't checked out the YouTube channel its here (https://www.youtube.com/@airqualitymatters-SimonJones). Do subscribe if you can, lots more content is coming soon.

    Chapters

    00:00:00 Introduction: The Commercial Reality of Indoor Air Quality
    00:03:11 Post-Pandemic Reality: Who Still Cares About Air Quality?
    00:08:09 The Budget Battle: Nice to Have vs Need to Have
    00:10:05 The Energy Efficiency Angle: A New Way to Sell Clean Air
    00:26:00 VRP vs IAQP: Two Approaches to Building Ventilation
    00:24:47 The HVAC Energy Equation: Why Outside Air Is So Expensive
    00:34:18 The Complexity Challenge: Is the Industry Ready for IAQP?
    00:37:51 The Subjective Element: Why Human Perception Still Matters
    01:25:09 The Fellows Ecosystem: Networked Air Quality Management
    01:16:44 Education as the Testing Ground: The Data Goldmine
    01:41:28 The AI Revolution: Natural Language Control of Building Systems
  • Air Quality Matters

    The Science is Settled, But Who's Paying the Bill? UK School Air Quality Guidance 2026 - OT41

    02/04/2026 | 11 mins.
    This week, we examine a document that represents a profound shift in how we think about school environments: What if the debate over airborne transmission and clean air in schools is finally over—and the real fight is just beginning?

    The document is titled Ventilation and Air Quality in Education and Childcare Settings, published on 24 February 2026 by the UK Department for Education. It applies specifically to England, and it codifies into official government guidance something we've been arguing about for years: that good ventilation is absolutely essential for healthy and productive learning environments. This isn't a theoretical discussion anymore. This is operational policy.

    The guidance plainly states that effective ventilation does more than just prevent overheating. It improves pupils' alertness and concentration. It removes polluted air. And crucially, it removes air that might contain virus particles, reducing the spread of respiratory infections like colds, flu, and COVID-19. This is massive. It places the management of indoor air quality squarely in the realm of basic school health and safety.

    Key Topics Discussed:

    The Monitoring Framework: Schools are expected to regularly monitor CO2 concentrations across their buildings. The guidance provides best practices on sensor placement—at head height or table height, at least half a meter away from people, and away from doors, windows, or ventilation outlets. If you're under 800 ppm, your ventilation is good. Between 800 and 1500 ppm, it's adequate but could be improved. Over 1500 ppm, your ventilation is officially poor and you need to act.

    Pragmatic Winter Compromises: The guidance addresses the real-world conflict between keeping kids warm and keeping their air clean. Partially open windows, open higher-level windows to reduce drafts, air out rooms for 10 minutes every hour during breaks. But crucially, do not prop fire doors open to get cross ventilation.

    Beyond CO2: The document talks about multifunctional environmental sensors that can track temperature, humidity, particulate matter like PM2.5 and PM10, and volatile organic compounds from sources like formaldehyde, cleaning chemicals, body odors, and vaping products. Yes, they specifically mention monitoring for vapes.

    Air Cleaning Units—With Massive Caveats: The Department for Education is crystal clear that while air cleaning units reduce airborne contaminants including viruses, bacteria, and fungal spores, they do absolutely nothing to improve ventilation or lower CO2 levels. They are not a substitute for ventilation. The government only recommends HEPA filtration units—subtractive technology that physically catches pollutants. They explicitly reject air ionizers, ozone generators, and units with unenclosed UV fields.

    The Funding Sting: Between 2021 and 2023, the Department for Education provided CO2 monitors and air cleaning units to all state-funded education settings. But now, in 2026, the guidance explicitly states that the government will not replace faulty or damaged devices, and they will not pay for replacement filters. The ongoing financial burden of maintaining clean air has been shifted entirely onto individual school budgets.

    The Controversial Bits: The guidance talks about bringing in fresh outdoor air—a phrase doing a lot of heavy lifting when many schools are backed up against busy roads. It standardizes on NDIR CO2 sensors, which are solid but arguably already behind the times compared to photoacoustic sensors. And that 1500 ppm threshold—many in our community will argue that allowing CO2 levels anywhere near 1500 ppm is simply not acceptable for vulnerable populations.

    Ventilation and Air Quality in Education and Childcare Settings UK Department for Education, 24 February 2026

    https://www.gov.uk/government/publications/ventilation-and-air-quality-in-education-and-childcare-settings/ventilation-and-air-quality-in-education-and-childcare-settings

    The One Take Podcast in Partnership with

    SafeTraces (https://www.safetraces.com/) and Inbiot (https://www.inbiot.es/?utm_campaign=simon&utm_source=airqualitymatters&utm_medium=podcast)

    Do check them out in the links and on the Air Quality Matters Website (https://www.airqualitymatters.net/podcast)

    Chapters

    00:00:00 Introduction: The UK's New School Air Quality Guidance
    00:01:15 The Science Is Settled: Air Quality as Basic Health and Safety
    00:02:16 The Monitoring Solution: CO2 as Your Ventilation Indicator
    00:03:19 The Traffic Light System: Understanding CO2 Thresholds
    00:04:03 Winter Pragmatism: Balancing Warmth and Fresh Air
    00:04:46 Beyond CO2: Multifunctional Environmental Sensors
    00:05:36 Air Cleaning Units: The Promise and the Limitations
    00:06:39 HEPA Only: The Government's Firm Stance on Technology
    00:07:41 The Sting in the Tail: Who Pays for Ongoing Maintenance
    00:08:56 The Uncomfortable Details: Fresh Air, NDIR, and 1500 PPM
    00:10:41 The Bottom Line: Science Won, Now the Funding Battle Begins

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About Air Quality Matters

Air Quality Matters inside our buildings and out.This Podcast is about Indoor Air Quality, Outdoor Air Quality, Ventilation, and Health in our homes, workplaces, and education settings.And we already have many of the tools we need to make a difference.The conversations we have and how we share this knowledge is the key to our success.We speak with the leaders at the heart of this sector about them and their work, innovation and where this is all going.Air quality is the single most significant environmental risk we face to our health and wellbeing, and its impacts on us, our friends, our families, and society are profound.From housing to the workplace, education to healthcare, the quality of the air we breathe matters. Air Quality Matters
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