Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice. What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real. 00:00:00 - The Power of Live Demonstrations Discussion on the impact of live painting on Instagram and connecting with audiences. 00:00:33 - Staying True to Your Authentic Voice Advice for young artists on handling criticism and maintaining authenticity. 00:01:03 - Introduction to Kristen Harvey Introduction of the guest artist, Kristen Harvey, and her background. 00:02:58 - Kristen's Artistic Journey Overview of Kristen's transition from various creative fields to becoming a full-time artist. 00:04:52 - Transitioning to Full-Time Artist Kristen shares her journey of leaving her corporate job to pursue art full-time. 00:05:13 - Relocation and Family Influence Discussion on Kristen's move from California to Arizona and family dynamics. 00:06:06 - Balancing Art and Day Job Kristen talks about her experience of juggling her art career with a full-time job. 00:07:50 - Farmers Markets as a Starting Point Kristen explains how she began selling her art at local farmers markets. 00:08:29 - The Success of Greeting Cards Kristen shares how creating greeting cards helped her gain recognition. 00:10:27 - Pricing and Sales Strategy Discussion on pricing strategies for greeting cards and the importance of accessibility. 00:11:15 - The Importance of Diverse Revenue Streams The value of having multiple income sources as an artist. 00:15:10 - Teaching Art Workshops Kristen discusses her approach to teaching and the importance of interaction. 00:17:43 - The Challenge of Online Teaching Kristen reflects on the difficulties of translating her teaching style to an online format. 00:19:07 - The Power of Live Broadcasting Discussion on the benefits of live streaming art demonstrations. 00:20:48 - The Busker Analogy Using the busker analogy to illustrate the power of live engagement on social media. 00:24:22 - Encouragement to Embrace Live Interaction Encouragement for Kristen to embrace live broadcasts and connect with her audience. 00:30:14 - Navigating Gallery Relationships Kristen shares her experiences with galleries and how she balances online sales. 00:31:14 - Advice for New Artists Seeking Gallery Representation Key advice for emerging artists on finding their voice and opportunities. 00:34:31 - The Importance of Authenticity Kristen emphasizes the need for authenticity in art and social media presence. 00:39:00 - Using AI for Artistic Support Discussion on how Kristen utilizes AI tools for research and workshop preparation. 00:41:55 - The Promise of AI for Artists Exploration of AI's potential to assist artists in their creative and business processes. Kristens Website: https://www.kristinharveyart.com/shop-art Her Instagram: @kristincre8s
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Artist Karen Payton
Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using Facebook groups strategically Guest: Karen Payton, Fabric Artist (@karenpayntonartist) Timestamps: 00:00 The 3-year grind reality check 02:33 What is fabric art? (recycled clothing technique) 07:40 Art Storefronts as your "bandmate" 10:42 The long game mindset shift 14:56 Instagram hack disaster becomes opportunity 18:53 Custom commission breakthrough 23:02 Free contest generates $3K commission 27:07 Nurturing 5 superfans into buyers 30:25 Breaking into advanced artist strategies
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Voice Prints, Q4 Prep, and a Brand New Podcast with Hava
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs. Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in the art world. Buckle up for an inspiring discussion that encourages all creatives to embrace their unique journeys! 00:00:00 - Seasonal Art Discovery 00:01:06 - Introduction of Hava Gurevich 00:02:12 - Hava's Artistic Journey 00:03:12 - Voice Prints and AI Integration 00:05:40 - Using AI for Artist Statements 00:09:16 - AI in Podcasting and Content Creation 00:12:00 - Preparing for Q4 00:19:22 - Hava's Holiday Product Strategy 00:25:35 - Navigating Sales as an Artist 00:30:54 - Organic Growth Through Seasonal Art 00:32:38 - The Importance of Diverse Content 00:37:06 - The Breakfast Club Webinar 00:43:35 - Launching the Podcast: I Love Your Stories 00:46:25 - Themes of Transformation in Creativity Subscribe to Havas New Podcast Spotify https://open.spotify.com/show/3xKRN04BGHTHRA01ZJUIzW?si=0a980851a28345e5 Youtube https://www.youtube.com/channel/UCCFpvwtx2EvHXk98GSZC5Gw?sub_confirmation=1 Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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Why Your Art Isn't Selling on Instagram (And It's Not What You Think)
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of Instagram for Artists (10:00) - Live Streaming as a Marketing Tool (15:00) - The Role of Personal Connection in Art Sales (20:00) - Understanding the Instagram Algorithm (25:00) - The Need for Diverse Content (30:00) - Call to Action: Posting Beyond Your Art (35:00) - Conclusion: Preparing for a Successful Q4 ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
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Photographer Court Whalen
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The Journey into Photography (10:00) - The Evolution of Photography Skills (15:00) - The Role of Gear in Photography (20:00) - The Importance of Culling and Editing (25:00) - Building Relationships with Clients (30:00) - Transitioning to Print Sales (35:00) - Future Plans and Sustainability (40:00) - Marketing Strategies for Q4 (45:00) - The Power of Photo Books Court's Website https://shop.courtwhelan.com/ Court's Instagram https://www.instagram.com/the.wild.photographer/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
Ireland