The Art Marketing Podcast

In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it.
100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you level up when you're ready.
In this episode:
Why Live is the ultimate "proof of real" in the AI age
The stats: 10x engagement, 3.5% post reach vs front-of-Stories-tray placement
Why music's biggest artists are doing collabs nonstop (and how Instagram Live's guest feature is the same mechanic)
The graduated fear ladder: Practice Mode, Close Friends, then Public
Tactical: phone setup, pinned comments, scheduling, the 3-second hook
The gear ladder from free to $36/mo
How to go live from your desktop for free with Instagram Live Producer
StreamYard and Restream for multistreaming and rebroadcasts
Tools and resources mentioned:
Instagram Live Producer (free — go to instagram.com, click Add Post, select Live)
StreamYard (from $36/mo — browser-based desktop streaming + multistreaming)
Restream (free plan available — multistream to 2 platforms, paid from $16/mo)
Adam Mosseri on Instagram (@mosseri)
Related episodes:
The Artwork Didn't Change. The Story Did. (Jan 9, 2026)
The January Reset: One Metric, One Goal, One Plan (Jan 17, 2026)
Context is Still King. If You Use It. (Jan 27, 2026)
4 Prompts That Pull Your Story Out (Feb 2, 2026)
Why Your Art Isn't Selling on Instagram (Aug 20, 2025)

Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business?
Most artists post their work and hope someone buys it. That's like walking on stage at the Apollo with untested material. In this episode, I break down exactly how the best stand-up comedians in the world test, iterate, and refine their material — and how that same system tells you what will sell before you even create it. Plus a 10-week challenge to put it all into practice.
In this episode:
How Chris Rock, Jerry Seinfeld, and Kevin Hart develop material (and what artists can steal from their process)
Why social media is your open mic night — not your gallery wall
The 6 types of posts every artist should rotate (the "set list")
How to read the room: what saves, shares, and silence actually mean
Permission to bomb — why your worst post is more valuable than no post
6 tactical marketing moves disguised as comedy club techniques
The 10-week challenge: from open mic to your Netflix special
This episode builds on everything from 2026 so far: your story (Ep 1), your one metric (Ep 2), your AI context files (Ep 3), your story prompts (Ep 4), and the Coffee Shop Test (Ep 5). If you've been following along, this is where it all comes together.
Resources mentioned:
Comedian (2002 documentary) — Seinfeld starting from scratch
Kevin Hart 60 Minutes Interview — how he develops material
Harvard Business Review — Innovate Like Chris Rock
Related episodes:
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
Context is Still King. If You Use It.
The Artwork Didn't Change. The Story Did.

If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy?
In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life. That's the competitive advantage now.
In this episode:
The coffee shop test — would you talk to yourself the way you post?
Why Van Gogh's paintings didn't sell until his personal letters were published
Brian Chesky (Airbnb CEO) on why "the opposite of artificial is real"
The freeway analogy — why 95% of your content lands in one lane
How to stop hiding behind the canvas (or the lens)
Why AI makes your authenticity more valuable, not less
"We're not anti-AI. We're just pro human."
If you struggle with telling your story, the previous episode has copy-paste prompts that use AI to interview you and pull your story out — even if you think your life "isn't dramatic enough."
Related episodes:
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
Context is Still King If You Use It
The Artwork Didn't Change. The Story Did.

A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today.
Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are.
In this episode:
Why you can't see your own story (and why that's normal)
Real artists with "boring" lives who became legends
4 copy-paste prompts to pull your story out
How to save your story as a context file
Prompt 1 — The Origin Story Interview:
I'm an artist and I need help discovering and articulating my story. I want you to interview me — ask me questions one at a time, wait for my answer, then ask a follow-up that digs deeper. Start with how I got into art. Don't accept surface-level answers — if I say "I've always liked drawing," ask me WHEN and WHERE and WHAT I was drawing and WHY. Keep going until you feel like you have enough material to write a compelling origin story. Then write it for me in first person, in a warm conversational tone — not a formal bio. Something I could read on a podcast or put on my website. Keep it under 300 words.
Prompt 2 — The "Why This" Interview:
Now I want you to interview me about WHY I create what I create. Ask me about my subject matter, my medium, my style. Dig into why I chose these — was it intentional or did I stumble into it? Is there a personal connection to my subjects? Don't let me get away with "I just like it" — help me find the deeper reason. When you have enough, write a short paragraph (150 words max) I can use when someone asks "Why do you paint/photograph [subject]?"
Prompt 3 — The Piece Story:
I'm going to describe one specific piece of art I've made. I want you to interview me about it — where I was when I made it, what was happening in my life, what I was feeling, why I chose the composition/colors/subject. Then write me a short story (100-150 words) I could use as the caption or description for this piece. Make it personal and specific — not generic art-speak.
Prompt 4 — The Bio Generator:
Based on everything we've discussed in this conversation, write my artist bio in three versions: 1. ONE SENTENCE — for social media profiles and quick intros. 2. ONE PARAGRAPH — for show applications, website about page, email signatures. 3. FULL PAGE — for press kits, gallery submissions, and detailed about pages. Use a warm, conversational tone. Avoid art-world jargon. Make it sound like ME, not like a museum placard.
Resources mentioned:
ChatGPT Projects — save your story as context
Claude Projects — save your story as context
Know an artist who thinks they don't have a story? Send them this episode.
Related episodes:
The Artwork Didn't Change. The Story Did. (Jan 2026)
Context is Still King. If You Use It. (Jan 2026)
Steal These Prompts (May 2025)

The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business.
Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically.
In this episode:
Why AI gives you garbage answers (it's blind, not dumb)
The 15 context files every artist should consider building
The meta move: using AI to create your context files
Where to save them in ChatGPT, Claude, and Gemini
The habit that changes everything
The "Interview Me" Prompt — copy and paste this into any AI:
I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demographics, where they find me, budget). What I sell (products, price points, bestsellers). How I talk and write (voice, tone, words I use). My business goals for this year. After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer.
Context files to consider:
Artist Bio — your story, background, philosophy
Customer Avatar — who buys, demographics, budget
Product Lineup — what you sell, prices, sizes
Brand Voice — how you write, words you use or avoid
Tech Stack — computers, printers, software, OS
Collector List — past buyers, what they bought, notes
Show Calendar — art fairs, festivals, deadlines
Pricing Strategy — how you price, margins, why
Marketing Channels — where you show up, what works
FAQ Doc — questions people always ask
Vendor List — framers, printers, suppliers
Studio Setup — physical space, equipment
Art Style Guide — medium, techniques, subjects
Business Goals — revenue targets, 1yr/5yr vision
Competition Notes — who else, how you're different
Where to save your context files:
ChatGPT Projects: chatgpt.com — New Project — Upload files
Claude Projects: claude.ai/projects — New Project — Add to knowledge base
Gemini Gems: gemini.google.com — Explore Gems — New Gem
Related episodes:
Context is King: Stop Having First Dates with ChatGPT Every Time (2025)