Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast...
Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike! (00:00) - The Importance of Visibility in Art (00:16) - Art as Aesthetic vs. Meaning (01:18) - Introduction to Kate Cook (02:29) - Kate's Artistic Journey (04:24) - Using Automotive Paint on Canvas (06:08) - Sponsorship and Collaboration (08:35) - Marketing to Car Enthusiasts (10:20) - Transitioning to Fine Art (11:06) - Website Launch and Business Model (12:15) - Targeting Different Markets (13:35) - Art in Unique Spaces (16:03) - The Podcast Concept (26:13) - Using AI in Business (35:57) - The Role of AI in Art and Business (40:57) - Social Media and Artist Visibility Kate's Website https://asphaltcanvascustomart.com/ Kate's Instagram https://www.instagram.com/asphaltcanvasart/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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51:17
Artist Mays Mayhew
Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship! (00:00) - Introduction to Mays Mayhew's Artistic Journey (05:30) - Navigating Art Sales and Pricing Strategies (10:00) - The Art Fair Experience (15:00) - Understanding the Current Art Market (20:00) - The Importance of Storytelling in Art (25:00) - Evaluating Art Shows: Success and Metrics (30:00) - Challenges of Transitioning to Online Sales (35:00) - Gallery Representation and Credibility (40:00) - Leveraging Social Media and AI for Growth Mays's Website https://www.maysmayhew.com/ Mays's Instagram https://www.instagram.com/maysmayhewartist/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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56:22
Artist Tom Putt
Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience! (00:00) - Mindset for Success (00:48) - Introduction to Tom and Mary Putt (01:32) - Tom's Journey into Photography (05:06) - The Role of Mary in the Business (06:37) - Opening the Gallery (08:44) - Surviving COVID (10:38) - Continuous Improvement Philosophy (12:34) - Emotional Connection in Sales (14:18) - Customer Experience Focus (16:46) - Leveraging Digital Sales (18:00) - The Impact of AI on Business (20:10) - Using AI for Content Creation (22:20) - The Importance of Live Broadcasting (24:30) - Connecting with Customers Online (26:56) - Creative Marketing Strategies (30:10) - Storytelling in Wildlife Photography (32:30) - The Power of Live Video (35:02) - ROI on Gallery Space (37:04) - Future Focus on Broadcasting Tom's Website https://tomputt.com/ Tom's Instagram https://www.instagram.com/tomputtgallery/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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54:58
Artist Xcvi
In this episode of the Art Marketing Podcast, we sit down with mixed media acrylic artist Xcvi, also known as X, who shares his inspiring journey of resilience following the devastation of Hurricane Helene. Discover how he transformed loss into beauty through his art and the importance of valuing one's creative work. X discusses his unique approach to connecting with audiences, the challenges of selling art, and the role of community in rebuilding after disaster. Join us as we explore the intersection of art, personal growth, and the power of storytelling. (00:00) - The Value of Art and Connection (00:27) - Introduction to XCVI (01:10) - The Impact of Hurricane Helene (02:35) - The Artist's Background and Mediums (03:38) - Community and Resilience (05:00) - The Journey to Full-Time Art (08:01) - The Importance of Sales and Rejection (12:02) - Gallery Hustling and Networking (15:03) - Pricing Strategy and Art Sales (20:31) - Sales Channels: In-Person vs. Online (22:10) - PBS Feature and Future Plans (24:02) - Email Marketing and Client Communication (30:31) - Embracing AI in Art Business (31:05) - Looking Ahead: Goals for 2025 Xcvi's Website https://www.project96cc.com/ Xcvi's Instagram https://www.instagram.com/project_96_/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
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34:04
Artist Craig Black
Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career! (00:00) - Introduction to Craig Black's Journey (01:04) - Welcome to the Art Marketing Podcast (01:32) - Who is Craig Black? (02:51) - Transition from Graphic Design to Visual Art (04:46) - Challenges and Evolution in Art (05:40) - Revenue Streams in Craig's Business (07:40) - Strategic Self-Initiated Projects (09:40) - Using LinkedIn for Business Growth (10:40) - Balancing Family Life and Business (12:40) - Upcoming Homeware Range Launch (14:40) - The Importance of Authenticity (16:40) - The Power of Live Art Performances (18:40) - Building Relationships with Brands (20:40) - The Role of Social Media in Craig's Business (22:40) - Future Aspirations and Growth (24:40) - The Impact of AI on Craig's Business (26:40) - Embracing Change and Innovation (28:40) - Creating a Legacy for His Family (30:40) - The Importance of Community Engagement (32:40) - Navigating the Art World (34:40) - The Balance Between Art and Business (36:40) - The Role of Advisors in Business Growth (38:40) - The Future of Craig's Art Practice (40:40) - The Importance of Marketing for Artists (42:40) - Utilizing Instagram for Engagement (44:40) - Creating a Broadcast List on Instagram (46:40) - The Power of Direct Communication (48:40) - Final Thoughts and Encouragement Craig's Website https://craig.black/ Craig's Instagram https://www.instagram.com/_craigblack/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
Ireland