The Art Marketing Podcast

Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about charging up your engagement battery with entertaining content so the algorithm actually delivers your art to people who want to see it.
In this episode:
Why the algorithm ignores your art posts (and what it rewards instead)
What a meme actually is — and why artists are already halfway there
How a 77-year-old museum curator got 9 million views with Gen Z slang
The Marco Rubio couch meme: proof you don't even have to try
Free tools that make meme creation embarrassingly easy
Memes and accounts mentioned:
National Gallery of Art on Instagram (@ngadc) — Alison Luchs viral Reels
Marco Rubio Couch Memes on Know Your Meme
Devon Rodriguez on TikTok (@devonrodriguezart)
Freeze Magazine on Instagram (@freeze_magazine) — art world memes
BarkBox on Instagram (@barkbox)
Liquid Death on Instagram (@liquiddeath)
Scrub Daddy on TikTok (@scrubdaddy)
Duolingo on TikTok (@duolingo)
Free meme makers (no design skill required):
Know Your Meme — research trending formats and templates
Imgflip Meme Generator — 1M+ templates, pick and type
Canva Meme Maker — templates + custom layouts
Supermeme.ai — describe it in words, AI makes the meme
Kapwing — video memes, 2000+ templates
Adobe Express Meme Maker — free, no experience needed
Your homework: Make ONE meme about being an artist this week. Post it. Compare the shares to your last art post. If it wins — and it probably will — you just learned the most important lesson in social media.
Related episodes:
The Coffee Shop Test: Why Your Social Media Is Failing
How to Know What Will Sell Before You Create It

You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused) content strategies in art marketing — and I give you the exact prompts, frameworks, and email copy to start doing it today.
When we launched a "Where I Create" community inside Art Helper, something unexpected happened. Artists started sharing their real creative spaces — messy desks, kitchen tables, garage studios — and the stories came flooding out. It was the easiest on-ramp to storytelling I've ever seen.
In this episode:
Why workspace content is one of the most popular formats on the internet (5.2M people on Reddit can't get enough) — and artists are the last to figure it out
The Mark Pincus "Proven, Better, New" framework — and why you should stop trying to reinvent the wheel
The 4 types of "Where I Create" content: The Full Reveal, The Detail Shot, The Process Snapshot, and The Evolution
Copy-paste social media prompts you can use this week
A complete 4-email sequence to share your creative space with your email list
Why showing where you create checks every marketing box: easy to make, invites engagement, differentiates you, and costs nothing
Resources mentioned:
Your prompts and email copy
Mark Pincus on the "Proven, Better, New" framework
r/battlestations (5.2M members)
r/CozyPlaces (4.9M members)
r/MusicBattlestations (334K members)
Your finished paintings show your skill. Your workspace shows your humanity. People buy from humans they feel connected to. Take a photo of where you create this week — don't clean up — and post it. Tag us. We want to see it.

In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it.
100 million people watch Instagram Live every day, but the biggest studies in the industry don't even bother tracking it because so few creators use it. That's a massive opportunity hiding in plain sight. In this episode, I break down why Instagram Live is the most underutilized marketing tool for artists, how to get started with just your phone, and the advanced tools that let you level up when you're ready.
In this episode:
Why Live is the ultimate "proof of real" in the AI age
The stats: 10x engagement, 3.5% post reach vs front-of-Stories-tray placement
Why music's biggest artists are doing collabs nonstop (and how Instagram Live's guest feature is the same mechanic)
The graduated fear ladder: Practice Mode, Close Friends, then Public
Tactical: phone setup, pinned comments, scheduling, the 3-second hook
The gear ladder from free to $36/mo
How to go live from your desktop for free with Instagram Live Producer
StreamYard and Restream for multistreaming and rebroadcasts
Tools and resources mentioned:
Instagram Live Producer (free — go to instagram.com, click Add Post, select Live)
StreamYard (from $36/mo — browser-based desktop streaming + multistreaming)
Restream (free plan available — multistream to 2 platforms, paid from $16/mo)
Adam Mosseri on Instagram (@mosseri)
Related episodes:
The Artwork Didn't Change. The Story Did. (Jan 9, 2026)
The January Reset: One Metric, One Goal, One Plan (Jan 17, 2026)
Context is Still King. If You Use It. (Jan 27, 2026)
4 Prompts That Pull Your Story Out (Feb 2, 2026)
Why Your Art Isn't Selling on Instagram (Aug 20, 2025)

Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business?
Most artists post their work and hope someone buys it. That's like walking on stage at the Apollo with untested material. In this episode, I break down exactly how the best stand-up comedians in the world test, iterate, and refine their material — and how that same system tells you what will sell before you even create it. Plus a 10-week challenge to put it all into practice.
In this episode:
How Chris Rock, Jerry Seinfeld, and Kevin Hart develop material (and what artists can steal from their process)
Why social media is your open mic night — not your gallery wall
The 6 types of posts every artist should rotate (the "set list")
How to read the room: what saves, shares, and silence actually mean
Permission to bomb — why your worst post is more valuable than no post
6 tactical marketing moves disguised as comedy club techniques
The 10-week challenge: from open mic to your Netflix special
This episode builds on everything from 2026 so far: your story (Ep 1), your one metric (Ep 2), your AI context files (Ep 3), your story prompts (Ep 4), and the Coffee Shop Test (Ep 5). If you've been following along, this is where it all comes together.
Resources mentioned:
Comedian (2002 documentary) — Seinfeld starting from scratch
Kevin Hart 60 Minutes Interview — how he develops material
Harvard Business Review — Innovate Like Chris Rock
Related episodes:
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
Context is Still King. If You Use It.
The Artwork Didn't Change. The Story Did.

If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy?
In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life. That's the competitive advantage now.
In this episode:
The coffee shop test — would you talk to yourself the way you post?
Why Van Gogh's paintings didn't sell until his personal letters were published
Brian Chesky (Airbnb CEO) on why "the opposite of artificial is real"
The freeway analogy — why 95% of your content lands in one lane
How to stop hiding behind the canvas (or the lens)
Why AI makes your authenticity more valuable, not less
"We're not anti-AI. We're just pro human."
If you struggle with telling your story, the previous episode has copy-paste prompts that use AI to interview you and pull your story out — even if you think your life "isn't dramatic enough."
Related episodes:
4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)
Context is Still King If You Use It
The Artwork Didn't Change. The Story Did.