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Bobby Owsinski's Inner Circle Podcast

Bobby Owsinski
Bobby Owsinski's Inner Circle Podcast
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  • Why AI Could Be the Biggest Shift in Music History | Bobby Owsinski's Inner Circle Ep. 597
    🎙️ Is AI the biggest disruption the music industry has ever seen?In this episode of Bobby Owsinski's Inner Circle, Bobby welcomes Matt Adell, COO of Musical.ai, a trailblazer in bridging the gap between rightsholders and AI developers. With a career spanning Napster, Beatport, and Native Instruments, Matt offers deep insight into the seismic shift AI is bringing to music - bigger than file sharing or streaming. He explains how attribution, fair compensation, and licensing are being redefined for a new digital era.This episode is packed with hard-earned wisdom, music tech history, and a clear-eyed look at where we’re headed next. If you want to understand what’s really going on in music and AI, this is essential listening.Key Takeaways:• Why AI’s impact on music is bigger than file sharing or streaming• How Musical.ai connects rightsholders and AI companies in licensed environments• Why artists should get paid based on how their work influences AI outputs• The dangers of unmanaged AI training on copyrighted content• Why creative outputs are easier to attribute than factual ones• The oversupply of music and its economic implications for artists• Why music's shift to streaming wasn't a loss—it was a win for consumers• The future of fair licensing in AI-driven content creation• Matt’s unique career path from punk rock drummer to tech executive• His personal message about sobriety and finding balanceBest Moments:00:00:03. “This is going to be a seismic shift in the music ecosystem. Bigger than file sharing, bigger than streaming, bigger than the invention of the accordion.”00:00:57. “We believe AI payments should operate similarly, that the music that is creating more value should get paid more than the music that isn't used as much.”00:02:05. “AI does not think. It is a giant calculator.”00:04:03. “Unmanaged, it was an existential threat to copyright owners, to musicians, to composers.”00:06:37. “Depending on what someone output, it's going to be more or less similar to each piece of training data.”00:08:34. “Our technology works the same way no matter what. It's model and modal agnostic.”00:12:13. “Music is usually on the cutting edge, but AI is moving fast.”00:14:07. “We went from a couple hundred new releases a week to over 150,000 every day.”00:18:04. “Imagine if everyone who played golf thought they deserved to get paid to play golf.Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • Why Tinnitus Keeps Increasing Worldwide | Bobby Owsinski's Inner Circle Ep. 596
    Why is tinnitus still a taboo in the music industry?In this episode of Bobby Owsinski’s Inner Circle, Bobby dives deep into one of music’s most ignored health crises with Sven Köllmann and Jack Rubinacci of Tinnitus Quest. Tinnitus affects up to 1 billion people worldwide, yet it remains misunderstood and overlooked, even as it wrecks lives and careers. Sven and Jack explain why hearing loss is just the beginning, why research has been misdirected for years, and what it’s really like living with the chronic condition. They also reveal how Tinnitus Quest is fast-tracking research and pushing musicians, celebrities, and everyday sufferers to speak out finally. If you’ve ever heard ringing in your ears, don’t miss this one.KEY TAKEAWAYS• Over 700 million people worldwide suffer from tinnitus• 120 million live with the severe, chronic form of the condition• Hearing loss is the #1 cause, but not the only one• Tinnitus is especially common among orchestral musicians and garage bands• Stigma keeps many musicians silent about their condition• Tinnitus Quest aims to bridge the gap between researchers and patients• Celebrities like William Shatner and Chad Blake are helping break the taboo• Research has shifted from the ear to the brain in recent years• There is no objective measurement for tinnitus yet• Hearing protection remains the best preventionBEST MOMENTS00:00:06. “Not enough musicians are talking about the problem.”00:00:58. “Over 700 million people in the world suffer from ringing in the ears.”00:02:14. “Almost 700 million to 1 billion people worldwide… that is considered a world health problem.”00:04:13. “Not much is said about this, and not much is done about it.”00:07:01. “It’s a pandemic within the music industry.”00:10:12. “The number one protection is hearing protection.”00:15:00. “Right after that, my ears were ringing.”00:17:04. “I pulled them out because I thought it was tough. I thought I was rock n roll.”00:22:18. “The manifestation of chronic tinnitus happens in your brain.”00:35:00. “By helping others, you're helping yourself.”Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • Music Licensing Expert Reveals The AI ILLUSION | Bobby Owsinski's Inner Circle Podcast Ep. 595
    What if the biggest roadblock in music licensing wasn’t legal complexity, but outdated systems? In this episode of Bobby Owsinski’s Inner Circle, we dive deep into the wild world of music rights with Grayson Sanders, CEO of Chordal. A former film composer turned tech founder, Grayson reveals how his sync clearing platform is transforming the way music gets licensed, making it faster, easier, and smarter. We explore the landmark TikTok deal, the rise of AI-generated music, and how real artists can survive and thrive in a rapidly evolving industry.KEY TAKEAWAYS • Discover why most music still isn’t being licensed legally • How Chordal’s Instant Clear tech simplifies sync for brands • Why AI music won’t kill real musicians, but will shake up the library world • Grayson’s wild journey from composer to startup founder • What TikTok’s music policy means for creators and brands • The licensing bottleneck no one talks about • Why music licensing is still stuck in the 1990s • What collaborative rights management really means • The surprising future of royalty-free music • Why human connection still beats perfect AI audioBEST MOMENTS 00:01:58. “It all boils down to this concept that we came up with called collaborative rights management.” 00:03:27. “So that eventually when a licensee comes, they have everyone in one place.” 00:05:59. “We're most interested in... the middle and the bottom. That's the piece that is maybe expanding the pie.” 00:07:36. “This technology can come in here and do the work of potentially hundreds of clearance people.” 00:10:25. “Sync is so dynamic and nuanced... you're pairing one piece of art with another.” 00:13:29. “TikTok had been experiencing a lot of infringement on their platform.” 00:19:07. “It's going to actually add more value to authentic, artist-produced music.” 00:32:09. “You look back and you realize you're already halfway up that hill.”Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • How Independent Artists Can Maximize Merch Profits Without Overspending | Bobby Owsinski's Inner Circle Ep. 594
    How do you build merch that actually connects with fans? In this episode of Bobby Owsinski’s Inner Circle, I sit down with Seamus Menihane, CEO of Armada, a top-tier merch company helping artists, from indies to heavy hitters, turn merch into a true brand extension. If you've ever wondered what merch sells best, how to price it, or how to avoid costly mistakes, Seamus breaks it all down. With his roots as a touring drummer and years running Downright Merch, he’s built Armada into a full-scale merch partner that delivers everything from screen printing to full e-commerce. This is your inside look at what works, what flops, and how artists can take control of their merch game.KEY TAKEAWAYS • Keep your merch line small and focused • Over-ordering too many products hurts profitability • Best-selling item is still the black t-shirt • Vinyl reissues and preorders perform extremely well • Indie artists need to think beyond just screen printing • Custom apparel adds premium pricing but costs more to produce • Merchandise profit margins depend on volume • E-commerce is essential for indie artist success • Print-on-demand is a smart test tool for new ideas • Merch advances are real, but mostly for high-end artistsBEST MOMENTS 00:01:05. “Armada is a result of a recent merger between Downright Merch and Overcast Merch.” 00:02:12. “We lead first with the direct to consumer side of the business.” 00:03:25. “We proactively put designs in front of them.” 00:04:16. “I would go on tour and come back and I would work at a screen printing shop.” 00:10:28. “You can’t go wrong with a black t-shirt.” 00:12:06. “Custom apparel that we design definitely sells at a premium.” 00:14:52. “The kids just aren’t drinking anymore.” 00:26:01. “Consistency day in and day out… that’s crucial for any endeavor.”Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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  • How Mark Wood Electrified a Generation of Young Players | Bobby Owsinski's Inner Circle Ep. 593
    How Mark Wood Reinvented the Violin and Inspired a GenerationOn this episode of Bobby Owsinski’s Inner Circle, I’m joined by recording artist, performer, inventor, Emmy-winning composer, and music education advocate Mark Wood. Known as the original string master of the Trans-Siberian Orchestra, Mark shares how he revolutionized the world of string instruments with his electric violin designs and helped ignite a movement in music education with his Electrify Your Symphony program. We explore the intersection of classical training and rock performance, the birth of his iconic Viper violin, and the entrepreneurial drive that’s powered his decades-long career.KEY TAKEAWAYS: • Music is essential for emotional and creative development • The violin remained unchanged for over 500 years before Mark’s innovations • Inspiration came from Hendrix, Van Halen, and his own woodworking family • The invention of the self-supporting electric violin changed live performance • Amplifying bowed instruments requires entirely different tech than guitars • Trans-Siberian Orchestra’s early days started with skepticism and QVC • Electrify Your Symphony has reached over a million students in 28 years • Entrepreneurship is essential for modern musicians • Juilliard experience shaped his approach, even after leaving • Self-made artists must think like business owners, not just performersBEST MOMENTS: 00:02:09. “You might or may not be able to name any other violin maker except Stradivarius.” 00:05:33. “As a 15 year old I was mentored by Leonard Bernstein.” 00:07:13. “What are you going to do with your life? And I said, I want to be a rock violin player.” 00:10:27. “So it's a violin with a hand, right? Carved exactly like it in my hand.” 00:13:29. “With a bow, I'm able to get that sustain the guitar players always are trying to get.” 00:18:09. “We're putting together a rock orchestra. Awesome. And we want you to be the orchestra.” 00:21:00. “A teacher after that came up to me. Mark, can you put together a Trans-Siberian orchestra at our school?” 00:38:22. “Stoicism and real focus on making sure that you're in control of how you respond to the world.”Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrLThis edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro. Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books:https://bobbyowsinski.com/best-selling-books/🎧 Discover more mixing and production courses:https://www.bobbyowsinskicourses.com/📲 Follow Bobby for more tips, insights, and updates:• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/• LinkedIn: https://www.linkedin.com/in/bobbyo/• Instagram: https://www.instagram.com/bobbyowsinski/• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/
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About Bobby Owsinski's Inner Circle Podcast

Interviews with music industry movers and shakers, tips, and news. Learn more at: bobbyowsinski.com.On this show, music industry guru Bobby Owsinski gives you his personal insights into the industry of music, covering industry news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers on every show! If you know Bobby, you know you're in for an enlightening and engaging treat.So enjoy the show!
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