In this episode, John Fanning is in discussion with John Jordan, Chief Operating Officer of Arbor and former CEO of Ornua. John discusses the importance of keeping it simple, building a team with diverse strengths, having a clear strategic plan, align on reward and celebrating the wins. In addition John discusses the success behind the Kerrygold brand and the realities of operating in an export markets.
For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/
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36:03
Cully & Sully
In this episode of the Bord Bia Brand Forum Podcast, John Fanning speaks with Colum O’Sullivan, Co-founder of Cully & Sully. They discuss the brand’s beginnings as well as their path to becoming a B Corp. Colum details how he and his Co-founder Cullen Allen developed the brand (and product flavours!) and went into production, and their success in breaking into new markets. Colum also discusses their most impactful marketing campaigns, and the personal touches he and Cullen still bring to Cully & Sully.
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39:16
Ross Farquhar, Marketing Director, Little Moons
Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his knowledge and experience on scaling brands.
He outlines his view on long terms versus short term brand investment, brand building in international markets, selecting distribution partners, the benefits of adopting a category management mindset. He advises on lighting ‘little fires’ - creating a balanced portfolio of marketing initiatives to create consumer connections.
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38:48
Paul Dervan
On this episode, John Fanning sits down with Paul Dervan, Head of Brand Marketing at Miro, and former Chief Marketing Officer for the National Lottery. Paul discusses the importance of building a culture of marketing effectiveness, with examples from his career and his book Run with Foxes: Make Better Marketing Decisions.
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37:25
Kevin Donnelly
In this insightful episode of the Bord Bia Brand Forum Podcast, we sit down with Kevin Donnelly, the Managing Director at Britvic Soft Drinks Ireland, to dive deep into the world of marketing in the boardroom. Kevin shares his expertise on how to effectively engage with the board, providing valuable insights into understanding the inner workings of this crucial decision-making body. Kevin also shares essential advice for other aspiring Food & Drink branding managers across Ireland.
Welcome to Bord Bia’s Brand Forum podcast series, in which host John Fanning talks to leading food and drink innovators, to learn from their success on how to build better businesses and brands. Our aim is to inform, inspire our Brand Forum members, by connecting great ideas and stories in the world of food and drink. The series will focus on the brand issues encountered in the marketplace. We’ll be looking cross category both in the domestic market and international markets, getting insights into trends, innovations and new ways of connecting with consumers and customers.
Ireland