The Non-Linear Strategy for Scaling Your Architecture Practice Fast | EP663
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects often feel stuck and overwhelmed when dealing with the challenge of growing their firms beyond the exhausting hustle-and-grind stage, especially when the traditional path to growth feels slow, risky, and filled with staffing headaches. Many try to "stay small" to avoid these pains—only to face inconsistent cash flow, constant stress, and limited creative freedom. Enoch & Rion explore a bold and unexpected path to growing an architecture firm—one that challenges long-held beliefs in the industry. Along the way, they reveal why so many small practices stay stuck, and what keeps talented architects locked in old models that drain time, energy, and joy. You'll hear stories from firm owners who broke out of the grind, the hidden risks of staying small, and a surprising route that can give instant stability and creative freedom. By the end, you'll see the industry from a new angle—and feel pulled toward a different future. The "invisible desert" nearly every firm must cross—and the shortcut few know exists. A counterintuitive move that can turn years of slow growth into a single bold leap. The surprising reason a bigger firm can be easier to run than a small one.
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Designing Profit: How Bill Caleo Built The Brooklyn Home Company | EP662
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What happens when a trained actor walks away from the stage and steps into the world of real estate development? In this episode, Rion Willard speaks with Bill Caleo, co-founder of The Brooklyn Home Company, about how one bold move—and one deeply personal project—sparked a $500 million design-led business. You'll hear the journey of how heart, family, and instinct came together to form a vertically integrated firm that's rewriting the developer playbook. Bill shares how his theater background gave him a unique edge most developers miss—and why he believes developers have a duty to shape culture, not just buildings. You'll also hear a surprising story about one handcrafted object that saved an entire project during a financial crash. And for architects dreaming of more control, more beauty, and better margins, this conversation just might crack something open. In this episode, discover: The unusual career path that became a secret advantage A costly mistake that revealed the most profitable design move they ever made Why their most powerful marketing strategy isn't what you think To learn more about Bill, visit his website: https://www.thebrooklynhomecompany.com/
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Goal Setting for Architects: Measurable Targets, Feedback, and Clarity | EP661
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architects often feel stuck chasing "someday" goals, working harder but not getting closer to the practice or life they imagined. The real pain? Knowing you're busy, overwhelmed, and talented—yet still unclear about what you're aiming for or why progress feels so slow. Enoch and Rion share how a small shift in how you think about targets, feedback, and your "default future" can reshape your practice and your life. You'll hear how their own health scares and career detours uncovered blind spots they never saw coming. You'll get a simple check-in across four areas of life and a fresh view of what real progress looks like.  Why one blunt question about your future makes it hard to keep tolerating the status quo.  The sneaky way "being busy" can drain your self-esteem and your team's drive.  A daily habit with a notebook that can expose what you truly want faster than any course.
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From Architecture Grad to Developer: How Baker Roddey Launched His First Investment Project | EP660
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework What happens when a young architect trades a steady paycheck for a risky first project—with no guarantee of success? In this bold episode, Baker Roddey reveals how he navigated real estate rules, raised unexpected funding, and turned one deal into a springboard for his firm. But it wasn't easy—and what he shares will challenge your ideas of what it really takes to grow. You'll hear how strategy, sales, and sheer nerve played a role—but not in the ways you might expect. Baker opens up about the invisible barriers architects face, and how he learned to move through them without burning bridges (or cash). His story isn't just smart—it's surprisingly spiritual. Whether you're just starting out or ready to rewrite your path, this conversation holds insights worth stealing. The quiet financial tactic no architect is taught in school—but should be. How one phone call (and a mindset shift) unlocked the deal that changed everything. The one "soft skill" Baker used to raise five figures… without pitching like a bro. To learn more about Baker, visit his LinkedIn: https://www.linkedin.com/in/bakerroddey To learn more about Mary Beth, visit her website: https://threerealestate.com/ Â
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How Accountability Transforms Leadership, Culture, and Profit in Architecture Firms | EP659
End chaos in your firm—300+ peers use this framework. Free video here: https://www.businessofarchitecture.com/framework Architect Nation, this episode tackles the silent killer in many firms: weak accountability. Enoch and Rion reveal how polite habits and fear of conflict drain authority, profit, and joy. You'll hear why "safety" and "fierce compassion" can live in the same room. Through real stories, they show what happens when leaders avoid hard talks—or explode instead. You'll learn how language choices signal ownership, and why clients sense wobble long before you do. The result: missed deadlines, shrinking margins, and the "supplier" label. Then they point to a better way. A simple conversation frame, a different stance on responsibility, and a mindset that turns collision into creation. The payoffs touch culture, fees, and speed of execution. The two-word shift that changes everything with staff and clients. A ruthless-yet-loving move that ends chronic deadline drift. The profit leak hiding in your "nice" culture (and how leaders plug it).
Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
Ireland