The Acumatica Summit 2025 Review - with Brian Sommer
Acumatica has been a influential vendor in the cloud ERP midmarket - but does AI change the equation? Were there surprises on the ground in Vegas? Time to make sense of an important Acumatica Summit, but with a plot twist: Jon Reed is home in his bat cave, slugging down Vitamin C, while Brian Sommer grabbed an outdoor chair prior to his takeoff from Vegas. Jon gets into why Acumatica matters and asks Brian: what stood out this year? Was the AI narrative convincing? What did Brian hear that we didn't pick up on via the news announcement? Brian reveals the pesky questions he asked Acumatica execs, and we discuss how Acumatica is contending with its growth - a good problem to have, but nonetheless something to be tackled.
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34:48
Hashing out SAP in 2025 - pitfalls and opportunities with Greenbaum and Dennett
I was unable to get Josh Greenbaum and Brian Dennett together for an on-the-ground podcast at ASUG Tech Connect in November, but the show provoked important talks on RISE, clean core, and why SAP projects need enterprise architects. Those topics aren't going away, so we got together virtually to make sense of what we learned - and what's next. With looming ERP deadlines on the one hand, and modernization/AI on the other, it's a crucial year for SAP. The role of the S/4HANA public cloud edition is in the middle of this also. That's plenty for this discussion, which starts out on a humorous note as the cities and shows blurred together for your host. Note: there are more podcasts from this show, including an ASUG collaboration on Enterprise Architects coming soon - and my on the ground taping with Jelena Perfiljeva of the Boring Enterprise Nerds on SAP developer issues, clean core debates and more: https://jonerp.podbean.com/e/asug-tech-connect-review-jelena-perfiljeva-of-boring-enterprise-nerds/
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58:22
Why the enterprise needs (live) visual narratives - with Heather Willems
AUDIO ECHO NOTE: the echo is addressed after the first three minutes. How effective are we at visually engaging enterprise content? I'd say - not very. But Heather Willems of Two Line Studios is doing something about that. Can we revive stale events with visual storytelling? How does AI hurt and/or help our cause here? As always, you can expect a jugular and interactive convo - and Heather will share illustrations from some of her favorite past events, including Constellation's Connected Enterprise, which is how I first learned of her team's work.... Note: to see the visuals on this, check out the YouTube replay at https://www.youtube.com/watch?v=Ruqcx29swRQ.
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58:53
Reaching the informed B2B buyer, recap 6 - what (bots) lie ahead?
In the final section of my informal audiobook reading of Reaching the B2B Informed Buyer, we wrap up the strategies in the book - and the pitfalls to avoid. I also revisit the impact of AI on content generation and strategy; where it fits, where it doesn't. Where do we go from here? A combination of outstanding/expert content, savvy use of AI and personalization tools, but always in a context of making customers' lives better and earning trust piece by piece. Where trust is earned, opt-in data follows.
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21:46
Reaching the informed B2B buyer, recap 5 - the great context and AI debate
In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.