Send us a textThink With Google has a fascinating study on the mindset required to win in the AI Age. The research highlights three key mindsets around how we are responding to AI.Fear of Missing Out (FOMO)Fear of Messing Up (FOMU)The winning mindset: Focus on Maximising Advantages (FOMA)Google researchers Pablo Perez and Maxwell Minckler conducted extensive research across Europe, the Middle East, and Africa to understand how marketers are really adopting AI. The research reviewed by language experts and business strategists, analysed 3,000 hours of analysis and 2,500 pages of interview transcripts.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 213 EU’s Apply AI Strategy
Send us a textThe Apply AI Strategy is the EU’s latest plan to boost the adoption of artificial intelligence technologies across both industry and the public sector, with the singular goal of driving competitiveness and strengthening European technological sovereignty. The move is a direct response to concerns about lagging AI use: as of 2024, only about 13% of European businesses have adopted AI, despite a strong industrial base and active startup scene. The strategy is supported by €1 billion in funding and reinforces Europe’s intention of being “an AI Continent”.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 212 OpenAI Lifts Ban on Erotic Content
Send us a textOpenAI wants to treat its adult users like adults. In a highly controversial X Post, Sam Altman said starting in December 2025, ChatGPT's content restrictions on sexual and erotic material will be relaxed as part of OpenAI’s philosophy to "treat adult users like adults." The implications of this move are widespread and it remains to be seen if regulators can do anything about it. OpenAI said in August they had taken steps to safeguard users who were vulnerable from a mental health perspective. OpenAI reiterates that explicit content for minors remains strictly prohibited, and the policy update only applies to adults who complete verification processes.OpenAI is not the first company to allow its AI to generate erotica. Elon Musk’s xAI has already launched sexually explicit chatbots on its Grok platform. Grok introduced "companion" avatars, such as "Ani," specifically designed with sexually explicit and flirtatious personas. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 211 AI and Marketing: Study from Social Media Examiner
Send us a textThe 2025 AI Marketing Industry Report from the team at Social Media Examiner makes for interesting reading. They surveyed 735 marketers to understand how artificial intelligence is transforming marketing practices. This second annual study reveals significant momentum in AI adoption and provides insights into current usage patterns, benefits, concerns, and future plansNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 210 Don’t Bother with AI Slop
Send us a textYou might be familiar with the term ‘AI slop’. But a new study from SEO firm Graphite found that just over half (52%) of new online articles are now generated by AI, based on the analysis of 65,000 URLs published between January 2020 and May 2025. Let’s define ‘AI slop’. It refers to low-effort, poor-quality, mass-produced digital content created using Gen AI. It's generally perceived as lacking deeper meaning, originality, or accuracy, and is often generated quicklyThis, as you will appreciate, spiked after ChatGPT launched in November 2022, but since May 2024, growth has plateaued and human and AI-generated content now consistently run neck-and-neck in monthly output.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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