Send us a textBy 2030 the European Union wants every citizen to have access to their medical records online, all public services to be digital, and 80% of adults to possess basic digital skills.In today’s show I’m unpacking Europe's Digital Decade.I'll break down:✅ What the Digital Decade is✅ The four key targets for 2030✅ Why this matters to marketers✅ How you can align your strategy with Europe's digital futureNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 74: AI and Your Digital Afterlife
Send us a textHave you ever stopped to think about what happens to your digital life after you die?Your emails, photos, your private messages, your social media profiles, all sitting there, frozen in time. In today’s episode, I’ll break down:✅ How to set up your digital legacy✅ What different platforms like Apple, LinkedIn, Instagram, TikTok, Facebook and Google allow✅ How AI is starting to reshape how we manage our online afterlife✅ Practical steps you can take now to protect your digital legacyNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 73: I’m Writing a Book on AI for Marketers
Send us a textThe next five years will define the next 50 years of marketing. The marketers who adapt now will lead. Those who wait will struggle to catch up.Today, I’m sharing a personal announcement about how I’m contributing to this shift.Whether it’s a new AI tool, a new AI regulation or how to create more time at working by leveraging AI, this podcast has you covered. Marketers on a mission to embrace and thrive in the AI age, I’ve got your back. In today’s episode, I’m bringing you behind the scenes of my next big project. So not only have I committed to showing up on this almost daily podcast, I take Sundays off, I’m currently knee-deep writing my fourth book, on AI for marketers. Coming up in this episode: ✅ Why I’m writing this book✅ Why now is the critical moment for marketers✅ What you can expect from the book✅ How it will help you navigate the AI era with confidenceNeed More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 72: Radio Days Ireland AI Panel
Send us a textIn this special Long-Listen episode, I’m handing the mic over to the full panel recorded live at Radio Days Ireland 2025. We’re diving into a raw, real, and an entertaining conversation about AI and its place in the world of radio.You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney, on everything from productivity hacks and policy pitfalls, to cloned voices, generative music, and the all-important question: should radio disclose when it uses AI? The session was moderated by Jess Kelly from Newstalk.Thank you to Teresa Hanratty, of Learning Waves, organiser of the conference in partnership with the Independent Broadcasters of Ireland (IBI) for giving me permission to share this with you. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
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Ep 71: The 4 Pillars Every Radio Station Needs for Ethical AI
Send us a textIf you're thinking “we should probably have an AI policy,” this one’s for you. In this mini episode, we unpack the four pillars of ethical AI in radio: transparency, explainability, human oversight, and editorial integrity.You’ll hear from James Cridland of Podnews, Glenn Mulcahy from Titanium Media, and yes, me, Joanne Sweeney.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI Six Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI Six Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI Six Podcast?The AI Six Podcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a public sector marketing expert, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI Six Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
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