Ep 180: Inside AI Playbook (Part I): Sally Murphy Interviews Joanne Sweeney
Send us a textThis episode flips the script. Instead of asking the questions, I’m answering them, with my good friend and brilliant storyteller Sally Murphy, founder of Welltold taking charge of the mic.It's Part I of Part IIIExplores the critical role of AI in today’s world, especially in communication and marketingFrames AI as a “golden opportunity” but stresses the need for regulation and awareness of risksSweeney shares her personal journey, including a moving story from her university daysRecalls the tragic loss of her daughter Sophie’s father, Henry, as a turning pointThis experience shaped her dedication to education and empowermentUrges professionals to embrace AI proactively to avoid being left behind in a fast-changing landscapeMy new book, AI Playbook, is now available to pre-order. https://aimarketingplaybook.ie/ Sally dives into my brand-new book, AI Playbook. We talk about why I wrote it, who it’s for, what surprised me during the process, and what I believe every marketing and communications professional needs to understand right now.It’s personal, it’s practical, and it gets to the heart of how AI is changing our work, and what we can do about it.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
25:29
--------
25:29
Ep 179: Reuters Investigation Raises Questions into Meta AI
Send us a textA Reuters investigation by investigative reporter Jeff Horwitz traces the story of a cognitively impaired man who was invited by a flirty AI chatbot to meet up in New York City. The investigation has raised critical questions about AI safety, loneliness, and who is responsible when technology crosses a very real, and sometimes deadly, line.Earlier this year, a 76-year-old retired chef from New Jersey, known as Bue to friends and family, struck up what he thought was a romantic relationship with a woman on Facebook Messenger. But “Big sis Billie” wasn’t real, she was a generative AI chatbot, created by Meta.Meta has not commented on the incident, the chatbot’s behavior, or why their bots are allowed to suggest romantic meetings and claim to be real people. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
5:22
--------
5:22
Ep 178: MIT Study on AI ROI
Send us a textA new study from MIT reveals that a staggering 95% of companies investing billions in AI have seen absolutely no measurable return on those investments. This study, ‘The GenAI Divide: State of AI in Business 2025’, is a reality check that’s raising questions about the so-called AI revolution: Are companies chasing hype instead of results? Why do so many flashy projects fail while just a handful quietly succeed?This episode looks behind the headline to better understand the issues facing organisations investing in AI but not getting that promised return. Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
4:30
--------
4:30
Ep 177: Perplexity’s Bid For Google Chrome
Send us a textPerplexity made headlines last week by making an unsolicited, all-cash offer of $34.5 billion to acquire Google’s Chrome browser. It wasn’t even up for sale, but owning Chrome would supercharge Perplexity’s AI strategy. Keep listening to find out why.Chrome has more than three billion users. That’s about 68% of the global browser market. For comparison, Safari sits at around 20%. Everyone else, single digits.Google’s browser isn’t just a piece of software. It’s a distribution channel for Google Search. So when Perplexity AI sent a formal bid letter to Sundar Pichai offering 34.5 billion dollars in cash, they promised to:Keep Chrome open source,Invest another 3 billion into Chrome over two years; andEven keep Google Search as the default, at least for now.Perplexity is an AI-powered search engine startup founded in 2022 by Aravind Srinivas, a former OpenAI researcher.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
--------
6:11
--------
6:11
Ep 176: TikTok Updates AI Policies
Send us a textJust as global debates rage about the power of AI and social media, TikTok is rewriting the rulebook: launching new Community Guidelines designed to curb misinformation, crack down on AI abuse, and make sure creators know exactly where the boundaries are drawn. The new standards, coming into effect September 13, 2025, mark one of TikTok’s strongest pushes yet for trust, transparency, and safety.Misinformation & Automation: TikTok now strictly prohibits the use of automation tools, scripts, or tricks to bypass its systems. This includes penalties such as content removal or account bans. Users whose accounts are restricted or banned are explicitly forbidden from creating new accounts to circumvent these measures.AI-Generated Content: The guidelines have been updated to broaden restrictions on misleading AI-generated content. TikTok now states, “Even with labels, some edited or AI-generated content can still be harmful. We don’t allow content that’s misleading about matters of public importance or harmful to individuals.” This expands on previous rules to cover more types of misuse, including misleading representations of events or public figures.Need More Support? If you’re ready to explore how AI can make your marketing smarter and more efficient, check out my Professional Diploma in AI for Marketers. Or, if you’re looking for in-company training, I can help get your team up to speed. Use the code AISIX10 for a special discount just for podcast listeners. https://publicsectormarketingpros.com
Introducing the AI SIX Podcast: Learn AI on the GoArtificial intelligence is changing marketing, offering new ways to connect, create, and deliver value. To help marketers adapt, I’m introducing the AI SIX Podcast – a practical, daily resource designed to make AI learning manageable and relevant.What Is the AI SIX Podcast?The AI SIXPodcast is a six-minute daily podcast tailored for marketers looking to understand and use AI effectively. Hosted by me, Joanne Sweeney, a communications and marketing practitioner, author, and trainer with years of experience in digital transformation, this podcast provides clear, actionable insights to support your work.Why Six Minutes?Marketers often have busy schedules. The AI SIX Podcast offers focused content you can fit into your day, whether during your morning routine, commute, or a short break. Each episode delivers practical tips you can apply immediately, helping you stay informed without feeling overwhelmed.What to ExpectHere’s what the podcast includes:Daily Episodes: Updates and advice on AI tools, trends, and how to use them in marketing.Weekly Long-Listen Interviews: On Saturdays, a 20-minute session featuring experts and professionals sharing their experiences with AI in marketing.Practical Guidance: Strategies for integrating AI into workflows, improving efficiency, and using AI responsibly.Who Is This Podcast For?This podcast is ideal for marketing professionals who want to:Learn how AI can streamline marketing tasks.Find tools that improve efficiency and creativity.Understand how to incorporate AI ethically and effectively.Stay informed about developments in AI for marketing.
Ireland