The Next Wave - AI and The Future of Technology

• Everyone’s Using AI Wrong — Here’s the Real Opportunity

  Want Nicholas' 3-step AI framework for businesses? get it here: https://clickhubspot.com/pge Episode 70: Is AI just a productivity booster, or are we missing the real transformation right in front of us? Matt Wolfe (https://x.com/mreflow) is joined by Nicholas Holland (https://x.com/nicholasholland), SVP of Product & Head of AI at HubSpot, who’s spent nearly a decade driving innovation and building applied AI solutions in real-world business settings. In this episode, Matt and Nicholas dive deep into the seismic shift happening in AI: from simple assistants that help with your emails, to autonomous agents that actually do meaningful work for you—what Nicholas calls "work as a service." You’ll discover how forward-thinking teams are structuring their meeting data to unlock hidden value, why a new class of “super contributor” is emerging in sales and marketing, and how to use Nicholas’s practical four-step AI adoption framework to turn overwhelm into a competitive advantage. Whether you want to future-proof your business or become an “agent manager” in the coming wave, this conversation is full of actionable insights for teams, leaders, and entrepreneurs. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI's Impact on Work Dynamics (06:22) Shift from SaaS to WaaS (09:09) Streamlined Agent Deployment (11:38) Human-Centric Customer Experience Challenges (14:35) Defining Agency in AI Tools (19:35) AI Executive Assistant Development (23:01) Streamlined Customer Interaction Automation (26:01) Streamlining Customer Support Solutions (28:25) Navigating AI Communication Threads (29:41) Outsourcing Memory with Technology (35:24) Token Count Excitement (36:10) Crafting Effective Ad Integration Techniques (41:37) Revamped Breeze: Multi-LLM Integration (43:35) Rise of Agent Managers — Mentions: Nicholas Holland: https://www.linkedin.com/in/nashvilleholland/ HubSpot: https://www.hubspot.com/ HubSpot Breeze: https://www.hubspot.com/products/artificial-intelligence Claude: https://claude.ai/ Granola: https://www.granola.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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• This Free Tool Turns AI Prompts Into Designer-Level Sites

  Want better outputs from AI? Get our free Prompt Engineering guide: https://clickhubspot.com/cnj Episode 69: Why do so many AI-generated websites end up looking generic—and how can you use “vibe coding” to stand out with truly designer-level style? Nathan Lands (https://x.com/NathanLands) sits down with design legend Meng To (https://x.com/MengTo), founder of Design+Code and creator of innovative tools like Aura, to deliver a practical masterclass on prompting AI for web design that’s not just beautiful, but memorable and conversion-friendly. In this episode, Meng shares his approach to breaking free from generic, templated looks by leveraging a precise design vocabulary, including layouts, color theory, typography, animations, and unique assets. Learn how to use free resources and smart prompting techniques to turn basic AI outputs into custom-crafted sites that reflect your taste and business needs. If you care about making your site stand out in the age of AI tools like Lovable, V0, and Aura, don’t miss this hands-on walkthrough! Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Improving AI Design with Aura (05:32) Single-File HTML/CSS Design Simplicity (07:27) Defining "Beautiful Site" Concepts (10:19) Modern Skeuomorphism and Typography Trends (15:22) Master AI Prompt Engineering (16:16) Website Design: The Hero Component (20:13) AI-Generated Dynamic Color Schemes (22:51) Personalized AI: Create Your Solution — Mentions: Meng To: https://www.linkedin.com/in/mengto/ Design+Code: https://designcode.io/ Aura: https://aura.build/ Spline: https://spline.design/ Unicorn Studio: https://unicorn.studio/ Lovable: https://lovable.so/ V0: https://v0.dev/ Cursor: https://www.cursor.so/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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• Inside Google's AI Lab: Drug Discovery, World AI Model & AlphaEvolve

  Want the ultimate guide to Google's Gemini? Get it here: https://clickhubspot.com/evt Episode 68: How is Google DeepMind pushing the boundaries of AI to tackle drug discovery, robotics, and even autonomous AI agents? Matt Wolfe (https://x.com/mreflow) sits down with DeepMind CEO Sir Demis Hassabis (https://x.com/demishassabis), a neuroscientist, AI pioneer, Nobel laureate, and knight, to peel back the curtain on Google’s latest advances—and the ethical challenges that come with them. In this episode, Matt and Demis go deep on what’s powering the newest generation of AI agents, how models like AlphaFold and AlphaEvolve are accelerating scientific breakthroughs, and why world models are so important for the future of robotics. Demis shares why he believes AI is poised to reshape society—for better and for worse—and what Google is doing to build public trust in its systems. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) AI Revolutionizing Drug Discovery (03:35) Advanced Model Training Methods (07:06) Accelerating Drug Discovery with AI (11:12) AI's Responsible Role in Society (13:56) AI Revolutionizing Science & Life — Mentions: Sir Demis Hassabis: https://www.linkedin.com/in/demishassabis/ Google DeepMind: https://deepmind.google/ AlphaFold: https://alphafold.ebi.ac.uk/ AlphaEvolve: https://deepmind.google/discover/blog/alphaevolve-a-gemini-powered-coding-agent-for-designing-advanced-algorithms/ Isomorphic Labs: https://www.isomorphiclabs.com/ Android XR glasses: http://blog.google/products/android/android-xr-gemini-glasses-headsets/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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• How Tom Bilyeu Uses AI + Why He'll Never Hire Again

  Want Matt's AI Tools Playbook? Get it here: https://clickhubspot.com/dsb Episode 67: What does the future of hiring and creative work look like in an age where A.I. can replace entire departments? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Tom Bilyeu (https://x.com/TomBilyeu), co-founder of Quest Nutrition, host of Impact Theory, and founder of Impact Theory Studios, to dig deep into how he’s revolutionized his business with A.I.—and why he may never need to hire the same way again. This episode explores how Tom Bilyeu structures and deploys a five-member A.I. “department” to automate everything from marketing to content creation, and how this approach is reducing headcount without sacrificing creativity. Tom discusses the granular details of training custom GPTs to capture his voice, fact-checking with Grok, A.I.’s impact on indie game development, and what society might look like as technology accelerates. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Customizing AI for Specific Tasks (04:48) AI Revolutionizing Content Creation (08:08) Tech Glitch Trauma (11:25) Grok's Detailed Writing Advantage (15:04) AI in Game Development Reception (16:40) Tech Embrace vs. Religious Rejection (21:33) Future of AI in Gaming (22:32) AI Storytelling in Virtual Worlds (25:52) AI: The New Global Hegemon (31:35) Mouse Utopia Experiment Collapse (32:13) Hardship is Essential for Growth (37:51) Virtual Worlds vs Space Exploration (38:54) Tech Integration: Matrix and Beyond (42:10) Year-Round AI Integration (46:41) From Prototype to Product — Mentions: Tom Bilyeu: https://www.youtube.com/c/TomBilyeu Impact Theory: https://podcasts.apple.com/us/podcast/tom-bilyeus-impact-theory/id1191775648 Grok: https://x.ai/ Lovable: https://lovable.dev/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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• How I'm Building a Zero-Employee Business with AI

  Want to Automate your work with AI? Get the playbook here: https://clickhubspot.com/wgk Episode 66: Can you really build a zero-employee business with AI? Nathan Lands (https://x.com/NathanLands) sits down with John Rush (https://x.com/johnrushx), founder and self-proclaimed builder of “the most automated org on earth,” to unpack what it takes to launch and run a company where 80% of the work (and soon, 100%) is done by AI agents. John shares his journey from managing large VC-backed teams to going fully solo and using AI to automate nearly every task in his startups, from prototyping and front-end design to sales outreach and SEO content creation. The conversation covers unique agent workflows, how to rapidly test business ideas, how specialized vs. generalist AI agents can supercharge productivity, and practical insights for solopreneurs and founders curious about leveraging automation for scale. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) Transitioning from Teamwork to AI Entrepreneurship (04:01) Rapid AI Prototyping Strategy (08:40) Specialized vs. General AI Agents (10:25) Automating Marketing with Limited Coding (13:38) Embrace AI Agents' Autonomy (19:09) AI Directories Enhance Contextual Accuracy (22:36) LLMs Prefer Directories Over Blog Posts (23:31) LLMs and Directory Discovery (28:36) Reddit Manipulation Exploits Google's Search Algorithm (30:42) Elon Musk Boosts X Account (34:36) AI Progress Hindered by Infrastructure Constraints (39:11) Limit Screen Time for Balance (42:11) Leveraging AI for Business Innovation (43:07) Weekly Idea Generation Strategy — Mentions: John Rush: https://www.linkedin.com/in/johnrushx/ Unicorn Platform: https://unicornplatform.com/ Grok: https://x.ai/ Replit: https://replit.com/ Cursor: https://cursor.com/en Lindy: https://www.lindy.ai/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt’s Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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