The 4 Levels of AI Marketing (Where You Rank & How to Level Up)
Get 10 prompts to rebuild your marketing with AI: https://clickhubspot.com/hkb
Episode 85: Are you making the most of AI in your marketing workflow, or are you just scratching the surface? Maria (https://uk.linkedin.com/in/maria-gharib-091779b9_) sits down with Kristin Fracchia (https://www.linkedin.com/in/kristinfracchia/), Head of Marketing at Gamma—one of the fastest-growing and profitable AI startups—to break down the four levels of AI marketing mastery and how you can level up your own skills.
Kristin Fracchia brings a deep background in marketing, product, and experiment design, with a track record for building scalable, high-converting programs. At Gamma, she’s architected an end-to-end AI-powered marketing system that's helped the company reach a $2.1B valuation and $100M+ in annual revenue, all while innovating with AI agents, data analysis, and content workflows.
In this episode, you’ll learn Kristin’s practical framework for moving beyond basic prompting—using AI as a true partner in brainstorming, diagnosing million-dollar problems, and automating entire campaigns. Discover actionable steps to identify your current AI level, leverage advanced tools like Claude Skills and AI agents, and avoid key mistakes as you scale up your marketing efforts.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) Using Claude for Data Analysis
(05:36) AI Tips: Four Levels Explained
(08:41) Using AI for Insights
(10:39) Turn Text Into Stunning Decks
(12:50) Women Empowerment in AI
—
Mentions:
Kristin Fracchia: https://www.kristinfracchia.com/
Gamma: https://gamma.app/
Claude: https://claude.ai/
ChatGPT: https://chatgpt.com/
Granola: https://www.granola.ai/
Fireflies: https://fireflies.ai/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
--------
16:41
--------
16:41
The Hidden Industry Powering Every AI Company
The infrastructure behind AI is massive - learn to leverage it with our free guide to advanced prompt engineering: https://clickhubspot.com/fnw
Episode 84: What’s the real infrastructure powering every mind-blowing AI app and model you see today—and are we heading for a “compute bubble”? Nathan Lands (https://x.com/NathanLands) is joined by Evan Conrad (https://x.com/NathanLands), CEO of SF Compute and a leading expert in data centers and AI infrastructure.
Evan, previously an AI audio model founder, now leads SF Compute—building a groundbreaking spot market for AI compute that transforms supercomputers into a tradable, financeable commodity. He’s at the heart of the rapidly growing AI data center industry, shaping how AI is built, scaled, and funded.
This episode pulls back the curtain on the biggest physical build-out in tech history—compute infrastructure. Nathan and Evan break down how AI companies actually get the raw power they need, the economics behind GPU clusters, credit risk bubbles, power constraints in the US vs. China, and why making compute tradable could make or break the future of AI. Whether you’re an investor, founder, or just love tech, this is your crash course in the “invisible” industry driving the AI revolution.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI Cluster Economics Explained
(05:59) Venture Capital Dependency Risks
(09:34) GPU Cloud Requires Long-Term Contracts
(10:23) GPU Contracts and Market Solution
(13:57) US vs China: AI Competition
(19:33) Crypto vs. Automation Ambitions
(22:03) US Plutocracy and Environmental Barriers
(26:03) GPU Cluster Investment Management
(26:55) Compute as Real Estate Model
(29:52) Future Skills for a 12-Year-Old
(34:20) Automated In-Home Delivery System
—
Mentions:
Evan Conrad: https://www.linkedin.com/in/evan-conrad
SF Compute: https://sfcompute.com/
Pipedream: https://pipedream.com/
Udio: https://www.udio.com/
Suno: https://suno.com/
Anthropic: https://www.anthropic.com/
Waymo: https://waymo.com/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
--------
38:58
--------
38:58
AI NEWS: $500/mo Home Robots, AGI by 2028 & Adobe’s Decline
Want Matt's favorite AI tools + playbook? Get it here: https://clickhubspot.com/vgb
Episode 83: Are Adobe’s new AI tools the future of creative work, or could generative models spell the end for legacy platforms like Photoshop? Matt Wolfe (https://x.com/mreflow) is joined by Matthew Berman (https://x.com/MatthewBerman), creator of Forward Future and a leading voice covering the front lines of artificial intelligence, from major tech events like Dreamforce to hands-on interviews with the innovators shaping tomorrow.
In this episode, Matt and Matthew break down the biggest headlines from the week in AI: Adobe’s conversational assistant and existential business challenges, Nvidia’s mind-bending new investments and political maneuvering, OpenAI’s bold timeline to build a self-improving AI researcher, and the viral Neo Humanoid robot—are we ready to trust a home robot with our privacy? Packed with fresh takes, inside scoops, and speculative predictions, this fast-moving conversation is your front row seat to the unfolding era of AI and robotics.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI Insights and Future Predictions
(03:41) Photoshop Adds AI Chat Assistant
(08:08) Adobe, AI, and Creative Future
(10:26) Adobe's AI Future Concerns
(15:53) Nvidia GTC Highlights
(17:23) Nvidia's Investment Cycle Explained
(20:23) AI Investment: Over-Investing Now
(26:06) Automated AI Researcher Timeline
(29:00) AGI vs Self-Improving AI
(30:47) AGI Verification Panel Announced
(36:04) First US Humanoid Robot Launch
(39:18) Robot Tasks: Autonomy vs. Operators
(41:50) Affordable Car with Practical Benefits
(44:07) Future Live Streams Enthusiasm
—
Mentions:
Matthew Berman: https://www.linkedin.com/in/matthewberman
Forward Future: https://www.forwardfuture.ai/
TechCrunch Disrupt: https://techcrunch.com/events/tc-disrupt-2025/
Nano Banana: https://nanobanana.ai/
Nvidia GTC: https://www.nvidia.com/gtc/
Neo Humanoid Robot: https://www.1x.tech/order
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
--------
47:37
--------
47:37
Every Major AI Browser Update You Missed (Atlas, Edge & Claude Code)
Get Matt's AI Tools Playbook (free): https://clickhubspot.com/dgb
Episode 82: What’s behind the latest wave of AI-powered browser upgrades—and how will it reshape the way we work, shop, and code? Matt Wolfe (https://x.com/mreflow) and Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), head writer of the Mindstream newsletter and AI news expert, dig into every major browser update you might have missed, from OpenAI Atlas and Microsoft Edge to Claude Code and even the newest open-source video models.
This episode is your rapid-fire refresher on all things AI browsers. Matt and Maria break down the surprise launch of OpenAI’s Atlas browser, its agent mode and workflow automation, compare it with Microsoft Edge’s Maiko assistant and new Copilot features, plus unpack how Claude Code and GitHub integration make coding easier than ever for beginners and devs alike. They riff on the future of promptable operating systems, the ethics of browser memory, open source video models, Amazon’s approach to automation, groundbreaking image-based AI training, and more.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) AI News Roundup Replacement
(05:31) Voice-Powered Shopping Innovation
(06:53) AI Monetization Strategies
(10:34) ChatGPT Atlas Updates Announced
(15:47) Microsoft Copilot Adds Memory
(19:17) Windows 11 Integrates Advanced AI
(22:10) Cloud-Based Coding Revolution
(24:09) GitHub Integration for Code Collaboration
(27:24) Image Converter Script
(31:56) Amazon Automation Reduces Hiring Needs
(35:29) Open Source Rivals AI Advancements
(38:27) DeepSeek's Innovative OCR Method
(40:15) Expanding AI Context with Images
(45:46) Yelp Launches AI Host & Receptionist
(47:37) AI Email Expansion and Compression
(49:47) AI and World Model Potential
—
Mentions:
Maria Gharib: https://www.mindstream.news/authors
Mindstream AI newsletter: https://www.mindstream.news/
OpenAI Atlas: https://chatgpt.com/atlas
Microsoft Edge: https://www.microsoft.com/en-us/edge/?form=MA13FJ
Claude: https://claude.ai/
GitHub: https://github.com/
Dia Browser: https://www.diabrowser.com/
Perplexity: https://www.perplexity.ai/
Google Veo: https://gemini.google/overview/video-generation/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
--------
54:14
--------
54:14
AI NEWS: 5 New Tools, Elon Musk’s Matrix & GPT Erotica Explained
Take the AI Dragon Quiz to get tailored recommendations for AI tools & resources: https://clickhubspot.com/mkw
Episode 81: Is Microsoft finally stepping out of OpenAI's shadow to compete in the AI image generation race? Matt Wolfe (https://x.com/mreflow) is joined by special guest Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9), head writer of the Mindstream newsletter and one of the sharpest AI journalists around. Maria's journey from studying international affairs and politics to reporting on the AI frontier has made her writing a daily go-to for thousands, and now she’s bringing her AI insights to The Next Wave.
In this packed episode, Matt and Maria break down Microsoft’s surprising new MAI Image 1 model, its impact on the OpenAI-Microsoft partnership, and what it signals for future AI competition. They also dive into the evolving personality (and rules) of ChatGPT—including Sam Altman’s statements on mental health and GPT erotica—and talk about Google Gemini’s brand-new calendar integration. Other hot topics include Elon's ambitious "World Model" for XAI, when AI beats doctors to diagnose Lyme disease, and how Google’s new “AI makeup” feature is changing work calls.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) Maria's Journey into AI
(04:48) Microsoft's First In-House AI Model
(06:58) LM Arena AI Demo Explained
(11:40) Relaxing ChatGPT Restrictions Soon
(14:51) ChatGPT: Tool or Companion?
(18:13) AI Age Detection Challenges
(21:57) Google's Gemini Schedules Meetings
(25:45) AI Models and Business Moats
(30:07) Bringing Characters to Life
(31:04) AI Tools and Future Uncertainty
(36:50) Elon's XAI: Revolutionizing AI Understanding
(38:05) Training Robots in Virtual Worlds
(43:47) AI Diagnoses Man's Lyme Disease
(45:22) AI Enhancing Healthcare Diagnosis
(47:48) Mindstream: Daily AI Updates
—
Mentions:
Maria Gharib: https://www.mindstream.news/authors
Mindstream AI newsletter: https://www.mindstream.news/
Microsoft MAI Image: https://microsoft.ai/news/introducing-mai-image-1-debuting-in-the-top-10-on-lmarena/
Gemini: https://gemini.google.com/
Nano Banana: https://nanobanana.ai/
Claude: https://claude.ai/
AI-powered makeup in Google Meet: https://workspaceupdates.googleblog.com/2025/10/ai-powered-makeup-in-google-meet.html
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
About The Next Wave - AI and The Future of Technology
The Next Wave is your personal Chief AI Officer, bringing fresh takes, industry insights and a trustworthy perspective on how to implement AI to grow your business.
Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or simply curious about the future, this podcast will equip you with the knowledge to thrive in the forthcoming wave of change.
Listen to The Next Wave - AI and The Future of Technology, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app