Taylormaking: What Brands Can Learn from Taylor Swift.
This week on Taking Stock Susan Hayes Culleton talks to Ken Hughes the author of ‘Taylormaking: A New Era of Modern Branding and Customer Connection’ which explores what we can learn from Taylor Swift’s unique ability to build loyalty, intimacy, and emotional connection with her fans — and translates that into a playbook for modern business. Susan asks what is behind this rise of Silver, and does it have the same strategic ‘power’ as Gold? She is joined by Edel Tully, the Director of Financial Services at the London Bullion Market Association. Plus, with news that the German government is trying to incentivize retirees to work longer, Susan talks to Economist Austin Hughes and Caroline Reidy of the HR Suite about the changing demographics around ‘Retirment’.
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Peak Social Media, Firey French Economics and a Changing Mortgage Landscape
This week on Taking Stock Susan Hayes Culleton looks at the growing trend of people tuning away from social media when she talks to regular tech contributors Chris Stokel-Walker and Elaine Burke. With France going through more political and economic turmoil, Susan is joined by Mike O’Sullivan, author of The Levelling.Plus, with more mortgage providers entering the market, Susan talks to Michael Dowling from Irish Mortgage Brokers about how the market might be changing.
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The Economics of the Presidency
With the campaigns to be the next Irish President in full swing, this week on Taking Stock Susan looks at how much candidates are spending and what is the cost of the office to the economy, when she talks to Tech and Democracy Strategist Liz Carolan.Norway is always held up as the ‘best-in-class’ when it comes to managing the public finances and Susan take a deep dive into Norwegian economic Miracle when she talks to Allister Doyle the former Oslo Bureau chief at Reuters Plus, in the run up to the budget Susan talks to Michelle Murphy of Social Justice Ireland about how a society is more than just an economy.
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The Commercial success of 'The Traitors Ireland'
With the huge success of The Traitors Ireland, this week on Taking Stock Susan Hayes Culleton talks to Jill Downey, Managing Director of Core Sponsorship, who led negotiations on all the major brand deals for the show.With more and more companies spending eye-watering amounts of money on AI, Susan talks to Melissa Heikkila of the Financial Times about where this money is going and to what end.Plus, a new report suggests that under current policies, oil and gas use could actually keep rising all the way to 2050, putting the world on course for dangerous levels of warming. Susan talks to Paul Deane, Senior Lecturer in Clean Energy Futures at University College Cork.
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The allure of the 15-Minute City
This week on Taking Stock Susan Hayes Culleton looks at the idea of the ’15-Minute’ city, where urban planning allows for residents to be only ever 15 minutes away from everything and anything they need. She is joined by Aitor Hernández-Morales of Politico.Sinead Ryan talks to Susan about the changing saving and spending habits of Gen Z.Plus, Susan debates the merits of scrapping ‘earnings’ calls as President Trump has called for, when she chats to Russ Mould of AJ Bell.
Taking Stock takes a global view of the big business stories and the trends affecting the world economy. Listen and subscribe to Taking Stock on Apple Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by and asking: 'Alexa, play Newstalk'
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