Dan Ariely: the hidden forces that shape your customers' decisions
In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can radically change price perception, and why effort makes things feel more valuable. We also unpack the real reason people fall for misinformation, how to rebuild trust in broken industries like insurance, and why letting customers choose their own price might just be your smartest move. If you want to understand what truly drives decisions — and how to use that insight to become a better marketer — this one’s unmissable.Timestamps:00:00:00 - Intro00:00:50 - The story of Dan Ariely’s half beard00:07:53 - Dan’s painful introduction into behavioural science00:11:46 - Reaction to Jon’s house tragedy00:15:11 - The hidden truths revealed by social science00:21:43 - Invisible vs visible motivation00:29:20 - How Dan would change insurance companies00:33:30 - Lemonade insurance example00:35:39 - Why the human brain is a vintage Swiss Army knife00:38:08 - How context radically changes price perception (the relativity effect)00:45:01 - Why you should let your customer choose their own price00:47:11 - Why economists donate the least to charities00:49:58 - Why effort greatly increases your price perception01:00:06 - The real cause of misinformation and why it isn’t what you might think01:12:18 - What will be Dan Ariely’s new book?01:13:38 - Why we are so afraid of mistakes
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1:19:41
Rory Sutherland on why marketing is the answer to economic growth
Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.Timestamps00:00 - Intro01:03 - Are we looking in the wrong place for growth?05:33 - Should we slow down our adoption of AI?09:08 - What marketers and the police have in common14:40 - Marketing is a casino17:42 - The most transformative behavioural science insights19:47 - Take what your competition are doing badly and double down on it26:20 - Fame is a luck multiplier32:43 - Why AO add bears to every order37:19 - How Rory would boost growth in the economy?47:13 - What has Rory been profoundly wrong about and why
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51:17
Prof G on AI eating itself, social media rage & the end of the CMO
Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.Timestamps00:00 - Intro02:15 - How does Scott deal with the online negativity?09:00 - Why the CEO saviours of social media won’t be turning up16:13 - Scott’s thoughts on the Adolescence Netflix show23:51 - Why marketers need to do the hard things27:56 - How does Prof G assess a business opportunity33:36 - What corporate employees can learn from entrepreneurship40:22 - Why the CMOs days are numbered47:33 - How should marketers approach AI56:06 - What things has Prof G been profoundly wrong aboutThank you to System1 for making the live event possible.CreditsHost: Jon EvansExecutive Producer: James McKinvenDirector: Kerry CollingeEvent management: Lara Zwirn, Gen NorrisSocial media: Sam PriceEvent graphics: Colin JenkinsonProduction: Kinura
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57:03
AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM
Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.Timestamps00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don’t understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow’s relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What’s next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy’s role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it’s use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit00:00 - Intro00:51 - Part 1: Colin Fleming01:51 - The things people don’t understand about B2B marketing03:32 - How AI is having an impact on marketing05:29 - ServiceNow’s relationship with Adobe06:21 - Advice to marketers to stay on cutting edge of AI08:47 - Part 2: Billy Seabrook IBM09:17 - Where are we on this AI journey11:31 - Principles of an effective campaign using AI13:02 - How effective has AI been for IBM18:16 - What’s next when AI at scale becomes the norm?21:08 - AI: a threat or an opportunity?22:06 - Part 3: Stacy Martinet22:33 - Stacy’s role at Adobe23:18 - What makes great marketing for marketers?24:12 - Communicating all the changes in marketing (specifically with AI)25:15 - What is Agentic AI and what are it’s use cases?28:27 - How technology is used to enhance creativity30:31 - Tips on how to utilize agentic AI31:43 - How to future proof our marketing32:48 - What goes into creating an event like Adobe Summit
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35:45
Forbes guide to being an influential CMO - Seth Matlins
Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally.Timestamps00:00 - Intro00:45 - Seth’s new podcast02:58 - Why are there not enough CMOs becoming CEOs05:28 - Marketing needs much better marketing07:36 - Seth’s career history08:00 - Working jobs that have never existed before11:41 - Scars from being a failed entrepreneur13:24 - Making unexpected connections between fields18:23 - Why organisations need to trust their marketers20:26 - What makes a CMO influential26:29 - Everyone is a brand manager28:35 - How CMOs can be more influential35:13 - The world’s most entrepreneurial CMOs41:12 - What makes a CMO entrepreneurial46:22 - Doing a lot with little47:02 - What is changing for CMOs in 2025
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