The Hidden Hustle Podcast

Today’s guest on The Hidden Hustle Podcast is SinéadCrowther, founder and CEO of Soothing Solutions.
 
This episode is a true masterclass in building a businessfrom the ground up with no money, driven by resilience, persistence, and an unshakeable belief in solving a real problem.
Sinéad’s journey shows what it really takes to keep going through the toughest moments of entrepreneurshipwhen resources are limited and setbacks are constant.
 
From idea to execution, she built Soothing Solutions into astandout Irish brand, with Tonstix Honey Jelly Pops now top 10 listed on Amazon and stocked widely across Ireland, the UK, Mauritius, Romania and hopefully of the US soon!
 
Her impact has been recognised at the highest level,including being named Enterprise Ireland’s High-Potential Start-Up Founder of the Year, cementing her reputation as one of Ireland’s most inspiring entrepreneurs.
If you have an idea for a business in Ireland but think funding is holding you back this is the episode for you. Links & resources:
Tonstix: https://tonstix.com/Follow Sinead on Linkedln: https://www.linkedin.com/in/sin%C3%A9ad-crowther-8a743a138/

Our Sponsors:
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🚜➡️🤖 From Diddly Squat Farm to building an AI company with 105 clients.

This is a must-listen episode for anyone who would like to teach themselves AI and make a business from it 👇

This week on The Hidden Hustle Podcast, we sat down with Lucca Allen, Founder of ToraTech AI — and his story is nothing short of incredible.

At just 23 years old, Lucca has already lived multiple careers.
🏎️ A highly successful racing driver, winning championships in F4 with ambitions of reaching F1
➡️ When racing didn’t go to plan, he pivoted
🚜 Worked alongside Jeremy Clarkson on Diddly Squat Farm
🤖 Taught himself AI from scratch on the side — with no prior tech background

Fast forward to today, and Lucca has built ToraTech AI, a fast-growing AI company focused on helping businesses actually understand and use AI.
📈 105 clients already
🚀 Still growing
🎯 Big vision for where AI is heading — and how people should prepare for it

In this episode, Lucca shares:
• Honest lessons from failing, pivoting, and starting again
• Practical insights on the future of AI (no hype, just reality)
• Simple, actionable advice for anyone wanting to start learning AI today

If you’re a founder, future founder, or simply curious about AI — this conversation is for you.

Links & resources:
ToraTech AI https://toratech.ai/
Follow Lucca Allen on Linkedln https://www.linkedin.com/in/lucca-allen-3521a9148/

Are your phone distractions decreasing your productivity in work?
We believe this conversation could be a really important start to everyone’s 2026 with learning how we can better our inner world in a time where minds are extremely busy and so easily distracted.
This week on The Hidden Hustle Podcast we talk to Shane Cradock high performance CEO and Athlete Coach. Shane has over 25 years experience helping top CEO’s, athletes and ambitious people perform at a higher level and achieve what they believe are impossible goals such by mastering their inner minds. Why should only top sports people focus on their inner mental game?
If you’re looking to make a difference to your Inner Game for 2026 we believe this conversation could really help!
If you like the episode we would highly recommend readings Shane’s book “The Inner CEO” it is packed full of life changing advice on how to master your inner world.
Links to find Shane and his content:
https://shanecradock.com/
https://www.linkedin.com/in/shanecradock/

Really enjoyed an insightful discussion with Colm O’Rourke, founder of Capaciteam, recently ranked 3rd in Clutch’s Top 100 Fastest Growing Companies for 2025.
Colm shared his fascinating journey from starting out in the nightclub scene, to founding Felix Recruitment, and ultimately building Capaciteam, a company specialising in IT services and IT consulting.
Capaciteam is growing at an impressive pace, with projected revenues approaching €5 million and a team of 70 employees in just 4 years.
We also discussed AI in depth. Colm highlighted practical, real-world examples of how businesses of all sizes can benefit from AI, and shared valuable advice on how people with little or no AI background can begin developing their AI knowledge and skills.
A genuinely inspiring conversation with plenty of takeaways.
If you enjoy the episode, please follow us on Spotify and YouTube — your support helps us keep these conversations going.
This podcast is brought to you by Tap Design Consultancy.
Capaciteam and Colm O'Rourke contact details:
capaciteam.com
https://www.linkedin.com/in/colmorourke/

In this episode of The Hidden Hustle Podcast, we sit down with Greg Clarke, founder of Digicom and former president of the Dublin Chamber of Commerce. Digicom is a leader in high-end video conferencing and audio-visual technology.
Greg shares a raw and honest look at his 28-year journey building his business — from personal tragedy to major leadership lessons.
🔍 We discuss:
- How his brother’s passing inspired him to start Digicom
- The tough conversations with his employees that forced him to evolve his leadership style
- Why customer obsession has driven Digicom’s long-term success
- How costly video-conferencing failures can be for companies
- Becoming President of the Dublin Chamber of Commerce
- The role of meditation in his growth
If you enjoy the episode, please follow us on Spotify and YouTube — your support helps us keep these conversations going.
A huge thank you to Greg for his time and insights.
This podcast is brought to you by Tap Design Consultancy.