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174 episodes

Bonus Episode - What Does Ad Effectiveness Mean Today with CC&A
15/10/2026 | 1h
To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.
Ep 169. Creative & Comms Assoc Focus on Effectiveness
15/10/2026 | 1h
Effectiveness in Focu
Ep. 168 - Garvan Callan - ONEZERO1
08/10/2026 | 1h 2 mins.
Ep. 168 - Garvan Callan - ONEZERO1 by dentsu & Irish Times Media Solutions
Episode 167 - The Hiddent Cost of Reducing Brand Investment
25/09/2026 | 1h 1 mins.
Episode 167 - The Hiddent Cost of Reducing Brand Investment
Ep. 166 - Amy Williams of Good Loop
10/09/2026 | 1h 6 mins.
This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of digital advertising, why purpose and performance can work hand in hand, and what the future holds for a more responsible media industry.

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About Inside Marketing

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

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