This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.
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Ep. 148 - Mark Ritson is back!
Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days.
Mark's mini mba site https://minimba.com/
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Ep. 147 - Why small IS mighty
This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).
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Ep. 146 - Business Transformation With Debbie Byrne
Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.
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Ep. 145 - Sales AND Marketing not Sales OR Marketing.
This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
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