We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.
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Ep. 141 - Declan O'Reilly, Empathy Research. Will AI democratise data?
This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.
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59:06
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IM Bites on Grocery Shopping & Private Label Trends
Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what’s really driving consumer choices in 2025.
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Ep. 140 – David Hartigan – Why authenticity is the best marketing approach
This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.
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Ep. 139 (Part 2) – Daniel Lambert - The Accidental Marketer
Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap.
Bohemians FC https://bohemians.ie/
Kneecap https://www.kneecap.ie/
Bang Bang https://www.bangbang.ie/
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.
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