EE461: Mentor Moment - From Student Debt to Premier League Clients with Greg Bradley
From his parents’ house to supplying the world’s top athletes, Greg Bradley’s journey is pure entrepreneurial grit.
In this Mentor Moment, the founder of BLK BOX shares how he went from teaching himself manufacturing to building a global fitness equipment brand trusted by Premier League clubs.
🎙️ Go back to Episode 406 of The Entrepreneur Experiment to hear Greg’s full story, including the setbacks, pivots, and mindset shifts that shaped his success.
💡 Like what you hear? Hit follow or subscribe to The Entrepreneur Experiment for new episodes and Mentor Moments every week.
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.
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EE460 - The 4 Pillars of Elite Performance: Dan Lawrence’s Blueprint for Founders
In this episode of The Entrepreneur Experiment, Gary Fox sits down with elite performance coach Dan Lawrence — the man behind some of the world’s top athletes and executives, including boxer Conor Benn. From his roots in London to building a thriving high-performance business in Dubai, Dan reveals what it really takes to operate at the highest level — not just in sport, but in business and life.
He shares the frameworks and systems that drive elite results: the four pillars of performance (training, nutrition, recovery, mindset), how to design your environment for success, and why clarity of vision and resilience matter more than motivation. This conversation is a masterclass in discipline, structure, and unlocking your next level — brick by brick, day by day.
💬 “The standard you walk past is your new standard. Consistency isn’t sexy, but it’s the secret.” — Dan Lawrence
Show Notes — In this episode, we cover:
🔥 The one trait all elite performers share — resilience
🚀 How Dan built Perform365 to coach both world-class athletes and high-level executives
🏝️ Why he moved to Dubai — and how to design a lifestyle around growth
💡 The 4 Pillars Framework: training, nutrition, recovery & mindset
🧱 Why success comes from “laying bricks” not chasing outcomes
🧠 How to break through mental fog and set crystal-clear goals
⏱️ Systems for consistency: the “five-minute rule” and daily non-negotiables
💭 How to shift your identity and embody the traits of the person you want to become
👥 Building environments that elevate — “Environment dictates outcome”
⚡ Why recovery is a performance multiplier (and the one recovery tool that costs nothing)
Links & Resources Mentioned:
Perform365 — https://www.perform365.life/
Who Not How — Dr. Benjamin Hardy & Dan Sullivan
Buy Back Your Time — Dan Martell
How Champions Think — Dr. Bob Rotella
Raise Your Game — Alan Stein Jr.
The Growth Mindset — Carol Dweck
Connect with Dan on Instagram: https://www.instagram.com/danlawrence365
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.
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EE459 - Mentor Moment - Is AI Really Coming For Your Job? With Brian O'Rourke
Is AI really coming for your job — or is that just the hype talking?
Brian O’Rourke, co-founder and CEO of CitySwift, shares his grounded view on the real role of AI, the importance of founder-market fit, and why celebrating your wins along the way matters just as much as chasing the next goal.
🎙️ Catch the full story in Episode 367 of The Entrepreneur Experiment, where Brian dives deeper into building a data-driven company and surviving the startup rollercoaster.
💡 Enjoying this bite-sized wisdom? Don’t forget to follow The Entrepreneur Experiment to get every new Mentor Moment as soon as it drops.
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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.
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EE458: How I Bought a Business Without Spending a Cent – Jenny Johnston’s Story
In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jenny Johnston, CEO and owner of Azure Communications — a print, packaging, and marketing company based in Dublin. Jenny’s story is a masterclass in courage, negotiation, and belief. After joining Azure as CEO, she pulled off a leveraged buyout to acquire the business outright—without putting down her own capital. She shares exactly how she did it, from structuring the deal to getting bank funding and navigating the delicate transition from employee to owner.
Jenny also opens up about her earlier ventures — from running a pizza franchise during COVID to launching a sustainable fashion brand — and the lessons they taught her about resilience, leadership, and trusting your gut. For anyone curious about buying a business instead of starting one, this is your essential guide to how it’s done.
If you’ve ever thought, “I want to own a business but I don’t know where to start,” this episode will show you what’s possible when you back yourself fully.
Show Notes:
In this episode, we cover:
💼 How Jenny went from marketing executive to CEO and owner of Azure Communications
💰 The exact structure of her leveraged buyout—and how she financed it without personal capital
🏦 What Irish banks really look for in a business plan or loan application
🚀 Why buying an existing business can be smarter than starting from scratch
🍕 Her lessons from running a pizza franchise and fashion brand
📈 How she plans to double Azure’s turnover by 2028 and hit €100 million
👥 The power of networking, mentorship, and surrounding yourself with the right people
🌟 Why she believes ambition should never be apologised for
💬 “I didn’t personally pay anything to acquire this company. The bank funded it, and the business repays the loan. More people need to know that’s even possible.” — Jenny Johnston
Links & Resources:
Azure Communications — use code FOX20 for 20% off your first order: https://azurecomm.ie
Connect with Jenny on LinkedIn: https://www.linkedin.com/in/johnstonjenny
Connect with Jenny on Instagram: https://www.instagram.com/jennyjohnston.oneill?igsh=MXkxa3FvcTVxaGJqbw==
Connect with Azure on Instagram: https://www.instagram.com/azure_communications_?igsh=OXd5dTgxZmphenZj
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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
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Visit my partners
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Music Credit: “Nobody Knows” by Andrew Applepie — used under royalty-free license.
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EE457 - Mentor Moment - Oonagh O’Hagan: Shaping the Future of Healthcare
What does it take to grow from one pharmacy to a nationwide network, and redefine what healthcare means along the way?
In this Mentor Moment, Oonagh O’Hagan, founder of Meagher’s Pharmacy, shares how curiosity, courage, and a willingness to step outside your comfort zone can spark incredible innovation.
🎙️ Listen to the full conversation in Episode 374 of The Entrepreneur Experiment for Oonagh’s full founder story and her vision for proactive, people-first healthcare.
💡 If you enjoy these short Mentor Moments, hit follow or subscribe to The Entrepreneur Experiment for more weekly insights from Ireland’s top founders and creators.
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Subscribe to our newsletter for weekly inspiration on Business, Brain and Body, as well as exclusive events, courses and more, straight to your inbox. It's free! https://www.mrgaryfox.com/subscribe-1
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Visit my partners
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Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain.
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