The Entrepreneur Experiment

In this episode of The Entrepreneur Experiment, Gary Fox sits down with Jeff Dodds, CEO of Formula E, the electric motorsport championship that has grown from no established fan base to more than 400 million fans worldwide.
Jeff takes us inside the rapidly expanding business of global sport and explains how Formula E is combining close-combat racing, world-famous manufacturers, sustainability, social media and entertainment to build the next generation of motorsport.
He shares the unconventional story of how he moved from leading Virgin Media O2 into Formula E, what he discovered during his first month as CEO, and why he keeps a game of Snakes and Ladders behind his desk as a reminder of the realities of running a scale-up.
Jeff also reveals the leadership principles that shape Formula E’s culture, including the three qualities he looks for in every team member: energy, optimism and accountability. He explains how obsessive behaviour can become a competitive advantage, why leaders must focus on what they can control, and how Formula E uses immediate post-race debriefs to turn lessons into action.
From managing his energy while travelling for six months of the year to balancing competition, training and recovery, this is a fascinating conversation about leadership, performance and building a global sports platform.
For founders, CEOs and anyone trying to scale an ambitious organisation, this episode is packed with practical insights.
Show Notes
In this episode, we cover:
🏎️ How Formula E grew to more than 400 million fans worldwide
💰 How the business of global sport actually makes money
📱 The role of creators, social media and entertainment in growing a sport
🔥 Why obsessiveness can become a competitive advantage
🪜 Jeff’s “Snakes and Ladders” approach to leading a scale-up
⚡ The three traits behind high-performing teams: energy, optimism and accountability
📝 Formula E’s “I like, I wonder” post-race debrief system
🔋 How Jeff manages energy, travel and recovery as a global CEO
🚀 Why first-mover advantage still matters in business
Links and Resources
Connect with Jeff and Formula E
Formula E official website (https://www.fiaformulae.com/)
Formula E on LinkedIn (https://www.linkedin.com/company/formula-e/)
Jeff Dodds on LinkedIn (https://www.linkedin.com/in/jedodds/)
Formula E on Instagram: https://www.instagram.com/fiaformulae/?hl=en
https://www.youtube.com/@FIAFormulaE
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ou don’t need a huge budget to prove that an idea can work. You need creativity, resourcefulness and the willingness to start.

In this Mentor Moment, Ryan Casey, founder of C11 Recovery, shares how he began building the brand with limited resources by creating recovery boxes, tapping into his network and finding smart ways to test demand before scaling.

It’s a practical lesson in building momentum without waiting for perfect conditions, using partnerships to create opportunities and proving the concept before making bigger investments.

🎧 Listen back to Ryan’s full conversation in Episode 462 of The Entrepreneur Experiment for more on the story behind C11 Recovery and the lessons he has learned building the business.

Follow and subscribe so you never miss a Mentor Moment.

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In this episode of The Entrepreneur Experiment, Gary Fox sits down with Stephen Cluskey, CEO and co-founder of Mobility Mojo.
At 18, Stephen broke his neck in a freak accident and was paralysed from the neck down. After years focused on rehabilitation, a six-hour wait for an accessible taxi inspired his first business and ultimately led to the creation of Mobility Mojo.
Stephen shares how the company survived with just €237 left in the bank, adapted when Covid shut down the hospitality industry and evolved into a global workplace accessibility platform used by major organisations.
This is a powerful conversation about resilience, purpose, product-market fit and why the people who survive are often those most willing to adapt.
🎧 Show Notes
In this episode, we cover:
🔥 The accident that changed Stephen’s life at 18
🎯 Using small goals to navigate recovery
🚕 The inaccessible taxi experience that sparked his first business
💶 Reaching just €237 in the company bank account
🌍 The conversation that transformed Mobility Mojo’s business model
🦠 Pivoting when Covid shut down the hospitality industry
🏢 Building a global workplace accessibility platform
📈 Raising investment and winning major enterprise clients
♿ Why accessibility goes far beyond ramps and bathrooms
⚖️ Combining social impact with a profitable business model
👥 The importance of team, perseverance and adaptability
💬 “It’s not the strongest that survive; it’s those that adapt.” – Stephen Cluskey
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What if the key to performing at your best isn't working harder—but recovering better?

In this episode of The Entrepreneur Experiment, Gary Fox sits down with performance coach Dan Lawrence to explore the science behind sustainable high performance. Drawing on years of experience working with elite athletes, founders and executives, Dan explains why recovery isn't a reward for hard work—it's what makes peak performance possible.

They discuss the hidden cost of chronic stress, the importance of sleep, nutrition and movement, and why the world's highest performers treat recovery as seriously as training. Dan also shares practical strategies to improve focus, resilience and long-term performance without burning out.

Whether you're building a business, leading a team or simply trying to perform better in your everyday life, this conversation is packed with actionable insights you can start applying immediately.

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In this episode of The Entrepreneur Experiment, Gary Fox sits down with Emmet Savage, co-founder of MyWallSt, to talk investing, AI and the reality of building a business over the long term.
Emmet shares the framework he uses to identify exceptional companies, why the best investors often do less, and how early bets on companies like Netflix and Tesla shaped his approach.
He also reveals how MyWallSt went from being close to collapse after 12 years in business to generating the equivalent of 12 years of revenue in just 12 days.
This is a conversation about patience, conviction, optimism and staying in the game long enough for everything to change.
🎧 Show Notes
In this episode, we cover:
🔥 Emmet’s formula for success in business and investing
📈 How he identifies companies with long-term growth potential
🧠 Why emotion can help and hurt investors
⏳ The power of buying well and holding for decades
🚀 His early investments in Netflix and Tesla
🤖 Whether AI is a bubble or a generational opportunity
🌌 Why space and Rocket Lab excite him
💰 How MyWallSt achieved 12 years of revenue in 12 days
⚠️ Why hustle culture gives founders the wrong message
🌱 How optimism and persistence kept the business alive
💬 “The route to success is one mistake after another, staggered by the occasional blistering winner.” – Emmet Savage
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Links and Resources
Emmet Savage and MyWallSt
MyWallSt:
https://www.mywallst.com/
Learn by MyWallSt:
https://www.learn.mywallst.com/
Prophet by MyWallSt:
https://www.mywallst.com/prophet_landing
Emmet’s investing journey:
https://www.mywallst.com/chief-investor-letter
Investicon 2026
Investicon takes place in Dublin on 27 August 2026, bringing together leading investors to share the companies and investment themes they believe have the greatest long-term potential.
Tickets and event information:
https://www.investicon.ie/
Listener discount mentioned in the episode:
Use the code GARY200 for €200 off.