Second Life

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade school education. Rockmore developed her creative vision across categories, designing everything from ladies’ dresses for high-end department stores to licensed children’s sleepwear for Disney. She pivoted into content creation during the pandemic, when she found herself in need of a creative outlet while all of her projects were on hold. Her career online started in her fifties, posting TikTok videos of herself getting ready in hopes of teaching other women how to express themselves through clothing. Before she knew it, Rockmore was dubbed “the Carrie Bradshaw of TikTok” and quickly became a fashion authority known for her iconic two-story closet. Today, she has almost two million followers, and she does it all while continuing her work as a designer with her clothing line, the Carla Rockmore Collection, which you can shop now on QVC.

The Who What Wear Podcast is now on YouTube! 

For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with Welch to get back to the basics of what it takes to be a celebrity stylist. They discuss the power of modern stylists, how to create true magic on a red carpet, and how to navigate the complexities of the Hollywood ecosystem. Plus, Welch breaks down some of the gag-worthy looks we've seen on her clients this award season, including Golden Globe nominee Tessa Thompson and Oscar nominee Renate Reinsve.

Watch this episode here on our new YouTube channel, and make sure to subscribe!

Priyanka Ganjoo is the founder and CEO of Kulfi Beauty, but her first job was in business consulting. She was drawn to the role because she loved working with people and solving problems, but she knew she hadn’t found her true calling yet. Her pivot into beauty came after she got her MBA. She started in corporate, managing global retail strategy for Estée Lauder, and later transitioned into the merchandising space when Ipsy hired her to run its Glam Bag program. It was there that Ganjoo learned how to create experiences with her customer in mind by personalizing packages for millions. But as a South Asian woman, she found herself underrepresented in the brands she would source for her Glam Bags. She decided to start Kulfi to honor her heritage and create space for people and her culture. A year after launching the brand, Kulfi became the first South Asian female-owned brand to be carried at Sephora.

In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, was crowned the "queen of hoops" by The New York Times, and has counted celebrities such as Jennifer Lopez and Hailey Bieber among her clientele. She's also sharing the ways she's expanding her empire—from new retail locations to her cookbook, Trust Your Gut, to her lifestyle brand, Maedyn.

Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science, and then went on to work at a software company. Her start in writing came when she volunteered to write a tech support newsletter for a customer audience. The job helped Beaty hone her skills as a writer and copy editor years before she decided to try her hand at fiction. She started by writing stories inspired by the books she read to her kids before getting published in the 2000s. Since then, Beaty’s work has landed her on the New York Times Best Sellers list multiple times and has even been adapted into an award-winning Netflix animated series. She often credits her time as a technical writer as what gave her the skills to break down big concepts and life lessons for kids. Now, more than 20 years after her first book was written, Beaty shows no signs of slowing down with more stories on the way this year.