The Amy Porterfield Show

The Visibility Shift That Can Fast-Track Your Business Growth

I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube.

After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters.

In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally changed my mind, and how you can build visibility without overcomplicating your content or burning yourself out.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Discoverability Is the New Growth Strategy – Podcasting is incredible for nurturing your audience, but it’s no longer the growth engine it once was. YouTube is a search engine, which means your content can be discovered long after you hit publish, helping you reach the people actively looking for solutions.

2️⃣ Your Comfort Zone Can’t Be Your Strategy – Personal preference shouldn’t limit your impact. When you’re clear on your goals, you can make strategic decisions even when they stretch you. Growth often requires doing things you don’t love so you can build the business you truly want.

3️⃣ Simplicity Is the Secret to Consistency on Video – You don’t need fancy equipment or a perfect setup to start. A simple, repeatable process removes decision fatigue and helps you show up consistently. Consistency, not production value, is what builds momentum on YouTube.

RESOURCES MENTIONED IN THIS EPISODE:


Riverside


Opus Clip


You've built something real. Revenue, audience, offers that work. But the results still don't match what you know you're capable of. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more.

CHAPTERS

00:00 – Why Audio Alone Isn’t Enough Anymore
01:00 – My Longtime Resistance to Video (And Why It Worked… Until It Didn’t)
02:55 – The Discoverability Wake-Up Call That Changed Everything
04:00 – Getting Clear on 2026 Goals (And Doing What It Takes)
06:20 – Why Personal Preference Can’t Limit Your Impact
07:55 – Who This YouTube Shift Is Really For
08:45 – The Hard Truth About Podcast Growth Today
10:15 – Why YouTube Wins at Search and Discovery
11:05 – When Your Platforms Don’t Match How People Search
12:05 – Even Successful Businesses Have Weak Spots
13:10 – Video Is Work… But Staying Invisible Is Worse
14:05 – How YouTube Shorts Accelerate Growth
15:10 – Shorts Don’t Replace Deep Content — They Feed It
16:05 – Do People Actually Watch Podcast Videos?
17:20 – Using YouTube to Grow a Podcast (Not Replace It)
18:45 – Why Discoverability Is the Real Strategy
19:10 – Video Feels Heavy — Here’s the Reframe
20:05 – Video Isn’t Harder Than Audio. It’s Just New.
21:00 – How I Originally Built My Business With Simple YouTube Videos
22:40 – The Regret of Not Staying Consistent on YouTube
23:55 – Don’t Make This Mistake If You’re Earlier in Business
24:05 – Your Simple, No-Excuses Video Setup
25:40 – What Actually Matters More Than Production Value
27:05 – Consistency Beats Fancy Equipment Every Time
28:10 – Why Public Commitment Creates Follow-Through
29:00 – How Recording Video First Simplifies Everything
30:10 – Turning One Video Into 20 Content Assets
31:00 – Using Clippers and AI Tools to Repurpose Faster
31:45 – Video Is an Investment in Being Found
32:55 – Visibility Beats Vanity Metrics
33:20 – The Reframe That Makes Video Worth It
33:55 – My Challenge to You (And What I’m Doing Next)

MORE FROM ME

Follow me on Instagram @amyporterfield

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The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs

I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity.

In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is actually a strength. We talk about the real benefits: getting your time back, having support through busy seasons, and scaling without burning out or hiring a massive team.

Then we get tactical. Natalie walks through her frameworks for prompting, building an AI dream team, and using AI to handle productivity, creativity, and decision-making without losing the human parts of your business that matter most.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Using AI With Integrity Is a Leadership Skill – Women aren’t anti-AI. They’re pro-integrity. You get to decide what stays human, what you protect, and how AI supports you without replacing your voice, values, or creativity.

2️⃣ An AI Dream Team Gives You Your Time Back – When AI is set up intentionally, it can save hours every week, reduce decision fatigue, and support you like a full team would. That time can be reinvested into your zone of genius or your life outside work.

3️⃣ The 3 C’s Framework Unlocks Better AI Results – Clarity, context, and cues are the foundation of effective prompting. When you give AI a clear role and goal, meaningful business context, and strong supporting cues, the output becomes dramatically more useful and aligned.

RESOURCES MENTIONED IN THIS EPISODE:


Download Natalie MacNeil’s Free AI guidebook


Subscribe to Natalie’s newsletter


Follow Natalie on Instagram


Claude


ChatGPT


Gemini


Taskade


You've built something real. Revenue, audience, offers that work. But something still isn't clicking. The Calibrae Collective is a high-level coaching experience for female founders earning $150K+ annually who are done with inconsistent results and ready for predictable revenue. Click here to learn more. 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Design Intentional Self-Learning That Actually Sticks

Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum.

At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it matters right now, and how you’re going to approach it in a way that fits your real life.

In this episode, I’m sharing how I took the traditional, academic version of a personal curriculum and reimagined it into something relaxed, supportive, and actually enjoyable. I’ll walk you through the simple quarterly framework I’m using, the three categories I chose for myself, and how you can create your own without pressure, guilt, or overwhelm.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Intentional Learning Beats Random Consumption – A personal curriculum gives your learning direction. Instead of dabbling in everything, you choose a focused timeframe, clear categories, and meaningful topics so your growth actually moves you forward.

2️⃣ Quarterly Curriculums Create Focus Without Pressure – Monthly plans can feel rushed and yearly plans can feel overwhelming. A 90-day personal curriculum gives you structure, flexibility, and a natural reset point to reassess what’s working.

3️⃣ Your Curriculum Should Support Your Future Self – The most powerful learning is aligned with who you’re becoming. When you choose topics that move you closer to your future self, personal growth feels exciting instead of exhausting.

CHAPTERS:

00:00 Personal Curriculum: Intentional Self-Learning

05:32 Start Your 90-Day Focus

06:51 Future Self One-Sheet Guide

10:34 Simple Personal Growth Plan

13:44 Exploring Unseen Perspectives

17:17 Quarterly Coaching Goals Revealed

19:37 Seeking Coaching Podcast Recommendations

24:48 Curiosity-Driven Learning Matters

27:10 Creating My Own Journaling System

29:47 Organized Life with Planners

34:02 Designing Your Personal Curriculum

36:19 Assign Learning Inputs

39:41 Designing Your Personal Curriculum

RESOURCES MENTIONED IN THIS EPISODE:


AI Prompt to Design Your Future Self


AI Prompt to Create Your Personal Curriculum


The Coaching Habit by Michael Bungay Stanier


Dear Gabby Podcast by Gabby Bernstein


Full Focus Planner


Cloth & Paper


Notion

Watch this episode on YouTube

Connect with the wonderful Nancy Levin, Levin Life Coach Academy

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

What Most People Get Wrong About Public Speaking (And How to Do It Strategically)

What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig? 

In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Jess is sharing exactly how speaking works today, how to price yourself with confidence, and how to turn speaking into a powerful growth lever for your business.

We talk about what event planners actually pay for, why your story matters more than your pitch, how women can close the pay gap in speaking, and the smartest ways to negotiate so every speaking gig creates momentum beyond the stage.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Speaking Isn’t About Selling Your Business, It’s About Sharing the Lesson – People don’t pay for an elevator pitch. They pay for the universal takeaway from your experience. Your business becomes the story that supports the lesson, not the headline of your talk.

2️⃣ Your Speaking Fee Is Based on Your Knowledge, Not the Size of the Stage – Audience size and talk length don’t determine your rate. Your experience, expertise, and the value of your message do. Some of the highest-paying gigs happen in small rooms.

3️⃣ Every Speaking Gig Can Create Ongoing Business Growth – From bundling your course into your speaking fee to collecting leads with a simple QR code, speaking can fuel your email list, sales, and referrals long after you leave the stage.

CHAPTERS:

08:49 – Why Paid Speaking Isn’t About Big Stages

09:24 – How Speaking Fuels Business Growth Without Selling

13:16 – The Gender Gap in Paid Speaking

15:25 – What New Speakers Should Charge

17:20 – Why Audience Size Doesn’t Affect Your Fee

24:17 – Speaking for Free vs. Getting Paid

27:04 – The Lighthouse vs. Spotlight Speaker Shift

33:46 – First Steps to Getting Booked

37:05 – Common Mistakes New Speakers Make

40:41 – How to Get Started with Speak On Stage

RESOURCES MENTIONED IN THIS EPISODE:

- Learn more about Jess Ekstrom and Mic Drop Workshop

- Follow Jess on Instagram @jessekstrom

- Watch Jess's TED Talk

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights.

🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!

How to Know If You’ve Earned Your Next Big Move

I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.

That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.

In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward.

2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet.

3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more.

Chapters:

00:00 – The Announcement That Changes Everything

01:34 – This Isn’t About Walking Away

02:21 – The Moment I Knew It Was Time

04:21 – The Two Types of Business Pivots

05:26 – What an Earned Elevation Really Means

06:34 – The Questions You Must Ask Before Pivoting

08:38 – Are You Willing to Let Go of “Good”?

11:07 – Why Most People Pivot Too Early

12:37 – You’re Worthy Without Earning It

13:39 – What Earning Your Elevation Looks Like

15:24 – Why I’m Stepping Into Deeper Work

17:03 – What I’m Launching Next

18:21 – Is This Impulse or Alignment?

19:09 – Picture Yourself One Year From Now

20:08 – Final Permission Slip

RESOURCES MENTIONED IN THIS EPISODE:


Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here:

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show!

See you next week!