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Digg Podcast

CAROLINE O'NEILL
Digg Podcast
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  • E165: Surviving Tariffs and Turbulence: How Laura Bonner Keeps The Muff Liquor Company Moving Forward
    Laura Bonner is the founder and CEO of The Muff Liquor Company, an award-winning Irish spirits brand born in Donegal and backed by global investors including Russell Crowe, Ed Sheeran, Jimmy Carr and Ronan Keating.Laura talks openly about the pressure of running an international brand, the impact of rising tariffs and costs, and what it really takes to keep a business alive in uncertain times.She opens up about losing her dad, the man who inspired her drive, and how his final words, keep her going through one of the toughest periods yet. From surviving near-bankruptcy during COVID to attracting investors like Russell Crowe and Ed Sheeran, Laura’s story is one of resilience, vision, and fierce belief in where she comes from.She also shares why she once brought her competitors’ bottles into investor meetings, the mindset that’s kept her standing, and why she still believes every setback happens “for the better.”For anyone building something from nothing, this episode shows what resilience in business really looks like.Links from EpisodeLaura BonnerInstagram - https://www.instagram.com/laura.m.bonner/?hl=en Muff Liquor Company Website - https://themuffliquorcompany.com/ Instagram - https://www.instagram.com/muffliquorco/ Brand HomeInstagram - https://www.instagram.com/visitmuffliquor/?hl=en Brought to you in Partnership with:Profile TreeUse link below to take the FREE ChatGPT Training Coursehttps://futurebusinessacademy.com/courses/chatgpt-course/ Timely CareersWebsite: https://timelycareers.com/ Place a FREE advert for your business by emailing [email protected] before the end of December 2025Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026
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  • E164: Living with Multiple Myeloma: How International Best-Selling Author Emma Heatherington Found Strength Through Writing
    Emma Heatherington is an international best-selling author whose 17 novels have been translated right across Europe. She has written over 50 educational short films and plays, ghostwriter for Philomena Begley’s autobiography (My Life My Music My Memories, 2017) and Nathan Carter’s life story (Born For The Road). Nathans was a finalist at the Irish Book Awards in 2018.She’s a mum of five and one of the most inspiring, down-to-earth women you’ll ever meet.Emma shares the real story behind her success, from growing up in Co Tyrone and losing her mum at just fifteen, to following her passion for writing and landing global publishing deals.She talks about how she found the courage to leave a safe job to chase her dream, what it really takes to handle rejection in the creative world, and how her life changed overnight when she was diagnosed with incurable blood cancer, Multiple Myeloma. Through it all, Emma’s strength, honesty and humour shine through. She reminds us what it means to trust the process, be bold, and keep going even when life knocks you down.This conversation is emotional, uplifting and packed with wisdom for anyone navigating hard times or chasing a dream. Whether you’re a writer, business owner or just someone in need of hope, you’ll feel inspired after this one.Links from EpisodeEmma HeatheringtonFacebook -https://www.facebook.com/emmaheatheringtonwriter/?locale=en_GB Instagram -https://www.instagram.com/emmaheatheringtonwriter/?hl=en LinkedIn - https://www.linkedin.com/in/emmaheatheringtonwriter/?originalSubdomain=uk Books available in local book shops and onlineSound Cloud Link - What is Lovehttps://soundcloud.com/emma-heatherington/what-is-love?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing Brought to you in Partnership with:Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026
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  • Digg Highlight: Build Connections That Open Doors, with Kingsley Aikins
    Kingsley Aikins is the CEO of the Networking Institute and in this highlight he shares why real connections matter more than ever. If the thought of networking fills you with dread, this will change how you think about it.He shares a fresh perspective on what it really takes to build relationships that open doors; in work, in business, and in life. Stepping outside your comfort zone can lead to opportunities you never saw coming.Whether you’re growing your career, building a brand, or just looking to meet the right people, this highlight will inspire you to get out there and start connecting.You can listen to the full episode below:Spotifyhttps://spotify.link/o1tgPoOeSXb Applehttps://podcasts.apple.com/ie/podcast/digg-podcast/id1550452496?i=1000643328937 
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  • E163: Eighty Three and Still Curious: Linwoods Founder John Woods on Life, Legacy and Longevity
    John Woods is the founder of Linwoods Health Foods, the Northern Irish family business that grew from a small shop in County Armagh into a global health food brand famous for its flaxseed and plant-based blends.At 83, John is semi-retired but still involved in the Linwoods business, bringing the same curiosity and drive that turned a local idea into an international success. John shares how a heart bypass changed his outlook on life, why flaxseed became the cornerstone of Linwoods’ health mission, and how his belief in integrity, hard work, and community built a brand that now helps people around the world live healthier every day.From building a shop in a bog to selling millions of flaxseed products globally, John’s story is one of grit, humour, and purpose and proof that curiosity never ages.Links from EpisodeDigg Podcast is proud to be partnering with John and the team at Linwoods Health Foods.For 20% off use code Digg20 on link below. (Not available in conjunction with any other discount codes. Excludes sales items & reduced price bundles. Expires 31.12.25)https://bit.ly/4nBUl1r Also proud to be partnering with:Centre Of LearningUse code Digg20 for 20% Off any course up until 31st March 2026. Must be booked before 4th December 2025.https://www.womeninbusinessni.com/centre-of-learning Location PartnerThe Harrison Chambers of Distinctionhttps://www.chambersofdistinction.com/ For 15% off use code Digg15 up until 30th July 2026
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  • Digg Highlight: Career Change Strategies, with Sinéad Brady
    Career psychologist Sinéad Brady shares how to successfully navigate a career change, not just a job change. She breaks down the key steps for anyone feeling stuck or unhappy in their current career and provides actionable advice on how to make a lasting, meaningful transition.This highlight episode is perfect for those looking to pivot into a new industry or change career direction entirely. Whether you're planning for a career shift or contemplating your next professional move, this conversation offers clarity and practical strategies to help you move forward with confidence.Listen to the full episode here Spotifyhttps://spotify.link/4ADlQYfpGXbApple Podcastshttps://podcasts.apple.com/ie/podcast/digg-podcast/id1550452496?i=1000644173409 
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About Digg Podcast

The Digg Podcast is about making a difference in life and business. In my opinion, there is no way the two can be separated. Throughout the podcast, I will speak to people who are doing inspiring things in the business world but also those who have a personal story to tell. I hope you learn from and become inspired by what you hear, realising that we can all make a difference no matter what path we take in life. Thank you for listening. IG: https://www.instagram.com/diggforsuccess/ LI: https://uk.linkedin.com/in/carolineoneilldigg
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