Digg Podcast

• E148: Digital Strategy for Public Sector & Business: Joanne Sweeney’s Expert Guide

  Joanne Sweeney is a leading voice in digital transformation - an Irish entrepreneur, digital strategist, and author with a passion for helping the public sector embrace the power of online communication. As the founder of the Digital Training Institute and the Public Sector Marketing Institute, Joanne has worked with government agencies, public bodies, and businesses to reshape how they connect with their audiences in the digital age.In this episode, we explore what’s really happening in the public sector when it comes to digital marketing - how the mindset is shifting, where organisations are still struggling, and why clear, confident communication matters more than ever. Joanne explains the most common mistakes made online during a crisis, what digital transformation actually looks like in real-world settings, and why some platforms are still underused by those who need them most.She also shares valuable advice for business owners, from how to create a digital strategy on a tight budget to the key metrics every entrepreneur should be tracking. For those managing it all themselves, Joanne offers a realistic weekly routine and the tools she recommends to make digital feel less overwhelming and more achievable.In our quick-fire round, Joanne reveals her favourite digital tool, her take on strategy vs. consistency, and the book she believes every business owner should read.Whether you’re leading in the public sector or building your own brand, this episode is packed with practical insight and no-nonsense guidance.Links from EpisodeJoanne Sweeney:Website - https://publicsectormarketingpros.com/ Podcast - Public Sector Marketing Show on wherever you get your podcastsLinkedIn - https://ie.linkedin.com/in/jstalksdigital Books Joanne’s -  Public Sector Marketing ProJames Clear - Atomic Habits Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

  --------  

  54:03

  --------

  54:03
• E147: Behind McNicholl Caravans: A Real Family, A Real Story, A Lasting Legacy

  Michael and Colette McNicholl founded McNicholl Caravans, a family-run business with over 45 years of success. With seven caravan parks across Ireland and Scotland, and a legacy of providing caravans for all kinds of needs, whether it's for their own parks, or another site, McNicholl Caravans has become a trusted name.They share the journey of how they built their business from the ground up, including the unforgettable moment they sold their cattle to buy their first caravans. Michael’s determination to grow the business, even when funds were tight, and Collette’s support, show the strength and resilience that have made them a powerhouse partnership.Their three daughters, Shauneen, Aisling, and Leanne, share their own insights, from the excitement of McNicholl’s growth to what makes caravan life so special for their customers.As a family they reflect on the legacy of their two children, Natasha and Darren, whose memory lives on in the business, especially in the new ND phase at Atlantic View,in Ballycastle, a touching tribute that keeps their spirit alive.An episode not to be missed because behind every successful business is a family, a dream, and a whole lot of heart.We are delighted to be partnering with this amazing family for Series 12 of the Digg Podcast. Visit their website below and they can answer any questions you might have.https://mcnichollcaravans.com/ Location Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

  --------  

  30:09

  --------

  30:09
• E146: How Voduz Hit £400k in 12 Hours on TikTok Shop: Michéal Campbell on Live Selling Strategy

  Michéal Campbell is the Marketing Manager at Voduz, the powerhouse haircare brand behind one of TikTok Shop’s biggest live selling successes, generating over £400k in just 12 hours.Michéal shares a behind-the-scenes look at how to grow your business using TikTok Shop, with proven TikTok live selling strategies that drive serious revenue and build brand loyalty. Topics covered:How Voduz built a repeatable system for viral sales.Why consistency and community matter more than studio setups.How TikTok’s affiliate and subsidy programs work for small businesses.What makes a successful TikTok live host?How to leverage organic content, flash sales, and giveaways to boost conversions.Why TikTok Shop is outperforming traditional ecommerce platforms for DTC brands.This episode is your ultimate guide to selling successfully on TikTok Shop.Links from EpisodeMichéal CampbellLinkedIn:https://uk.linkedin.com/in/mich%C3%A9al-campbell-3b83a6129 Voduz:https://www.voduzhair.com/ Brought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

  --------  

  58:24

  --------

  58:24
• E145: Peter Canavan on GAA, Mindset, and Life Beyond the Pitch

  Peter Canavan is one of the most iconic figures in GAA history, a man who led with heart, vision, and unbelievable skill on the pitch.A two-time All-Ireland Senior Football Championship winner, six-time All-Star, and the man who captained County Tyrone to their historic first Sam Maguire in 2003. Peter’s influence goes far beyond his playing days. He’s been a captain, a coach, a pundit, and a mentor, but more than that, he’s a symbol of leadership, perseverance, and pride.Peter Canavan opens up about his early love for GAA, the drive to prove himself after being left off the team, and battling asthma while pushing to the top. He reflects on the emotional toll of losing teammates Paul McGirr and Cormac McAnallen, and the pain he pushed through in the 2003 final to lift Sam and carry a county’s hopes.Peter shares what leadership really means, how he stayed grounded, and what life looked like after football. He also talks about fatherhood, watching his sons follow his path, moving into media, and his newest chapter, launching Canavans, a hospitality venture close to his heart.This is an honest, heartfelt conversation with a man who has given so much to GAA and who continues to lead, inspire, and evolve. Peter’s story offers real advice on overcoming adversity, building confidence, and staying the course when life doesn’t go to plan.Links from EpisodePeter Canavan LinkedIn:https://uk.linkedin.com/in/peter-canavan-03228316b Holy Trinity fundraiser foundation:https://holytrinitycollegefoundation.org/ Brought to you in Partnership with McNicholl Caravanshttps://mcnichollcaravans.com/ Location Partner for Series 12 - Carrickdale Hotel and Spahttps://www.carrickdale.com/ Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September

  --------  

  1:01:51

  --------

  1:01:51
• E144: Why Every Business Must Be Visible on Chat GPT and AI Agents

  Ciaran Connolly is the founder of ProfileTree, a digital agency helping businesses grow through smart strategy, SEO, and content. Known for making the digital world feel simple and actionable.In this eye-opening episode, Ciaran breaks down practical, real-world ways professionals and businesses can use ChatGPT to work smarter, not harder.From voice-activated chats during your commute to creating automated sponsor reports and content strategies in minutes, this conversation is packed with actionable examples that could transform how you operate day-to-day. Ciaran walks us through live demos of ChatGPT’s latest tools, including:How to use ChatGPT’s voice function. Building reusable GPTs (custom assistants) for content creation, Instagram, HR support, and more.Analysing your website, SEO, and social data with AI in seconds.Understanding AI agents and how they’ll soon automate multi-step business tasks.Why your business must show up in AI search results, and how to check if you do.How to organise projects, give ChatGPT clear instructions, and set up brand tone rules.How to get ChatGPT to write the perfect prompt for you.How AI is already driving real web traffic and referrals, and what your business can do to keep up.Whether you’re a business owner, marketer, HR manager, freelancer, or just trying to keep up with AI trends, this episode will show you how to use ChatGPT in your day-to-day working life.Links from EpisodeCiaran LinkedIn:https://uk.linkedin.com/in/ciaranconnolly Website:Profiletree.comBrought to you in partnership with ScoreApphttp://scoreapp.com/digg Get 50% Off the first month using the discount code diggLocation partner for series 12 & 13 - Carrickdale Hotel and Spahttps://www.carrickdale.com/  Use Digg20 to receive 20% off all stays booked for 2025, once booked by the end of September.

  --------  

  48:17

  --------

  48:17

More Business podcasts

Trending Business podcasts

About Digg Podcast