HUNGRY.

Matthew Jones lost everything.
His business was gone. His family had fallen apart. Alcohol had taken control, and he found himself rebuilding his life from scratch.
Today, Bread Ahead is one of the world's most celebrated bakeries, with locations across the globe, thousands of students through its bakery school, and queues stretching around Borough Market.
In this episode of Hungry, Dan Pope sits down with Matthew to unpack the journey from addiction and rock bottom to building an international bakery brand. They talk about recovery, risk, leadership, obsession, opening in New York, scaling without losing quality, and why success is never as simple as it looks from the outside.
This is a conversation about second chances, resilience, and what it really takes to build something extraordinary.

Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.
She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.
click the link to learn more.

📙Download HUNGRY Big Banging Reading list here
🧾 HUNGRY survey would be so grateful if you may please fill out  

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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 
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🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 
This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 
============================================== 
🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 
This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

Advertising legend Dave Trott joins Dan Pope to explain why most marketing goes unnoticed, why brand should be your second thought, and why simple, blunt ideas beat clever jargon. From Toshiba and Audi to Volkswagen, Nike and Steve Jobs, Trott breaks down the campaigns, principles and creative decisions that made brands impossible to ignore.
He explains why the best advertising is useful information, brilliantly executed; why every idea should be simple enough to repeat in the pub; and why distinctive work starts by asking what the advertising is actually supposed to do. A sharp, funny masterclass in form following function, positioning, working-class creativity and the power of giving people one unforgettable thing to remember.

Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.
She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.
click the link to learn more.

📙Download HUNGRY Big Banging Reading list here
🧾 HUNGRY survey would be so grateful if you may please fill out  

ON THE MENU:
Why Most Advertising Goes Completely Unnoticed
Brand Should Be Your Second Thought
Toshiba’s Leap From 2% to 30%
How Audi Became Unmistakably German
Would You Repeat It in the Pub?
Why Working-Class Wit Wins Attention
Position Yourself, Reposition the Competition
Steve Jobs and the White Headphone Trick
Simplify, Exaggerate, and Make It Memorable
Why Great Creativity Starts With Rebellion
Useful Information, Brilliantly Executed
Why Jargon Kills Great Advertising
Form Follows Function, Not Fashion
How to Find the One Thing That Matters
The Best Ideas Often Feel Wrong at First
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♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 
============================================== 
🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 
This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

 ============================================== ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 
============================================== 
🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 
This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)

This week on Hungry: Emily Roux reflects on building Caractère with her husband Diego Ferrari, earning its Michelin star, and learning that excellence depends on patience, consistency and a tightly connected team. She shares lessons from working in Paris, Monaco, Japan and alongside leading chefs, revealing how curiosity, adaptability and deep immersion shaped her cooking.
The conversation explores the Roux family legacy, her childhood inside Le Gavroche, the assumptions that come with a famous surname and her determination to establish herself independently. Emily also discusses the realities behind restaurant ownership — rent negotiations, staffing, motherhood, difficult conversations and the financial pressure of surviving Covid.
From London’s restaurant boom and Japan’s devotion to ingredients to the importance of sauces, crockery and customer experience, Emily explains how Caractère blends classical foundations with a lighter, more contemporary identity — and why good things, including Michelin stars, take time.

Ayra is your external front of house. An artificially intelligent communications manager that lives on your website and across your social channels, chatting and responding to customers 24/7 with warmth and personality.
She's trained on your business and built to act. Taking the reservation, holding the card, sending the reminder, recovering the lost booking. Instantly and autonomously.
click the link to learn more.

📙Download HUNGRY Big Banging Reading list here
🧾 HUNGRY survey would be so grateful if you may please fill out  

ON THE MENU:
00:00:00 Intro
00:01:05 Why Michelin Success Took Seven Years
00:08:01 How Two-Star Chefs Think
00:16:34 Inside a No-Shortcuts Kitchen
00:21:00 Why Caractère Rewrote the Tasting Menu
00:32:07 The Brutal Reality of Restaurant Rent
00:38:02 Japan, France and Britain Compared
00:46:54 What Le Gavroche Taught Emily Roux
00:53:06 Can Caractère Earn Two Michelin Stars?
01:03:08 The Woman Behind the Roux Dynasty
01:08:22 Motherhood Versus Restaurant Guilt
01:11:40 Growing Up Inside Le Gavroche
01:15:56 Why Hard Conversations Build Better Leaders
01:20:43 Escaping the Roux Nepotism Label
01:27:41 How Covid Nearly Ended Everything
01:34:07 Why Good Decisions Need Time
01:36:05 Michel Roux’s Best Advice
01:38:14 Turning Criticism Into Better Leadership
============================================== 
♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here - https://hungryfeast.beehiiv.com/🍲 
============================================== 
🤝 Let's Connect! 
►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) 
►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 
This episode was edited by: G.Thomas Craig (https://www.linkedin.com/in/gthomascraig/)