HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the...
James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”
Honour to sit down and chinwag with Marketing Genius, James Smith.James built a WHOPPA social following through honest, direct, empathetic marketing.Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.Our conversation is JAM-PACKED with GOLD.ON THE MENU:The Success Paradox: “Never stop doing the things that make you successful, as you get successful“Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everythingWhy “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creativeThe Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.George Mack Optimism Rule: Why there’s more USA Comedians vs. UK ComediansHow Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal BrandUnusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsidesWhy Sh*t British Weather Is a Super Power Creating So Many Extraordinary IndividualsWhy Clapham Fitness Influencers are RUINING the World + DeclinismNassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-BeliefSwimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”Confidence is Your Relationship with Failure NOT SUCCESSConfidence comes from Competence. Competence comes from action. Action is the answer to everything.
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟==============================================A massive shoutout to our incredible sponsors who make HUNGRY possible:►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team ►Big Fish: (https://bigfish.co.uk/) 🐟Get your free big fish consultancy sesh email: [email protected]🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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2:38:51
The Genius Behind The Alcohol Free Movement: Applying Behavioural Economics “Thinking Fast & Slow” to Change Culture FOREVER
Ben Branson founded Seedlip Drinks. Seedlip pioneered the Low to No movement. The Low to No Movement helped more people go sober.More sober people, led to more happier people. More happier people, more productive people.We REALLY don’t understand the power of Sober (just yet) It’s unfathomably enormous. In 50 years, we'll teach kids in school. Going sober is discovering coffee. Going sober is discovering electricity. Going sober is discovering penicillin. Going sober is discovering Nandos Garlic Bread & Chicken Thigh combo (dun kno, my G) Honour to sit with LEGEND and great friend, Ben BransonRecorded at our Live Podcast + Supper Club back in May at Coal Rooms, Peckham We’ve got 7 more Live Podcasts + Supper Clubs coming up this year.16 peeps MAX. Exclusive for our Newsletter readers only. Wanna hang out with the donny food & drink founders? Subscribe in comments below. ON THE MENU 1. Why Building a Brand is like jumping off a cliff and building the plane on the way down2. Unveiling The Seedlip Success Blue Print: Local vs. Global vs. Micro vs. Macro 3. “You want people to think you’re idea is f*cking stupid” - you want strength either side 4. Where are your 1000 true fans GLOBALLY? It’s easier to sell to a bar Barcelona vs. a pub in Lincoln 5. Why Seedlip Chased Credibility “… I never once said Seedlip was great, I let other people do that?” 6. The world’s changed, so has the way you build brands: “social media is blurring the borders” + “everything is happening at the same time” 7. How Seedlip cracked the EXPORT ENIGMA: get them to pitch to YOU8. Julian Metcalfe, Pret a Manger Founder “Simplicity is Hard, Complexity is Easy” 9. Ben Brand “Make it SIMPLE, Don’t SIMPLIFY it” 10. How Founders can think "Fast & Slow" + Rick Rubin “distraction is not procrastination”11. If you’ve got an idea…. If it’s REALLY a good idea DON'T LET IT DOWN 12. Don’t second guess yourself as you get bigger… “Never hire a great CV and a middle aged man”🌟 HUNGRY's Absolutely Bloody Marvellous Sponsors🌟A massive shoutout to our incredible sponsors who make HUNGRY possible: ►Big Fish: (https://bigfish.co.uk/) ►North Star: (www.northstarbc.co.uk)🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
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1:00:39
Espresso: Black Bear Burger, Street Food Stall to Burger Empire (and how you can too)
"We only sold 20 burgers in our first market run." Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
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10:29
Waitrose CEO: How To Win Waitrose in 7 Easy Ways
It’s Christmas. I’ve stuffed my face all week. Drunk. Don’t know what day of the week it is.And am having some rest as 2025 is going to be HUGEReposting one of the most downloaded episodes of all time which was recorded 2 years ago with Waitrose.Alas. Back to the left overs Normal service resumes next week 🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
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1:37:18
Espresso: Gary Lavin, "DON'T SKIP SALES"..Sales is Leg Day for Brands
============================================ 🌟Espresso's are powered by our sponsor Unleashed!🌟 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow. 3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee 4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat. Even if nothing comes of it, it's worth having a chat. Click this magical link: https://hubs.la/Q023F_V90 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/) 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)🤝 Let's Connect! ►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here (https://www.instagram.com/_hungry.pod/)
HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
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