HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the...
Espresso: James Smith Why Clapham Fitness Influencers are RUINING the World + Declinism
Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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8:01
Giles Brook Supper Club: NO WONDER Your brand is stuck at £2- 5 Million (just do this mate)
DEE-lighted to welcome back the OG Giles Brooks on to the poddy. Recorded at our supper club at The Drapers Arms a coupla weeks ago. So many brands get stuck in the £2 - £5 million pondThe trough of sorrowThe dipThe grindGiles, as always, gives super straightforward answers to complicated problemsHUGEEEE WHOPPIN thanks to the Data Donnies North Star for making this happenON THE MENU:Why brands get stuck in the £2 - 5 mill pond and don’t become house hold brandHow big is your brand WHY really: does your brand better meeting a current need state or unlock a new need state that hasn’t been met yetWhy you MUST communicate your brand’s shopper + consumer WHY to trade regularlyVita Coco’s Secret Consumer Triangle for buyers: where do you pull in consumers from? performance, health, 0g sugarHow SURREAL used LinkedIn as a sales channel to bring in 35% of their salesRiya All The Aunties: how do you create a category from scratch? “focus on the need state” + addressable audience + use other categories to demonstrate size of opportunityThe SIMPLE way to House Hold Brand: just own ONE occasion. 20% consumers drive 70% of revenueBear Snacks: How to use Shopper vs. Consumer Data to inform marketing: “who’s eating” vs. “who’s buying”Founders PLEASE ALLOW great talent to LEAVE: always take a 10/10 hire for 3 years vs. a 6/10 hire for 7 years1000 true fans to 100,000 secondary fans rule: How do you help your consumers feel like they’ve DISCOVERED your brand so they garner Status + ConnectionKeep The Main Thing, The Main Thing: always invest in proximity to purchaseGiles’ Bullet Proof Marketing Plan to ensure any new Grocery listing is a SUCCESS
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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58:39
Espresso: Giles Brook "STOP Innovating!! You Need to be the HERO in your Category
Espresso's are powered by our sponsor Unleashed!1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.Click this magical link: https://hubs.la/Q023F_V90
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9:06
TRIP Drinks Founder REVEALS All Their Crazy Success Secrets Behind - Liv Ferdi
This week we have a throwback to an incredible convo with the co-founder of TRIP, Olivia Ferdi.Maybe I am wrong.For yonks I’ve been waxing ad nause aboutNarrow and Deep.Focus.Do less, better.Be a Meaningful specific.It’s what every wonderful guest on the poddy teaches me.TRIP ripped up the rule book.Definition of outlier.TRIP is for everyone and anyone, anywhere, anytime and everywhere.TRIP is a coffee replacement. Booze replacement. Cocktail mixer. Meal Deal enhancer. Grab & Go.All charged with a beautiful mission: Be Kind to your Mind.Won listings at Co-op Sainsbury's, Waitrose & Partners, @Annabel’s, Soho House & CoOlivia Ferdi is the latest guest on Hungry. Oh boy. You’re in for a treat.ON THE MENU:1. Why your brand must be chameleon to be a truly omni-channel brand – lessons from Annabel’s, Mayfair and Co-Op.2. Why your brand should act as a PROMPT to unlock an emotion in people – TRIP own “Be Kind to Your Mind”3. How TRIP won a Bill’s listing in 4 weeks – when one door shuts, open a window. Be fluid.4. How to repurpose your brand and shelf space to unlock more occasions = more consumption = more £ wonga.5. How TRIP raised £10 million quid – do you really need presentation a deck?6. Why founders must actually seek and embrace stress it’s a gateway forward.Every top food and drink founder reads our Newsletter - why wouldn't you? https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube - https://www.youtube.com/@HungryFMCG/videosLet’s link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/
==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟============================================= ►BABABOOM! use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! ►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)
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2:03:30
Espresso: GAIL's Founder - The Genius Way GAIL's Picks a New Location
Full episode on youtube here - https://youtu.be/WgI81HTrOv0Espresso's are powered by our sponsor Unleashed!1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.Click this magical link: https://hubs.la/Q023F_V90
HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
Ireland