HUNGRY.

• Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

  Founders, please don’t swap your PURPOSE for PROZAC.“when you exit…you’re drowning in the 3 D’s”.“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.Guy breaks ALL the brand building rules Riverford Organic.Famously, told the supermarkets to F*CK OFF. Unapologetically, gave away over 26% of his exit dough BACK to the team. LOVED, LOVED, LOVED this poddy!! ON THE MENU:Nature & Brand Building Lessons: Humility + Strength of Diversity + CollectivismWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we’re not competing all the time”Charles Darwin’s “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everythingHow Founders can use their Demons wisely “mental breakdowns are doors to epiphany”Why Creativity is overthinking used positively and Anxiety is overthinking used negativelyWhy Rich People are Tw*ts and Boring CompanyWhy Neo-Liberalism Religion has ruined the world “…money became a proxy for love”Why Self-Love = Accepting you don’t HAVE to be perfectWhy Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creativeThe Human Condition isn’t the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro CollectivistJonathan Hiadts: “90% chimp, 10% Bee” brand building theory 🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

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  2:03:36
• Espresso: Seth Godin - Revealing The Greatest Positioning Secret of All Time

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  8:50
• Coq Fighter Founder: How to Rebuild Your Confidence & Overcome Self-Doubt

  Loved this one with Aussie Donnie Troy from Coqfighter.The early stage of the brand building journey is fun.you’re so naive,everything is neweverything is freshIt’s better than your “…old boring corporate job”But, at some point, it becomes hard.Unimaginably hard.Doubt soars in.Confidence wanesThe joy fades a little.Paul Graham calls it The Trough of SorrowThis episode will help you through Your Trough of SorrowWith a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”Huge thanks to my boy for setting this one up.ON THE MENU:Why going ALL IN on your life’s work will feel like “Work feels like play but also pain”Nassim Taleb’s Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flairZen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mindWhy you must treat every part of your business as a “community”Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top DownSeth Godin Competitors vs Colleagues Rule: Don’t hate your competitorsWhy London is The Best City to Launch a Food & Drink BrandA La Carte Fried Chicken Menu + Alex Smith’s Unique Points of Disagreement RuleBrand Building Lessons from Harley Davidson “offer people Status and Affiliation” 🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

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  1:43:12
• Espresso: GAIL's Founder - How We Fix The Broken Food System?

  ============================================🌟Espresso's are powered by our sponsor Unleashed!🌟1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love Unleashed. Your fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favour. Feel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat.Click this magical link: https://hubs.la/Q023F_V90 Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 🤝 Let's Connect!►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)

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  5:57
• Bleecker Burger Founder: Hospitality is BROKEN for Women and LGBTQ+ (here’s how we fix it)

  How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.Intense. Hilarious. Raw.Soul-irking. Thought-twisting conversation with ZahnBleecker Burger. 🎟️🙏🎟️WIN free tickets to the next supper club, fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  ON THE MENU:Accept your why and purpose will FLUCTUATE as you build your brandYour Circle of Us vs Circle of NowDiverse should make truthWhy Racism and Sexism is rife in every organisation + how to solve itHow Bleecker solve sexual harassment “no one’s immune to it”How Bleecker build a company culture that actually LISTENS to its employeesIt’s an extension of you, how you see if your suppliers are an issue?Who are your suppliers? If you’re suppliers aren’t inclusive BIN THEM IMMEDIATElYThe Bleecker handbook & Nudging theory: nothing happens over nightHow to Lead with Humanity at the core of everything to help othersunconscious bias in these companies & Bleecker has unconscious biasHow to actually hire a diverse workforceSimple is NOT easy. Consistency.onion wonderland - Alice and Wonderlandjourney into the beef underworldConsistency gets you out of bed. Consistency should be hard.Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger 🎟️🙏🎟️WIN free tickets to the next supper club!! fill out this form (takes 45 seconds) 👉https://docs.google.com/forms/d/e/1FAIpQLSfk9jGlMWX-nZ-WJnIAOHyVzxx0dd_XmeqWH4hrJNIq0yOHJw/viewform  ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================🍜Use Uber Eats code: KOYAKO40 to get 40% off (up to 15£) when you spend at least 20£►North Star: (www.northstarbc.co.uk)  Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here ​ (https://www.linkedin.com/in/daniel-pope/)►Stalk me here ​ (https://www.instagram.com/_hungry.pod/) 

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  1:43:13

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