Living The Red Life

Lacy Helms and Krisitin Ceriani are dynamic entrepreneurs who bring a wealth of experience in pediatric therapy and a passion for addressing support services for families of children with disabilities. From modest beginnings in a basement, Lacy and Krisitin have grown Oasis Pediatric Therapy to an impressive team of 125 members and subsequently launched the Whale Respite Center to provide essential support for families with children with disabilities. They share their journey of growth, the challenges of balancing business and heart-led missions, and the wisdom they've accrued along the way.
This episode delves into the entrepreneurial grit needed to expand from two-person operations to vast teams, emphasizing lessons learned in leadership and resilience. Lacy and Krisitin open up about the critical need for specialized childcare and how their business models serve this underserved community, bridging compassion with sustainable practices. They explore insights on nonprofit management, revealing strategies behind ensuring financial viability while staying true to core values. The episode is a rich source for entrepreneurs eager to make a social impact while navigating the complexities of scaling a business.
Key Takeaways:
Lacy Helms and Krisitin Ceriani have successfully scaled Oasis Pediatric Therapy from a basement startup to an impactful enterprise with 125 members, emphasizing strong leadership and continuous education.
The Whale Respite Center was founded in response to a pressing community need for accessible, specialized childcare for families with children with disabilities.
Strong personal development and commitment from entrepreneurs can drive impactful business growth but require ongoing learning and adaptation.
Balancing the creation of meaningful change with financial sustainability demands a clear vision, strategic planning, and the ability to leverage diverse revenue streams.
Collaboration with experienced boards and utilization of grants and donations can effectively launch and sustain nonprofit ventures alongside for-profit enterprises.

Notable Quotes:
"We've had many families that we could see how hard it was for them... seeing that need, we knew that we needed to take action." - Lacy Helms.
"When you see a single mom who really wants to go back to school or really wants to work outside the home but literally can't, and that is horrible for everyone." - Krisitin Ceriani.
"We have an ongoing joke about you. We push each other uphill, and you get to kind of the plateau where you think the top is to just figure out that there's more to go." - Krisitin Ceriani.
"It's like a barstool approach. You have earned income, grants, and donors." - Lacy Helms.
"Nonprofits still need to run as businesses... if you don't know how to run a business, then your pass.

Connect with Lacy Helms and Krisitin Ceriani:
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Jessica Lynne White is a seasoned entrepreneur revolutionizing the Telehealth industry. Jessica shares her unconventional journey from physical therapy to marketing, and ultimately, to helping others establish their own telemedicine brands. The episode explores her strategies for simplifying the process of launching Telehealth businesses and discusses the profound impact these businesses have on individuals' lives. Whether you're a healthcare professional or an aspiring entrepreneur, there's valuable information on how telemedicine can become a lucrative and fulfilling venture.
Jessica elaborates on how she provides entrepreneurs with a streamlined process for starting telehealth businesses, detailing the necessary components such as provider networks, pharmacy integration, legal necessities, and more. The conversation highlights her unique approach and the importance of brand identity in the telemedicine sector. Rudy and Jessica also discuss the broader implications of telehealth in the post-pandemic world and how the availability of cost-effective compounded medications has accelerated the industry's growth. This episode is packed with insights into the telehealth sector, offering listeners a comprehensive understanding of its current landscape and future possibilities.
Key Takeaways:
Jessica has redefined how telehealth businesses are started, making it accessible for both medical professionals and entrepreneurs without a medical background.
The telehealth industry's growth was spurred by the pandemic and the increasing demand for compounded medications.
Jessica offers a systematic approach to creating telemedicine brands, integrating marketing, legal, and pharmacy channels efficiently.
Entrepreneurs from various fields are exploring telehealth due to its lucrative potential and the personal satisfaction of improving patient lives.
Brand identity and storytelling play crucial roles in the success of telehealth ventures, attracting customers through relatable and authentic messaging.

Notable Quotes:
"I think the biggest struggle is trying to balance realizing... when you're growing, you have this revelation of how much you don't know."
"The fun part of this whole thing is not just about money, but seeing the way that some of these medications transform lives."
"That's the beauty of being an entrepreneur. There's no limit, there's no ceiling."
"I've invested in consultants that promised the moon and didn't even deliver stardust."
"Well, telehealth became very popular after the pandemic, and it was more widely accepted to be online."

Connect with Jessica Lynne White:
Linkedin
Instagram
Website

Connect with Rudy Mawer:

Deketa Tranae is a leadership coach who focuses on building impactful leaders. This episode delves into Tranae's approach to leadership development, emphasizing awareness, legacy building, and overcoming adversities. Tranae discusses her journey from realizing her teaching gift at an early age to her current role as a sought-after coach and speaker, as well as the importance of having mentors and a supportive tribe in one’s professional journey.
Throughout the conversation, Deketa Tranae shares key insights drawn from her experiences, highlighting the importance of authenticity and lasting impact in leadership roles. She also discusses the evolution of her career and the serendipitous alignment of becoming a certified John Maxwell Team member, a figure whose works she has long used as a teaching tool. Her story is a testament to resilience, faith, and the belief that each coaching session and speech is an opportunity to inspire and ignite change, both in individual lives and organizations. This episode is an inspiring listen for those seeking to elevate their leadership capabilities and understanding of legacy building.
Key Takeaways:
Developing impactful leaders involves creating a culture and environment that fosters self-awareness and potential.
Mentorship and a strong support network are critical in personal and professional growth.
Embracing one's authentic self and focusing on legacy can significantly shape leadership journeys.
Effective leadership and coaching are supported by continuous learning and alignment with personal core values.
Overcoming adversities with "audacity, delusion, and faith" can catalyze personal growth and success.

Notable Quotes:
"Leaders make legacy. They build, they develop, they create legacy."
"You're not late, you're right on time... You're going to have this kicking your spirit to where you all have all of a sudden have a spirit of awareness of your why."
"What I share... I didn't make it up. I couldn't even make this up if I tried; this happened in real life."
"I am human too. I am flawed too. I am still developing and growing."
"Despite adversities and challenges, I was crazy enough... to have the delusion to believe that, oh, no, it didn't work today. It'll work tomorrow."

Connect with Deketa Tranae:
Website
Instagram
Linkedin
Connect with Rudy Mawer:
LinkedIn
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Facebook
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Serena Williams is an iconic tennis player recognized as one of the greatest athletes of all time. In this captivating episode we delve into Serena's inspiring journey from a world-renowned athlete to a successful entrepreneur. Amidst sharing tennis tips and recounting legendary on-court moments, Serena opens up about the immense power of belief instilled by her parents and the critical role of self-confidence in her life. Transitioning from sports to the boardroom, Serena discusses the evolution of her leadership style and the strategic vision behind Serena Ventures, her investment firm championing underrepresented entrepreneurs.
Serena emphasizes the importance of leadership and building the right team as she recounts her days of leading on the tennis court and in her business ventures. Drawing parallels between athleticism and entrepreneurship, Serena shares insightful advice for early-stage entrepreneurs, underscoring the value of intuition, perseverance, and continuous learning. With candid reflections on sibling rivalry, teamwork, and her passion for being a mom, Serena paints a vivid picture of resilience and success, offering listeners invaluable lessons on achieving their dreams.
Key Takeaways:
The power of self-belief is crucial for success, as highlighted by Serena's upbringing under the guidance of her parents.
Transitioning from sports to business requires evolving leadership skills and building strong teams.
Entrepreneurs can learn from athletes by understanding the importance of support systems and strategic teams.
Trusting your gut in hiring and firing decisions is fundamental for sustaining growth and fostering a productive business environment.
Continuous effort, without expecting immediate results, is essential for achieving long-term goals.

Notable Quotes:
"Belief is important and I think believing in yourself is important… at the end of the day, in particular as an athlete in a solo sport, you really need that self-belief."
"Leadership is so important. Leaders lead."
"You have to believe. You have to keep testing. You have to keep hiring. That's why I say hire slow but fire fast."
"Words are words, but words are followed by actions."
"Athletes make great business people…they make you act harder, they make you work harder, they make you dream more."

Connect with Serena Williams:
Website
Instagram
X

Connect with Rudy Mawer:
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Facebook

Kristin and Zach Hardin. They share insights into the equestrian lifestyle, explore the relationship between horse and rider, and discuss the transformative power of horses in people's lives. As they emphasize the industry's perpetual growth, Kristin and Zach provide listeners with an enlightening glimpse into a world that marries tradition with modernity.
The Hardins reveal the physical and mental demands of horse training, highlighting the need for balance, core strength, and fearlessness. Kristin discusses her role in ensuring ethical transactions in the horse industry, while Zach shares how modern social media platforms are helping to revolutionize equestrian sports. Amidst these discussions, they touch on the elite perception of horse riding, work-life balance, and the nurturing of future ambassadors of the sport. With insights from their rich experiences, this episode is a must-listen for anyone intrigued by the art of riding and the beauty of horses.
Key Takeaways:
The balance, core strength, and mental resilience required for successful horse training.
How Kristen Hardin uses her expertise to maintain ethical standards in buying and selling horses.
Zach Hardin’s insight into leveraging social media to modernize and expand their equestrian business.
The importance of understanding horses' unique personalities for effective training.
The emotional and life-changing connection that people develop through horses.

Notable Quotes:
"Our job is horse training, and then I fly around and give clinics and teach kids." – Kristin Hardin
"You can't be afraid at all. You have to be really physically fit." – Kristin Hardin
"It's hard because you can see everything everyone is doing all of the time." – Zach Hardin
"Let the horse choose the rider." – Kristin Hardin.

Connect with Kristin and Zach Hardin:
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Connect with Rudy Mawer:
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Facebook
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