How to Sell Anything With Just 4 Simple Steps⏐Ep. #222
Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months at beehiiv.com/chris━Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com━I sat down with Neville Medhora, one of the sharpest copywriters out there. We talked about the fundamentals of writing words that actually sell, how simple tweaks can turn a dead email list into a money-maker, and why the old rules of professional writing don’t really work anymore. Neville also shared the framework he leans on for almost everything and broke down what makes certain stories and ads go viral.Find Neville at copywritingcourse.comFollow Neville on X: https://x.com/NevMedEnjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Power of Copywriting03:11 – Power of great copy: scaling sales05:33 – Why real feedback is crucial07:53 – Copywriting Course beginnings10:11 – The first AppSumo “fonts” email12:28 – ADA formula explained (Attention, Interest, Desire, Action)14:55 – Interest vs. Desire: key difference17:09 – Expanding product markets with copywriting19:36 – Beehive & Texas Snacks email example22:01 – Fun email formats that boost engagement24:21 – Where ADA applies (and where it doesn’t)29:03 – Cold emails: short, medium, long strategy31:28 – Email frequency & the 70/30 rule36:17 – Classic ads & copywriting legends
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Trying to Quit Your Job? Don’t Start This⏐Ep. #221
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com━I sat down with Rob Walling, who’s built and sold multiple companies without raising a dime of venture capital. Rob created what he calls the stair step method, a framework for everyday people to go from freelancing to building big businesses one step at a time. We got into how to know when something is simple enough to vibe code, when you should bring in no-code tools, and when you actually need a developer.We also talked about the 75 different app marketplaces that can be incredible launch pads, why most entrepreneurs should start with an agency or productized service before SaaS, and how Rob grew his own companies like Drip. He shared insights from investing in over 220 startups, the traps new founders fall into, and the repeatable playbooks that really work.If you want to keep up with Rob, check him out here:YouTube: https://www.youtube.com/microconfPodcast: https://www.startupsfortherestofus.com/Twitter/X: https://x.com/robwallingEnjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
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Everyone Chases Trends. Resell This to Actually Make Money⏐Ep. #220
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com━If you want to learn more, join Shannon’s mastermind at https://shannonjean.com/mastermindI sat down with Shannon Jean again for another fun and practical episode. If you missed part one, go check it out first. He shared how he got started and built his business around flipping liquidation inventory. This time, we went through a bunch of live listings and talked about the broader strategy behind spotting great deals, understanding the market, and making real money from what others overlook. Shannon’s been doing this for decades and his insights just keep getting sharper. We covered everything from boring products to surprising opportunities. You can find Shannon on X: @ShannonJean (https://x.com/ShannonJean)And learn more at: https://shannonjean.com/Enjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
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The Smartest Agency Businesses to Start in 2025 (w/ True Classic CEO)⏐Ep. #219
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com━I sat down with Ryan Bartlett again, and if you haven’t already, make sure to check out the previous episode, where we talked about his story and how he started True Classic. It’s a wild ride that shows exactly how he went from a small investment to building one of the fastest-growing apparel brands out there.In this second part, we focused more on the agency side of things. Ryan shared what he thinks are the best service businesses to start right now, especially the ones that are still wide open and create real results for clients. We talked about smarter ways to test products, how to make your first clients say yes without needing a huge portfolio, and what separates people who actually make it in business from those who don’t. We also got into team building, identifying real impact, and why being scrappy and resourceful still wins.True Classic: https://www.trueclassic.comFollow Ryan on X: https://x.com/RyanBartlettEnjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
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“That’ll Never Work” — Now It’s a $270M Brand (w/ True Classic CEO)⏐Ep. #218
Check out my newsletter at https://TKOPOD.com and join my new community at https://TKOwners.com━I sat down with Ryan Bartlett, founder of True Classic, and this one was wild. He took a $3,000 investment and turned it into a $270 million t-shirt company, all without venture funding. We broke down exactly how he pulled it off from finding product market fit to reverse engineering Facebook ads, negotiating every SaaS and 3PL deal, and turning free gifts into a growth engine. He shared the hidden power of starting with a simple agency, why CRO and email are the smartest plays right now, and how you can test 50 product ideas a month with almost no risk. We also went deep on how he uses comedy in advertising to build unforgettable brand moments and why inventory innovation is the future of ecom. Ryan even dropped a few business ideas he doesn’t have time to pursue and one of them might be yours now.True Classic: https://www.trueclassic.comFollow Ryan on X: https://x.com/RyanBartlettEnjoy! ---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---
About The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Hey, I'm Chris Koerner - serial entrepreneur, business ideas addict, and your new ADHD business ideas best friend. I've started 75 businesses, with 10 of them being worth 7-8+ figures. I love startup ideas!Want to make money, grow a business, or just start a side hustle? You're in the right spot.This show covers:- Real-world growth hacking tips- Deep dives into cool business ideas and AI tools.- Simple business advice for small business & startups- Ways to make money with side hustles and home services- How to invest in RV parks or mobile home parksSometimes I'll chat with another entrepreneur buddy, sometimes I'll go solo.I've built lots of companies, run multiple businesses, and made tons of mistakes (so you don't have to).If you love entrepreneurship, marketing, business ideas or agency life, this show is for you.Let's make you some money with cool business ideas! Find me at TKOPOD.COMChris Koerner of The Koerner Office
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