Spencer Matthews: He Overcame Addiction to Build a Global Drinks Brand
Some know Spencer Matthews as a Reality TV Star. Others know him as a World-Record Holder. But beyond the public eye, Spencer's journey over the last few years from overcoming addiction through to founding 'clean alcohol' brand CleanCo is one fit for a movie. Spencer is the latest guest into the pub, and this one is (quite literally at times) barking mad. Sharing stories from his early struggles with alcohol and the inception of CleanCo, through to his extreme physical challenges and family life, this is definitely our most inspiring episode yet.
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1:23:18
He Built A £50M / Year Fragrance Business From His Bedroom - Connor Martin of The Essence Vault
Some of the world's best ecom brands were founded by a bullish founder from the comfort of their bedroom. But, Connor Martin must be the first to manufacture and sell fragrances from his!Connor founded The Essence Vault in 2019, with humble beginnings at local street markets in Belfast. He's since grown the brand to be the UK's largest online fragrance business, turning over more than £50 million per year. From becoming the first UK brand on TikTok Shop, to building out a 300 person team, Connor is one of Europe's sharpest brand operators. He joined us to chat through his journey, playbook, and to share some hilarious stories along the way.
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1:11:32
He's Made $100M Selling Lemon Water | Yanni Hufnagel from Lemon Perfect
Yanni Hufnagel isn’t your typical founder. He’s a former basketball coach that brings energy and motivation to the business world in a way we haven’t seen before. Yanni found his niche with the refreshing lemon water drink, Lemon Perfect, now the fastest growing enhanced water brand in the US. From seeing his product stocked in major chains like Whole Foods and CVS, to bringing Beyonce on board as an investor, Lemon Perfect has taken the beverage market by storm. Having crossed more than $100mn in revenue, Yanni is now pushing towards a billion dollar valuation. He sat down to chat with us about his early journey, the importance of relationships in building a retail brand, and the impact of bringing major celebrities like Beyonce on board when scaling. ____Timestamps:00:00 Trailer01:35 The Initial Idea for Lemon Perfect05:34 Fractional Resources: Running a Brand as a Solo Founder08:47 Why Athletes Make Great Entrepreneurs12:00 Wins & Losses in Year 1: The Pivot Away from Refrigerated15:50 Tips for Getting Into Retail21:27 The Impact of Celebrity Endorsements24:34 Why Building a Beverage Company is a Streetfight26:22 How Beyonce Became an Investor29:06 The Next 24 Months___Follow us across our socials:- Twitter: https://x.com/happystackhq- LinkedIn: https://www.linkedin.com/company/happystackhq/- Instagram: https://www.instagram.com/happystackhq___Check out the HappyStack website: https://www.happystack.com/We connect the world's best DTC brands with the software they need to scale efficiently.___Check out Yanni & Lemon Perfect:https://www.linkedin.com/in/yhufnagel/https://www.instagram.com/yanni/https://x.com/yhufnagel___#ecommerce #podcast #founder #business #makemoneyonline #lemonperfect Hosted on Acast. See acast.com/privacy for more information.
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33:45
Almost Home: The Rising Streetwear Label Valuing Authenticity Over Profitability
In a world where new fashion brands are started every day, authenticity is rare. But Luke Murphy and his brand Almost Home, have it in droves. He’s prioritised creativity above all else, designing pitch-perfect products for his community, and prioritising the long term game, over short term monetary gains.From collaborating with industry giants like Cole Buxton and UVU, to seeing Rio Ferdinand repping his gear at the Champions League Final, Luke joins us for a few Guinness to give his unique take on building a fashion brand in 2025. ___Timestamps:00:00 Trailer01:25 Origins of Almost Home06:10 Taking the leap as a founder08:30 Building a brand first, ecom store second09:46 The importance of finding the right co-founder14:38 The story behind Almost Home's logo17:24 Daily ups and downs of running a business21:34 Balancing product quality with a sustainable business24:32 Working alongside Cole Buxton & UVU26:37 Why UVU have blown up as a brand30:23 Nail your product before attempting to scale33:03 Rio wearing Almost Home at the UCL final37:11 Getting the basics right as a new founder42:54 How ALD redefined the retail experience45:16 Staying true to your brand amidst ever-changing trends48:49 What Luke knows now, he wish he knew at the start Hosted on Acast. See acast.com/privacy for more information.
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50:39
Creator Marketing: Ultimate Playbook with Andy Cloyd & Anders Bill
60% of marketers say influencer marketing delivers a higher ROI than traditional channels.Not only does creator marketing work - it’s essential for building a profitable, sustainable brand. The challenge? It’s overwhelming for marketers without experience, and the landscape is always changing. That’s where today’s episode comes in.Andy Cloyd and Anders Bill, the brains behind Superfiliate, help the world’s top DTC brands craft influencer campaigns that actually win. From Chamberlain Coffee and Dr. Squatch to MUD\WTR and Graza, they’ve seen firsthand how hundreds of 7 and 8-figure brands run influencer, affiliate, and referral campaigns.In this episode, they break down their playbook for success in word-of-mouth marketing—from sourcing the right influencers to measuring campaign impact. Whether you’re an influencer pro or launching your first campaign, this one’s for you!___Timestamps:00:00 Trailer01:00 Intro02:48 Should every brand be working with influencers?05:50 Product Creator Fit: Working with creators pre-launch10:29 Micro-Mentions: Design your product to be shareable12:11 How to approach your first creator campaign15:03 Sourcing the right influencers for your brand17:43 Affiliate, Up-Front or Equity: Structuring influencer deals22:07 Nailing Discovery: Get to know your creators27:25 How involved should brands be with content creation?28:46 Is pay-per-post a risky approach?30:50 Negotiating paid media deals37:01 Measuring success with influencer campaigns44:03 Future of the Creator Economy: What 2025 has in store48:43 What role will AI play in the creator space?52:31 Are social platforms facilitating creator/brand relationships?___Check out the HappyStack website: https://www.happystack.com/We connect the world's best DTC brands with the software they need to scale efficiently.___Follow us across our socials:- Twitter: https://x.com/happystackhq- LinkedIn: https://www.linkedin.com/company/happystackhq/- Instagram: https://www.instagram.com/happystackhq Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.
Ireland