Affiliate Marketing Was a Mess. Here’s the System That’s Fixing It | Ep 230 with Victor Boechat de Carvalho Founder of Glidescale
Victor Boechat de Carvalho built GlideScale as a university student, challenging the outdated structure of affiliate marketing. In this episode, he breaks down why traditional affiliate models are broken and how his team rebuilt the system to be universal, efficient, and fraud-resistant.
Key Discussion Points:
Why most affiliate platforms are built on bloated, insecure infrastructure
How GlideScale automates instant payouts and slashes fees
The tech breakthrough behind universal compatibility
Why brands and affiliates are both winning with his model
How GlideScale validates real traffic before paying affiliates
Takeaways:
Disruption often starts with questioning what feels “normal”
Building for universality can unlock massive scale
Trust and automation are the future of digital marketing platforms
Closing Thoughts:Victor's story is a reminder that real innovation doesn't just improve a system—it reimagines the foundation. GlideScale may not just fix affiliate marketing—it may redefine it.
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From Idea in the Shower to Mapping Earth in Real Time | Ep 229 with Chris Newlands Founder of Space Aye
Chris Newlands turned a shower thought into Spelfie—one of the fastest-growing apps of all time. Now, with Space Aye, he’s building the Google Maps of the future—live, in real-time, from space. In this episode, he shares how he navigated pandemic disruption, secured global patents, and built a platform that could reshape industries from logistics to disaster response.
Key Discussion Points:
The origin story of Spelfie and how it reached the top 10% of global app downloads in one week
How Space Aye aims to be “Google Earth Live”—combining satellite imagery with IoT and AI
The real-world use cases: from wildfire tracking and search & rescue to anti-poaching and supply chain optimization
Securing patents across the U.S., China, Japan, and Europe—and why that matters
The privacy dilemma and how Space Aye balances innovation with global law
What the former head of Google Maps said about Chris’ work—and why he joined the team
Takeaways:
Big ideas can come from anywhere—even the shower.
Real-time space data isn't sci-fi—it's here, and it could transform entire economies.
Solving massive problems (like climate disasters or global shipping inefficiencies) is no longer a dream—it’s a business plan.
Closing Thoughts:Chris Newlands reminds us that some of the most powerful innovations start with a simple question: What if we could see the world exactly as it is—right now? Space Aye may just be the 26th human capability, and Chris is the founder bold enough to launch it.
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She Backed Bitcoin Early. Now She’s Betting on What’s Next | Ep 228 with Laura K. Inamedinova Chief Ecosystem Officer at Gate.io
Laura Inamedinova, one of the most influential women in Web3. From her accidental entry into Bitcoin during college to leading investments at Gate Ventures, Laura shares unfiltered insights into crypto, venture capital, and what most founders get wrong when pitching investors.
Key Discussion Points:
How Laura’s curiosity in college led to early Bitcoin investments
Why being early in an immature industry gave her an unfair advantage
The biggest mistakes crypto founders make when raising capital
How VCs actually think—and what they look for in a pitch
Why personal brand is both a superpower and a liability in VC
The tension between real utility and hype in token-based projects
How to pitch in 5 sentences or less and actually get a callback
Takeaways:
Entering an immature industry can fast-track your expertise—if you're willing to take risks.
Most founders pitch dreams. Investors want clear paths to 10x returns.
“Being cheaper or faster isn’t a competitive edge. It’s just noise.”
Want funding? Don’t tell your life story. Share your token model, GTM plan, and why your cap table matters.
Closing Thoughts:Laura leaves us with a reminder: if you're serious about raising from top crypto VCs, do your homework and respect their time. The best pitches are clear, specific, and relentlessly focused on how everyone wins.
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They Had Goats, No Jobs, and a Dream—How Beekman 1802 Sold 60 Million Bars of Soap | Ep. 227 with Josh Kilmer-Purcell & Dr. Brent Ridge Founders of Beekman 1802
Brent and Josh lost their jobs during the Great Recession, they didn’t plan to start a business—they just needed to pay the mortgage. What began with goat milk soap made at their dining room table has become Beekman 1802, a cult-favorite brand with over 60 million bars sold. In this episode, they unpack how desperation, kindness, and slow, intentional growth led to one of the most beloved product-first companies in America.
Key Discussion Points:
Why losing their jobs became the best thing that ever happened to them
The early years: no salaries, no investors—just grit and goats
How QVC and The Amazing Race helped them master storytelling
The “51% rule” that saved their business—and their marriage
The problem with chasing unicorns vs. building sustainable ladders
How they define success—and why they don’t keep moving the goalposts
Why the best founders think like owners, not fundraisers
What happens after the exit—and how kindness became their legacy
Takeaways:
Kindness is a business strategy—start there
You don’t need VC to build something real
Your brand should feel like love, not hype
Set your own success metrics—and protect them
Closing Thoughts:Brent and Josh didn’t start Beekman 1802 to build a unicorn—they started it to survive. What they built instead was a brand powered by community, trust, and relentless kindness. Their story is a reminder that in business (and in life), doing the next kind thing can take you further than you ever planned.
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2. From $15/hour at Planet Fitness to Building a Therapy Empire No One Believed In | Ep 226 with Nina Ythier Founder of MindSpeak
Nina Ythier, after 20 years working inside broken systems, turned rejection into redirection—founding MindSpeak Inc., a therapy practice redefining mental health care through real-world, person-first solutions. In this episode, she shares the power of creative healing, why ego-free hustle matters, and how nontraditional care is changing lives.
Key Discussion Points:
Why “graduating” from toxic workplaces led to building something better
Starting with just a few clients—and a side job at Planet Fitness
Building a therapy brand rooted in creativity, not conformity
How Nina uses yoga, art, and community as tools for healing
Industry backlash: what happened when she challenged the system
What Gen Z’s loneliness says about our cultural crisis
The future of therapy: tech, touch, and psilocybin
Redefining success in mental health care—one Dunkin’ chat at a time
Takeaways:
Your style is your brand—especially in human-first work
Building a mission-driven business starts with betting on yourself
Therapy doesn’t belong in beige boxes—meet people where they are
True change comes from trust, presence, and showing up without ego
Closing Thoughts:Nina Ythier is proving that therapy doesn't have to follow the rules to work. By stepping outside the office and into real life, she's helping clients heal through connection, creativity, and courage—reminding us that the most powerful breakthroughs often happen far beyond the couch.
Founder’s Story” by IBH Media isn’t just a show—it’s a mission. We spotlight extraordinary, iconic, and undiscovered entrepreneurs who’ve built, scaled, and led with purpose. From tech titans to tenacious underdogs, every episode dives deep into the resilience, creativity, and grit that define true leadership.You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu—but just as often, you’ll meet the unheard founders doing remarkable things the world needs to know.This is where raw conversations meet real impact. This is Founder’s Story—where the heart of entrepreneurship beats.
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