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Founder's Story

IBH Media
Founder's Story
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  • The $150B Supplement Industry Scam (And How LiveGood is Breaking It) | Ep 269 with Ben Glinsky Founder of LiveGood
    In this episode of Founder’s Story, Ben Glinsky uncovers the truth about the supplement industry — an opaque $150 billion market where overpriced products and shady “proprietary blends” have become the norm. Ben shares how LiveGood is flipping the script by making premium-quality, fully transparent supplements available at a fraction of the cost, creating a model that already attracted millions of customers in record time. Key Discussion Points:Ben exposes the industry’s “dirty secret”: most supplements hide actual ingredient dosages behind proprietary blends, while marking up products 5–10x their cost. He explains why consumers have been conditioned to associate high price with high quality — and how LiveGood is breaking that illusion by offering USDA-certified organic products with published lab tests at near-cost pricing. Daniel and Ben also dive into the company’s unique membership-driven, affiliate-fueled growth model, the power of transparency in building consumer trust, and why adapting to AI-driven commerce is key to staying ahead in health and wellness. Takeaways:Listeners will learn how to spot misleading supplement labels, why the average consumer quits after 3 months due to pricing, and how LiveGood’s Costco-style membership model makes health sustainable and affordable. Ben shares personal insights on walking away from the industry when it felt ethically broken, only to return with a mission-driven approach that’s reshaping consumer expectations. His story is a reminder that passion and purpose — not just profit — fuel enduring business growth. Closing Thoughts:The supplement industry isn’t just about wellness products — it’s about trust, transparency, and accessibility. With LiveGood, Ben Glinsky is proving that entrepreneurs can scale a global company while putting consumers first. Learn more at https://livegood.com/ Get more leads and grow your business. Go to https://www.pipedrive.com/founders and get started with a 30 day free trial. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • Why 33 Million Small Businesses Are Easy Targets for Hackers | Ep 268 with Ken Boyce Founder of CyberGlobal USA
    In this episode of Founder’s Story, Ken Boyce to discussed why CyberGlobal USA is tackling one of the fastest-growing threats of our time—cybersecurity for small businesses. With the global cybersecurity market projected to hit $500 billion by 2030, Ken explains how his company is bringing enterprise-level protection to the 33 million small businesses that remain largely unprotected. Key Discussion Points:Ken reveals how AI has transformed cybercrime from a “fishing pole” to a “fishing net” game, making it possible for hackers to cheaply target even the smallest companies. He compares the fight against cybercrime to cops and robbers—hackers trying to break in, cybersecurity firms racing to block them. He also explains why most small businesses can’t afford the same protections as Fortune 500 firms, and how CyberGlobal’s franchise model changes the game by making cybersecurity scalable and affordable. Takeaways:Listeners will learn why 60% of small businesses shut down after a major cyberattack, why prevention is far cheaper than reacting after the fact, and how AI is both the biggest weapon for hackers and the strongest defense for security firms. Ken also shares his vision for franchising as a distribution model, creating “trust networks” across the U.S. that put cybersecurity within reach for millions of vulnerable companies. Closing Thoughts:Cybersecurity isn’t just about Fortune 500 firms anymore—it’s about protecting the backbone of the economy: small businesses. Ken Boyce’s mission at CyberGlobal USA is clear—helping entrepreneurs survive in an era where AI-driven hackers never sleep. Learn more at www.cybergl.com Get more leads and grow your business. Go to https://www.pipedrive.com/founders and get started with a 30 day free trial. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • Success is a Total Mindset Shift, I learned from Billionaires (Chad Willardson: Fully Invested) | Ep. 267
    Prepare for a paradigm shift! Chad unpacks why you can't earn your way to financial freedom – you have to invest your way there. This isn't just about money; it's about building a 'Fully Invested' life where you win in business and at home. In this deep dive, you'll discover: The Investment Imperative: Why disciplined investing, not just higher income, is the true engine of lasting wealth. Challenging Entrepreneurship: When the 'go all in' myth might actually be a trap, and how to assess your true path. Purpose Beyond the Paycheck: What actually brings joy and significance to ultra-successful individuals once financial worries are gone. Work-Life Alignment, Not Balance: Why chasing an elusive "work-life balance" creates guilt and distraction, and how to integrate your life for maximum presence and impact. The Strategic NO: Learning to filter decisions with "good, better, best" to protect your most valuable asset: your time. Chad shares a powerful, relatable story from a family vacation. Delegation Over Control: The common habit among high-achievers that unknowingly destroys their wealth and stunts growth. Finding Your Working Genius: How focusing on your natural strengths transforms business growth and personal fulfillment. Tony Robbins' Lasting Impact: Chad shares insights and inspiration from his interactions with growth-focused legends. Get Chad's newest Best-Selling book, "Fully Invested": fullyinvested.com Connect with Chad Willardson: chadwillardson.com Get more leads and grow your business. Go to https://www.pipedrive.com/founders and get started with a 30 day free trial. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • Why 87% of AI Projects Fail—and How Alejandro’s SVCH Is Changing That | Ep 266 with Alejandro Cuauhtemoc-Mejia – Co-Founder SVCH
    In this episode of Founder’s Story, Alejandro Cuauhtemoc-Mejia joins to discuss how Silicon Valley Certification Hub (SVCH) is bringing standards and trust to AI adoption worldwide. From his perspective inside Silicon Valley, Alejandro reveals why executives—not technology—are the primary reason AI fails within organizations, and why SVCH’s certification is becoming the gold standard for responsible, strategic AI use. Key Discussion Points: Alejandro explains why 87% of corporate AI projects fail before they ever scale. He outlines the three levels of AI adoption—strategy, operations, and ethics—and why so many executives focus on the wrong layer. He shares insights into why “AI everywhere” doesn’t always translate to innovation and how SVCH certifies organizations in a way that signals trust to investors, partners, and customers. We also explore the hidden truth that few in Silicon Valley admit about AI adoption and why the companies that treat AI as the new electricity are the ones most likely to thrive. Alejandro also touches on surprising research that shows why people often trust chatbots more when they sound like robots rather than humans. Takeaways: The conversation highlights that AI fails in corporations because of people, not because of the technology itself. Executives must embrace and guide adoption for real change to happen. Standards and certifications like SVCH are going to be critical as AI becomes as commonplace as electricity. The businesses that win won’t simply add “AI” to a pitch deck but will build strategies that integrate talent, culture, and ethics. Trust will define the next era of AI, and those who can prove responsible adoption will attract investors, clients, and partners. Closing Thoughts: Alejandro Cuauhtemoc-Mejia is on a mission to make AI adoption trustworthy, strategic, and impactful. With SVCH’s seal of certification, businesses can show the world they’re ready for the AI-powered future—one built on standards, trust, and real results. 🌐 https://svch.io/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • The Secret Struggle of Female Founders No One Wants to Admit | Ep 265 with Pavitra Anakru Founder of DealMagik
    Pavitra describes commuting from New Jersey to New York before remote work existed, holding client meetings while deciding whether to miss a school play, and starting her first company in 2008 when Wall Street was on fire. She didn’t set out to be a CEO; clients from a collapsing firm pulled her into entrepreneurship, and a former CFO wrote the first check. Years later, COVID grounded her flights and exposed how fragile main street really was. A talk with her hairdresser—a friend and mother in her son’s circle—revealed the gap: local merchants were juggling siloed tools while big-box stores thrived on integrated tech. DealMagik was her answer: unify the messy stack and give mom-and-pop shops enterprise-grade capabilities without enterprise-grade pain. Key Discussion:Pavitra reframes “mom-guilt” as an incomplete story: presence matters, but so does modeling problem-solving at home. Her son, now a PhD student, grew up in the spillover of dinner-table debriefs about customers, product choices, and resilience; that, she says, was its own kind of presence. She walks through the real leap from employee to owner: writing every check yourself, discovering that scaling requires constant storytelling and sales, and learning that credibility in SMB land is won delivery by delivery, not pitch by pitch. As an immigrant founder, English wasn’t her first language, and she names the cultural and linguistic adjustments that fed years of self-doubt. The antidote was curiosity—the habit of asking how trades settle on Wall Street and, later, how salons, florists, and restaurants actually run their days. Curiosity led to competence; competence quieted the doubt. On AI, she’s optimistic: technology will change jobs, shorten the week, and rewire work, but it will also open new doors if we choose to walk through them. For founders considering a leap, she offers a grounded rule: get to the basics of the problem, solve it in small circles, and let trust compound. Takeaways:Ambition and family aren’t opposites when you bring your learning home. The difference between corporate and founder life is owning every line item and every outcome. Local business tech doesn’t fail for lack of tools; it fails for lack of integration and trust. Curiosity is a founder’s renewable energy; self-doubt loses to evidence. The future of work will be different not just in tools but in tempo—and platforms like DealMagik show how that future can reach the corner shop as surely as the Fortune 500. Closing Thoughts:Pavitra’s story isn’t a victory lap; it’s a field manual. She built through crisis twice, turned guilt into grit, and is now arming small businesses with the rails they lacked when the world shut down. If you want to see what practical optimism looks like, watch where DealMagik shows up next—and who it keeps in business. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Founder's Story

Founder’s Story” by IBH Media isn’t just a show—it’s a mission. We spotlight extraordinary, iconic, and undiscovered entrepreneurs who’ve built, scaled, and led with purpose. From tech titans to tenacious underdogs, every episode dives deep into the resilience, creativity, and grit that define true leadership.You’ll hear from household names like Gary V, Codie Sanchez, Rob Dyrdek, and Tom Bilyeu—but just as often, you’ll meet the unheard founders doing remarkable things the world needs to know.This is where raw conversations meet real impact. This is Founder’s Story—where the heart of entrepreneurship beats. Get more leads and grow your business. Go to https://www.pipedrive.com/founders and get started with a 30 day free trial.
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