The Entrepreneur DNA

AI is all anyone can talk about right now, but most of us are just getting started with it while the giants have been building it for two decades. In this episode I sat down with Sneha Shah, CEO and co-founder of Hazel AI, who spent nearly 20 years at Amazon and Google as the engineer behind the scenes. She was on the team that built Amazon same-day delivery and scaled it to ten countries, then went to Google as a founding engineer on Cloud Spanner, the global database that powers companies like Deutsche Bank and Nintendo, before building Vertex AI and scaling it into Gemini Enterprise. We broke down how AI actually gets built (yes, it is real people writing real code), why Amazon delivery has always been a losing model, why AWS is where the money is, and the difference between knowledge and wisdom in an LLM. Then we got into Hazel AI, the engine she is building underneath the biggest tech consulting firms on the planet, and the honest conversation everyone is avoiding: which jobs AI is going to take, which ones it is going to create, and why the opportunity has never been bigger for the people willing to get uncomfortable and level up. If you want to hear where AI is going from someone who has actually been in the trenches instead of another influencer guessing, this one is for you.

About Guest:

Sneha Shah is the CEO and co-founder of Hazel AI, an Autonomous AI Modernization OS that powers global system integrators as they take Global 2000 enterprises from cloud native to AI native. Before founding Hazel, Sneha spent nearly two decades building at the largest scale on the planet. She started her career at Amazon straight out of Carnegie Mellon University, where she was part of the team that built same-day delivery and scaled it across ten countries. She then spent almost a decade at Google Cloud as a founding engineer on Cloud Spanner, the globally distributed database used by companies like Deutsche Bank and Nintendo, growing the team from four to hundreds and the product to over 100 million in scale. She went on to build Vertex AI, Google's flagship AI platform, and scale it into Gemini Enterprise. Hazel AI now works with five of the top ten global system integrators and serves over $10 billion in business across retail, manufacturing, and agriculture. Sneha is based in the San Francisco Bay Area.
Guest Links and Socials:

Website: https://www.gethazel.dev

Platform sign-up: https://gethazel.ai

LinkedIn: https://www.linkedin.com/in/snehashah/

Contact: sneha@gethazel.ai

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

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In this episode I sit down with Kevin C. Roy, CEO of GreenBanana SEO, who's spent the last 15 years mastering search engine optimization and is now at the forefront of how AI is completely rewriting the rules of how businesses get found online. Kevin walks me through his wild entrepreneurial journey, from getting laid off and going door to door offering free websites, to bringing on a 50/50 business partner that nearly sank everything, to surviving a lawsuit from a sales partner who tried to put him out of business entirely. We get real about why most business partnerships fail and what he'd do differently. Then we dig into the meat of what his agency does today: how AI engines like ChatGPT, Gemini, and Claude decide who to cite, why building your author authority and connecting it to your content is now more important than keyword stuffing, and the exact three-block content format businesses need to use to get found by AI instead of just Google. If you run a business and you're not thinking about how customers are finding you through AI search right now, this conversation is your wake-up call.

Guest Bio & Social Links

Kevin C. Roy is the Founder and CEO of GreenBanana SEO, an Inc. 5000 (3x) digital marketing and Answer Engine Optimization (AEO) agency based in Beverly, Massachusetts, that he's built over more than 15 years into a pay-for-performance SEO and AI search visibility firm. He's a frequent podcast guest, author, and media commentator on SEO, AI search, and AEO/GEO, with commentary and work featured in Adweek, SiliconANGLE, Inc., Boston 25 News, and Techstrong TV.

Website: greenbananaseo.com

LinkedIn (personal): linkedin.com/in/kevincharlesroy

LinkedIn (company): linkedin.com/company/greenbanana-seo

Instagram: instagram.com/greenbananaseo

X/Twitter: twitter.com/greenbananaseo

Facebook: facebook.com/GreenBananaSEO

YouTube: youtube.com/@GreenBananaSEO

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with Christina Deering, energy and intuition coach and host of the You Unlimited podcast, to talk about something I think about constantly: how the energy you bring to your business matters just as much as the strategy. Christina walks us through the difference between wishing for something and actually being aligned with it, why so many business owners build something they don't even want and end up wanting to burn it down, and how to use your body to tell whether you're in the right lane. She opens up about going through four back-to-back miscarriages while simultaneously doubling her business, and how healing that grief actually expanded her capacity to hold a bigger vision for her life and work. We get into practical tools like the "alter ego" exercise, "trusting the crickets" through the messy middle, and her five-minute energy reset for staying grounded when everything outside of you feels out of control. If you've ever felt like you're doing everything right but still stuck, or like your business is exploding while your personal life is falling apart, this conversation gives you real, practical ways to work through it.

About Christina:

Christina Deering is a Shaman, Business Intuitive, Keynote Speaker and creator of the Calibration Keys Methodology. She helps visionary entrepreneurs become the known expert in their industry, expand their income and impact and have the time of their lives doing it.

Her insights have been featured in Forbes, Entrepreneur, Psychology Today, ABC and FOX, and she’s the host of the top 5% podcast You Unlimited.

Join Calibration Keys: http://christinadeering.com/keys

5 Minute Energy Reset: https://christinadeering.com/reset

Instagram: https://www.instagram.com/iamchristinadeering/

Podcast (You Unlimited): available on Spotify and Apple Podcasts

Website: https://christinadeering.com/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with Austin Armstrong, bestselling author of Virality! and founder of Syllaby, to nerd out on everything happening in AI and content right now. We get into how fast AI video and image generation is moving, why it's getting harder to know what's even real online anymore, and what that means for creators and business owners. Austin breaks down his thesis of being a business owner who creates content instead of a content creator chasing views, how to use keyword research tools to find exactly what your audience is searching for, why faceless content is exploding as a way to build a brand without ever being on camera, and how he personally uses AI as a thinking partner trained on his own voice and expertise. We also compare the major AI models out there, talk about how to actually start using AI strategically if you're feeling overwhelmed, and he shares what he's building next with Bullhouse Ventures. If you're trying to build a personal brand or grow your business with content and you feel like you're drowning in options, this episode gives you a real starting point.

About Austin:

Austin Armstrong is the bestselling author of Virality!, a two-time seven-figure entrepreneur, and a keynote speaker on AI and social media marketing. He's the CEO and co-founder of Syllaby, an AI-powered platform that helps creators and business owners write, generate, and publish video content in minutes, and Managing Partner at Bullhouse Ventures, a startup incubator and coworking space based in Durham, North Carolina. Austin has published over 12,000 videos across social platforms, earning billions of views and millions of followers, and is also co-founder of the AI Marketing World conference.

Social Links:

LinkedIn: https://www.linkedin.com/in/austinarmstrong90/

Instagram: https://instagram.com/socialtypro

X (Twitter): https://x.com/SocialtyPro

YouTube: https://www.youtube.com/@socialtypro

Website: https://syllaby.io

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

 LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I sit down with Ilhiana Rojas, who climbed the corporate ladder to become a senior Fortune 500 executive in just 12 years — often the only woman, and the youngest, in the boardroom. But somewhere along the way, chasing the version of success she thought she was supposed to have, she lost herself so completely that she burned out and fell into deep depression. We talk about what it actually looks like to reconnect with who you are after you've lost your voice, why building the right circles of people around you is one of the most important things you can do for your growth, and why 90% of women deal with imposter syndrome at some point. Ilhiana breaks down her framework for finding the confidence to speak up, owning your own narrative before someone else writes it for you, and why she's now spent her career helping unheard voices — especially women and Latinas — get heard. If you've ever felt like you're doing everything right but still not getting where you want to be, this episode is for you.

About Ilhiana Rojas:

Ilhiana Rojas Saldana is a Human Potential & Culture Expert, Executive & Leadership Coach, DEIB Consultant, keynote speaker, and bestselling author. After more than 20 years of global executive experience across top Fortune 500 companies in Mexico and the U.S., she left the corporate world to found BeLIVE Coaching & Consulting, where she helps leaders and teams reconnect with their voice, purpose, and authentic leadership style. She's a Certified Professional Coach (ICF), holds a Diversity & Inclusion Certificate from Cornell University, and is an advocate for advancing women and Hispanics in leadership. Ilhiana is based in Rhode Island with her husband and two daughters.

Social Links:

LinkedIn: https://www.linkedin.com/in/ilhiana-rojas7/

Instagram: https://www.instagram.com/belivecoaching/

Website: https://www.ilhianarojas.com/

Website: https://www.belivecoach.com/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

Instagram: @thejustincolby

YouTube: Justin Colby

TikTok: @justincolbytsof

LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.