Filmmakers In Advertising

• #033 Outsmarting Brand Behemoths! - with Justin Bajan

  Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He’s got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #032 The Path to the Super Bowl with Jess Zalaznick & Adrien Bindi

  In this episode, Codey chats with Jessica Zalaznik and Adrien Bindi of GSD&M, the creative minds behind the “Goldilocks and The Three Trucks” Super Bowl commercial, which features Glen Powell for RAM Trucks: . They touch on their career paths, the exciting challenges of creating a Super Bowl ad, and their insights on working with celebrities like Glen Powell and directors like David Leitch. Some of our favorite topics include: The future of advertising, Their perspectives on creativityA little career advice (as always)They also chat about some of their other notable work which includes reinventing Fruit of the Loom’s “Fruit People” for a TikTok campaign and a hilarious WWDC intro starring Bill Hader.So, whether you're an advertising pro, here to learn, or just love talking Super Bowl commercials, this one's for you.Links:Jess’s SiteJess’s Tik Tok @goodboygonehome | Helping dogs find homes in Austin, TXAdrien’s SiteRam Trucks | Big Game SpotFruit of the Loom | Fruit PeopleWWDC IntroEpisode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #031 Navigating Creativity With Strategy with Scott Terry

  Scott Terry | Director of Business Affairs at Forsman & BodenforsIn this episode, Scott Terry, Director of Business Affairs at Forsman & Bodenfors, provides insights into his multifaceted role in the advertising industry. Speaking from his experience handling legal issues, talent management, social media, PR, and more, Scott talks about solving the production problems that few of us see coming.Some highlights include:Solving licensor issues the night before a commercial’s releaseTaking advantage of tax creditsRemembering to buckle up a Mascot in the driver’s seatScott’s LinkedIn: https://www.linkedin.com/in/scottterry/Scott’s Instagram: @ScottTerryResources: The Power of the Past in Tomorrow’s Branding | Article on Shots.NetEpisode Edited by Jake Petschjakepetsch.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #030 B.Y.O.B - Bring Your Own Brief with Brandon Curl and Dale Austin of GSD&M

  In this episode, creative directors Brandon Curl and Dale Austin of GSD&M discuss their extensive work with major brands, including recent campaigns for Capital One and Pizza Hut. They share their strategies for selecting directors, handling unexpected challenges, and the importance of pushing deadlines when necessary. They also explore their backgrounds, how they got here, the origins of their partnership and how it has grown, their range of creative inspirations, and their BYOB (Bring Your Own Brief) initiative that encourages proactive creativity within their agency. Filmmakers and listeners will gain insights into thriving in the advertising industry, from pitching big ideas to maintaining inspiration through diverse hobbies and continuous learning.Some of our favorites from this episode: Tie goes to the reel (on selecting directors)You can always push a deadlineBrandon Curl https://brandoncurl.com/Dale Austin https://www.dale-austin.com/Capital One Holiday Spots with John TravoltaPizza Hut Sewer Delivery - Webby Award winner, tie-in with new Ninja Turtles filmIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #029 Marta Hooper on Craft & Mentorship in Advertising

  Marta Hooper | Group Creative Director at AntiSocial/ThinkingboxToday, Monica chats with Marta Hooper, Group Creative Director at AntiSocial - the social media division of Thinkingbox. In this episode, Marta discusses:Social-first thinking in your brand strategyHow she got her start in advertising (as a plan B to becoming a pro tennis player)A deep dive into the craft and creativity of advertisingThe value of mentorship in creative fields like advertisingThe impact of remote culture on mentorshipMarta Hooper has 20 years of experience with increasingly senior titles at some of Canada’s top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO.Marta’s LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/Marta’s Website: https://www.martahooper.com/ResourcesFigma Jam: https://www.figma.com/figjam/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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