This week, we're joined by Nate Houghteling — filmmaker and co-founder of Portal A, an award-winning branded and original content company.Nate walks us through his journey from 24-hour film competitions in college to co-founding Portal A, the creative force behind major brand collaborations and cultural moments like YouTube Rewind.We dig into:His early web series experiments in the wild west of pre-YouTube internetA decade of reinventing the YouTube Rewind formatHow spontaneous creative projects opened doors to big-name partnerships with Gap, Benefit Cosmetics, and more.The making and self-distribution of Fault Lines, his new documentary on the housing crisis in San Francisco.And his latest project: Year 5, a web series starring NBA star Anthony Edwards.We also dive into his biggest lessons, pivots, and yes—some of his favorite documentaries. If you're into storytelling, internet history, or just love a good creative hustle, this one’s for you.LinksFault Lines | DocumentaryYear 5 | Web SeriesYoutube RewindNate’s Favorite DocumentariesHoop DreamsWaiting for SupermanSeven Up! SeriesWhen We Were KingsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#034 Forefront of AI Innovation - Done Right | with Dustin Callif of TOOL of North America
Today we’re talking to a production company heavy-hitter: Dustin Callif, President of TOOL of North America about the innovation of A.I. integration into filmmaking and advertising - done the right way.Dustin provides an “open source” approach to the tools he and his team have utilized in their approach to AI-driven campaigns. He touches on the ethical considerations surrounding this technology, and how they're blending traditional and AI-driven creative processes into the work.He discusses a few of TOOL’s case studies, which you can find on TOOL’s website, including how they created a commercial for Under Armour in just four weeks without the actual talent. He also discusses the evolving legal landscape of AI-generated content, and how TOOL is identifying and connecting top AI talent with leading agencies and brands in a way that benefits artists and creatives. A current saying is: The AI train is moving, and you can either hop on or get left behind. So, whether you're a filmmaker, marketer, or simply curious about where this train is heading - I think you’ll enjoy this insightful conversation with Dustin Callif. Links:Ad Age’s Editor Pick: AI Pipeline for Starbust | Case StudyUnder Armour - Forever is Made Now | Case StudyEpisode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#033 Outsmarting Brand Behemoths! - with Justin Bajan
Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He’s got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#032 The Path to the Super Bowl with Jess Zalaznick & Adrien Bindi
In this episode, Codey chats with Jessica Zalaznik and Adrien Bindi of GSD&M, the creative minds behind the “Goldilocks and The Three Trucks” Super Bowl commercial, which features Glen Powell for RAM Trucks: . They touch on their career paths, the exciting challenges of creating a Super Bowl ad, and their insights on working with celebrities like Glen Powell and directors like David Leitch. Some of our favorite topics include: The future of advertising, Their perspectives on creativityA little career advice (as always)They also chat about some of their other notable work which includes reinventing Fruit of the Loom’s “Fruit People” for a TikTok campaign and a hilarious WWDC intro starring Bill Hader.So, whether you're an advertising pro, here to learn, or just love talking Super Bowl commercials, this one's for you.Links:Jess’s SiteJess’s Tik Tok @goodboygonehome | Helping dogs find homes in Austin, TXAdrien’s SiteRam Trucks | Big Game SpotFruit of the Loom | Fruit PeopleWWDC IntroEpisode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#031 Navigating Creativity With Strategy with Scott Terry
Scott Terry | Director of Business Affairs at Forsman & BodenforsIn this episode, Scott Terry, Director of Business Affairs at Forsman & Bodenfors, provides insights into his multifaceted role in the advertising industry. Speaking from his experience handling legal issues, talent management, social media, PR, and more, Scott talks about solving the production problems that few of us see coming.Some highlights include:Solving licensor issues the night before a commercial’s releaseTaking advantage of tax creditsRemembering to buckle up a Mascot in the driver’s seatScott’s LinkedIn: https://www.linkedin.com/in/scottterry/Scott’s Instagram: @ScottTerryResources: The Power of the Past in Tomorrow’s Branding | Article on Shots.NetEpisode Edited by Jake Petschjakepetsch.com | petsch.jake@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
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