Filmmakers In Advertising

• #037 Healing the (Ad) World with Comedy | Win Bates of Tool of North America

  Today, we chat with Win Bates, seasoned commercial director currently at Tool of North America about navigating the world of humor and storytelling.Do you ever wonder what it takes to land a major ad campaign with your ability to make people laugh? Do you wanna learn a little bit about the art of casting, working with celebrities and the elusive rug pull of comedy? If so, you're in luck.Win shares behind the scenes stories working on major campaigns, including but not limited to his recent Doritos Super Bowl teaser featuring Patrick Mahomes, Chris Jones, and Xavier Worthy. We explore how he gets athletes game ready for commercials, the art of injecting personal comedic sensibilities into preexisting scripts, as well as his perspective on spec content. So, whether you're an industry veteran looking for some insight, tips, or just curious to hear about your peers getting it done, this episode is for you. Links:Win’s SiteDoritos -  NFL Focus Group | Super Bowl TeaserKind Bar - Less Sugar SpotSamuel Adams - Oktoberfest SpotEpisode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #036 Best Idea Wins with Matt Johnson | Haymaker

  Today, we chat with Matt Johnson - Founder and Chief Strategy Officer at Haymaker - the independent, Emmy-winning, full-service advertising agency.Matt takes us through Haymaker’s origin story: from launching with no clients or office to growing into a respected agency over the past eight years. With a background at industry heavyweights like 180LA and 72andSunny, Matt brings a wealth of experience and insight into what it takes to see ideas through towards proven results. We discuss standout projects like Pluto TV’s Proud to be a Potato, 23andMe’s Despicable Me crossover: Genetically Me, and the promotion of the digital release for John Wick 2 as one of their first jobs as a new agency. He unpacks how bold ideas, collaboration, and risk-taking played pivotal roles along the way - also sharing the value of failure, stressing the importance of taking a learner’s stance rather than an expert’s stance.Matt also gives practical examples on how he navigates the rapid pace of agency work, the impact of having supportive partners, and the importance of a collaborative culture that iterates ideas into the best product possible.Trust us, this is one you don’t want to miss.Links:Pluto TV | Proud to be a Potato23andMe | Genetically Me - with Illumination EntertainmentJohn Wick 2 | Digital ReleaseSeattle’s Best Coffee | Smoother Days with Joel McHaleEpisode Edited by Jake Petschjakepetsch.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #035 Be a Maker with Nate Houghteling | Portal A

  This week, we're joined by Nate Houghteling — filmmaker and co-founder of Portal A, an award-winning branded and original content company.Nate walks us through his journey from 24-hour film competitions in college to co-founding Portal A, the creative force behind major brand collaborations and cultural moments like YouTube Rewind.We dig into:His early web series experiments in the wild west of pre-YouTube internetA decade of reinventing the YouTube Rewind formatHow spontaneous creative projects opened doors to big-name partnerships with Gap, Benefit Cosmetics, and more.The making and self-distribution of Fault Lines, his new documentary on the housing crisis in San Francisco.And his latest project: Year 5, a web series starring NBA star Anthony Edwards.We also dive into his biggest lessons, pivots, and yes—some of his favorite documentaries. If you're into storytelling, internet history, or just love a good creative hustle, this one’s for you.LinksFault Lines | DocumentaryYear 5 | Web SeriesYoutube RewindNate’s Favorite DocumentariesHoop DreamsWaiting for SupermanSeven Up! SeriesWhen We Were KingsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #034 Forefront of AI Innovation - Done Right | with Dustin Callif of TOOL of North America

  Today we’re talking to a production company heavy-hitter: Dustin Callif, President of TOOL of North America about the innovation of A.I. integration into filmmaking and advertising - done the right way.Dustin provides an “open source” approach to the tools he and his team have utilized in their approach to AI-driven campaigns. He touches on the ethical considerations surrounding this technology, and how they're blending traditional and AI-driven creative processes into the work.He discusses a few of TOOL’s case studies, which you can find on TOOL’s website, including how they created a commercial for Under Armour in just four weeks without the actual talent. He also discusses the evolving legal landscape of AI-generated content, and how TOOL is identifying and connecting top AI talent with leading agencies and brands in a way that benefits artists and creatives. A current saying is: The AI train is moving, and you can either hop on or get left behind. So, whether you're a filmmaker, marketer, or simply curious about where this train is heading -  I think you’ll enjoy this insightful conversation with Dustin Callif. Links:Ad Age’s Editor Pick: AI Pipeline for Starbust | Case StudyUnder Armour - Forever is Made Now | Case StudyEpisode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #033 Outsmarting Brand Behemoths! - with Justin Bajan

  Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He’s got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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