Filmmakers In Advertising

• #039 Putting the Pieces Together: Creative Production Strategy with Tessa Banks | GALE

  Tune in for an insightful discussion with Tessa Banks, Group Executive Producer at GALE, about her journey producing within the highly evolving advertising industry.Tessa shares her journey from Los Angeles to becoming a key figure in various major advertising campaigns including her work with brands like Buzzfeed, Beats by Dre, and the hilarious 'Wood Milk' campaign featuring Aubrey Plaza. Tessa also discusses the unique aspects of GALE, and their integrated approach to production and creative development as a business agency. She also shares about the challenges and joys of being a creative producer, the importance of in-person collaboration in the creative industry, and offers valuable advice for up-and-comers looking to break into the field. Whether you're a seasoned professional or new to the industry, Tessa’s insights on creative production & advertising trends will provide you with practical knowledge and inspiration. Trust us, you’ll want to take notes on this one.Links:Wood Milk“Mom’s Show Must Go On"“Hey Mama"Episode Edited by Jake Petschjakepetsch.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #038 Multiply the Good with Luke Atencio | Composer

  Join us for a captivating episode as we welcome Luke Atencio, a seasoned composer with two decades of experience in film, TV, and advertising music. This deep dive into the world of music composition explores Luke's creative process, the challenges of temp music, and the critical importance of early composer involvement in film projects.Luke shares compelling stories behind his celebrated works, including his collaborations with director Dan DiFelice on the impactful short film 'Carved in Mayhem,' Ubisoft Starlink, and more. For filmmakers, Luke offers invaluable advice on effective communication and collaboration with composers with practical examples. Tune in to explore the intricate world of composing and enjoy some cinematic tracks from the brilliant Luke Atencio!For more on Luke Atencio's work, check out these links:Luke Atencio Official WebsiteMusicbedApple MusicInstagram - @lukeatenciomusicNotes to a Young Composer featuring Luke AtencioIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #037 Healing the (Ad) World with Comedy | Win Bates of Tool of North America

  Today, we chat with Win Bates, seasoned commercial director currently at Tool of North America about navigating the world of humor and storytelling.Do you ever wonder what it takes to land a major ad campaign with your ability to make people laugh? Do you wanna learn a little bit about the art of casting, working with celebrities and the elusive rug pull of comedy? If so, you're in luck.Win shares behind the scenes stories working on major campaigns, including but not limited to his recent Doritos Super Bowl teaser featuring Patrick Mahomes, Chris Jones, and Xavier Worthy. We explore how he gets athletes game ready for commercials, the art of injecting personal comedic sensibilities into preexisting scripts, as well as his perspective on spec content. So, whether you're an industry veteran looking for some insight, tips, or just curious to hear about your peers getting it done, this episode is for you. Links:Win’s SiteDoritos -  NFL Focus Group | Super Bowl TeaserKind Bar - Less Sugar SpotSamuel Adams - Oktoberfest SpotEpisode Edited by Dylan Giovanettowww.dylangio.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #036 Best Idea Wins with Matt Johnson | Haymaker

  Today, we chat with Matt Johnson - Founder and Chief Strategy Officer at Haymaker - the independent, Emmy-winning, full-service advertising agency.Matt takes us through Haymaker’s origin story: from launching with no clients or office to growing into a respected agency over the past eight years. With a background at industry heavyweights like 180LA and 72andSunny, Matt brings a wealth of experience and insight into what it takes to see ideas through towards proven results. We discuss standout projects like Pluto TV’s Proud to be a Potato, 23andMe’s Despicable Me crossover: Genetically Me, and the promotion of the digital release for John Wick 2 as one of their first jobs as a new agency. He unpacks how bold ideas, collaboration, and risk-taking played pivotal roles along the way - also sharing the value of failure, stressing the importance of taking a learner’s stance rather than an expert’s stance.Matt also gives practical examples on how he navigates the rapid pace of agency work, the impact of having supportive partners, and the importance of a collaborative culture that iterates ideas into the best product possible.Trust us, this is one you don’t want to miss.Links:Pluto TV | Proud to be a Potato23andMe | Genetically Me - with Illumination EntertainmentJohn Wick 2 | Digital ReleaseSeattle’s Best Coffee | Smoother Days with Joel McHaleEpisode Edited by Jake Petschjakepetsch.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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• #035 Be a Maker with Nate Houghteling | Portal A

  This week, we're joined by Nate Houghteling — filmmaker and co-founder of Portal A, an award-winning branded and original content company.Nate walks us through his journey from 24-hour film competitions in college to co-founding Portal A, the creative force behind major brand collaborations and cultural moments like YouTube Rewind.We dig into:His early web series experiments in the wild west of pre-YouTube internetA decade of reinventing the YouTube Rewind formatHow spontaneous creative projects opened doors to big-name partnerships with Gap, Benefit Cosmetics, and more.The making and self-distribution of Fault Lines, his new documentary on the housing crisis in San Francisco.And his latest project: Year 5, a web series starring NBA star Anthony Edwards.We also dive into his biggest lessons, pivots, and yes—some of his favorite documentaries. If you're into storytelling, internet history, or just love a good creative hustle, this one’s for you.LinksFault Lines | DocumentaryYear 5 | Web SeriesYoutube RewindNate’s Favorite DocumentariesHoop DreamsWaiting for SupermanSeven Up! SeriesWhen We Were KingsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

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