Filmmakers In Advertising

Join us for the second in a series of director interviews from the roster of Cry, the creative and post studio behind this podcast. Next up on the list is none other than Mwita Chacha, an expert at documentary storytelling.Mwita’s work has been featured on HBO Max, Discovery+, CNN, Vox, PBS, and yes, even a Vimeo staff pick. He’s even had the opportunity to do a project for CNN with Wolf Blitzer on the Holocaust Museum. His latest feature documentary, To The Ends, explores real-time storytelling in one of the world’s most challenging mission fields. Needless to say, his work has touched the hearts of many, and we think you should check it out if you're not already familiar. Mwita’s conversation with Justin explores Mwita’s journey into filmmaking, inspired by his father’s nonprofit work in Tanzania, organically developing into a career. They discuss Mwita’s approach to creating authentic interviews, which is a game-changing system. They also discuss ethical considerations in documentary storytelling and how Mwita’s diverse experiences shape his perspective on filmmaking. If you are curious on how you can level-up your documentary storytelling techniques, you’ll want to make sure you listen to this one.Links:Mwita’s WorkMwita’s SiteMwita’s InstagramTo The Ends FilmResources:Uncover Your Story Guide & HandbookThe Dignified Storytelling Handbook - Free Resource for StorytellersIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

In this episode, Monica chats with Kat Urban, SVP & Head of Production at R&R Partners, about her journey from starting as an aspiring copywriter to becoming an award-winning producer with over 15 years global production experience.Kat discusses her transitions within the industry, including her work on notable campaigns for brands like Adidas, Airbnb, and QuickBooks, and shares her insights into the importance of collaboration, understanding audience engagement, & the role of non-traditional advertising. She also discusses valuable strategies for working with incredible celebrity talent, (names like Ryan Reynolds, Danny Devito, & Serene Williams, to name just a few).Kat stresses the value of persistence, collaboration, and not being afraid to voice one's insights and opinions, making this episode a treasure trove of wisdom for both new and experienced professionals in the advertising and film industries. Links:Kat's SiteLVCVA Campaign - Welcome to Fabulous Las VegasAdidas World Cup 2022Quickbooks: Get Yours with Danny DeVitoIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

Join us for the first in a series of director interviews from the roster of Cry, the creative and post studio behind this podcast. First on the list is none other than Michela Maria, a self-described “Slice of Cake” filmmaker.Michela’s work spans comedy shorts for Adult Swim, Above Average, and Funny or Die, along with commercials for brands like Netflix, HBO, Amazon, Google, and more. She’s also collaborated with Isabella Rossellini on a project exploring her Italian-American family. Needless to say, her work speaks for itself, and we think you should check it out if you're not already familiar.In this conversation, Michela shares behind-the-scenes insights on her path into directing, the struggles and joys of production, and the importance of trusting your gut. She also gives us a glimpse into her upcoming feature film, The Eel, which follows a mysterious New Year’s Eve death rooted in Italian-American superstition.If you value the craft of directing and hearing creative insights, you don’t want to miss this one.Links:Michela’s WorkMichela’s SiteMichela’s InstagramIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

Tune in for an insightful discussion with Tessa Banks, Group Executive Producer at GALE, about her journey producing within the highly evolving advertising industry.Tessa shares her journey from Los Angeles to becoming a key figure in various major advertising campaigns including her work with brands like Buzzfeed, Beats by Dre, and the hilarious 'Wood Milk' campaign featuring Aubrey Plaza. Tessa also discusses the unique aspects of GALE, and their integrated approach to production and creative development as a business agency. She also shares about the challenges and joys of being a creative producer, the importance of in-person collaboration in the creative industry, and offers valuable advice for up-and-comers looking to break into the field. Whether you're a seasoned professional or new to the industry, Tessa’s insights on creative production & advertising trends will provide you with practical knowledge and inspiration. Trust us, you’ll want to take notes on this one.Links:Wood Milk“Mom’s Show Must Go On"“Hey Mama"Episode Edited by Jake Petschjakepetsch.com | [email protected] you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]

Join us for a captivating episode as we welcome Luke Atencio, a seasoned composer with two decades of experience in film, TV, and advertising music. This deep dive into the world of music composition explores Luke's creative process, the challenges of temp music, and the critical importance of early composer involvement in film projects.Luke shares compelling stories behind his celebrated works, including his collaborations with director Dan DiFelice on the impactful short film 'Carved in Mayhem,' Ubisoft Starlink, and more. For filmmakers, Luke offers invaluable advice on effective communication and collaboration with composers with practical examples. Tune in to explore the intricate world of composing and enjoy some cinematic tracks from the brilliant Luke Atencio!For more on Luke Atencio's work, check out these links:Luke Atencio Official WebsiteMusicbedApple MusicInstagram - @lukeatenciomusicNotes to a Young Composer featuring Luke AtencioIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - [email protected]