Unlocking new KPIs for growth with Amazon Marketing Cloud
Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Reddy to unpack how Amazon Marketing Cloud (AMC) is transforming measurement, targeting, and retail media strategy. From custom audience creation to lifetime value modeling, Joe breaks down what’s working right now—and how brands can leverage new KPIs to build their AMC roadmap.
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28:30
Unlocking Full-Funnel Growth with Walmart Connect
In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technology Partnerships at Walmart Connect. They dive into Walmart’s evolving retail media strategy, including the launch of the Display Advertising API, the growing impact of on-site display ads, and how sellers are seeing up to 7x GMV through Walmart Connect.
Tommy also shares insights on marketplace growth, AI-driven campaign automation, and Walmart’s deepening investment in measurement and attribution tools. Whether you're a brand, seller, or agency, this conversation is full of actionable advice on how to unlock full-funnel performance with the right tools and partnerships.
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9:15
How to scale your content strategy across a large catalog
David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands of products in a catalog. He walks through how to test new content, track analytics, and use automation to implement content strategies quickly.
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31:32
Formulating data strategy for a global e-commerce brand
Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about building a data strategy that can cut through the noise and allow for agile response to performance swings.
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39:26
The rapid evolution of Amazon PPC ads
George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks through how the business of PPC advertising itself has shifted—and what he expects is coming next.
Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
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