Mind the Machine

Stephen Vigilante, OLIPOP’s first employee and one of the marketers behind its rapid growth, joins Cheryl to explain how the company evolved from an emerging soda startup into a business exceeding half a billion dollars in revenue.Stephen shares OLIPOP’s early bets on influencer marketing, podcasts, and TikTok; the science behind the product; its expansion into entertainment and licensing; and how AI is changing product discovery. He also explores the next wave of creator marketing and why speed remains one of the greatest advantages an emerging brand can have.Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

Welcome to Season 2 of Mind the Machine!This season shifts from talking about AI in theory to showing how businesses are actually using it today.In this kickoff episode, Cheryl Goodman introduces the 4 T’s of AI:• Tools – Choosing the right AI platforms for your business• Tips – Building repeatable AI workflows that evolve over time• Tokens – Understanding the real cost of AI implementation• Time Saved – Measuring the productivity gains that actually matterYou’ll also learn:* What it means to become an AI Native company* Cheryl’s concept of AI Actualization* Why small and medium-sized businesses may benefit the most from AI adoption* How Events.com is integrating AI into customer experience and operations* How AI hardware and digital memory tools are changing personal productivityIf you’re a business owner, executive, entrepreneur, or simply curious about where AI is headed, this episode is packed with practical ideas you can start applying today.👍 Like the video, subscribe, and let us know in the comments:Which of the 4 T’s do you think will have the biggest impact on your business?Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

In this episode of the Mind the Machine Podcast, Cheryl Goodman talks with Dr. Aadeel Akhtar, founder and CEO of Psyonic, about the company’s groundbreaking Ability Hand, a bionic prosthetic hand designed to restore dexterity, strength, and touch feedback for people with limb differences.
Dr. Akhtar shares the personal story that inspired him to pursue bionic limbs, the powerful moment that led him to commercialize the technology, and how Psyonic’s human prosthetic users are helping train robots to perform real-world tasks. The conversation covers touch sensors, nerve interfaces, industrial robotics, ABB and NVIDIA partnerships, physical AI, generative AI, and the future of human augmentation.
They also discuss how robotics may change the labor market, why dull, dirty, and dangerous jobs are likely to be automated first, and how future robots may become a normal part of everyday life.
Subscribe to Mind the Machine for more conversations about AI, robotics, innovation, and the people building what comes next.

Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman

Liquid Death is one of the most talked-about brands in the world.In this conversation, Cheryl sits down with SVP of Marketing Daniel Murphy to learn how Liquid Death built a brand that people actually pay attention to — from using comedy as their core strategy, to creating marketing that goes viral.You’ll hear how they think about brand identity, attention, partnerships… and why most companies waste money on marketing that doesn’t work.Follow Mind the Machine:Instagram: https://www.instagram.com/mindthemachinepodcastTikTok: https://www.tiktok.com/@mindthemachinepodcastWebsite: https://findgood.tech/LinkedIn: https://www.linkedin.com/company/findgood-tech/Book Cheryl to speak at your company or community, she’s trained executives at Fortune 100 companies and has taught practical AI courses at 7 universities and has led a series of Hack-a thons for all levels of learners. You can submit a booking inquiry through FindGood.tech speaking contact page to discuss keynotes, panels, or corporate events. https://findgood.tech/speaking/AAE Speakers Bureau: You can check her availability and request fee information through All American Entertainment (AAE). They handle logistics, offer negotiations, and contractual assistance.Direct Contact: For general inquiries, her team can be reached at team@findgood.tech or via her LinkedIn profile. https://www.linkedin.com/in/ckgoodman00:00 What “brand” actually is00:24 Show intro00:54 Founder background and early failures02:21 What makes Liquid Death different02:46 Entertainment-first marketing strategy03:28 Why comedy is their North Star04:00 Building a brand people share05:30 Product positioning and packaging strategy07:01 The cultural trends driving growth08:55 Creating conversation and social impact09:16 Why most marketing fails today10:40 Attention economy and entertainment vs ads12:00 Measuring success with shares12:27 AI and why it’s not the answer (yet)15:29 Left brain vs right brain marketing18:02 Why most companies kill bold ideas18:42 The real risk in marketing19:47 Leveraging partnerships and collaborations21:36 The hardest part of building a brand24:22 What makes a great CMO26:49 Origin of Liquid Death28:11 Marketing across the entire funnel31:24 How they approach partnerships32:48 Why brand matters more than product34:16 Final thoughts

What if you could clone yourself… digitally?

In this episode of Mind the Machine, Cheryl Goodman breaks down how to build your own AI-powered digital twin — a system that can think, write, and communicate like you.

You’ll learn what a digital twin actually is, how it’s different from tools like ChatGPT, and the exact steps to create one using tools available today.

More importantly, Cheryl walks through the most critical part of the process — how to structure your data, define your thinking, and train your AI so it actually reflects you.

If you’re a founder, creator, or professional looking to scale your time and output, this is one of the most practical applications of AI you can start using right now.

00:00 What is a Digital Twin?
00:53 Welcome + Episode Overview
01:46 What You’ll Learn
02:05 What is a Digital Twin? (Definition)
03:01 Operational vs Personal Twins
04:39 Step 1: Gather Your Data
06:13 Decision Framework
07:57 Organizing Your Data
08:20 Step 2: Choose Your Platform (Claude, GPT)
09:02 Starter vs Advanced Twins
11:36 Step 3: System Prompt (Most Important Step)
13:07 How to Think Like Your Twin
13:57 Iteration & Testing
14:18 Step 4: Upload & Organize Data
15:27 Maintenance + Updates
15:52 Privacy & Security
16:19 Step 5: Testing Your Twin
17:23 How to Use Your Twin
18:52 Why This Is Different From ChatGPT
19:43 Treat It Like a Living Asset
20:02 Common Mistakes to Avoid
21:42 Final Thoughts
22:06 Recap 
22:28 The Bigger Opportunity
23:11 Outro