The MSP Zone

Unlock the truth behind the comeback of LogMeIn and what it really means for MSPs in 2026! Is your current tech stack ready for the game-changing next chapter? This episode explodes the myths, reveals insider strategies, and shows you how the industry’s most powerful brands are reshaping the future of managed services—and how YOU can position yourself to win big.MSPs and VARs, listen UP—the landscape is shifting faster than ever. Steve Shattuck from GoTo pulls back the curtain on their bold comeback, their laser focus on high-impact, world-class products like LogMeIn Rescue and Resolve MSP, and the game plan to make you more profitable and secure in a cyber-aware world.We break down: • The revival story of LogMeIn—why they brought back their iconic brand in 2025 and what that signals for the MSP ecosystem. • How GoTo’s dual-brand strategy simplifies your options and skyrockets your competitiveness. • The real reason why MSP-focused tools are getting smarter—AI’s secret role in automating security, saving time, and boosting profits. • The new partner programs launching in 2026 designed to scale your growth and deepen your strategic relationships. • Lessons learned from a decade of vendor consolidation—how to avoid the common pitfalls and leverage selective best-of-breed solutions. • The urgent need for security-first, zero trust approaches in today’s threat landscape—MSPs are the frontline, and the stakes have never been higher. • Why treating MSPs like true partners, not just customers, is the key to long-term success and mutual growth.If you’re an MSP or VAR feeling the pressure of an ever-changing tech world—and hungry for insights that actually move the needle—this episode is your essential playbook. Get inspired, get informed, and get ready to lead your business into a future where you control the narrative.Ready to see the industry from the inside out? Hit play—your next big move starts here.This episode is a must-listen for anyone serious about thriving in the MSP space with

Most cyber incidents are not the result of sophisticated attacks; they are often failures of basic cyber hygiene. But why do so many organizations continue to overlook the fundamentals? In this heart-pounding episode, Charlie Weaver and cybersecurity expert Corey Munson unravel the myth of sophistication and reveal how preventable most breaches truly are. This is not about flashy new tools or complicated techniques; it is about returning to the fundamentals that every MSP and business owner needs to master. You will learn why 90 percent of breaches can be prevented by straightforward, affordable actions such as patching, managing remote desktop protocol, and controlling user access. The episode explores why we are still stuck in basic cyber hygiene practices in 2026. Corey shares actual examples, from citywide cybersecurity failures to legal challenges, demonstrating the risks of calling incidents “sophisticated attacks” when they are actually preventable. You’ll learn how public policy, insurance, and legal landscapes are shifting, making cybersecurity accountability more crucial than ever. The stakes aren’t just technical, they’re financial, legal, and cultural. This episode will redefine how you see cyber defense: it’s not about fighting supervillains, but about relentless, foundational discipline. This episode is essential listening for MSPs, business owners, and cybersecurity advocates who are ready to break the misconception that only advanced threats cause breaches. Consider this your call to action, because prevention starts with recognizing and addressing the basic steps that are often overlooked. Are you engaging in these critical discussions? Do your clients realize they have the power to protect themselves and are not simply at the mercy of cyber threats?If you are done accepting the excuse of sophisticated attacks and want practical, meaningful change, this episode is exactly what you need. Press play and take charge of your cyber hygiene transformation now.

This isn’t the AI episode you’ve heard before — it’s a wake-up call for MSPs and business leaders who refuse to stay stuck in the old playbook.AI isn’t here to destroy jobs — it’s here to redefine what work actually means. If you think automation equals displacement, think again. The real revolution? It’s about how MSPs can become the vital bridge, the ultimate architects of the new workforce landscape. This is a call to action—are you ready to lead or will you get left behind?Imagine this: AI is reshaping roles not overnight, but faster than organizations can adapt. Routine tasks are vanishing, but judgment, context, and accountability? Those remain human—if you know how to leverage them. The challenge? Organizations are caught in friction and chaos, trying to keep up with rapid change. That’s where MSPs come in—no longer just tech vendors, but strategic partners embedding AI governance, managing transformation, and guiding the future of work.We break down why traditional hiring, training, and outsourcing are obsolete in the age of AI—and why the old MSP model is dying. Instead, MSPs must evolve into business advisors, bridges between humans and machines, and stewards of AI at scale. Discover how MSPs will become the “shock absorbers” for turbulent transition times, the “translators” between leadership and operational reality, and the “governors” ensuring AI is safe, compliant, and accountable.This episode is essential for anyone leading a business or MSP. If you’re ready to rethink your strategy, understand the critical new roles MSPs will play, and learn how to transform chaos into opportunity, you can’t afford to miss this. The future isn’t some distant horizon — it’s happening now. Will you define it or be defined by it?

Most MSPs are chasing a myth: that hiring a salesperson will magically unlock their growth. But what if the real key isn’t new hires — it’s your messaging, fundamentals, and strategic mindset? You don’t need more salespeople—you need to understand where true growth really comes from.For decades, MSP owners have been told to hire sales pros as the ultimate fix for stagnation. Yet, the truth is far more nuanced. Hiring a salesperson without a solid foundation of messaging, target clarity, and lead generation is like pouring fuel on a fire that can’t ignite. It’s a costly mistake that leaves many struggling with efforts that never materialize into real revenue.In this episode, you’ll discover why MSP growth is rarely about sales alone. Charlie Weaver, with 26 years of MSP expertise and data from thousands of organizations, breaks down the myths standing in your way. You'll learn how to craft a compelling core message, identify your ideal customers, optimize lead gen strategies—without defaulting to “just hire a salesperson.” We’ll explore real-world alternatives like leveraging referrals, aligning your marketing, and building an internal growth engine that’s sustainable, predictable, and scalable.The stakes are high—ignore this insight, and you risk throwing away time, money, and that precious belief in your business. But if you’re ready to reframe your approach, you’ll unlock a growth path that doesn’t rely solely on luck, or a rare unicorn salesperson.This isn’t just theory. It’s a powerful shift for MSP owners tired of the hamster wheel. Whether you’re just starting out or stuck in a growth rut, this episode is the strategic boost you’ve been waiting for. Don’t wait for the perfect hire—build the perfect foundation first.Perfect for MSPs hungry for real growth, smarter strategies, and a mindset overhaul. Ready to challenge the status quo? Hit play and start transforming your MSP practice today.Why this works:This episode hooks listeners instantly by challenging a common misconception—hiring salespeople is NOT the silver bullet. It appeals directly to MSP owners frustrated by stagnant growth, offering concrete alternatives backed by data. The bold, passionate tone encourages action, making it impossible to ignore the message that real growth starts from within.

Most MSPs are unknowingly sabotaging their profitability by stacking tools instead of designing services. If your margins are thin despite a busy team, the hidden culprit may be your bloated tech stack—and it's costing you thousands in leakages every month.In this eye-opening episode, Charles Weaver exposes how the tendency to accumulate tools—driven by fear of breaches, client demands, or vendor hype—creates chaos behind the scenes. Over time, naïve decisions lead to overlapping security controls, fragmented workflows, and inconsistent client experiences that drain your margins. You'll discover why service consistency is more important than the tools themselves—and how to flip your approach for real profit.We break down the core concepts of designing scalable services that are easy to duplicate, automate, and support. Charles shares a powerful framework: start with a clear, defined service, then select the minimal set of tools needed to deliver it reliably. Automation becomes a game-changer when workflows are standardized across clients, reducing manual work, hero technician burnout, and operational complexity.You'll learn how to craft a true MSP service catalog—a strategic, operational contract that aligns your team and client expectations, enabling risk-based pricing and predictable margins. Without this, your business remains fragile, running on hope rather than a deliberate architecture. The stakes are high: most MSPs miss this fundamental shift and continue to chase the next shiny tool, unaware that the real secret to profitability lies in purposeful service design.Perfect for MSP owners, leaders, and aspiring managed service professionals, this episode reveals the unseen architecture that transforms chaos into clarity—and profit. If you’re tired of patchwork solutions and inconsistent results, tune in to discover how to build a lean, scalable, and profitable MSP practice centered around well-defined services and smart automation.This episode addresses a common pain point—thin margins despite high activity—and introduces a counterintuitive solution: reevaluating the core design of their offerings. It targets MSPs frustrated with tool overload and offers precise, actionable insights, encouraging immediate reflection and change. The combination of concrete frameworks, real-world impact, and a focus on "working deliberately" makes it compelling to click play and transform their business.