Trevor Jackson explains why the music industry is rigged and the easiest way to win a Grammy
Trevor Jackson is no stranger to the spotlight — but in this episode, he opens up like never before. From starring in *Grown-ish* and *Superfly* to dropping his most personal album yet, Trevor has seen every side of the industry. He shares how the machine behind music and film is built on money, influence, and perception — and why not having that machine can leave even the most talented artists overlooked. After going through a painful breakup and tearing his Achilles, Trevor found himself at his lowest — and wrote an entire album in just two weeks. He talks about being told he was "too clean" to be marketable, walking away from major labels, building his own company (Born Art), and reclaiming his freedom as an artist. This conversation dives deep into mental health, validation, self-love, creativity, and the hard truth about how things really work behind the scenes in Hollywood. If you’re a creative, an artist, or someone chasing something bigger — this episode will hit home. Trevor Jackson is creating on his own terms now, and he’s not holding back. This is the most honest, unfiltered, and inspiring version of him the world has seen.
00:00 Intro
01:39 Creative Collaborations and Directing
03:49 The Art of Music Videos
04:48 Creating the Greatest Breakup Album
07:39 The Creative Process and Challenges
19:34 The Shit List
24:26 The Journey and Inspirations
30:34 The Decline of Traditional Musicianship
31:21 The Art of Performance
31:40 The Drive for Excellence
33:06 Current Acting Projects and Future Plans
34:55 The Impact of Technology on Human Interaction
39:14 The Role of AI in Creativity
42:06 Personal Growth and Self-Reflection
54:30 The Importance of Therapy
56:51 The Power of Positive Self-Talk
01:00:35 The Power of Art and Creativity
01:01:19 Learning Through Video Games
01:01:36 Navigating the Music Industry
01:01:52 Signing with Atlantic Records
01:03:46 Challenges in the Music Industry
01:08:15 Born Art
01:09:55 Financial Realities of Acting and Music
01:18:09 Touring and Fan Experiences
01:21:17 Personal Goals and Legacy
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1:29:07
10 Things You Need To Know About Starting A Podcast
Starting a podcast sounded like a dream. But three months in, I’ve learned the raw truth: it's a full-time job, it’s humbling, and it’s not for the faint of heart. In this solo episode, I break down the 10 most important lessons I’ve learned so far—from getting hate online to learning how to handle burnout, bad audio, inconsistent platform performance, and the pressure to grow without a return.
If you’ve ever thought about launching a podcast (or any creative venture), this episode is for you. Whether you're just starting out or already in the game, these lessons are real, unfiltered, and straight from my experience.
00:00 Introduction
01:00 The Reality of Podcasting Workload
06:45 Balancing Podcasting with Life
08:19 The Financial Aspect of Podcasting
11:01 Platform Performance Insights
12:18 The Power of Viral Content
13:19 Social Media Conversion Rates
14:34 Instagram vs. TikTok Performance
16:06 Podcast Platform Rankings
18:25 Challenges with TikTok Scheduling
20:01 Initial Spike and Momentum
21:15 Capitalizing on Momentum
22:59 Overcoming Fear of Posting
24:34 Understanding Non-Linear Growth
27:31 Reflecting on the Journey
27:57 Call to Action: Support the Show
28:26 Gratitude and Future Plans
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30:09
Did He Design the New World Order Flag?
He designed a flag to unite the world. Instead, he was accused of working with the Illuminati. In this episode, Oskar Pernefeldt — Creative Director at Oatly and the designer behind the International Flag of Planet Earth — opens up about how a simple graduation project turned into a global movement… and a conspiracy theory nightmare. We talk about fame, fear, purpose, and the insane power of symbolism in a divided world.
Watch if you’re curious about the hidden forces that shape culture — and what happens when one idea captures the whole planet.
00:00 Introduction
03:03 Oscar's Background and Nonprofit Work
05:31 The Design and Symbolism of the Planet Earth Flag
09:49 Public Reception and Conspiracy Theories
20:29 Challenges and Goals for the Planet Earth Flag
22:15 Global Unity and National Identity
32:26 Comparing Sweden and the US
33:51 Reflections on American Society and Governance
36:38 Discussing Taxes and Military Service
37:56 Healthcare Systems: Sweden vs. America
38:23 Insurance Woes in America
39:39 Education in Sweden: Beckman's College of Design
43:20 The Creative Industry and Nepotism
46:25 The Privilege of Being in the Creative Industry
54:58 Childhood Experiences and Their Impact
57:34 The Importance of Forgiveness
01:02:02 The Flag of Planet Earth and NASA Involvement
01:13:45 Creative Ecosystem at Oatly
01:14:18 Trust and Decision-Making
01:17:09 In-House Agency vs. External Agency
01:18:10 Pitching Ideas and Taking Risks
01:19:52 Balancing Boldness and ROI
01:22:52 Competition and Market Strategy
01:25:37 Challenges of Passion Projects
01:39:18 Future of Flags and Identity
01:43:01 Rapid Fire Questions and Conclusion
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1:47:22
From Lucasfilm to Doja Cat: Warren Fu Reveals How to Land Your Dream Directing Job
In this episode, visionary director Warren Fu shares an inspiring journey through his iconic work in music videos, his creative roots at Lucasfilm, and the delicate balance of creativity and burnout. We dive deep into his collaborations with legendary artists such as Doja Cat, Daft Punk, The Weeknd, and The Strokes. From overcoming immigrant family expectations and cultural differences to navigating the unpredictable worlds of directing music videos and commercials, Warren offers invaluable insights on the multifaceted role of a director, the importance of editing, and the future of filmmaking with AI.
00:00 Intro
02:54 The Importance of Editing in Directing
04:33 Balancing Creativity and Burnout
06:47 The Journey to Delegation and Trust
12:15 From Graffiti to Lucasfilm: A Creative Evolution
39:40 Visiting Skywalker Ranch
40:03 Quitting Lucasfilm to Pursue Directing
40:45 Immigrant Family Guilt
42:04 Cultural Differences Growing Up
50:44 Challenges of Directing
53:25 Pitching and Treatments
01:00:30 The Music Video Industry
01:04:32 Lucasfilm: A Film School Experience
01:16:06 The Strokes' Mystique and Early Career
01:16:55 Freelancing in LA and Breaking into Music Videos
01:18:04 First Big Break with The Strokes
01:19:37 Building Relationships with Artists
01:22:10 Collaborating with Mark Ronson and Daft Punk
01:30:46 Directing Daft Punk's Iconic Videos
01:42:57 Working with Doja Cat on 'Planet Her'
01:52:35 Transitioning to Commercial Work
01:57:35 Personal Connections in the Industry
01:59:18 Pitching Ideas and Working with Reps
02:01:27 The Role of Specs in Commercials
02:02:47 Keys to Successful Pitches
02:08:23 AI in Music Videos
02:16:58 The Future of AI in Filmmaking
02:27:52 Balancing Work and Life
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2:35:12
How I Broke Into the Rap Industry
Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists.
00:00 Introduction
01:09 The Evolution of Hip Hop and Music Videos
01:55 Creating a Treatment for Music Videos
02:52 Expect the Unexpected: Be Ready to Pivot
04:23 Dealing with Late Artists
05:50 Handling No-Shows and Rescheduling
10:08 Importance of Casting
10:43 Avoiding Catfishing in Casting
13:04 Stripping Your Ego and Developing Thick Skin
15:51 Understanding the Culture
17:15 Fashion and Trends in Hip Hop Videos
18:28 Balancing Production and Wardrobe Budgets
19:01 Capturing the Artist's Best Look
19:56 Embracing the Process
20:33 Don't Take It Personally
21:52 Have Fun and Make It Memorable
23:30 Conclusion
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OURSELVES is the world’s first open-source podcast that dives deep into the worlds of creativity, culture, & personal growth. Hosted by film & music video director Arrad, each episode brings you unfiltered conversations with visionary artists, trailblazing entrepreneurs, and thought leaders shaping the future. From behind-the-scenes stories of groundbreaking projects to candid discussions about mental health, reinvention, and navigating the creative industry, OURSELVES is your space to feel inspired, challenged, and connected.
Made by ourselves, for ourselves.